Internet advertising costs
Internet Advertising Costs: Where Should I Spend My Money? Internet advertising costs are well worth planning into your marketing budget for 2011. With over 80% of people searching online for products and services paying for adverts can be well worth it. Think about the return on investment. Compared to hard copy brochures the ROI is often high to say the least. So what options are available to you? Forgive me as I use a term I often hate!! How long is a piece of string? Let’s explore some of the most obvious paid internet advertising routes for small business owners. 1. PPC marketing (i.e. Google AdWords or yahoo and Bing equivalents) 2. Content networking: Text adverts 3. Content networking: Banner adverts 4. Banner adverts on others people’s sites 5. Ezine advert: Text or Image 6. Other peoples email lists 7. Pay per post blogging.
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