Lies a Bad Google SEO Consultant Will Tell You to Get Your Business

Lies a Bad Google SEO Consultant Will Tell You to Get Your Business

Despite what some say, SEO is not dead. In order for any website to rank well in a Google search, it still needs to be optimized. But SEO is more complex than ever and increasingly time-consuming. Which is why many small business owners begin to look at the idea of outsourcing their SEO to a Google SEO Consultant.

This can be a great idea, but only if you hire the right people. There are 1,001 – or more – horror stories out there about outsourced SEO gone bad.

And it can be hard to tell just who is a good Google SEO Consultant and who is just out to make a quick buck.

You see, in the beginning, it all sounds so good. You sit through the slick presentation and although you know little about the process you think you’re impressed. They take your money. You get nothing if you are lucky, if you aren’t you get worse. Then they disappear. Who are they? A bad Google SEO consultant.

Any business, no matter how large or small needs to be very careful about just who they turn their SEO – aka search engine optimization – over to.

For an industry that has only technically existed for the last decade or so, SEO has grown very big very fast. There are hundreds of people out there offering such services. And as is the case for any other niche, there are more than a few bad apples out there.

But how, if you are not too savvy about search engine optimization yourself, do you spot them? Often, by the lies they tell to try and capture your business. Here are some of the most common to watch out for.

“WE’LL GET YOUR WEBSITE TO #1 IN GOOGLE” A good SEO strategy should get you onto page one of a Google search result for your chosen keywords/phrases and in local search results.

But no reputable Google SEO consultant will ever promise you a number one ranking. Not because they are unsure of their own skills but because no one controls search results except for Google. All a good SEO will promise you is that they’ll work hard and do their best.

“YOU’LL SEE THE COMPLETE RESULTS IN 30 DAYS” This is another rash promise that should raise red flags. SEO is not some cut-price get rich scheme. It takes time, effort and patience for an SEO strategy to pay off. Three to six months is a more reasonable time frame.

“IN 2014 WE…” If there is one thing that holds true in the world of SEO is that things change all the time. Literally. What worked in 2014 does not always work now. So while it is great if they had huge success years ago, what have they done lately? The last two years is really all that matters here, so that is all you should care about.

“WE KNOW PEOPLE AT GOOGLE” Seriously, there are companies out there who make this claim, with the inference that because they know people at Google they can in some way arrange for search results to be manipulated. Who do they know? They never say. And the fact if even if its true it doesn’t matter.

Google is set up in such a way that no single Google employee knows how the rankings algorithms work in their entirety and so could not help even if they wanted to. So even if someone from this company went to high school with one of the C level execs or even Larry Page or Sergey Brin (Google’s founders) themselves it’s of no use to you.

“YOU DON’T NEED TO BE INVOLVED AT ALL” If you hear this, run. Yes, you are hiring a company offering SEO services because you have no time to do it yourself, but you do need to know what’s going on. There is such a thing as ‘black hat SEO’. These are a set of techniques that do sometimes reap quick results in terms of search placement. But they are also a set of techniques that Google frowns on.

And when they catch them…well it’s not good. And often if a company does not want you to be involved it is because those are the strategies they are using.

“WE ONLY DO SEO AND THAT’S ALL YOU NEED” Only doing SEO just isn’t possible anymore. Google themselves admit they use more than 175 -200 (maybe more) different factors when placing websites in their search results. That means that a company that is going to get your website onto that hallowed first page needs to do it all; website optimization, content creation, content distribution, social media and more.

Original Source: https://deepakshukla.com/lies-a-bad-google-

seo-consultant-will-tell-you-to-get-your-business/