Content strategy to win b2b customers

FIT IN LEADS PRESENTS

A Customer Winning Content Strategy

By Deepika Rallapalli

What is Content?

Content is something that expresses your thought some medium.

What is Content Strategy?

Content strategy has been described as planning for "the creation, publication useful, usable content. In a 2007 article titled "Content Strategy: The Philosophy of Data," Rachel Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences.

What is Content Marketing?

Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.

Every

piece of your content made for the reader should tell, “ This was

written specially for you. .�

By Deepika Rallapalli

What are the online and offline places content Marketing platforms?

Online Platforms ●

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Offline Platforms:.

Social media marketing : Your ad content should be attractive that it can reach many.

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Newspapers:

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Brouchers:

SEO: Search engines reward businesses that publish quality, consistent content.

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Pomplets:

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Plackcards:

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Hoardings

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Billboards

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Panel

Public Relations: Successful PR strategies address issues readers care about.

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Pay Per Click (PPC): For PPC to work, you need great content behind it.

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Inbound marketing: Content is key to driving inbound traffic and leads.

Types of content marketing format used by Business are ●

Articles

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Social!media

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Blog!posts

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eNewsletters

Why Content Marketing has become so important now?

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44% of direct mail is !never opened

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86% of people skip through tv

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Case Studies

commercials , delete the

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Personal emails

emails before opening them

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Videos

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WhitePapers

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Webinars

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Microsites

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Research papers & Reports

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eBooks

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Podcasts

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Social Media Posts

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Guest Posts

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Community Discussions & Forums

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84% of 25 to 34 year told clicked off of a website because of ads were irrelevant or intrusive

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91% of email users have unsubscribed from company email that they previously opted into because they found emails are too frequent.

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Blogs, Social Media, & SEO have a below average cost per lead that traditional channels Source: Mashable.com

Write a content that is about and for your customers, not you.” “

Levels of Content Marketing for generating leads Level 1:

Reactive. Just do it and see.

Level 2:

Tactical. Publishing Content On Regular Intervals of Time.

Level 3:

Connected. Establishing a relation with your leads.

Level 4:

Managed. Answer, retweet, show gratitude towards your followers.

Level 5:

Strategic Approach: Understand your lead’s needs.

2017 State of Content Marketing Survey By Zazzlemedia.com

of decision makers are unsure how to measure ROI from content marketing activity.

are planning on increasing their content marketing budget in 2017.

said they simply cannot find the creative talent to run their content marketing.

of decision makers feel their team are 'definitely clear' on how best to run content marketing practices.