CONGRATULATIONS! GROSVENOR HOUSE A JW MARRIOTT HOTEL 15 MARCH 2016
Now in its eighth year, The Travel Marketing Awards has developed into one of the most prestigious events in the travel industry calendar. With over 400 guests attending last week’s Awards ceremony – 80 more than last year – this only goes to prove the point. This year’s Awards rewarded marketing excellence for work carried out between September 2014 and August 2015, and they recognised the positive values that successful marketing has on the travel and tourism sector across a wide range of disciplines. The marketing function is now the driving force behind all successful travel businesses. Travel marketeers and agencies have worked extremely hard in recent years in an attempt to fully integrate off and online activities and to develop wholly accountable, ROI focused campaigns which directly contribute to bottom line performance. In short, travel marketing has come of age and, arguably, is currently producing its most impressive work ever. Marketeers now need to have to have expertise in channel management, a detailed understanding of consumer change, data analytics, CRM technology and social media. We live in an ever-changing and highly complex operating environment that challenges principals and agencies alike, on a daily basis. As an industry, we are all learning at an ever faster rate and CIM Travel Group, in its activities and events, aims to be at the forefront of this thinking and to engender a greater understanding of this change.
WINNERS CATALOGUE
2015 saw some extremely effective marketing by travel companies and the entries were of the very best calibre. On behalf of CIM Travel Group Council, I would like to thank every agency, travel and tourism organisation that entered the Awards.
Richard Carrick President CIM Travel Group
THE RESULTS 2016