Cold, warm, & hot Leads for your Business

BEST LEADS FOR YOUR BUSINESS

COLD, WARM, & HOT Understanding the lead generation process and its challenges BY DEEPIKA RALLAPALLI

The Awesome Sales & Marketing Team One of my Friend's e- commerce company has got an awesome sales & marketing team with him 10 members in sales team 9 members in marketing team 8 members in customer service 7 members among the team are from Top Bshools.

6 Months of Sales & Marketing Planning 5 Team Leads in each department 4 Lacs of Investiment for 6 months 3 Operational Heads 2 Products 1 sales close per month

WHAT? WHY? These are the only 2 questions came into my mind after knowing these numbers.

When asked the same to my friend, he replied: "Lead Generation is tough."

I think its not Lead Generation.

It's Right Lead Generation. We all know the journey of leads from Marketing Qualified to Sales Leads. Just for revision, the process involves the following:

MQL Lead Analysis

Discover

Need Analysis

SQL

Proposal & Close

How to discover the Right Leads?

Forecast IT WOULD CERTAINLY REDUCE EVERYONE'S BLOOD PRESSURE ON LEAD. Who is the best lead to convert?

Who has the chance to buy your product?

Which product he is likely to buy?

Which deals are the priority?

IDENTIFY THE RISKS AND UPSIDES EARLY ENOUGH FOR YOU TO MAKE A WISE DECISION ON LEAD.

No Olders So older = less likely to win AND costs more to lose…

Spending more time at any sales stage than is necessary typically means you are less likely to win. Trouble is, even great sales people take the time to learn what works and doesn't work in your leads. But still, do not waste your time on those leads who are not active in buyers journey.

Automate & Optimize The right people on the right deals, all the time. follow the right path.

Even the best sales people run out of capacity and losing a deal because they don't really have time to chase it. So, automating when to chase someone and how many times kind of workflows with time frames are to be automated to make process smooter.

The process of managing leads helps businesses understand which tactics are bringing Add subheading in the best leads.

Hope you meet your right lead soon.Â

Thank You