Executive Briefing Center
Our Purpose + We exist to help customers succeed We listen and collaborate + Connecting customers with experts and solutions that enable informed decisions and more effective outcomes. + We are committed to creating superior long-term value for customers, helping them do and achieve more.
We give customers
the power to do more 2
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Confidential Dell - Internal Use - Confidential
Executive Briefing Center
We make the customer our focus •
85% VP/CXO audience, where executives meet exec-to-exec to discuss strategy.
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Customers indicate over a 95% satisfaction rating for 14 consecutive quarters*
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80% more likely to purchase Dell as a result of the briefing*
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80% NPS Rating
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Support from ~480 presenters in RR
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$644M attached wins to EBC in FY14
Round Rock
Plano
Center Locations
Santa Clara Shanghai
Xiamen
Herndon
NYC
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Confidential
Dell - Internal Use - Confidential
Bracknell
Beijing
Executive Briefing Center
What we do: typical jobs in the EBC Global Scheduler
EBC Analyst
SFDC Analyst
Customer Care Analyst
Respond
Strategize
Implement
Logistics
SFDC Intake Lead
• Partner with account team to manage briefing
• Manage Global Schedule • Receive incoming requests • Assign briefings to appropriate EBC Analyst, OA and CCA based upon location and availability
• Mailbox management
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Strategic Planning
• Lead strategy calls (Account, Scoping, Customer, & Presenter) • Build & Mold customized agenda, strategically aligning executives & SMEs • Source & confirm presenters. Verify content links to customer objective
Implementation
Tactics & Logistics
Based on analyst notes: • Select topics, assign times, and input content notes for topics in SFDC
• Attend portion of strategy call to establish a connection as onsite POC
• Assign presenters associated to topics
• Gather logistics i.e., catering, room size & capabilities
• Relay catering requirements in SFDC • Create standardized agenda word document
• Print badges and agendas, set room
• Day of briefing, serve as onsite POC
System Admin Global Readiness: Product, A/V, video conference, Networking
*standard briefings required at minimum 16 business day prep