The business model examined

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EDM and the Digital World

Written by Denis Doeland First published in Dutch: 7th of August 2014 Translation published: 20th of November 2014

The business model examined In ‘old style’ contact, artists and producers concentrate on getting exposure at a limited number of key channels (i.e. certain magazines or radio stations); they opt for a selective presence. The new paradigm demands continuous presence on all relevant channels. After all, fans and clients determine when, to what extent and in what manner they contact you, the artist or event producer. For the record, in this chapter – as pointed out earlier – artists are understood as companies. What is the (new) business model of the entertainment and music industry? What does this entail? What is the artist’s value proposition (his added value) in the world of EDM?

EDM AND THE DIGITAL WORLD

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