Business Acceleration Plan 2017

Business Acceleration Plan Benchmark / Framework / Roadmap August 2017

by Denis Doeland / Pim van Berkel / Ben Spanjaard

Define your goals and objectives

Business Acceleration Framework #

1

2

Goal

Brand Equity

Brand Reputation

Objective

Chart potential Business Value of Fan Base

Main KPI - primarily measured by Fan profiles + Term of completeness

1a

#Profiles / connections

Business Value - allocated

1b

#Characteristics

Business Value - non-allocated

1c

#Customer Income options (now only ticketing)

Reach (wideness and depth)

2a

Reach - acquisition

2b

Reach - activation

2c

Reach - retention

2d

Reach - revenue

2e

Reach - referral

2f

Engagement (IPM)

Benchmarking

2g

Ranking / Benchmarking

Cost of Sales and ROI on AARRR

3a

#A, A, R, R, R / Cost

Total Revenue (per revenue stream)

4a

ARPU

ARPU (Average Revenue Per User)

4b

#Customers

4c

#Retention

4d

Customer Lifetime Value

Total Revenue (per revenue stream)

5a

ARPU

ARPU (Average Revenue Per User)

5b

#Customers

5c

#Retention

5d

Customer Lifetime Value

Connect with and reach to (target) audience

Quality of Reach

3

4

5

Marketing EďŹƒciency

Business Accelaration

Business Activation

Return On (Marketing) Investment / Engagement

Increase revenue from exisiting revenue streams

Increase revenue from additional revenue stream

Sub KPI's - supporting measured by

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com

Plan of approach

Value

Roll out

Pivoting

Assessment

Eort

Result -

Company Value

Daily Eort -

Analyses / Execution

Time (in weeks) Business Acceleration Benchmark

Business Acceleration Framework

Business Acceleration Roadmap

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com

Identify your data landscape

Content ‣ ‣ ‣ ‣ ‣ ‣

Content Consumption Insights Content Segmentation Content Production (on insights) Content Acquisition Content Recommendation Audience Retention

‣ ‣ ‣ ‣ ‣

Marketing

Sales

Personalized Communication Segmentation of Target Audience Single Customer View Deep Customer Insights Campaign Evaluation

‣ ‣ ‣ ‣

Content Intelligence Marketing Intelligence

Data Acquisition

Social Lead Generation Profiling / Look-a-likes Targeted Sales Pricing Strategies

Social Connections

‣ ‣ ‣ ‣

Business Acceleration Roadmap

Customer Care Insights Connection Insights Call Center & Social Webcare Social Sentiment Monitoring

• Business Analyses

• Business Execution

Sales Intelligence

Business Acceleration Framework

Service Intelligence

Data Management Platform

Data Processing

Data Storage

Extract | Transform

CRM & Mail

Service

Web Activity

Products & Services

Data Sources Assessment

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com

Determine your channels

Assessment

Pivoting

Member Data

Data Visualization Tools

Transaction Data

Social Media Data

Single Customer View

Web Behavior Data / App Data Customer Contact & Service Data

Data integration

Demographics, Geo Graphics & User Data

Business Intelligence MI | SI | CI | SI Reports

Campaign Data

Music consumption data

Roll Out

Connection with Artists

Content - Sites / Apps

Advertising Network

Marketing Automation

Data Management Platform

E-commerce & Sales Feed for several business processes

Location Data, Weather, Valuation etc.

Business Acceleration Benchmark

Memberships

Partnerships / Sponsoring A&R

Tour schedule

Business Acceleration Framework

Business Acceleration Roadmap (c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com

Guide your organization with the framework

Business Acceleration Framework (example in numbers) #

1

Goal

Brand Equity

Purpose

Chart potential Business Value of Fan Base

196%

2

Brand Reputation

Primarily measured by

Q1

Q2

Q3 forecast

Q4 forecast

YTD forecast

Fan profiles + Term of completeness

n/a

n/a

n/a

n/a

n/a

Business Value - allocated

155%

195%

213%

230%

198%

#Characteristics

Business Value - nonallocated

171%

183%

210%

205%

192%

#Customer Income options (now only ticketing)

Reach (wideness and depth)

145%

226%

73%

176%

155%

Reach - acquisition

186%

231%

140%

164%

180%

Reach - activation

89%

126%

76%

127%

104%

Reach - retention

819%

810%

720%

372%

680%

Reach - revenue

779%

372%

548%

227%

481%

Reach - referral

Quality of Reach

n/a

n/a

n/a

n/a

n/a

Engagement (IPM)

Benchmarking

n/a

n/a

n/a

n/a

n/a

Ranking / Benchmarking

Cost of Sales and ROI on AARRR

n/a

n/a

n/a

n/a

n/a

#A, A, R, R, R / Cost

Total Revenue (per revenue stream)

n/a

n/a

n/a

n/a

n/a

ARPU

ARPU (Average Revenue Per User)

n/a

n/a

n/a

n/a

n/a

#Customers

n/a

n/a

n/a

n/a

n/a

#Retention

n/a

n/a

n/a

n/a

n/a

Customer Lifetime Value

Total Revenue (per revenue stream)

n/a

n/a

n/a

n/a

n/a

ARPU

ARPU (Average Revenue Per User)

n/a

n/a

n/a

n/a

n/a

#Customers

n/a

n/a

n/a

n/a

n/a

#Retention

n/a

n/a

n/a

n/a

n/a

Customer Lifetime Value

Connect with and reach to (target) audience

320%

3

4

5

Marketing EďŹƒciency

Business Accelaration

Business Activation

Return On (Marketing) Investment / Engagement

Increase revenue from exisiting business models

Increase revenue from additional business models

Metric #Profiles / connections

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com

Note | Disclaimer | Copyright

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Contact DDMCA

Attn. Denis Doeland

Keizersgracht 330-b

1016 EZ Amsterdam

The Netherlands

Fanalists

Attn. Ben Spanjaard

Danzigerkade 13-c

1013 AR Amsterdam

The Netherlands

Mobile: +31 6 13520250

E-mail: denis@ddmca.com

Web: ddmca.com

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