Big Messaging for Small Towns

Second Cup Second Thursdays Learn Share Grow

Denise Murray denise@annarborusa.org https://www.linkedin.com/in/denisejmurray/ (734) 353-7444 Economic Development Coordinator Ann Arbor Spark – City of Brighton

–Second Cup Second Thursdays Learn, share and grow It’s a coffee meet-up to discuss business relevant topics and possibly a few local discussions, as needed. Headline discussions will be as follows: - Big Messaging for Small Towns Presented February 11 - The New Downtown Presented March 11 - Entrepreneurship via ESO's Presented April 8 - Riding the Green Wave Presented May 13 - Online Attraction for Shrinking Budgets Presented June 10 - Recreation Nation Presented July 8 - On Talent Attraction Presented August 12 - It's Time to Update Your Strategic Plan Presented September 9 - Redoing Retail Spaces & Places Presented October 14 - Extreme Makeover, #EconDev Edition Presented November 11 - Getting to the Bottom (line) of Funding Presented December 9 - Stronger Together: Partnership & Collaboration Presented December 9 (combined)

–Second Cup Second Thursdays Housekeeping Items: Covering the Chat Room is Cal Stone 2 Stones Events -- Your source for live music 810-599-0491 cstone1959@yahoo.com www.2StonesEvents.com Content today is provided by IEDC featuring: Ann Marie Miller, CEcD Executive Director Dayton Community Development Corporation Office: 936.257.0055 Cell: 936.320.2277 DCDCDirector@daytontx.com and Aaron Brossoit, CEO GoldenShovel.com 320-980-4658 abrossoit@GoldenShovelAgency.com

What is a Brand?

A brand is the emotional and experiential qualities that fuel perception and ideas that others share and experience about a company. It is a consistent tone or visual voice that represents its competitive advantages and the company’s position within the market.

What is a Logo?

A logo is a visual mark showcasing the character and essence of the brand. A memorable logo is an essential component of a powerful brand and serves as a visual shortcut to the company within a

“The key to marketing: Try it. If it works, do it again. If it doesn’t, do something different.” - Gary Miller, Ad Makers

–Second Cup Second Thursdays Open discussion

Second Cup Second Thursdays Thank you for participating!

Save the Date: The New Downtown Presented March 11

Denise Murray denise@annarborusa.org https://www.linkedin.com/in/denisejmurray/ (734) 353-7444 Economic Development Coordinator Ann Arbor Spark – City of Brighton