November 2024 ALERT

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ALERT

ISSUE 10 NOVEMBER 2024

Forging Connections, Building Advocacy

DCUC’s Busy Month of Engagement, Collaboration and Vision

Championing Defense Credit Unions Through Advocacy

Honoring Our Military and Veterans’ Service

Regulators to Face More, Broader Court Challenges

Discussing Potential Federal Regulatory Restructurings

Increasing Outreach to Local Veterans Through Financial Literacy

Ways Your Credit Union Can Grow its Impact

ALERT

DCUC is the trusted resource for credit unions on all military and veteran matters.

Latest Accomplishments

• DCUC sent the following letters:

• DCUC Letter to House and Senate CCCA Disaster Funding FINAL.10.18.24

• DCUC Letter to CFPB on 1033 Final Rule Draft 1 10.21.24; cited risks the rule could pose to credit unions and their members

• DCUC Letter to Rep. Tenney 10.29.24; DCUC Chief Advocacy Officer Jason Stverak, and AmeriCU President/CEO Ron Belle shared a call with Congresswoman Claudia Tenney’s office to discuss critical regulatory distinctions and tax status of credit unions, particularly around the CRA requirements.

• DCUC Letter to House and Senate on Lame Duck Priorities FINAL 10.31.24; DCUC calls on Congress to address several critical legislative priorities

• DCUC Letter to President-Elect Trump—Credit Union Industry Concerns and Opportunities; extended a congratulations to President-Elect Donald Trump and highlighted key credit union advocacy priorities

• DCUC Letter to Senate Judiciary on Interchange Hearing 11.13.24; opposed legislative proposals targeting credit card interchange rates

• DCUC Letter to HFSC on Prudential Regulators Hearing 11.14.24; stressed NCUA’s independence is essential to maintaining the mission and unique structure of credit unions

• DCUC Letter to Congressman Hill 11.14.24; expressed appreciation for the focus on community-centric banking and urged the inclusion of specific reforms to support credit unions as a crucial part of this vision

• DCUC met with NCUA Vice Chairman Kyle Hauptman to discuss issues facing the credit union industry.

• DCUC is establishing regular coordination meetings with League advocates to discuss key issues and explore ways DCUC can support their advocacy efforts.

• DCUC held a successful Military Advocacy Committee (MAC) Meeting on November 7th; this month’s meeting focused on the impact of the 2024 election results and upcoming legislative priorities for credit unions.

• DCUC President/CEO Anthony Hernandez discusses similarities between the military and credit unions on creditunions.com!

• DCUC and RBFCU successfully hosted the First Annual Texas Sub-Council Luncheon on November 13, 2024, at 11 AM CT at RBFCU Headquarters in Live Oak, Texas. Learn more at dcuc.org/TexasSubcouncil

Happening Now

• Apply now for DCUC George E. Myers Scholarship Fund!

• The Official 2024 White House Ornament has been released! Get yours today in support of DCUC’s GEM Scholarship!

• Credit union advocacy discussions this month have included:

• Credit Unions Honor Those Who Served the Country on Veterans Day and Beyond

• What Trump’s Victory Means for Credit Unions

• The finalized 1033 rule: A threat to credit unions and military families

• Credit Unions Continue to Serve Members, Not Profits

Upcoming Activity

• Defense Matters 2025 will be held on Tuesday, March 4, 2025. Registration details coming soon!

• Save the Date: DCUC’s 2025 Annual Conference: July 28 – August 1, 2025, at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA!

SERVING THOSE WHO SERVE OUR COUNTRY

DEFENSE CREDIT UNION COUNCIL, INC.

Championing

BOARD OF DIRECTORS

Chairman Jack Fallis

1st Vice Chairman

Maggie Sayer

2nd Vice Chairman

Frank Padak

Secretary Jim Hayes

Treasurer Ron Aoki

Member

Dave Araujo

Member

Robin Larsen

COUNCIL STAFF

President/CEO

Anthony Hernandez

Chief Advocacy Officer

Jason Stverak

Vice President, Operations and Membership

Beth Merlo

Marketing Specialist

Christa Dittus

Communications Specialist

Haleigh Laverty

Director of Conferences and Events

Cindy Parker

4 6 8 9 10 12 13 14 15 16 18 19

CEO UPDATE

Forging Connections, Building Advocacy: DCUC’s Busy Month of Engagement, Collaboration and Vision

ADVOCACY IN ACTION

Championing Defense Credit Unions Through Advocacy

CAPITAL CORNER

Regulators to Face More, Broader Court Challenges

VIEW FROM THE BOARD

Increasing Outreach to Local Veterans Through Financial Literacy

Keys FCU

DCUC NEWS

SPONSOR FORUM Embedded Lending Will Be Key to Credit Union Loan Growth in 2025

By Corrin Maier, VP of Lending Members Experience, TruStage

FEATURE FORUM THE WATCH: America’s Nuclear Mission Revealed

EDUCATION AND RESOURCES Advocating for Financial Literacy

Provided by Virginia B. Morris, Editorial Director, Lightbulb Press

VETERAN SPOTLIGHT Protecting Military and Veteran Communities from Rising Fraud

Provided by the Federal Trade Commission (FTC)

AWARDS & RECOGNITION

CREDIT UNION PEOPLE IN THE NEWS

CREDIT UNIONS IN THE NEWS

MEMBER NEWS

Telephone:

Forging Connections, Building Advocacy:

DCUC’s Busy Month of Engagement, Collaboration and Vision

It’s been a busy month for DCUC, filled with exciting progress and engagement! We just recently concluded our first successful Texas Sub-Council luncheon with cohost Randolph-Brooks Federal Credit Union (RBFCU). DCUC formed this new sub-council to offer defense credit unions within the Texas region an additional platform to discuss key issues and priorities while networking with other leaders.

In late October, DCUC traveled to Colorado for the NASCUC Conference. It was an energizing exchange of ideas and a powerful reminder of the importance of collaboration across our industry.

Throughout the last month, DCUC met with several military and trade associations, including the Military Financial Readiness Council (MFRC) and the African American Credit Union Coalition (AACUC). MFRC shared valuable insights supported by Federal Trade Commission (FTC) surveys, highlighting the impact of financial fraud and scams on military families and veterans. See page 15 for key insights or visit the FTC’s military dash-board to explore survey data and download charts you can share with your military liaisons.

DCUC also met with the National Association of Credit Union Chairs (NACUC) to explain our concerns with the Overseas Military Banking Program, the upcoming tax battle, and the expansion of the Community Reinvestment Act to federal credit unions. It was clear that many of the nation’s credit union directors had not had a comprehensive discussion on advocacy issues that have a direct impact onthefutureofthecreditunionstheyoversee. DCUC is partnering with NACUC to keep the lines of communication.

And of course, the recent presidential election captured national attention, and DCUC was ready to respond as soon as results were confirmed. We sent a letter to President-Elect Donald J. Trump, extending an invitation to discuss our top regulatory and legislative priorities. This letter outlines our advocacy vision moving into the next Congress, with a clear focus on strengthening credit unions’ ability to serve the financial needs of the American people, especially our Nation’s armed forces, veterans, and their families. We encourage you to read it as it underscores DCUC’s commitment to enhancing credit unions’ role in our communities.

Before determining our 2025 Advocacy Priorities, we still want to hear from each and every one of our member credit unions. I can’t stress enough how valuable it is for DCUC to know we are actively supporting your needs and service to your members. We are fiercely determined to continue our decades-long history of championing the defense credit union difference. DCUC has already taken several steps in increasing our member value and elevating your perspectives to our country’s leaders. We are committed to your success and mission of providing the best financial services to your members. Together, we will secure an even stronger future! We still have our member survey open to receive your direct input as we prepare our 2025 Advocacy Priorities.

This month also marked another successful Military Advocacy Committee meeting. As part of our “Advocacy Reimagined” initiative, we have increased the frequency of these MAC meetings to a monthly cadence. The growing interest from members, industry advocates, and league representatives reaffirms our belief

in the value of these calls. Seeing this heightened engagement is incredibly motivating as we work to champion the invaluable role credit unions play in communities across the nation. We are thrilled, and incredibly invigorated, to see this increase in engagement with our advocacy.

DCUC is more determined than ever to continue foot-stomping how impactful credit unions are within America’s communities. We take great pride in providing your and your members’ perspectives to state and federal policymakers, sharing how credit unions continue to offer unmatched financial services to consumers and underserved communities, especially in times of a stressed economy. We are grateful for your support and proud to offer you measurable action and success!

DCUC has also been busy with other advocacy action. Earlier this month, DCUC had a productive conversation with Congresswoman Tenney and her office, emphasizing the critical regulatory distinctions and the unique tax status of

Anthony Hernandez, DCUC
As

always, we want to thank you for your support and trust in DCUC to represent your interests and advocate on your behalf. If at any time you have questions or are looking for more ways to get involved,

please do not hesitate to contact me by phone or email, or one of our staff members!

credit unions, particularly around the Community Reinvestment Act (CRA) requirements. Prior to the call, we sent a letter highlighting our concerns and offering an open dialogue to discuss the issue further, DCUC continues to step up to the plate each time a swing is taken at credit unions’ historically-backed tax status by either banking industry opponents or legislators. And, DCUC has urged industry regulators like the NCUA to recall the contradictions of imposing CRA requirements on credit unions and how this would negatively impact credit unions’ abilities to best serve their members. DCUC will continue to provide a strong defense for the industry on this issue as we move into 2025.

In addition to our advocacy on your behalf, DCUC is in full swing with planning ahead for our 2025 events, including Defense Matters 2025. We are prioritizing your top advocacy needs and concerns to ensure we have a strong morning session ready for you before you hike the hill. This year, our Defense Matters Forum will be held on Tuesday, March 4th as a lunch program featuring Members of Congress who support our military. Stay tuned for registration and other details which we will be releasing soon!

As always, we want to thank you for your support and trust in DCUC to represent your interests and advocate on your behalf. If at any time you have questions or are looking for more ways to get involved, please do not hesitate to contact me by phone or email, or one of our staff members! We are excited for the future ahead and look forward to our shared success! n

Championing Defense Credit Unions Through Advocacy:

Honoring Our Military and Veterans’ Service

As we approach Veterans Day, it’s a time to reflect and honor our Nation’s heroes—the generations of men and women who have selflessly served in our armed forces. A tribute to these communities is not only offered by words of deep appreciation or gratitude, but through action.

For decades, DCUC has seen the level of commitment and service credit unions offer military, veterans, and underserved communities; one that has historically and statistically distinguished credit unions as strong advocates for military and veteran populations. This is why DCUC coins this part of the industry as “defense credit unions,” encompassing both credit unions that began decades ago on or near military installations and newly established ones committed to building strong connections with local military and veteran communities. Defense credit unions are united in their dedication to helping our Nation’s service members, veterans, and their families achieve financial success.

This year, DCUC has led a strong stance on key legislation that impacts credit unions’ ability to provide vital services to our military and veterans, advocating for policies that genuinely support their financial well-being.

First, DCUC continued to lead the industry’s opposition of the Credit Card Competition Act (CCCA), sharing with Congress how the legislation would disproportionately harm military and veteran families.

DCUC highlighted how the CCCA would require credit unions to route credit card transactions through multiple, often less secure networks, which could lead to higher operational costs, reduced benefits, and fewer financial protections for military and veteran members. For families already managing the unique financial challenges of military life—frequent relocations, deployments, and maintaining financial readiness—these changes could be detrimental to their financial security. The CCCA could also increase the risk of fraud, ultimately undermining the consumer protections members rely on.

Additionally, DCUC advocated for the passage of H.R. 3642, a bill that would amend the Fair Credit Reporting Act to shield service members and veterans from unfair credit reporting practices. DCUC provided Congress with a common example: service members find themselves with negative marks on their credit reports due to delays in Tricare payments—marks that can jeopardize their security clearances. As it stands, these individuals

have limited recourse to challenge these inaccuracies, especially when facing the complexities of deployments or relocations. DCUC emphasized to policymakers how the bill would address these issues and reinforce the protections service members need to maintain their financial stability.

DCUC is still pushing for reform to lift the arbitrary cap on business loans for veterans and military members. Veterans who wish to establish small businesses often find themselves restricted by a lending cap that limits the support credit unions can offer. DCUC has encouraged Congress to support the bipartisan bill, H.R.4867, the Veterans Member Business Loan Act (VMBL) noting that any discussion of the landscape of Veteran Owned Small Businesses must be the unfair and arbitrary business member loan cap of 12.25% that is placed on credit unions hindering their ability to serve veteran owned small businesses. DCUC is backing bipartisan efforts led by Senators Mazie Hirono (D-HI) and Dan Sullivan (R-AK) to exclude these essential business loans from current restrictions, empowering veteran entrepreneurs to build their businesses and contribute to their local economies.

Another major concern DCUC tackled with its advocacy was the proposed “Protecting Consumers from Payment Scams Act,” which would impede credit unions’ ability to offer innovative payment solutions like Zelle, a service critical to military families who need reliable ways to transfer funds due to frequent relocations and deployments. Over 99.9% of Zelle transactions go through without fraud; for service members and their families, Zelle allows them to transfer funds directly from their credit union-insured account to individuals at other insured depository institutions. DCUC opposed any regulation that would compromise this service and make financial transactions less accessible for those serving our country.

DCUC also called for Congress to address issues surrounding VA Home Loan accessibility, impacted by recent changes to real estate commission practices. Without proper legislative action, veterans may face significant barriers in purchasing homes, an

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unacceptable outcome for those who have sacrificed so much. DCUC is advocating for immediate solutions to prevent any disruption to veteran homeownership.

Last month, DCUC expressed concerns to the Consumer Financial Protection Bureau (CFPB) regarding its implementation of Section 1033 of the Dodd-Frank Act. The rule mandates that financial institutions share data with third-party fintech companies, a move DCUC believes could compromise the privacy and security of credit unions’ members, especially those belonging to military and veteran communities.

DCUC’s efforts extend beyond federal regulations to the tax status that enables credit unions to reinvest in their members. Over 30% of military personnel and veterans rely on credit unions for essential services, including low-cost loans, financial education, and support during times of crisis. DCUC is continuing to engage Congress in discussions and evidence of why it should preserve the current tax status of credit unions. Without it, we risk

higher fees, reduced loan access, and fewer benefits for America’s families who need us most.

DCUC continues to push for the permanent expansion of the Central Liquidity Facility (CLF), ensuring credit unions have the liquidity support needed to serve their members, especially in challenging economic times. Stable liquidity is the backbone of resilience, allowing credit unions to continue offering affordable loans, safe savings options, and other financial lifelines to military and veterans in need.

As we celebrate Veterans Day, it is crucial to remember that our actions speak louder than words. At DCUC, we remain committed to advocating for your service to our Nation’s military and veterans in every legislative and regulatory arena. By championing these causes, and having you join our efforts, together we honor their sacrifices and ensure that our Nation’s heroes have access to the financial services that support their readiness, security, and future! n

CAPITAL CORNER

Regulators to Face More, Broader Court Challenges

While DCUC’s focus has turned to the 2024 Elections and the unfolding Lame Duck session of Congress, we also are reviewing a legal development that promises to reshape how NCUA and other federal regulators regulate: the Supreme Court’s overturning of the “Chevron deference” policy.

Earlier this year, the Supreme Court abandoned the Chevron doctrine, which for 40 years had directed courts to defer to agency interpretations of ambiguous provisions of federal statutes. This ruling to overturn Chevron means that deference to regulators is gone, and the regulatory deck in Washington has been reshuffled. It is likely that federal regulators will now be more careful and deliberate in putting new rules on the books due to elevated concern over court challenges from the industries they regulate.

What’s not clear, however, is the direct effect on regulators of financial institutions such as NCUA and CFPB. Why? Because the robust supervisory powers given to financial regulators, especially concerning issues of safety and soundness, may at least partially shield NCUA from the kinds of challenges that will face regulators in other fields such as environmental protection and healthcare.

Even a cursory, non-lawyer’s glance at the Federal Credit Union Act shows it is written to give NCUA latitude in implementing the law through agency-determined regulation. As one former NCUA attorney observes, “supervision and safety and soundness requirements for credit unions and banks are markedly different from those of other regulated industries. Simply put, Congress has put statutes on the books that give NCUA more authority and discretion. This is the trade-off for having federal deposit insurance, like it or not.”

This doesn’t mean that the Chevron decision won’t have an effect on regulations and the ability of DCUC and the entire credit union industry to push back if it sees regulators overreach beyond what the law says. It will.

For one thing, in the past under the Chevron doctrine, if a court saw a gray area in a law, the agency enforcing that statute was permitted to fill in the gaps so long as the agency’s interpretation met legal muster. In repealing Chevron, the Supreme Court said regulators can no longer expect automatic deference in interpreting a statute. That could slow or even stop NCUA and CFPB from straying from the letter of the law.

It remains to be seen how aggressively credit unions decide to push back against future regulations through lawsuits, but clearly there are new possibilities; this is a reality that DCUC will study carefully.

Now, a caution. The bank lobby will be able to use Chevron to their advantage too, as they try to stymie any NCUA efforts to modernize credit union service and product offerings. For example, in the past decade, NCUA was able to successfully defend its modernized Field of Membership regulation in federal court explicitly because of Chevron deference. The Federal Credit Union Act did not use exact terminology that enabled NCUA to grant more flexibility in serving rural communities, but the courts deferred to the regulator. That deference may not occur as frequently, or expansively in the future, and banks will likely look for opportunities to attack NCUA rules that enhance the credit union ability to serve consumers and the marketplace. (P.S., Credit unions should look to do the same to the banks with their regulators.)

The new Chevron interpretation is a game changer, for certain. How credit union regulation evolves given the new landscape remains to be seen, but you can be sure that DCUC will continue to evaluate the options for the good of the military financial services community. n

VIEW FROM THE BOARD Increasing Outreach to Local Veterans Through Financial Literacy

Credit unions play a crucial role in fostering financial wellbeing in their communities, and one demographic that often requires targeted support is veterans. Many veterans face unique financial challenges as they transition from military to civilian life. By enhancing outreach efforts and focusing on financial literacy, credit unions can better serve their veteran members and create lasting relationships within the community.

As veterans transition from military to civilian life, they may encounter various financial hurdles including the transitioning of benefits, employment challenges as well as credit and debt management. Identifying and recognizing these challenges is often the first step in developing effective outreach.

Using tailored financial literacy workshops, specifically designed for veterans in their communities, credit unions can help in addressing the unique financial situations of veterans. Partnering with local veteran organizations within the community to help promote these events and collaborate on useful topics will help ensure they reach the intended audience with consistent messaging. Financial literacy workshop topics may include:

• Navigating VA benefits (including healthcare, education and housing).

• Understanding VA loans and housing options.

• Budgeting for a civilian lifestyle.

• Managing debt (including student loans, credit card debt and other financial obligations accrued during service).

• Understanding credit scores.

• Applying for funding for veteran owned businesses.

• Retirement planning

• Benefits management.

By focusing on financial literacy and enhancing outreach efforts, credit unions can positively impact the financial knowledge and well-being of local veterans. Not only does this strengthen community ties it also positions the credit union as a trusted resource for veterans navigating the complexities of financial life after military service. Implementing these financial literacy workshops can lead to more educated, more engaged membership and a commitment to serving those who have served us all. n

DCUC Chief Advocacy Officer Named NILE 2024 Top Lobbyist

DCUC is proud to announce its Chief Advocacy Officer Jason Stverak has been named as a National Institute for Lobbying & Ethics (NILE) 2024 Top Lobbyist. Jason is recognized for his exceptional contributions and commitment to ethical standards in the field of lobbying and advocacy.

Stverak shared “Advocacy allows me to ensure the priorities of millions of credit union members are heard in Washington, D.C., and across the country. The opportunity I have as the Chief Advocacy Officer at DCUC is an amazing opportunity to advocate for policies that allow credit unions to help their members achieve their dreams.” Stverak continued, stating, “It is humbling to do so on behalf of millions of veterans and members of the military and their families.”

The NILE Team stated “Congratulations on this well-earned honor. NILE is steadfast in our mission to celebrate the unsung heroes within our profession, and we are delighted to spotlight your extraordinary impact amongst the nation’s top 100.”

NILE will host the 2024 Top Lobbyist Reception on November 7th from 6 pm-8 pm EST at the Library of Congress in Washington, D.C.

“We are incredibly proud of Jason’s well-deserved recognition as a 2024 NILE Top Lobbyist,” said Anthony Hernandez, DCUC President/CEO. “His unwavering dedication to advocacy on behalf of defense credit unions and the military and veteran communities sets a high standard in our industry. This honor reflects his commitment to the greater credit union movement and his impactful work on behalf of DCUC’s members. We congratulate Jason on this outstanding achievement and look forward to his continued success.” n

DCUC Names Cindy Parker as Director of Conferences and Events

DCUC is proud to welcome Cindy Parker as its Director of Conferences and Events. Parker joins DCUC with nearly 20 years experience in the credit union industry, bringing professional skills in strategic meeting management, specializing in large-scale conferences and exhibits for C-suite audiences and cross-functional teams.

“I am thrilled to join DCUC’s team as the Director of Conferences and Events,” said Parker. “With nearly 20 years in the credit union industry, I’m excited to continue this journey with DCUC, creating impactful events that will deepen our shared commitment to the growth and success of the credit union movement.”

Prior to joining DCUC, Parker served the Credit Union National Association, (CUNA), as the Manager of Meetings and Special Events and was later promoted to the position of Director of Events of CUNA Councils. In these roles, Parker was responsible for the strategic development, management, positioning, implementation, sponsorships, and overall results of CUNA’s face-to-face events. This included national conferences, C-suite forums, and regional meetings. Parker also led CUNA staff and collaborated with committee members to create valuable, highly rated national networking and educational events. Following the merger of CUNA and the National Association of FederallyInsured Credit Unions, (NAFCU), forming America’s Credit Unions, (ACU), Parker was then appointed as ACU’s Director of Council Events.

As DCUC’s Director of Conferences and Events, Parker will be responsible for overseeing the planning, management, and execution of DCUC’s Annual, Midwest Sub-Council, Texas Sub-Council, and Overseas Conferences, ensuring each event is impactful and aligned with DCUC’s mission. This role includes developing program content, coordinating logistics, and fostering an engaging experience for all attendees and guests.

“We are excited to welcome Cindy to our team as our Director of Conferences and Events,” said Anthony Hernandez, DCUC President/CEO. “Cindy brings a wealth of knowledge and a deep commitment to the credit union movement. We are confident that her expertise and skills will enhance our events and strengthen the connections with our members and sponsors.” n

DCUC Welcomes David Araujo, President/CEO of Service CU, to its Board of Directors

DCUC is proud to announce the appointment of David Araujo, President/CEO of Service CU, to its Board of Directors. Araujo’s depth of experience in credit union leadership, financial innovation, and commitment to military and veteran communities will bring valuable perspective to DCUC’s ongoing mission of advocating for defense credit unions.

Appointed as President/CEO of Service CU in 2018, Araujo brings over 25 years of financial leadership experience, starting his career in 1997 at Metrowest Bank. Before joining Service CU, he held several senior leadership positions at Digital FCU (DCU), most notably as Chief Innovation Officer, where he led transformative digital strategies and founded DCUC’s Fintech Innovation Center. At Service CU, he drives a strategic vision that supports more than 360,000 members across all 50 states and over 40 countries, with branches spanning New Hampshire, Germany, Massachusetts, and North Dakota.

David Araujo, Service CU President/CEO, DCUC Board of Directors

Araujo, a U.S. Marine Corps veteran and former member of the Presidential Honor Guard, has dedicated his career to advancing financial solutions that improve members’ lives. He holds a B.S. in Finance and an MBA from Framingham State University and is both a Certified Credit Union Executive (CCUE) and Certified Innovation Executive (CIE). In addition to his role at Service CU, he serves as President and Chair of the Service CU Impact Foundation, which is committed to fostering opportunities for thriving communities. Araujo’s board service extends to organizations including the Cooperative Credit Union Association, Eascorp/Vertifi, Dora (Neo-bank for credit unions), and the Homeland Heroes Foundation.

“It is an honor to be appointed to serve on the DCUC’s Board of Directors. Service CU has been serving the men and women of our armed forces since its founding in 1957,” said Araujo. “It’s important to have strong military advocacy and relations with all involved, to ensure that our members can be focused on the mission at hand, defending our country. I look forward to supporting the other DCUC Board of Directors representing the credit unions that are part of this association.

DCUC Board Chair Jack Fallis, President of PNW & International Markets at Global CU, welcomed Araujo’s appointment, stating, “We are thrilled to welcome David to DCUC’s Board of Directors. His experience leading Service Credit Union and commitment to supporting military and veteran communities will be a great asset to our board. We look forward to David’s insights and leadership as we continue advancing DCUC’s mission in championing the defense credit union movement.”

“DCUC is honored to welcome David to its Board of Directors,” said Anthony Hernandez, DCUC President/CEO. “His dedication to the credit union movement and deep understanding of the unique financial needs of our military and veterans will be invaluable as we advance our mission.” n

SPONSOR FORUM

Embedded Lending Will Be Key to Credit Union Growth in 2025

Today’s loan-growth leaders in the credit union industry share a common proficiency—digital integration. New research from TruStageTM, Making Strategic Choices for Growth, reveals the strategic decisions behind the success of top-performing credit unions. Credit unions with a compound annual growth rate (CAGR) of 12.7% or higher are significantly more likely to adopt digital tools like cloud computing (60%), APIs (50%) and automated loan underwriting (27%) compared to those in the bottom third of loan growth.

Digital integration propels embedded lending, potentially one of the most needle-moving capabilities for credit unions in 2025. Embedded lending can help supercharge the volume of prospective borrowers and loan originations for a credit union, simplify access to credit and allow credit unions to respond quickly to consumer credit requests, engaging digitally and sometimes with instant decisions.

Competitive differentiation hinges on digital focus and a culture of agility. Nearly 60% of the credit unions in the top 1/3 tier of loan growth agreed with the statement, “My credit union has the ability to pivot and adapt quickly to change.” Having a culture of agility certainly helps credit unions meet fast-shifting member demands by embracing various digital integration pursuits, including embedded lending.

Three actionable steps to advance digital integration

1. Leverage member data: Member intelligence, including payment and purchase transactions and loan application and repayment behaviors, identify key points in the member journey where embedded offers are most likely to drive loan growth.

2. Think beyond the loan: Integrating loan applications into the consumer journey is only one of the many possibilities of embedded lending. Credit unions can enhance the borrower experience by also embedding things like debt management education and payment protection insurance into the experience. Credit unions that offer TruStage payment protection products, for instance, use their MeridianLink Portal to provide educational content directly within the loan application.

3. Supercharge marketing: High-performing credit unions ranked digital marketing as a top-three most essential capability.1 Especially when combined with dynamic content, strategic digital marketing plans may significantly boost member engagement. TruStage has found that leveraging marketing to increase member education and awareness of protection products leads to a 13% increase in loans being protected.2 Strategic digital marketing plans may also help solidify trust by showing members that their credit union knows them, understands their preferences and is there when needed.

Maintaining a Presence with Modern Borrowers

Credit unions looking to grow their loan portfolios in 2025 may do well to emulate the strategic choices of the industry’s loangrowth leaders. Prioritizing agility and adaptability, focusing on personalized digital experiences over branch engagement and pursuing digital integration strategies like embedded lending enables credit unions to be there for members, precisely at their moment of need.

Discover what sets top performing credit union growth leaders apart. Download our fact sheet for a high-level overview of the key strategies driving success in loans, membership, and ROA. n

FEATURE FORUM

“Acredit union is doing what?” One would be forgiven for asking that question upon learning that DCUC Member Barksdale FCU is partnering with a television series production company to build awareness about a critical U.S. military mission.

THE WATCH: America’s Nuclear Mission Revealed, created by the non-profit television production company Educational Media Enterprises (EME) and producer Jeff Bolton, is the first documentary television series in history that highlights the lives of young military men and women serving in the global nuclear deterrence mission—the world’s most secret and most important military mission. Since 1959, American military members have performed the nuclear deterrence mission 24 hours a day, 7 days a week, 365 days a year without pause. Their extraordinary untold story is finally coming to light on a global stage.

However, bringing this ambitious project to life was no easy task. Brigadier General Jon Ellis (Ret.), a former U.S. Air Force pilot and nuclear mission expert, supported Jeff’s vision wholeheartedly because Jon understood that THE WATCH was about much more than military might—it was about the people in the mission and their dedication and sacrifices.

Enter Barksdale FCU. Jeff’s production company was searching for a financial institution to support the television series, including a seven-figure revolving credit facility. Jon knew just the person to call—his good friend Patrick Gullatt, President of

BFCU. Patrick saw an opportunity to align the credit union’s values with a groundbreaking project celebrating service, honor, and dedication.

For decades, Barksdale FCU (BFCU) has supported the men and women at Barksdale Air Force Base. For Patrick, BFCU’s leadership, board, and employees, the project was about more than just providing financial services—it was about contributing to a mission larger than themselves. “This series will bring to life the dedication of those who serve, ensuring their sacrifices are not forgotten,” Patrick shared. “Supporting THE WATCH is an extension of BFCU’s commitment to our military members, and we’re proud to be involved.” In addition to providing financial services, BFCU also made a significant five-figure tax-deductible donation to the non-profit series partner Educational Media Enterprises (EME) to assist in the production of the series, giving the project a critical boost as it heads for a 2025 release.

“Many Defense Credit Union Council (DCUC) members, like BFCU, are based on military installations, and this story resonates deeply with them,” said Anthony “Tony” Hernandez, DCUC President/CEO. “Supporting THE WATCH is not just a financial endeavor—it is a way to honor those who serve and remind the nation of their vital role.”

Stay tuned to learn more about DCUC member efforts to further support THE WATCH. n

EDUCATION AND RESOURCES

Advocating for Financial Literacy

As a defense credit union, you are familiar with DCUC’s ongoing advocacy efforts, including its commitment to financial preparedness. Each DCUC member credit union also shares this same commitment to its membership and the local communities they serve.

No one knows better than you and your team that making smart financial decisions is critical to the immediate and longterm well-being of your military and veteran members, and their families. But making the right choices on their own isn’t always easy. In many cases, it can be a bit overwhelming, especially for service members transitioning from one stage of the military life cycle to the next, including the change from active duty to civilian life.

Especially challenging is understanding the full advantage of all the benefits the military offers. Many of your members may be concerned, for example, that they aren’t making the right selections in the Thrift Savings Plan (TSP) or they may be confused about how the GI Bill or the VA Loan Guaranty Program works.

There is information available—from the DoD, the service branches, and websites like MilitaryOneSource and the Consumer Financial Protection Bureau (CFPB)—provided service members know what to look for and can track it down. However, the search itself can be daunting, and these websites don’t typically offer a distillation of the relevant facts or serve as a sounding board for the questions that invariably arise. But your credit union can!

In addition, you can help establish your position on the installation as a go-to information source for changes in the laws that may have a major impact on your members’ financial lives.

For example, recent litigation has changed the way real estate commissions are paid. A seller’s agent may now elect not to share the commission on the sale with the buyer’s agent. That means prospective buyers must expect to pay a commission if they want

an agent to represent them, potentially increasing the cost of buying. The good news is that it is now legal for a service member or veteran to pay an agent, something that was not permissible before August 2024.

It’s situations like these where being a provider of timely financial education and an advocate for financial preparedness comes into play. Keeping your military and veteran members aware of the changes, and the implications for their loans, is a service that your credit union is uniquely positioned to offer.

How you provide this financial information will depend on your installation and the specific groups you are trying to reach. For example, you might host an open house that blends a social gathering with a short workshop on a financial topic that is particularly relevant to the attendees.

One of those workshops might focus on paying for college, including the role the Post-9/11 GI Bill can play for service members and their families. Or it might focus on what members need to know about car loans or how they can conquer a debt problem.

When active-duty members from your installation are deployed, financial management is often left in the hands of spouses who remain at home. In that case, you might work with the base’s family support group to create a forum for answering financial questions or meeting certain financial-related deadlines such as tax bills and financial aid applications.

DCUC has collaborated with Lightbulb to create a series of publications that highlight the key financial issues facing your military and veteran communities. We’d be happy to help you integrate these materials into your credit union’s member resources or plan a financial preparedness event or program for your members. n

Protecting Military and Veteran Communities from Rising Fraud

Military members and veterans remain top targets for various scams. The latest FTC Consumer Sentinel Network report indicates these groups are disproportionately targeted by identity theft, online shopping fraud, and imposter scams. This highlights the need for vigilance and awareness among military families and veterans to avoid falling victim to these sophisticated schemes.

Last year, a total of 93,735 reports came from service members, veterans, and their families, highlighting fraud schemes that have taken millions from these communities. These military and veteran consumers reported losing nearly $477 million in 2023, with average losses higher than the general population.

The most prevalent scams affecting military and veteran families were imposter scams. These scams often involve fraudsters pos-ing as military or government officials, trusted businesses, or family members to deceive victims. For instance, phishing schemes—where scammers pretend to be legitimate entities to gain personal information—frequently target military members

due to their public information availability and distinctive benefits, which can be exploited by scammers.

Additionally, fraudsters often target military personnel moving or deploying, using relocation services scams and fraudulent housing listings. This population is also susceptible to deceptive “investment opportunities,” luring individuals with promises of high returns on cryptocurrency and other ventures, which ultimately lead to financial losses.

The FTC continues to educate and support military and veteran consumers through initiatives such as Military Consumer Protection Day and resources specifically designed to raise awareness in this community. By identifying and reporting scams early, servicemembers and veterans can reduce their risks and contribute to a more robust defense against fraud.

For further insights, see pages 18–19 of the FTC’s 2023 Consumer Sentinel Network Data Book and visit the Military Dashboard Powered by the FTC. n

AWARDS & RECOGNITION

Tower FCU Rebrand Campaign Wins Four Marketing Association of Credit Unions (MAC) Awards Press Release

Tower FCU announced wins in four award categories from the Marketing Association of Credit Unions (MAC) for its successful brand refresh campaign. Tower won Gold for Logo Redesign, Silver for Rebrand, and Bronze for both Complete Campaign (Rebrand) and Website Redesign.

The MAC awards bring Tower’s brand refresh “medal” count for this Olympic year to seven. The credit union received two Diamond Awards in March for Rebrand/New Corporate Identity and Website from the CUNA Marketing & Business Development Council of America’s Credit Unions, and a Trailblazer Award in June for Best TV Commercial from the Maryland & D.C. Credit Union Association (MDDCCUA).

The annual MAC Awards recognize the most impactful and creative credit union projects and campaigns across the nation. A distinguished panel of judges evaluated a record-breaking 447 entries from over 100 different credit unions, selecting winners based on their creativity, strategic effectiveness, and overall impact.

“The MAC, CUNA, and MDDCCUA awards all recognize and celebrate the power of innovative marketing in credit union success,” said Rick Stafford, Tower’s President/CEO. “I’m honored that our work in support of our mission to help our members achieve financial success has once again received national recognition. We are proud to tell the Tower story and excited to bring our refreshed brand to a new generation of members. The campaign would not have been as successful without the expertise of our talented marketing team.”

Tower’s brand refresh, which took place in March of 2023, included a new modern brand identity, logo, and tagline. The refreshed branding spanned Tower branches, digital channels, member communications, and marketing. The effort also included a major advertising campaign and new 30-second TV spot. At the same time, Tower launched a new website (towerfcu.org) with improved functionality and navigation, a mobile-first design, enhanced security features, and expanded financial education and resources.

“The MAC awards showcase the exceptional marketing strategies that credit unions are leveraging to better serve and engage their members,” said MAC Chair Lynne Jarman-Johnson. “We are honored to celebrate the dedication, creativity, and success of these projects and campaigns, which truly embody the cooperative spirit of credit unions.”

Scott CU Wins Prestigious ACU’s Awards for Social Impact and Financial Education

Provided by Scott CU

Scott CU (SCU) is proud to announce that it has been honored with three prestigious awards from America’s Credit Union. These awards—the Desjardins Financial Education Award, the Dora Maxwell Social Responsibility Award, and the Louise Herring Philosophy-in-Action Member Service Award—are a testament to SCU’s unwavering commitment to financial literacy, community service, and member support. The awards were announced in August 2024 and presented to SCU on October 4 at the Illinois Credit Union League’s Annual Convention in Chicago, Illinois.

“We are incredibly honored to receive these prestigious awards,” said Frank Padak, President/CEO of Scott CU. “Every day, we strive to make a positive impact in the communities we serve through financial education, meaningful community service, and member support. These awards reflect the hard work and dedication of our entire team, and we are thrilled to be recognized for these efforts.”

From left to right: Frank Padak (President/CEO of SCU); Tom Kane (President/CEO of Illinois CU League); and Jasmin Smoot (HR Administrator II at SCU). Photo provided by SCU.

AWARDS & RECOGNITION

Tommy Tensley Receives Eglin FCU’s 5-Star Employee Award for the 3rd Quarter

Eglin FCU is pleased to announce Account Services Representative Tommy Tensley has been selected as the 5-Star Performer of the 3rd Quarter of 2024. The 5-Star Performer Award is a quarterly employee recognition program. The nominator provides a written submission describing how the employee embraces EFCU's Five-Star Values: Respectful, Trustworthy, Dedicated, Proactive, and Engaged.

Tommy was nominated by his peers in Account Services for his patience, hard work, efficiency, and reliability. They highlighted his kindness to members and coworkers, and his ability to always find a way to get the job done even in challenging situations. Tommy is often the last one on the phone at the end of the day ensuring every call is completed. His positive and cheerful demeanor along with his efforts to make his team feel appreciated have earned him multiple recognitions on the Difference Makers list for his outstanding member service.

“I am so appreciative of my job at the credit union,” said Tommy after his celebration. “I love talking to people and truly enjoy helping people, whether it’s our members or my coworkers. I just try to be of service or make someone else’s day better.” Tommy started his career at the credit union in 2022 as an Account Services Rep in the Call Center and has excelled in his role, consistently improving month after month. His dedication, patience, and growing expertise has made him an invaluable asset to the Call Center team.

AVP Account Services Ruth Fennell commented, “Although Tommy has only been a Call Center Rep for two years, he has made a great impact on our team. He is a positive, cheerful worker who continually strives to enhance his credit union knowledge and shares his information with his coworkers. He is greatly appreciated by our members and coworkers for always being very patient and kind. I’m so glad he’s part of our team. Tommy is a deserving recipient of the 5-Star Performer award.”

Andrews Federal’s Masterson Selected as Honorary Commander for Joint Base McGuire-Dix-Lakehurst

Provided by Andrews FCU

John Masterson, VP of Retail Delivery for Andrews FCU, was recently named an honorary commander for Joint Base McGuire-Dix-Lakehurst. Masterson was selected to fulfill this role based on the credit union’s ongoing commitment to supporting the military community associated with Joint Base McGuire-DixLakehurst.

According to credit union leaders, Masterson’s appointment as the AMC Test and Evaluation Squadron Honorary Commander underscores Andrews Federal’s commitment to supporting the military members it serves. “More than 75 years ago, our credit union was founded on a military installation,” Andrews Federal Chief Operating Officer Damita Robinson said. “Since the beginning, we have been dedicated to serving our military service members. While our membership has grown beyond the military, providing service to those who serve remains a key priority. John’s appointment to this role at Joint Base McGuire-Dix-Lakehurst provides us with another opportunity to deepen our relationship with our military community in New Jersey. We look forward to continuing this partnership and finding new ways to provide value.”

The Honorary Commander Program was designed to bridge the gap between the military and surrounding communities by educating civic leaders about the base's missions, fostering an exchange of ideas, and building strong community relationships. Each member participates in a one-year term, during which they are invited to installation and unit events and are encouraged to engage with their military counterparts.

Masterson joined Andrews Federal in 2020 as Director of Branch Operations. His prior experience includes retail and operations l eadership in the credit union industry. He holds a bachelor’s degree in accounting from the University of Rhode Island.

CREDIT UNION PEOPLE IN THE NEWS

DOVER, DE—Dover FCU is pleased to announce that Jarrett Harris has joined Dover FCU as the VP of Information Technology.

PENSACOLA, FL—PenAir CU is excited to announce the appointment of Rebekah Vassar as the new Panama City, FL Market Executive for its Commercial Banking team.

LEXINGTON PARK, MD—Cedar Point FCU mourns the passing of its Chairman, Robert A. Clements It is with a heavy heart that we share with our community the passing of Cedar Point’s Board Chairman Robert A. Clements, on October 25, 2024. He was at his home with his loving family at his side.

Mr. Clements served on the Cedar Point FCU Board of Directors for 37 years. He was a fierce advocate for our members and consistently championed their satisfaction. After assuming the duties as Chairman of the Board of Directors in 2023, Mr. Clements remained dedicated to the interests of our members. He advocated for improved member services, including expanding member service facilities, lower consumer interest rates, and individual money management programs. He was always eager to talk with members on any issue.

Mr. Clements enlisted in the U.S. Navy in January 1963 and had an extensive career that spanned almost 27 years, with duty on numerous cruisers and destroyers. After he retired in 2003, he remained an active member of the community and was involved with many local organizations, including VFW Post 445, Moose Lodge 2393, American Lodge No. 98, Fleet Reserve Association, St. Mary’s County Elks Lodge #2092, Scottish Rites Bodies, and Boumi Shrine Temple of Baltimore. Mr. Clements was also a Christmas in April volunteer, serving as House Captain for several years.

Robert Clements was an exceptional leader and cared deeply for Cedar Point. He was a fixture at the credit union for nearly four decades, and his devotion to employees and members was second to none. Funeral arrangements are being made in Beaufort, SC.

CREDIT UNIONS IN THE NEWS

Clements

JONESBORO, AK—Arkansas FCU has opened a new location in Jonesboro, AR. Located at 3313 East Johnson Avenue, the facility marks the first location in northeast Arkansas and 22nd overall in Arkansas for Arkansas Federal. The organization celebrated the occasion with a ribbon-cutting ceremony co-hosted by the Jonesboro Chamber of Commerce.

RADCLIFF, KY—Abound CU and the Kentucky Small Business Development Center (SBDC) will host their ninth annual Veteran 2 Entrepreneur workshop on Friday, Nov 22, 2024 from 9:00 am – 12:00 pm ET at the Elizabethtown Tourism & Convention Bureau. This no-cost event was developed to help area veterans cultivate their entrepreneurial skills as they transition to small business ownership after leaving military service.

Cedar Point Chairman Robert A.
Arkansas FCU’s newest location in Jonesboro, AR

Andrews Federal Makes Dreams Come True with Check 6 ‘Pilot For The Day Initiative’

Ayoung pilot’s dreams took flight this summer, thanks to a partnership between the Check 6 Foundation and Andrews FCU. The Check 6 Foundation supports military veterans and children battling serious medical conditions. The Foundation provides both financial aid and uplifting events to support military families during times of need.

Recently, the Check 6 Foundation provided Clyde Hicks with a Pilot For The Day. Hicks was given the opportunity to complete an exploratory aviation experience, including touring military aircraft, experiencing flight simulation and more. Andrews Federal has been a 10+ year partner with the Check 6 Foundation and supported the “Pilot for the Day” initiative by providing Hicks with a new iPad and Otter Box cover, a $200 gift card and various credit union gift items.

According to credit union leadership, participating with the Check 6 Foundation is particularly meaningful as it provides an unforgettable experience to children on Joint Base Andrews. “While we continue to expand our credit union’s reach, Joint Base Andrews is the home base where our credit union began,” said Damita Robinson, Chief Operating Officer for Andrews FCU. “It is an honor to give back to our local community and to share in the joy of making this young man’s aviation dreams a reality during his special day.”

New Orleans Saints, Keesler FCU Launch Kicks for Kids to Benefit Covenant House

Provided by Keesler FCU

The New Orleans Saints and Keesler FCU are partnering to launch the Kicks for Kids program benefiting Covenant House New Orleans. For every regular season field goal made, Keesler FCU will donate $1,000 to Covenant House.

Covenant House is a non-profit that provides immediate and long-term support for young people facing homelessness and survivors of trafficking. Their New Orleans location is on North Rampart Street in the French Quarter.

“We selected Covenant House New Orleans as the beneficiary of Kicks for Kids because of the organization’s extraordinary efforts to help vulnerable children and youth overcome homelessness and trafficking,” Andrew Swoger, President/CEO of Keesler FCU, said. “Their commitment and track record of success are second to none, and we are proud to support the real-world impact they have in our community.”

In the past 10 years, the number of youth in Covenant House shelters has grown from 45 to over 170 per night and over 700 young people receive care at Covenant House each year.

“It takes all of us together as community partners to end youth homelessness and human trafficking,” said Rheneisha Robertson, CEO of Covenant House New Orleans. “We’re so honored by this selection and proud to partner with Keesler Federal Credit Union to continue this critical work.”

The Check 6 Foundation and Andrews FCU provided Clyde Hicks with a Pilot For The Day, an opportunity to complete an exploratory aviation experience. Photo provided by Andrews FCU.

Scott CU Community Foundation Offers

$150,000 in Grants to Schools

Scott CU is proud to announce the launch of its 2024 With You Grant Program, designed to support local schools and empower educators to enhance the student experience. This year, the Scott Credit Union Community Foundation has allocated $150,000 in grant funding to assist schools in executing projects that directly benefit students.

“We understand the challenges many schools face when it comes to funding meaningful initiatives,” said Frank Padak, President/CEO of Scott CU. “The With You Grant Program is our way of showing local educators that we are with them, especially in these financially trying times. By increasing the grant funding from $100,000 in the past two years to $150,000 this year, we’re reinforcing our commitment to supporting the future of our communities through education.”

“We believe that investing in education is one of the most important ways we can give back to the community,” added Padak. “That’s why we have provided $205,000 in With You Grants to local schools since 2020. The teachers and administrators who apply for these grants are shaping the next generation, and we’re proud to support their efforts.”

Andrews FCU Recycles More Than 12 Tons of Paper During Free Community Shred

Andrews FCU supported security and sustainability—and saved 288 trees—with its recent Shred Day event. The credit union collected, shredded, and recycled more than 12 tons of paper for community members, which Green At Work magazine estimates as equivalent to the amount of paper produced by milling 288 trees.

In addition to its environmental impact, the credit union’s Shred Day was intended to provide additional safety and security for community members’ personal information.

Through Shred Day, Andrews Federal provides consumers another avenue to safeguard their information and prevent it from becoming available to fraudsters. “As a credit union, we support our members’ financial goals and provide them the best possible options for managing their finances,” said Damita Robinson, Chief Operating Officer for Andrews FCU. “We invest heavily in keeping their information safe, from our security controls for digital banking to shred days to educational resources and events, protecting and supporting members continues to be a top priority for Andrews Federal.”

Andrews Federal employees played a key role in the success of the Shred Day event, connecting with community members, unloading their shred containers and ensuring they had information about the services the credit union provides. In addition to having documents securely shredded and recycled, attendees also received educational materials designed to help them protect their financial information, prevent fraud and reduce their environmental impact.

Marine FCU Hits Asset Milestone

Provided by Marine FCU

Marine FCU came into existence on April 20, 1959, when eight gentlemen made the request to become a federal credit union that would serve the military, DoD employees, and their families aboard Marine Corp Base Camp Lejeune.

On April 24, 1959, the request was approved by the Bureau of Federal Credit Unions. The first official office/branch was located in a warehouse aboard Camp Lejeune. It was heated by a pot-bellied stove and secured by a chicken wire fence.

Sixty-five years later, on Monday, October 15, over 250 past and present employees, military and government dignitaries, our suite of volunteers serving on the Board, and our Supervisory Committee gathered to celebrate the milestone of surpassing a billion dollars in assets.

“It took us 65 years to parlay $40 into $1,000,000,000 dollars at the end of August,” said Chuck Collins, Marine FCU’s Chairman of the Board of Directors. Mr. Collins recognized the Board Volunteers and Executive Teams, past and present, who helped achieve this success.

PenAir Share It® Program Provides Over

$20,000 to Local Educators

Provided by PenAir CU

PenAir CU Share It® program rallied members to raise over $22,600 in support of education during the 20232024 school year simply through a swipe of their debit card.

PenAir recently distributed the Share It Funds across three school districts with check presentations to the Escambia County Public Schools Foundation in Escambia County, Florida; the Santa Rosa Education Foundation (SREF) in Santa Rosa County, Florida; and Baldwin County Education Coalition in Baldwin County, Alabama.

Through the program, PenAir donates 1 cent for every signature-based debit card transaction made by participating PenAir members to teachers in local county schools. The program is free for members and has contributed over $100,000 to area school systems since the program first launched in 2010.

“We understand the influence educators have on our families and communities,” said Derrick Aguilar, SVP, CEO at PenAir. “They desire and strive for the best resources and tools, and we can help them with these dollars. Our members just opt-in, select a school system, and swipe their card. It’s that easy.”

In Escambia County, Florida, the Share It program helps to fund Tools for Teachers, an online resource store where teachers can order the supplies needed for their classrooms and students.

In Baldwin County, Alabama, the funds enable Baldwin County Education Coalition’s Palm Project, which supplies disadvantaged students with school supplies, food, hygiene products, and more. The program aims to help students focus less on those needs and more on their education and future.

In Santa Rosa County, Florida, SREF uses the contributions to help fund the SREF Teacher Grant program. In recent years, the SREF program has awarded grants to over 65 recipients per year— impacting over 10,600 students and nearly 400 teachers.

Left to right: Jeff Crane, Sr. Deputy Athletics Director, University of South Carolina; Michael Baker, President & CEO, SAFE FCU; Sgt. Kenneth Fitzsimmons, Richland County Sheriff’s Department; Chief John T. Bowers, South Carolina Firefighters Association; Heather “Nickie” Jarrell, Beaufort County EMS;and Director Jackie Swindler, South Carolina Criminal Justice Academy

2024 First Responders of the Year Announced by SAFE FCU

by SAFE FCU

South Carolina’s first responders were honored before a 77,000-person sellout crowd as SAFE FCU announced its 2024 First Responders of the Year during the University of South Carolina’s football game against the University of Mississippi.

“As South Carolinians, we depend on the dedication and courage of our first responders every day,” said SAFE President/CEO Michael Baker. “Our First Responders of the Year represent the very best of the best in our state. We are grateful for the opportunity to honor them.”

Each of SAFE’s four First Responders of the Year represents a different segment of South Carolina’s first responder field. The 2024 recipients were selected by their professional service organizations: the SC Fraternal Order of Police, the SC Firefighters Association, the SC EMS Association, and the SC Law Enforcement Officers Organization (SCLEOA).

Recipients of the 2024 SAFE First Responders of the Year Award are:

Sergeant Kenneth Fitzsimmons, Richland County Sheriff’s Department

A former U.S. Army infantry NCO with deployments to Iraq and Kosovo, Sergeant Fitzsimmons serves with the Richland County Sheriff’s Department. He most recently was recognized for saving the life of a suicidal man who threatened to jump from a Florence overpass. He was awarded the South Carolina Sheriffs’ Association Medal of Valor for showing fortitude, cool-headedness, and empathy in saving a human life.

Heather “Nickie” Jarrell, Beaufort County EMS

A previous South Carolina Paramedic of the Year honoree, Jarrell is credentialed as both a paramedic and a firefighter. She currently serves with the Beaufort County EMS. In addition to providing medical care, Jarrell eased the circumstances of many patients’ living conditions. When she is not on the job, she often assists with the personal, financial, and social needs of Beaufort County residents, often paying for aid herself.

Director Jackie Swindler, South Carolina Criminal Justice Academy

With 48 years in law enforcement—including 21 years as Chief of Police for the City of Newberry—Swindler is Director for the South Carolina Criminal Justice Academy. An advocate for ethics and professionalism in law enforcement, Swindler is the recipient of numerous national awards and serves on the FBI’s Joint Terrorism Task Force Executive Committee and the State Homeland Security Senior Advisory Council.

Chief John T. Bowers, South Carolina Firefighters Association

After a career spanning 44 years in the fire service, Chief Bowers recently retired as Chief of the Camden Fire Department where he remains a volunteer. He continues to serve on The Executive Committee of the South Carolina State Firefighters Association, where he served as President. Chief Bowers is currently Chair of the Supervising Trustees of the South Carolina State Firefighters Association.

PenFed Foundation Provides Over 100 Emergency Disaster Relief Grants to Veterans and Military Families Impacted by Hurricane Helene

The PenFed Foundation announced it has provided over 100 emergency disaster relief grants to veterans and military families impacted by Hurricane Helene.

“The PenFed Foundation is proud to assist military families during this time of urgent need following the devastating flooding in North Carolina,” said PenFed Foundation President Andrea McCarren. “We know there is a need to provide grants to more military families and we will continue to support our nation’s heroes as they recover.”

Please consider donating to help those in need at this critical time. Donate here: https:// give.penfedfoundation.org/give/479287/#!/donation/checkout

Baseball Icon Tony La Russa Teams Up with PenFed Foundation to Help Veterans and Rescue Animals

Provided by PenFed CU

The PenFed Foundation announced today that it has teamed up with baseball icon Tony La Russa to help veterans and rescue animals. The PenFed Foundation empowers veterans to find purpose and thrive after their military service. One of its biggest missions is raising service dogs for veterans and others with disabilities. So far, the PenFed Foundation has provided more than $55 million in financial support to veterans, active-duty service members, and military families.

“The PenFed Foundation does more for veterans than anyone else in the country. This is a partnership that will provide veterans the gift of a loving companion. You can’t do enough for veterans,” said La Russa. “Adopting a pet is life changing and improves a family’s well-being by providing comfort and alleviates stress and anxiety. Dogs also encourage families to spend more time enjoying the outdoors and engaging in physical activities.”

The PenFed Foundation recently partnered with Homeward Trails Animal Rescue to pay pet adoption fees for military families and support pets impacted by recent flooding in North Carolina.

“The PenFed Foundation is extremely honored to join forces with Tony. Tony and I bonded years ago over our shared love of veterans and animals,” said Andrea McCarren, President of The PenFed Foundation. “Not only is he a legend in the world of baseball, but he’s also made a profound impact on military families across the United States by connecting them to shelter animals, saving countless lives on both ends of the leash. Although he’s exceptionally humble, Tony is a true American hero.”

La Russa recently named the PenFed Foundation a beneficiary at his annual Leaders & Legends Event. The star-studded event hosted by La Russa will take place on November 21-24 in Phoenix and feature insightful leadership sessions and entertainment.

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