Market Landscape Report - Festivals

Competitive Intelligence for Companies and Brands

Market Landscape Report Festivals vs 1.0 | 22 april, 2014 Denis Doeland

E-mail | denis.doeland@ddmca.com Twitter | @denisdoeland Facebook | facebook.com/ddmcaoďŹƒcial LinkedIn | nl.linkedin.com/denisdoeland Blog | www.denisdoeland.com Web | www.ddmca.com Phone | +31 (0)6-13520250

Festivals in the Landscape As of Apr 19, 2014

Festivals with Social Presences As of Apr 19, 2014

Top Twitter Social Content

Twitter Summary As of Apr 19, 2014 (Slide 1 of 2)

Twitter Summary As of Apr 19, 2014 (Slide 2 of 2)

Top 12 Twitter Content As of Apr 19, 2014 (Slide 1 of 3)

Top 12 Twitter Content As of Apr 19, 2014 (Slide 2 of 3)

Top 12 Twitter Content As of Apr 19, 2014 (Slide 3 of 3)

Twitter Metrics

Twitter Followers As of Apr 19, 2014

Growth in Twitter Followers Apr 6, 2014 - Apr 19, 2014

Tweet Volume Apr 6, 2014 - Apr 19, 2014

Tweet Volume by Day Apr 6, 2014 - Apr 19, 2014

Engagement Rate for Tweets Apr 6, 2014 - Apr 19, 2014

Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of these festivals own tweets during this time period.

Average Engagement Rate per Tweet Apr 6, 2014 - Apr 19, 2014

Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of these festivals tweets during this time period.

Total Engagement for Tweets Apr 6, 2014 - Apr 19, 2014

Tweet Engagement Total The total number of retweets and favorites of these festivals own tweets during this time period.

Average Total Engagement per Tweet Apr 6, 2014 - Apr 19, 2014

Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of these festivals tweets during this time period.

Tweet Volume vs.

Average Total Engagement per Tweet Apr 6, 2014 - Apr 19, 2014

Average Engagement Total per Tweet The average number of interactions( retweets and favorites) of these festivals tweets during this time period.

Top Facebook Social Content

Facebook Summary As of Apr 19, 2014 (Slide 1 of 2)

Facebook Summary As of Apr 19, 2014 (Slide 2 of 2)

Top 12 Facebook Content As of Apr 19, 2014 (Slide 1 of 3)

Top 12 Facebook Content As of Apr 19, 2014 (Slide 2 of 3)

Top 12 Facebook Content As of Apr 19, 2014 (Slide 3 of 3)

Facebook Metrics

Facebook Likes As of Apr 19, 2014

Growth in Facebook Likes Apr 6, 2014 - Apr 19, 2014

Facebook Post Volume Apr 6, 2014 - Apr 19, 2014

Facebook Post Volume by Day Apr 6, 2014 - Apr 19, 2014

Engagement Rate for Facebook Posts Apr 6, 2014 - Apr 19, 2014

Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on these festivals Facebook pages during this time period.

Average Engagement Rate per Facebook Post Apr 6, 2014 - Apr 19, 2014

Facebook Average Engagement Rate per Post The average number of interactions (likes, comments, and shares), per thousand Page Likes, of posts on these festivals Facebook pages during this time period.

Engagement Total for Facebook Posts Apr 6, 2014 - Apr 19, 2014

Facebook Post Engagement Total The total number of likes, comments, and shares of posts on these festival Facebook pages during this time period.

Average Engagement Total per Facebook Post Apr 6, 2014 - Apr 19, 2014

Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on these festivals Facebook pages during this time period.

Facebook Post Volume vs.

Average Engagement Total per Facebook Post Apr 6, 2014 - Apr 19, 2014

Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on these festival Facebook pages during this time period.

Top Google+ Social Content

Google+ Summary As of Apr 19, 2014 (Slide 1 of 2)

Google+ Summary As of Apr 19, 2014 (Slide 2 of 2)

Top 12 Google+ Content As of Apr 19, 2014 (Slide 1 of 3)

Top 12 Google+ Content As of Apr 19, 2014 (Slide 2 of 3)

Top 12 Google+ Content As of Apr 19, 2014 (Slide 3 of 3)

Google+ Metrics

Google+ Plus Ones As of Apr 19, 2014

Growth in Google+ Plus Ones Apr 6, 2014 - Apr 19, 2014

Google+ Post Volume Apr 6, 2014 - Apr 19, 2014

Google+ Post Volume by Day Apr 6, 2014 - Apr 19, 2014

Engagement Rate for Google+ Posts Apr 6, 2014 - Apr 19, 2014

Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on these festivals Google+ pages during this time period.

Average Engagement Rate per Google+ Post Apr 6, 2014 - Apr 19, 2014

Google+ Average Engagement Rate per Post The average number of interactions (+1s, comments, and reshares), per thousand Page +1s, of posts on these festivals Google+ pages during this time period.

Engagement Total for Google+ Posts Apr 6, 2014 - Apr 19, 2014

Google+ Posts Engagement Total The total number of plus ones, comments, and reshares of posts on these festivals Google+ pages during this time period.

Average Engagement Total per Google+ Post Apr 6, 2014 - Apr 19, 2014

Google+ Average Engagement Total per Post The average number of interactions (+1s, comments, and reshares) of posts on these festivals Google+ pages during this time period.

Google+ Post Volume vs.

Average Engagement Total per Google+ Post Apr 6, 2014 - Apr 19, 2014

Google+ Average Engagement Total per Post The average number of interactions (+1s, comments, and reshares) of posts on these festivals Google+ pages during this time period.

Top YouTube Social Content

YouTube Summary As of Apr 19, 2014 (Slide 1 of 2)

YouTube Summary As of Apr 19, 2014 (Slide 2 of 2)

Top 12 YouTube Content As of Apr 19, 2014

YouTube Metrics

YouTube Subscribers As of Apr 19, 2014

Growth in YouTube Subscribers Apr 6, 2014 - Apr 19, 2014

YouTube Post Volume Apr 6, 2014 - Apr 19, 2014

YouTube Post Volume by Day Apr 6, 2014 - Apr 19, 2014

Engagement Rate for YouTube Posts Apr 6, 2014 - Apr 19, 2014

YouTube Posts Engagement Rate The total number of likes, dislikes, and comments, per thousand likes, of videos on these festivals YouTube channels during this time period.

Average Engagement Rate per YouTube Post Apr 6, 2014 - Apr 19, 2014

YouTube Average Engagement Rate per Post The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on these festivals YouTube channels during this time period.

Engagement Total for YouTube Posts Apr 6, 2014 - Apr 19, 2014

YouTube Posts Engagement Total The total number of likes, dislikes, and comments of videos on these festivals YouTube channels during this time period.

Average Engagement Total per YouTube Post Apr 6, 2014 - Apr 19, 2014

YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on these festivals YouTube channels during this time period.

YouTube Post Volume vs.

Average Engagement Total per YouTube Post Apr 6, 2014 - Apr 19, 2014

YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on these festivals YouTube channels during this time period.

Top Instagram Social Content

Instagram Summary As of Apr 19, 2014 (Slide 1 of 2)

Instagram Summary As of Apr 19, 2014 (Slide 2 of 2)

Top 12 Instagram Content As of Apr 19, 2014

Instagram Metrics

Instagram Followed By As of Apr 19, 2014

Growth in Instagram Followed By Apr 6, 2014 - Apr 19, 2014

Instagram Post Volume Apr 6, 2014 - Apr 19, 2014

Instagram Post Volume by Day Apr 6, 2014 - Apr 19, 2014

Engagement Rate for Instagram Posts Apr 6, 2014 - Apr 19, 2014

Instagram Posts Engagement Rate The total number of likes and comments, per thousand followers, of posts on this company's Instagram during this time period.

Average Engagement Rate per Instagram Post Apr 6, 2014 - Apr 19, 2014

Instagram Average Engagement Rate per Post The average number of interactions (likes and comments), per thousand followers, of posts on these festivals Instagram during this time period.

Engagement Total for Instagram Posts Apr 6, 2014 - Apr 19, 2014

Instagram Posts Engagement Total The total number of likes and comments of posts on these festivals Instagram during this time period.

Average Engagement Total per Instagram Post Apr 6, 2014 - Apr 19, 2014

Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on this company's Instagram during this time period.

Instagram Post Volume vs.

Average Engagement Total per Instagram Post Apr 6, 2014 - Apr 19, 2014

Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on these festivals Instagram during this time period.

SEO

Homepage Title As of Apr 19, 2014

Homepage Meta Description As of Apr 19, 2014

Homepage Meta Keywords As of Apr 19, 2014

Moz Domain Authority As of Apr 19, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz Domain Authority by Day Apr 6, 2014 - Apr 19, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links As of Apr 19, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz External Links by Day Apr 6, 2014 - Apr 19, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz Domain Authority vs. Moz External Links As of Apr 19, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Competitive Intelligence For Busy Marketers