DAYTONA DEBUT FOR FXR
Dealers, did you catch Garrett Marchbanks’ 450 Class debut during the Daytona SX? It was hard to miss his trick new gear! But this was far more than a fashion statement. FXR is serving notice that they offer dealer-direct, top quality gear with better fit and functionality and some of the highest margins in the moto-market. Add in dealer support, a 3-year manufacturer’s warranty… not to mention the high visibility on the backs of elite athletes, and you have a value proposition worth checking out! “For FXR Moto, there’s simply no other location more fitting to launch the Podium Pro LE Motocross Collection than Daytona,” explains Brand Manager Andy White. “We are thrilled to introduce a bold new graphic design into the most innovative pant and jersey chassis on the market. There is simply no comparison in motocross today. When you launch gear at a place steeped in racing history, we make sure we continue to raise the bar with our own history. We are FXR.” What is FXR? Because the brand was literally born in a dealership, they have continued to think of things from the dealers’ perspective rather than a global conglomerate. And they are Canadian, eh? At age 17, FXR owner Milt Reimer started working part time at a Honda/Polaris dealership in the small town of Morris, MB, about 50 kms south of Winnipeg. It was there he started racing motocross. He continued to work at that dealership for 10 years, and after realizing he really liked it, he bought the company. Even then, Milt says he believed being a dealer was just another step towards the next project. It was during the next 6 years that the business plans for a clothing company called FXR were created. Milt noticed that nobody was making high performance snow rider wear and started to design some items to be made up by a local garment manufacturer. The first beginnings were operated in the basement of his house… fast forward to FXR’s Podium Pro debut at the Daytona SX!
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