Dinarsu To Gear Up With Zimmer’s Process Color Printing Revolution With their selection of the state-of-art European and American technologies and machinery in all the manufacturing processes, Dinarsu succeeded to develop itself to one of the most important industrial complexes not only in Turkey, but globally. Zimmer is one of these state-of-art companies, that Dinarsu has established a long-term partnership. Dinarsu has once proved that they are the pioneers of the industry, by making a revolution in carpet industry thanks to Zimmer’s 76 dpi process color printing lines.
Exclusive Interview by Yusuf OKÇU
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inarsu Imalat ve Ticaret T.A.Ş, which has become one of the carpet giants of Turkey today, has been established in 1955 in Istanbul for the production of yarn and blankets. Having started producing tufting carpets in 1975, Dinarsu succeeded to develop itself to one of the most important industrial complexes not only in Turkey, but globally. In the meantime the company finishes about 20 million m² of floor covering every year, for example tufting carpets, nonwoven carpets and artifical lawn. Dinarsu has gained its competitive power in the international markets via their range of high quality products. The high quality of Dinarsu products is based on the company’s selection of the state-of-art European and American technologies and machinery in all the manufacturing processes, beginning with the tufting machine via advanced ChromoJET printing lines until coating and finishing lines.Zimmer Austria had become one of these state-of-art companies long time ago that Dinarsu has established a long-term partnership with. Dinarsu, has grown especially in the last three years to one of the key partners for Zimmer. Dinarsu, who had started with the 16 dpi, the first generation of jets of Zimmer, also installed 25 dpi spot printing lines in due course. Dinarsu has finally geared up their production thanks to their two 76 dpi wide-scale process color printing lines. The first process color printing line of Dinarsu was installed two years ago, and the second one was installed last year. The complete lines including the printer, steamer, washer and dryer have a length of about 100 meters from entry to the exit. Dinarsu has also become so far the only customer of Zimmer in the world, who has all three types of jets in-house. PROCESS COLOR CARPET PRINTING REVOLUTION Thomas Kloebl, Sales Manager, Zimmer Maschinenbau GmbH, summarizes the key point that makes 76 dpi process color printing a revolution for the carpet industry: “This system made possible for the first time to achieve the final colors of the carpet by combining drops of 12 basic colors on the surface of the carpet whereas in spot color printing each requested dye on the printed carpet should be prepared in advance. Therefore using the new system you are able to mix millions of colors on the carpet. You can print both photorealistic and standard designs on the carpet. That is indeed the real revolution in carpet printing.” Depicting the difference between the process color printing technology and the old technology Ahmet Murat Ercan, General Manager, Dinarsu İmalat ve Ticaret T.A.Ş, says: “In short the previous lines was a normal broadcast, the new lines is the HD view. The previous lines were 360.000 pixel per sq/m2 with maximum 12-16 colors, but with the new system it is now 9 million pixel per sq/m2 with infinite color combination.” According to Thomas Kloebl, flexibility is one of the key advantages of this new revolution which makes possible to print hundreds and even thousands of different designs on a carpet in high resolution by using only one set of colors. Flexibility also brings continuity as this new innovation eliminates the necessity to stop the machine because of changing two or different set of colors. “Flexibility will realize almost every customer’s wish in terms of designs. There will be no real limitation on designs thanks to this new revolution,” Kloebl adds. Ahmet Murat Ercan is also impressed by the new technology’s capability to offer differentiated products to the market, which supports them to come to the forefront in today’s severe competition conditions all around the world. “You should be able to manufacture some different products than the others to be able to take the customer advantage to your company. We manufacture many unique things in the world as 4-m and 5-m width printing possibility thanks to this innovation. Today, architectures, designers and even the hotel owners or the end users are reaping the benefit of “Dream one thing and see on the carpet!” This simple idea gives us the possibility to offer many differentiated product alternatives to the customer,” says Ercan.
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