Digital Marketing Expert
Doout.Today’showcomponentsofanyonlinemarketingcampaign,aswellastostrategizeforsuccess,isjustasimportant.leadingdigitalmarketingexpertshavefiguredityouneedassistancewithSEO?Theyhaveyourback.Do you
Differentiating yourself and your brand in the digital world is more important than ever before. And more difficult. is king, which means there is a lot more content potential customers that yes, very important, but it isn’t everything. the ever-increasing number of want to know what kind of also that How do you identify and reach your target market? probably have a good idea where this is going. A digital marketing expert can guide you there too.AndDeepakShuklaisonesuchdigitalmarketingexpert.
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As the founder of the Pearl Lemon Group, Deepak Shukla started at the bottom of the heap in digital marketing. Literally, in his parent’s basement. He’s earned the title of digital marketing expert the hard way, by working through every aspect of a complex field and transforming that basement business into a thriving six-figure concern. It’s the kind of expertisethatcan’tbelearnedinaclassroom,orfrombooks.
No one can ever say they started out as a digital marketing expert, because you only get to become one by working in the trenches and figuring everything out real-worldproducefoundationmarketingTheseandaasyougoalong.Adigitalmarketingexpertiscreatedasresultofalotofhardworkandalotoftestingandtrialerror.dayscollegesanduniversitiesofferdigitalcourses,andwhilethoseofferagoodinbasicdigitalmarketingskills,theydon’tinstantdigitalmarketingexperts.Onlytimeandexperiencecandothat.
What Is Digital Marketing Anyway? As mentioned, it’s hard to define just WHAT digital individualfromrightofIt’smassivelysoButfortheyconnectknownchannelsmarketingis.Inverybasicterms,Theuseofdigitaltoadvertiseaproductorserviceisasdigitalmarketing.Thisstrategyaimstowithprospectivecustomers,onlinewherespendthemajorityoftheirtimewhenlookinginformationoramusement.becausetheInternetissovast,andtherearemanydigitalchannels,digitalmarketingisacomplexnichethatchangesallthetime.adigitalmarketingexpert’sroletostayontopitall,andunderstandhowtoharnessjustthedigitalmarketingtechniquesandstrategiesallofthemanyavailabletobestassisteachclient.
advantageRIGHTunderstandwhat’shappeningindigitalmarketingNOW,andhowtoleverageittothebestforeachuniqueconcern.
Deepak Shukla, along with the world-class team he has assembled at Pearl Lemon, works with a wide variety of clients across all kinds of niches. What makes him a digital marketing expert that any of them can – and do – rely on to get them great marketing results – is his ability to
There are thousands of practitioners out there claiming the title of digital marketer. But what really makes a digital marketer a betweenthedigitalmarketingexpert?Herearesomeofmostimportantdifferentiationsthetwo. What is the Difference Between a Digital Marketer and a DigitalExpert?Marketing
engine optimization (SEO) Digital marketing experts must have a thorough understanding of SEO – search engine optimization –
Search as well as the capacity to
build and manage organic search campaigns. This DeepakcallstechnicalresultsSearchrankings).engineWhatusuallydriveimportantAsgraspunderstandingmustcoverbothonsiteandoffsiteSEO,andlotsofdigitalmarketershaveadecentofthat.WheretheyoftenlackknowledgeisinthefieldoftechnicalSEO.aleadingdigitalmarketingexpert,DeepakunderstandsthattechnicalSEOiseverybitasasanyotheraspectofsearchengineoptimization.TryingtomountanSEOcampaigntotraffictoawebsitewithpoortechnicalSEOisoftenawasteoftimeandmoney,andsoit’swhereheandhisteamgetstarted.istechnicalSEO?TechnicalSEOreferstowebsiteandserverenhancementsthataidsearchspidersinmoreeffectivelycrawlingandindexingyoursite(tohelpimproveorganicenginesgivewebsiteswithparticulartechnicalqualitiespreferentialtreatmentinsearch—forexample,asecureconnection,aresponsivedesign,oraquickloadingtime—andSEOisthestuffyouneedtodotomakesureyoursdoes.Andit’scomplexstuffthatforspecialskillsthatmanydigitalmarketersdonothave.AdigitalmarketingexpertlikeShukla,ontheotherhand,mostcertainlydoes.
Pay-per-click (PPC) Advertising
Digital marketing experts use CRO to improve landing page conversion rates and optimize their marketing funnels. CRO is a necessary skill for increasing campaign effectiveness and overall profitability, and only those who understand how important this Dataiscanreallybecalleddigitalmarketingexperts.analyticsareusedbydigitalmarketingexperts to measure, analyze, and report on any digital marketing campaign performance. For producing accurate insights and makingdata-drivenmarketingdecisions,analyticsskillsareessential.
Conversion Rate Optimization (CRO)
Digital marketers should be able to run profitable PPC campaigns across a variety of ad networks, such as Google Ads, Bing Ads, and the ever-growing paid ad opportunities on social media aid. Digital marketing experts on the other hand do more than run these campaigns,theyensurethateverypennyaclientinvestsoffersthebestpossibleROI.
Social Media Marketing
Digital marketers are now expected to be masters at growing high-quality followers and increasing engagement across social media networks. But with so many of them, and with new ones emerging all the time – only a digital marketing expert understands which social networks are worth concentrating on, and that answer differs for every business.
Digital marketers create email marketing campaigns and then support them with newsletters and lead nurturing emails to keep prospects interested until they are ready to buy. A digital marketing expert like Deepak Shukla can do a lot more than that though. Deepak and Pearl Lemon’s email marketing campaigns – which can include the very hard to master the art of the cold email – get real, measurable results in terms of a business’s bottom line, and not justintermsofopenrates.
Email Marketing
If content is king, it makes sense that a digital marketing expert knows how to leverage it in such a way that it is memorable, shareable, valuable, and generates genuine engagement from interested people while also pleasing searchenginebots.
foundedunderstandaudience,PRcampaignsthatwillworkforeveryone,orforeverybusiness.Asuccessfuldigitalcampaignmustreach–andresonatewith–eachclients’uniquetargetandonlyadigitalmarketingexpertwhohasmadetheefforttoreallydigitalPRcangetitright.DeepakShuklacan(whichiswhyhePearlLemonPR)
Digital marketing experts are expected to use Digital PR tactics and methods to promote their clients, but again, it’s tricky stuff. There are no standard digital PR
Digital PR is a type of digital marketing that focuses on building and enhancing an online presence through the use of high-quality backlinks, news releases, guest posting, podcasting, and other tactics that raise brand awareness and status.
Digital PR
Content Marketing
Business owners frequently want to be involved in marketing activities, and you may need to do so when you first start out. However, as your company grows, you’ll need to hire a digital marketing specialist to not only improve effectiveness but also save time and mental energy so Smallyoucanfocusonrunningyourcompany.businessownersfacemanychallenges and they are certainly tough. They have to be: starting and growing a business is difficult. Half of all new small businesses fail within the first five years. When you put your heart and soul into something that has the potential to fail, you Yes,becometremendouslyinvestedinitssuccess.youcanlearneverythingyouneedtoknow
Why You Should Hire Deepak Shukla As Your Digital Marketing Expert
about planning and executing successful digital marketing initiatives. But, let’s face it, you don’t have the time. Modern digital marketing is difficult to master since it necessitates a wide range of skills and expertise that take years to master. Your company can’t limp along while you try to understand everything there is to know aboutdigitalmarketing.
As you scale, you must devote your time and attention to activities that you alone can perform. Marketing is critical to the long-term success of your company. However, it’s a full-time job in and of itself, and you already have one: running your business. Handing off the responsibilities to a digital marketing expert can be a scary idea, but ultimately something that has to be what’swithincludesasforWhatdone.makesDeepaksuchagreatchoice,hisskillsasideamoment–ishistransparency.Everythinghedoesadigitalmarketingexpert–and,byextensionthateveryoneonthePearlLemonteams–isdonecompletetransparency.TheclientALWAYSknowsgoingon,andwhatisbeingdoneintheirname.
