VISUAL
IMPULSE
THIS SUMMER VISUAL IMPULSE LOOKS INTO SOME OF THE TECHNIQUES YOU CAN USE TO MAKE YOUR DISPLAYS STAND OUT FROM THE CROWD, THESE CAN BE APPLIED TO ANY WINDOW DISPLAY OR IN YOUR SHOWROOM. THE RULE OF THREE The rule of three is perfect when deciding what colours to go for. You’re more likely to capture a customer’s attention when their brain is triggered by imbalance. This can really be applied to all odd numbers. Pick a patterned fabric and go from there, keep to the same 3 colours for your other fabrics you would like to display and keep similar colours for props & signage. REMEMBER THAT COLOUR IS KING! Working off the rule of 3, focus on a colour theme to create your colour story. Try and use a variety of fabrics to showcase different colours of styles, plains and textures. Decide on your focal fabric and work from there. THE PYRAMID PRINCIPLE The ‘Pyramid Principle’ can be very effective and applies to a triangular merchandise display. You want to place the largest item at the center and have the smaller products on the outside, stepping down from the focal point, like a pyramid. This principle also ensures that there’s a variety of heights and sizes, which adds dept to your display. SOME HELPFUL TIPS Bold colours can help catch the eye of passersby, however if you notice your neighbour’s window is full of vibrant reds and oranges, go with a darker palette to create a stark contrast. Why not use repeating elements in store to create a powerful display and showcase a variation of products. You should aim to update your display at least once a month with your most current fabrics to keep attracting customers to your store.