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The
EDITORIAL
Robin Hartfiel Editor/Publisher
Bob Althoff World’s Luckiest Man
Gus Stewart Creative Director
Brenda Stiehl Production Manager
CONTRIBUTORS
Don Musick Genesys Technology Solutions
Dr. Paul Leinberger
Eric Anderson Vroom Network
Jim Woodruff National Powersport Auctions
Lenny Sims NADA Appraisal Guides
Scot Harden AMA Hall Of Fame/Harden Offroad
Alex Baylon Motorcycle Industry Jobs
Hector Cademartori Illustrations
William Douglas Little Unique Powersports
Charlie Williams Off Road Editor
Don Amador Quiet Warrior Racing
Joe Bonnello Joe B Photography
Uncle Paul Wunsch Love Cycles
The Anonymous Dealer
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Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com
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Brenda Stiehl Production Manager
John
By Bob Althoff
It’s the early morning after 5 days of the National Powersports Dealer Association’s DealerConnect networking event here in Columbus, Ohio. Between setting up, early bonus classes; the arrival of old friends; exhibitor meetings; stuffing attendee envelopes; setting up TV monitors, hanging signage; meeting with the venue teams to choreograph the food, the AV, the security protocols and even squeezing in an NPDA Board meeting, we had quite the party planned!
Then you didn’t come. And I missed you.
DealerConnect was another huge success. In terms of dealer attendance and exhibitors we were 300% larger than last year. Dealer training was ramped up, with even bigger ideas being talked about in a room full of world-class experts. There were two concurrent 20 Clubs sharing best practices and each day was capped off with cold drinks over a good meal with old and new friends…
But you weren’t there. And I missed you.
Sometimes I wonder if there is any such thing as a “Powersports Industry” — It seems like we have a lot of “Powersports” but very little “Industry” because Industry implies all of us. Dealers, distributors, OEMs, Aftermarket — all these disparate “Industry” elements require togetherness. Let’s get all of us in the same place. All of us focused on how “we” can grow and prosper. The concept of Industry requires regular face-to-face focus on our relationships; our problems; our opportunities.
We don’t do that enough. And I miss it (and you)!
So, maybe we should either admit it and quit calling ourselves an “Industry” — Maybe a “bunch of Powersports people doing Powersports stuff” is a better description of what we have become?
Or we could begin to act like an Industry and try being at the same place at the same time? Join the MIC, attend AIMExpo, become a part of the National Powersports Dealer Association — As my friends at the NPDA say, “we are better together,” but we need to get our act together!
DealerConnect is as good a place to start as any. And next year will be another 300% growth.
And you will be there…
And I won’t miss you.
Bob
By Robin Hartfiel
“Every time I start thinking the world is all bad, then I start seeing people out there having a good time on motorcycles. It makes me take another look.” —
Steve McQueen
Dealership closures, tariffs, PFAS, widely publicized OEM issues at Pierer Mobility/KTM and HarleyDavidson, collapsing consumer confidence, the passing of industry icons like Larry Hester and PJ Harvey… it certainly causes one to start thinking the world is all bad. Then I go to an industry event and see dealers doing what they do: persevere, uplift, unite and share powersports with people to have a good time on… It makes me take another look.
Last month’s NVP “coverage” and this issue’s DealerConnect networking event are prime examples of the fact that “We Are Better Together” as my friends at NPDA always say. In the worst business environment since the CPSC ban on three-wheelers eliminated 50% of powersports new unit sales overnight, 2025 has definitely been a challenge for the OEMs, aftermarket and most definitely on the dealers in the trenches. Yet dealer attendance in Columbus was up 300% — that certainly makes me take another look.
Going past the obvious issues, people are still out there having a good time on motorcycles… as well
as PWC, snow machines, Side x Sides and pontoon boats. Historically hovering around a high of 6 million registered motorcycles in the United States, we actually experienced a spike prior to the COVID bubble further inflating the number even higher: According to MIC data “The estimated number of motorcycles in use rose to 12,231,000 in 2018, an increase of more than 2 million since 2014. And that number was more than 1 million better than the record figure from 2009, when 11,015,105 motorcycles were in use.”
We are seeing a lot of people out there having a good time on motorcycles!
This cause for optimism is amplified when dealers get together in places like AIMExpo, Milwaukee and Louisville for the NVPs or Columbus for DealerConnect. “Picture a massive, high-impact 20-Club gathering without the exchanges of financials, where learning, networking and camaraderie converge,” enthuses NPDA founding board member Gail Worth. “That’s DealerConnect: real industry intelligence, countless peer conversations and insights into where our market is headed.”
Gail’s boundless enthusiasm and infectious optimism notwithstanding, it is based on a lifetime spent in dealerships (her folks Ray and Bev are legendary and one of the first dealer profiles I ran when I became editor). Before Harley stores started folding at an alarming rate, Gail made the leap from a top tier franchised dealership to an independent pre-owned shop and she has persevered through recessions, tariffs and the other turbulent times the powersports industry has faced in her lifetime.
So when my heroes like Steve McQueen and Gail Worth suggest taking another look at the motorcycle market, I do it… firsthand at NVP, DealerConnect and AIMExpo coming in January.
“Our dealer network thrives on fellowship — especially now. We have been siloed for too long. Let’s lean on each other, learn together, and elevate the entire industry…” concludes Gail. “Together we are unstoppable!”
We are definitely better together, Gail.
Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.
As I wrap up my third week as CEO of Harley-Davidson Motor Company, I continue to be struck by what an immense privilege it is to lead this iconic brand and community. On day one, I had the incredible opportunity to speak with more than 1,500 of our global dealers at our annual Dealer Forum in Milwaukee – what a welcome to the Harley-Davidson family. And on the topic of family –thank you to Willie G, Bill and Karen Davidson for their kindness and welcome.
Since then, it’s been a whirlwind few weeks on the road – starting with employees at Juneau Avenue, visiting our facilities in Wisconsin and Pennsylvania, and meeting with over 260 dealers across the country – including getting to spend some time at the legendary Biketoberfest with our riders! The passion and dedication I’ve seen at every stop have been nothing short of inspiring.
There’s a long road ahead, but I couldn’t be more excited for the journey. My sincere thanks to the exceptional Harley-Davidson team for their hard work and to our amazing Dealer Network for the warm welcome.
Arther Starrs, President & CEO
Harley-Davidson Motor Company
Milwaukee, WI
When Dealernews ran the announcement that Artie Starrs would be replacing Jochen Zeitz on October 1, we received a flood of feedback! More than 2,000 comments in 24 hours on our Facebook page alone: www.facebook.com/photo.hp?fbid=1324719232993550&set= pb.100063664566409.-2207520000&type=3
And when he bought a Harley from his local Dealer, fuggedaboutit! We could fill a couple issues with the back-and-forth comments, memes and mayhem… However the guy hasn’t even started yet! Now after 1 week on the job, this is what Artie has to say:
Assuming there was no perfect combination of an experienced public-company CEO who is also a rider and HD enthusiast, I would’ve preferred someone with auto OEM experience. Any top executive from Toyota to Cadillac would quickly identify 2 areas of obvious concern: (1) where is our product pipeline that aims to capture new business, and (2) what are we doing to improve the health of our dealer body? These are issues that the best run auto OEMs constantly prioritize, and I fear the HD board simply doesn’t get it. Sure hope i’m wrong.
Michael
Maledon,
Partner Elway Dealership Group
Here we go again, Harley-Davidson Golf Carts, when actually HD SxS play machines would sell better and have a better connection to the market. As old riders age out on 2 wheels they still want to play with powerful machines. All of the other brands gladly take HD bikes in trade for SxS machines. LMAO. Understand your market and your riders.
Ralph Flanagan, Sales Spectro Performance Oils/ Technology Consultant Zipper’s Performance Products
This is not a great hire as his top level positions are two companies that suffered huge downturns that exceeded the general economy. He better listen to the right SME’s and understand the dealers and riders are a niche of a niche and he better take care to not alienate them.
Avery Innis, Manager
Marketing & Training Communications at Suzuki Motor Corporation
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Following a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 30+ new and updated models. At least 28 of the new bikes are earmarked for U.S. dealers… with some deliveries already taking place. The fi rst of three October announcements was the range of TXP electric trials bikes (featured in this issue). The next story, ‘True Originals Never Settle’ will be revealed on October 21st… and then on October 28th Triumph will launch a new model ‘Made to Upstage.”
“The momentum we’ve achieved over recent years is extraordinary,” notes Paul Stroud, Chief Commercial Offi cer at Triumph Motorcycles. “Our record sales, expansion into new segments, and the number of upcoming product launches all refl ect the quiet optimism we feel about the future.”
This ambitious rollout follows years of sustained investment in product development and is underpinned by Triumph’s fi ve consecutive years of record-breaking global sales and confi dence in the opportunities that exist within the volatile global motorcycle market. With 141,000 units delivered in its latest landmark fi nancial year — July 2024 to June 2025 — Triumph has experienced 136% growth in sales since 2019, achieved via a network of 950 dealers across 68 countries.
BRP recognized RideNow Chandler as the Sea-Doo U.S. National Dealer of the Year for Personal Watercraft & Pontoons at the Club dealer event in Boston. The award honors dealerships that excel in training and certifi cation, achieve strong market share in their region, surpass sales goals and demonstrate steady growth in parts, accessories and apparel. RideNow Chandler stood out across all categories, setting a high bar for Sea Doo dealerships nationwide.
“This one really feels good because it shows the eff ort our whole crew puts in,” said RideNow Chandler GM Jon Lester. “We’ve got a team here that shows up every day ready to take care of people, whether that’s helping them pick out their fi rst Sea-Doo or making sure their gear and service are spot-on. Our customers really make it fun for us to do what we do.”
“This award is a great example of what happens when a dealership has a strong team and a real focus on its customers,” concluded RideNow Group COO Cam Tkach. “We’re incredibly proud of Jon and the entire crew at RideNow Chandler. We strive for high performance at all 52 of our RideNow dealerships, and RideNow Chandler sets a great example for all of our stores.”
Power Motorsports located in Sublimity, Oregon, has built its reputation on a customer-first mindset that extends far beyond the sales floor. “We’re not just trying to move units; we’re focused on building relationships and making powersports ownership accessible and enjoyable to everyone who walks through our door,” explains Finance Manager Mandy McCoy. “Once a customer chooses their machine, we walk them through financing in a way that is simple, transparent and tailored to their needs. We explain all the options, protections and payment plans.”
“The reason we’ve been sending more deals over to Yamaha is because the flat rates have been fantastic,” McCoy adds. “The staff is incredible – from underwriting to our rep Stephanie (Cox), and funding has been super fast as well. The rates are competitive, the service is phenomenal.”
But at Power Motorsports, the experience doesn’t end after the paperwork is signed. “After the sale, we stay connected (with the customer) – following up to make sure everything is going well, helping with service scheduling or assisting with a future upgrade. We make it clear the customer is not just a sale; they’re a part of the Power family,” concludes McCoy.
“YMFC-US congratulates Power Motorsports for their excellence in customer service and thanks the team for their ongoing partnership,” says Stephanie Cox. “We look forward to continuing our partnership with Power Motorsports and supporting dealers who put riders.”
Already one of the fastest-growing powersports brands in the U.S., Kayo is expanding its North American operation. The distribution footprint now includes Canada, making Kayo’s lineup of pit bikes, ATVs and off-road vehicles more accessible to dealers north of the border. Beauty, eh?
“This expansion marks a major milestone for Kayo and our dealer network,” notes Kayo USA Parts & Service Director Anthony Fay. “We’ve seen tremendous growth and demand in the U.S., and we’re thrilled to bring that same energy and opportunity to the Canadian powersports market.”Anthony adds. “Now, Canadian dealers and riders will gain access to the same exciting lineup — from entry-level pit bikes for beginners to powerful mid-sized ATVs designed for adventure.”
What Kayo’s expansion into Canada means:
• New Opportunities For Dealers – Powersports dealers across Canada can now join the growing Kayo network and offer customers a proven, affordable lineup.
• More Riders Now… And In The Future – From youthfriendly 70cc models to larger-displacement ATVs and dirt bikes, Kayo’s range makes powersports more accessible to families and younger rider, ensuring future customers
• Proven U.S. Success – With rapid growth across American dealerships, Kayo’s reputation for reliability and fun is already established
“This move reflects Kayo’s ongoing commitment to building the next generation of riders on both sides of the border,” concludes Fay. “It also supports dealers with strong margins, fast-moving products and a brand that continues to dominate the entry-to-mid level powersports category.”
Canadian dealer inquiries click here: forms.gle/gZ5SPsRuJELuwYe57
As part of Bobcat’s broader global investment strategy, they have completed a $4.8 million renovation of the Bismarck, North Dakota, manufacturing facility, furthering its commitment to invest in its employees, operations and communities. In the past decade alone, the company has invested more than $82 million in its North Dakota facilities and nearly $260 million in its locations across the United States.
“At Bobcat, we believe investing in our facilities is an investment in our people and our future,” said Mike Ballweber, president, Doosan Bobcat North America, Inc. “These renovations benefit everyone who works here. By creating modern, collaborative and welcoming spaces, we empower employees to push boundaries, spark new ideas and shape the future of our industry. North Dakota is not only our home—it’s the foundation of our growth and innovation.”
The project modernized 22,560 square feet of shared spaces across the facility, including employee break rooms, meeting areas, conference rooms and office spaces. More than 700 professional and production employees work at the Bobcat Bismarck Manufacturing Facility, where excavators and aftermarket parts are manufactured. Bismarck is also home to the Bobcat Acceleration Center, a key engineering facility and innovation hub for all Bobcat equipment distributed globally.
Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation. For the record, LaCurelle already leads the Motorcycle Safety Foundation, Recreational OffHighway Vehicle Association, and Specialty Vehicle Institute of America. These associations represent the $51 billion powersports industry through advocacy work, research, education and safety programs, and public outreach.
“It’s a privilege to serve as Vice Chair of the Outdoor Recreation Roundtable Board of Directors, and I am grateful to be elected to the role,” LaCurelle said. “The outdoor recreation industry has shown that it can achieve great things when we work together, and I’m excited to work with Glenn Hughes, the board, ORR President Jessica Turner, and the ORR staff to strengthen our coalition, help grow the outdoor recreation industry, and make public lands and waters more accessible and more enjoyable for all Americans.”
“Christy’s expertise will strengthen our impact in advancing outdoor access and growing the outdoor recreation economy for the benefit of all Americans – especially in rural communities,” added Turner.
Just before new CEO Artie Starrs started on October 1, HarleyDavidson, Inc. appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors. Nova serves as General Partner of Highland Capital Partners, a venture capital fund. Reintjes is President and CEO at YETI Holdings, Inc. “Daniel and Matt distinguished themselves during our search with their broad business expertise spanning commercial strategy, brand and product development , operations, supply chain and finance,” said Troy Alstead, Presiding Director. In addition to serving on Harley’s Board, Alstead is President and CEO of Ocean5 and Table 47, Founder of Harbor 05, LLC , and former Chief Operating Officer, Starbucks Corporation . “Their strengths will further enhance our Board, support the execution of our strategy and help propel Harley-Davidson toward its future vision.”
governance, finance, and capital allocation experience,” adds Alstead. Nova has served as a General Partner of Highland Capital Partners since 1999. He has extensive board experience at public companies, including thredUP and Eversource Energy, where he was named Lead Independent Trustee in 2024. “I am honored to join the Harley-Davidson board, and I look forward to working with the Board to continue building on the company’s storied legacy and advancing its transformation to drive growth and value creation,” states Nova.
“Matt brings the perspective of a successful, tenured CEO of a public company, leading a premium outdoor brand with an intensely loyal customer base, and the demonstrated ability to create innovative products and spur international growth,” notes Alstead. Reintjes has served as President and CEO of YETI Holdings, Inc. since 2015, and during his tenure has overseen the company’s transformation into a leading global outdoor brand with a growing international customer base. He previously held executive roles at Vista Outdoor and Danaher Corporation, building a strong reputation in product innovation and operational excellence. “Since 1903, the unique and iconic Harley-Davidson brand has represented a sense of freedom and the adventurous spirit of our riders. I am excited to join my fellow Board members in extending Harley-Davidson’s cultural legacy and delivering further value for our stakeholders.”
announced their retirement from the Board on September 9, 2025, and September 10, 2025, respectively. “We are deeply grateful to Tom and Sara for their years of dedicated service to Harley-Davidson and our shareholders,” states Alstead. “Throughout their tenure, they have guided the company through significant challenges with steady leadership and unwavering commitment. We thank them sincerely for their contributions and wish them the very best in their future endeavors.” With the addition of Nova and Reintjes, the Board will have added four new independent members to its nine-member board in the last three years. In addition, as previously disclosed, the Board appointed Troy Alstead as Presiding Director effective July 30, 2025, and Chairman of the Board effective October 1, 2025.
Continued from page 16 a new berth. “I’m happy to share that I’m starting a new position as Vice President Defense & Specialized Vehicles at BRP.” In his 25-year career with BRP, Proctor has done it all from Regional Director and Dealer Development Manager to VP and GM of the Powersports Division so this new opportunity is welcomed by this industry veteran.
Shifting gears at Suzuki Motor USA, LLC as Chase Rastegar ended an 8-year run as Communications Manager at the SMX finale in Las Vegas. Following a successful run as the GM of Motopia Motorsports in San Rafael, California, he switched from the dealer side to an OEM gig at Suzuki, working his way through the ranks as a DSM to assistant manager National Sales & Dealer Development before becoming Communications Manager in 2023. “It’s been an amazing run of almost 8 years,” says Rastegar. “Thank you to all the awesome people I’ve had a chance to work with throughout my journey. I’ve learned a tremendous amount and made some epic memories. I appreciate all the connections I’ve made, and all the cool things I’ve been able to accomplish during my time with the company… It’s been a pleasure.” However his vacation was short-lived: “I joined Team Green today as Product Manager, 2W & PWC at Kawasaki Motors Corp., U.S.A. I’m beyond excited to help continue the strong momentum that Kawasaki has built. My passion, enthusiasm, and genuine love for the products should make it a great place for me.”
Let the good times roll! Industry veteran Paul Riffle’s journey has taken him from eCommerce pioneer to the OEM ranks. “I’m happy to share that I’m starting a new position as District Manager at Kawasaki Motors Corp., U.S.A.” He first launched CycleDeals. com back in 2002 before spending 17 years at Tucker Powersports as an RSM for the former distribution giant. Most recently Riffle was Marketing Director for Spiegler Performance Parts.
Promoting from within: Matt Heitmann — chief marketing officer for Scott USA — is moving up the ladder and going global! Scott Sports SA has moved him to company HQ in Givisiez, Switzerland , and named Heitmann the company’s first chief growth officer (CGO), a role that will oversee marketing and digital functions. “Matt’s appointment as CGO represents an important step in our long-term strategy,” commented Pascal Ducrot, co-CEO of Scott Sports. “His international
experience and understanding of Scott will complement the exceptional work already being done by our teams worldwide. Scott Sports thanked the contributions of Reto Aeschbacher , who has led Scott’s global marketing efforts for nearly three decades.
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier. “For a longtime powersports enthusiast, this is an incredible opportunity to support the manufacturers, distributors, aftermarket and dealers that form the backbone of our industry. In this role, I’ll be focused on supporting our members and helping to strengthen the powersports community — a mission I’m truly passionate about.” Most recently Product Lead for Motorcycle Accessories, Oil & Lubricants, Generators, Gear & Apparel at CFMoto Powersports, Dégallier adds, “I’m excited to jump in, connect with our members, and work alongside the talented MIC team to help the industry thrive. A huge thank you to everyone who has supported me on my journey here. If you’re in the powersports industry, I’d love to connect!” This Spring he also became a certified RiderCoach with the Motorcycle Safety Foundation. “The MSF is closely tied to be the MIC, so I’ll fit right in here with other folks that believe in the positive effect of rider education and safety programs… Looking forward to the road ahead!”
From Bob Kee, Chairman, and the NPDA Board of Directors
On behalf of the National Powersports Dealer Association (NPDA) Board of Directors, it’s my honor to welcome you to DealerConnect 2025.
This gathering represents something the powersports industry has needed for decades: a meeting created by dealers, for dealers. DealerConnect is about real conversations, real strategies, and real connections that help us run stronger businesses while making sure our voice is heard in the places that matter.
In just a short time, NPDA has grown from an idea to a national movement. Dealers across the country — independents, single-line stores, and large dealer groups alike — are stepping forward to join forces. We know that when we come together, our influence grows, and so does our ability to shape the future of this industry.
Over the next few days, you’ll hear from expert educators, industry leaders, and your fellow
dealers. You’ll take away ideas to improve operations, strengthen teams, and prepare for the challenges ahead. Equally important, you’ll build relationships that remind us we’re not alone — that whether it’s profitability, staffing, compliance, or customer expectations, we all face many of the same issues, and we’re stronger when we face them together.
This year’s DealerConnect is bigger, better, and more impactful because of you. By being here, you’ve made an investment not only in your own dealership but in the collective power of our dealer community. Your presence shows the industry, legislators, and OEMs that powersports dealers are not scattered storefronts, but a united force.
Thank you for joining us, thank you for your commitment, and thank you for standing with NPDA. Together, we are building a stronger, smarter, and more influential future for powersports dealers everywhere.
Welcome to DealerConnect. Let’s get to work. Bob Kee Chairman, NPDA Board of Directors
BOB KEE CHAIRMAN + FOUNDING BOARD MEMBER
Meet Bob Kee, a driving force behind the National Powersports Dealer Association (NPDA). With over 20 years of experience, Bob seamlessly transitioned from the automotive industry to the dynamic world of motorcycles. He is dedicated to enhancing the knowledge and capabilities of powersports dealers.
Welcome to DealerConnect 2.0
The NPDA is thrilled to host the days ahead. They will be packed with Twenty Groups, top-tier education, reconnecting with our vendors, partners, and fellow members. Great venue, great folks, and great opportunities to improve our businesses and our industry.
Last year we announced the creation of Powersports World TV. We are up and running around the globe. It’s purpose, simply to showcase our identity, it’s products, and it’s people.
It’s your network… Even our tagline says “Brought to you by your local Powersports dealer.”
Let that sink in for a moment.
Better yet watch Powersports World TV!
Flash forward to this year, your NPDA isn’t satisfied with what we’ve done
We have determined that while Powersports World TV is necessary, it is not sufficient to the needs of our industry’s need to grow.
We need a comprehensive, multifaceted, industry-wide plan for the promotion of our $40 billion business.
We call it Powersports Media — the next iteration of powersports content and distribution. You will learn about our plan, be asked to be a part of its execution, and our proposal of how we can affordably fund it.
The time is now!
Let’s roll!
-Bob
BOB ALTHOFF IMMEDIATE PAST CHAIRMAN + FOUNDING BOARD MEMBER
For more than 20 years, Bob was the proud owner, alongside his wife Valerie, of two thriving dealerships in Ohio. His journey began in 1964 when he bought his first motorcycle from Hall of Famer Dick Klamfoth. Never knowing his avocation would become his vocation, he acquired the landmark A.D. Farrow Harley-Davidson. Under his leadership, it expanded into three successful establishments in the greater Columbus area.
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Columbus is the perfect place for Dealers to ‘discover’ DealerConnect,” exclaims National Powersports Dealer Association founding Board Member and co-emcee, Gail Worth, “Dealer attendance was up 300% over last year and the program was priceless.” In addition to a flood of dealer attendees, 30 leading service providers and NPDA partners participated in the program, held at the Hilton in Downtown Columbus, Ohio, September 20-23, 2025.
“Picture a massive, high-impact 20-Club gathering without the exchanges of financials, where learning, networking and camaraderie converge,” enthuses Worth. “That’s DealerConnect: real industry intelligence, countless peer conversations and insights into where our market is headed. The event was electric from the moment it began. I connected with fellow dealers, forged new friendships and rekindled old ones. The 30 exhibitors weren’t just engaging, they were a goldmine of practical ideas to streamline dealer operations and boost profitability.”
“This isn’t a trade show,” insists Tigra Tsujikawa, NPDA Membership Marketing Director. “It’s not about walking aisles and collecting brochures. It’s about making sure our side of the industry is represented, heard and taken seriously,” says the industry veteran.
“During the past 30 years, I’ve been in dealerships, OEM offices, aftermarket facilities, trade show floors and non-profit boardrooms. I’ve seen our industry change, and I’ve seen dealers rise to every challenge... But here’s the truth — until last year’s DealerConnect, dealers had never gathered in force at a dealer-created, dealer-led event. Sure, there are OEM meetings, distributor shows and other industry events, but none with an agenda built by dealers, for dealers.”
From expert-led sessions to spontaneous hallway conversations, NPDA’s DealerConnect delivers face-toface value dealers can’t get from a webinar or workshop alone. With bonus sessions on Saturday, two full days Sunday and Monday, and a closing half-day Tuesday, it’s a three-day power-up built to send dealers into Q4 and 2026 with momentum. Speakers included Garage Composites all-stars headed by Sam Dantzler’s keynote address, NPA’s Jim Woodruff and Mike Murray, Mark Sheffield and Lightspeed’s Bryan Tierney and Danny Orendain — with some surprises to be announced soon.
After launching last year in October, NPDA’s Board decided to double up with a bigger footprint, double the number of educators and even more dealers. NPDA membership was not a requirement for dealers to attend DealerConnect 2025. “We are better together,” adds
founding Board Member Kim Harrison, noting more dealers makes the event better for all. “When you walk into DealerConnect, you’re joining people who live your reality and you leave with strategies and connections you can use right away. More importantly, your presence sends a message: dealers are not just scattered storefronts, we are a united force with strength in numbers.”
If you’ve ever wished the dealer’s voice carried more weight… if you’ve ever wanted the industry to work with you instead of around you… then your seat at DealerConnect is the most important investment you can make this year. “None of us can afford to sit this one out. We need to be seen. We need to be heard, and we need to stand together — now more than ever,” concludes Tsujikawa.
DealerConnect 2026 Will Return To Columbus Dealers, mark your calendars! Based on the overwhelmingly positive response to the National Powersports Dealer Associations networking event in Columbus, Ohio, last month, DealerConnect is returning September 20-22, 2026.
Based on the exchange of sound business practices, and the positive response from the participants, not to mention a sold out exhibit area, NPDA has decided to expand the space and shift the dates to make it even easier for dealers to attend. And in keeping with the NPDA mantra that we are better together, there will be more opportunities for strategic partners and dealers to connect.
“Our dealer network thrives on fellowship — especially now. We have been siloed for too long. Let’s lean on each other, learn together, and elevate the entire industry. That’s what the NPDA is all about,” concludes co-Emcee GailWorth. “Together we are unstoppable!”
Get the holeshot on DealerConnect Sept. 20-22, 2026
Hilton Columbus Downtown Columbus, Ohio www.npda.org/dc25
AppOne Steps Up Support At DealerConnect
The apps were on returning sponsor AppOne at the National Powersports Dealer Association (NPDA) DealerConnect — the association’s annual dealer networking event.
Already an integral part of the program, AppOne hosted the reception Sunday evening and was on hand to “connect” with dealers on the floor for the run of the show.
“We’re excited to return to DealerConnect and meet with powersports dealers who are looking to improve operations, uncover profits and discuss industry trends,” says Tyler Kelly, Manager of Recreational Dealer Field Sales. “The AppOne team was there to streamline lending workflows, help dealers cut deal times, save money and get customers on the road faster. We enjoyed kicking off a productive and engaging few days together!”
AppOne is a centralized web-based platform that connects dealers with lenders, explains Kelly. “Whether you’re a dealer or a lender, we’ll remove obstacles in the lending process so you can complete paperwork, close deals, or process loans more efficiently and with less risk... Give your customers a superior lending experience that offers them the best in financing options and reduces the chance of returned contracts and recontracting.”
2025Line5 NPDA Half Page Ad (f).pdf 1 8/14/25 12:20 PM
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Even with a 300% increase in attendance, NPDA realizes not every dealer could make it to Columbus. Rather than limiting critical information the association is adding a series of bonus
sessions to the acclaimed EDGE webinars. First up: Accelerate2Compliance, both alphabetically and in terms of timeliness!
Powersports dealers store more sensitive data than ever, and the volume of security risk incidents increases by the day. Don’t risk the hassle, headaches and reputation damage that comes with losing your customers’ private data. Let A2C take those worries on so you can focus on making your customers happy.
“Our solution helps dealers to put the federal regulatory apparatus in place to protect private customer data. That’s what we do,” explains Matt Vatter, Chief Compliance Officer for Accelerate2Compliance. “Primarily what we do is help dealers to understand the threats as they relate to cyber risk, information security risks and privacy rights management risk. We help them to identify, address and put systems in place to take care of it. And these privacy concerns have become a real issue now....”
Learn more from Matt here: www.youtube.com/watch?v=qgEGgQQCBvw
No minimum orders
No holdbacks
No parts/oil stocking requirements
Financing available
New sales/ser vice opportunities
BECOME A KYMCO DEALER
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts. “After years on the dealership side — as an owner/operator, running multi-store operations
and working closely with OEMs — I’ve stepped into a new role where I get to merge my dealership experience with a full-service digital marketing strategy benefiting dealerships.” If you didn’t make it to Columbus, he adds, “At Corkboard, I’m focused on helping powersports dealers and OEMs grow smarter and more efficiently.” That includes: Helping dealers make the most of their Co-Op; and doing it all with transparency, data and a dealer-first mindset. “We’re already making big strides, including becoming one of just 25 Honda Preferred Vendors, and I’m excited about what’s ahead,” adds Peshoff. “If you’re a powersports dealer or OEM looking to do more with your marketing — especially with Co-Op — I’d love to connect. Let’s talk powersports, performance and what it means to market with purpose,” concludes Carl.
Prior to DealerConnect, National Powersport Auctions picked up a trio of talented Territory Sales Managers and made key updates to its sales team across multiple regions. These strategic changes reinforce NPA’s dedication to delivering exceptional service and localized support to its growing dealer network, says Mike Murray, NPA VP of Sales. “We’re excited to strengthen our sales team with these experienced and passionate individuals. These moves ensure we continue to provide best-inclass service and local expertise to our dealer partners nationwide.”
Ben Weathers is now the Territory Sales Manager for North Carolina, South Carolina and Tennessee, continuing to support dealers in the Southeast through NPA Atlanta. Weathers’ more than 20 years of industry knowledge and relationship-first approach make him a valuable asset for dealers in the region. Weathers can be reached at bweathers@ npauctions.com or 980.240.4515.
Brett Gundle has joined the team as Territory Sales Manager for the Northeastern United States , supporting NPA Philadelphia. Brett brings a lifetime passion of powersports and a dynamic blend of industry enthusiasm, experience and a customerfirst mindset to the territory. Dealers can contact Gundle at bgundle@ npauctions.com or 775.232.6474.
CJ Kitchens has been promoted from Inside Sales Representative to Territory Sales Manager for Louisiana, New Mexico and Southern Texas, representing NPA Dallas. Kitchens’ leadership and dedication to dealer success have earned him this welldeserved advancement. Kitchens is available at ckitchens@npauctions.com or 469.875.5610.
Three new ODYSSEY® batteries are now available as drop-in replacements for motorcycle, ATV, UTV and watercraft applications. Their non-spillable Absorbed Glass Mat (AGM) design is built to handle extreme shock and vibration, while their sealed, Thin Plate Pure Lead (TPPL) technology delivers virtually maintenance-free performance.
NPA offers the Nation’s Largest Selection of Quality Pre-Owned Powersports. Buy or Sell through Live Auctions, Simulcast and 24/7 NPA eSale.
By Lenny Sims
With impressive growth in dealer attendance, 30+ presenters and even two 20 Clubs on hand, the National Powersports Dealer Association DealerConnect networking event was a big deal as dealers converged on Columbus, Ohio, September 21–23. During the past 4 decades Lenny Sims, VP of business development & strategy at J.D. Power Specialty Valuation Services has attended, presented, exhibited at and partnered with trade shows ranging from the giant NADA automotive events to 30 years of anchoring the Dealernews Dealer Expo. He has been described as a “thought leader who drives growth and innovation for the industry…. His extensive experience with growth, pricing and go-to-market strategies, as well as deep understanding of digital direction and data/analytics lead the brand to the forefront of the digital data/analytics movement…”
So what did the thought leader think about DealerConnect. What is the valuation guide expert’s ‘value’ of a start-up event put together for dealers by dealers?
Dealer Connect is not a trade show, it’s a networking event. What are your impressions?
Well, I was unable to make last year’s Connect, so this is my first one, but it is unique, and I will say I’m extremely surprised. The energy level has been great here! Obviously, all the attendees are NPDA members and 20 Club participants, so it’s an elevated level of dealers. In my opinion, they’re active. They’re involved. They’re getting some great seminars and presentations on excellent information that is very helpful. So overall, it’s extremely valuable.
You were drafted to lead a panel. How did that go?
It went well. We had a highly engaged audience, and there’s a lot of note taking. There was a lot of good information passed back and forth between the audience and the presenters. The panel I was moderating had three very good speakers providing different information on different aspects of the market. I asked the audience some questions specifically regarding items that they wanted to learn about. Thanks to panelists it seemed to address some very real concerns.
And then there were some forward looking presentations… The information that Jim Woodruff presented from NPA and using MIC data and some of your J.D. Power data, it looks like we’re in for some headwinds, but by 2030 we’re fully recovered, and we’re stronger than ever in the powersports category?
Yes, that was something that I had focused on, the way we’re looking at 2030 is continued growth annually by 5%. This will get motorcycles up to $30 billion as an industry — and that’s a specific segment. As Jim mentioned in his discussion today, there’s an overall outdoors category that powersports is part of, and that is significantly greater. There are headwinds across the board, in the economy for the whole country, regardless of the business you’re in. But as we saw, a little blip downward in interest rates last week and I do see powersports rebounding quicker than many other segments.
I think overall, the market should stay fairly flat. If it’s down, it will be very slight. I think 2026 can be a positive year, especially if interest rates continue to decline going into Q2-Q3 and as you know, it’s these smart, engaged dealers that are going to weather that storm and slingshot ahead.
So there was the Sam Dantzler’s Garage Composites presentation using the football analogy. Do you want to be below average, average, good, great or elite? We all need to aspire to that elite level. And this show provides an opportunity for you to get to that elite level.
I agree 100% — Sam does a great job. He provides analysis from a different angle so that the average person will understand much better than a college course, right? But the ultimate message is that average is okay, but is that what everybody wants? Do you wake up in the morning saying, “I’m going to be average today?”
If you talk to dealers as much as we do, you know there will be some doom and gloom from some but why is it you talk on the phone the very next guy is talking about having a great year, right? It’s just that some folks are aggressive. They don’t take no for an answer, and they’re in business, and they’re trying to grow a business. For every dealer that’s not interested in achieving growth, there’s one down across town that’s willing to take that business to the next level.
I would say it’s a dog eat dog world, but we’ve come together at DealerConnect and I haven’t seen a lot of dog fights in the aisles here! It seems like a pretty convivial group. This group, as I said, is all NPDA members, and if you’re buying into NPDA, it’s because you have a belief in increasing the strength of the powersports industry via the dealerships, because that’s where it all starts. Everybody is here to learn.
You know, look at the bulk of the guys that are here. As far as dealers go there, most of them are in 20 groups, and you’re sharing very detailed information about your store, and there’s no one holding back anything, and it’s all in an effort to take that guy who says he’s above average and make him elite. So the big takeaway from DealerConnect, we are better together!
Dealers, the dates for DealerConnect 2026 have dropped… We will CYA in CBUS, again Sept. 20-22, 2026
Hilton Columbus Downtown Columbus, Ohio.
J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
By Don Musick
It’s a household name! Because, according to Bubba Blue, shrimp are the fruit of the sea.
…”Anyway, like I was sayin’, shrimp is the fruit of the sea. You can 1) barbecue it, 2) boil it, 3) broil it, 4) bake it, 5) sauté it. Dey’s uh, 6) shrimp-kabobs, 7) shrimp creole, 8) shrimp gumbo, 9) Pan fried, 10) deep fried, 11) stir-fried. There’s 12) pineapple shrimp, 13) lemon shrimp, 14) coconut shrimp, 15) pepper shrimp, 16) shrimp soup, 17) shrimp stew, 18) shrimp salad, 19) shrimp and potatoes, 20) shrimp burger, 21) shrimp sandwich. That- that’s about it.” (variations numbered for culinary reference).
Diving into powersports-ready GPS systems we find as many variations as Bubba Gump shrimp! And actually, a few more!
Like mobile phones, GPS trackers connect to the cellular network to send and receive information. The connection is managed by a SIM card (Subscriber Identity Module) that encodes a unique 15-digit IMSI (International Mobile Subscriber Identity) number that identifies and authenticates every user of a cellular network. In addition to connecting to cellular networks, it also functions as a data store for personal data. SIM Cards can also be portable, allowing users to transfer their identity and service plans between different mobile devices. GPS trackers, similar to cell phones, are also available without an installed SIM card, giving the user the freedom to choose their preferred cellular carrier. However, for this review, we will only consider those GPS trackers that include installed SIM cards (unless noted otherwise).
For this review, we will follow the outline of the previous article, profiling each device into the following category groups:
• Connectivity / Power & Durability [prev. secs. 1,2]
• These categories include location tracking modes (GPS, cellular and WIFI), tracking update frequency, networks (3G,4G cellular and Bluetooth), geographic coverage, physical dimensions, power source (hardwired battery or rechargeable) and finally durability (resistance to dust/ water penetration and temperature extremes).
• Security & Anti-theft / Safety Alerts [prev. secs.3,4]
•These categories cover vehicle motion alerts (movement, vibration, and tilt), GPS tampering alerts (power disconnect or physical removal), unauthorized ignition alerts, geofence alerts (entering or leaving) and collision/SOS alerts. It also includes stealth mode functionality (suppress indicator lights) and the ability to monitor and record voices remotely.
• Rider Monitoring and Trip Metrics [prev. sec.5]
•This last category encompasses operator alerts for unsafe driving (excessive speed, acceleration, or braking), detailed trip logging, and history playback. It also features real-time location sharing for groups. The MSRP for each product is noted, along with the requirement for a monthly subscription to cover the SIM card’s data service.
NOTE: The product names listed in the first column of each table link directly to the manufacturer’s web site for that product (so you can dig into the minutiae if you like). Also, since most of these products are available on Amazon (and a couple from Revzilla), the number of reviews and ratings received (at the time of writing) for each are presented in the last column of the Ride Monitoring and Trip Metrics section. These images are also links to the corresponding Amazon/Revzilla listings. Since Amazon is always offering deals of some kind, you’ll find that pricing varies and is typically lower than MSRP.
And Away We Go!
So that wraps up our laundry list of GPS tracker features. These devices are clearly powerful tools with capabilities far beyond simple location tracking. Any thief unlucky enough to pick on your ride equipped with one of these devices is like finding an “Arrest Me” sign taped to his back!
And that’s… that’s about it!
From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumer-direct commerce portals, manufacturer/dealer e-channel integrations as well as development of web-based sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) www.genesystech.com to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University. Contact: dmusick@genesystech.com
We’re operating in a tighter backdrop than usual: interest rates remain restrictive, squeezing both consumer finance costs and pushing up dealer carrying costs. At the same time, steel and aluminum tariffs are still running hot under Section 232, making landed costs less predictable and forcing OEMs to lean on incentive programs. On the retail side, new unit sales have shown soft YoY growth in recent months, and unsold new inventory still runs above pre-pandemic norms. Used inventory is also elevated, especially in on-road categories, but retail trends suggest that preowned is occupying a greater share of total sales in 2025. Together, these dynamics are re-centering dealer focus, shifting priority from margin retention to inventory turn, and pushing dealers to watch cost structure more than ever.
Looking at the average wholesale pricing (AWP), Domestic Cruisers are holding modestly positive YoY, but flat versus the trailing 90 days. Side-by-Side AWP is slightly down YoY and drifting below its 90-day average, following seasonal sliding. Metric Sport bikes showed AWP continuing to fade off the COVID highs. In the leisure and big-ticket space, Boats have dropped ~15% below their 90-day average, and RVs show similar softness, down mid-teens versus 90 days and down about 5% YoY. YoY stability is a good sign that seasonality is behaving normally, with big-ticket assets facing a steeper fall in the coming months.
Taking everything in, the macro backdrop, retail/ inventory pressure, and wholesale trends suggest that Q3’s trends may extend into Q4, but with important inflection potential. Historically, even in pullback years, late Q4 often sees stabilization and modest recovery, especially in segments with bigger bounce back in Spring. Given tariff cost risk and interest rate uncertainty, that bounce may be muted. Dealers should:
• Move aging inventory now, especially in higher ticket categories.
• Use short-term auction dips to pick up strong units and cost-average your aged inventory with more appropriately priced fall purchases.
• Tariff adjustments or freight surcharges could shift supply curves quickly—adjust your floor pricing models dynamically.
• Assume modest AWP drift and build liquidity cushions for the slower retail winter, while prepping for a pre-Spring price bounce.
In short: stay nimble, watch your margins, stock what turns, and keep the balance of risk tilted toward velocity and actionable inventory. Use the data in your systems and through NPA to make sure you’re best prepared for the ride ahead.
www.npauctions.com/cp/npa-market-report
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550i
By Robin Hartfiel
Adecade ago KYMCO got serious about the U.S. market, more than doubling their offerings in this country and broadening beyond their commuter scooter base to include a full range of off-road offerings from 70cc to 700cc ATVs and 450cc to 700cc UTVs. The U.S. team also fundamentally changed the game as former KYMCO USA VP of Sales & Operations Bruce Ramsey added a U.S. warehouse packed with spares, parts and repair manuals in English, a dealer support team and tech specialists in the field to resolve any potential issues. In keeping with the full transparency, U.S. journalists were given all access to the manufacturing plant in Kaohsiung, a look into the R&D center and an opportunity to torturetest all products. At that time, KYMCO was the largest OEM in Taiwan, manufacturing scooters, motorcycles and ATVs at five plants in Asia, including its original facility in Kaohsiung, and exporting vehicles to 90 countries around the globe…
Fast-forward to today: KYMCO is now in 100+ countries with 10 million customers. KYMCO USA still has its sales, marketing and distribution center in Spartanburg, South Carolina, albeit much larger than when the media
unveil took place in 2015. KYMCO USA now serves 500+ dealers across the country! What hasn’t changed is KYMCO’s reputation for value, dealer support, strategic industry partnerships with other quality brands — they started with Honda in 1963 and still supply Arctic Cat and Kawasaki to this day — and product innovation.
The latest innovation to be launched in the U.S. is the AK550i Premium edition. According to KYMCO USA Marketing Manager Abigail Garvin, this next-generation maxi-scooter is built for riders who crave power, comfort and cutting-edge tech. Delivering the best of all worlds, the 550cc powerplant pushes the streamlined scoot to 51.2 mpg. KYMCO claims that the lightweight aluminum body enhances both aerodynamics and overall performance, while the newly updated center console offers a clean, rider-focused layout with intuitive physical controls.
More impressive than the sophisticated shell is the tech hidden by the stylish cladding. The new AK550i Premium is equipped with AIBS — an Advanced Intelligent Braking System — designed to enhance safety during cornering, as well as a Traction Control System (TCS) that helps maintain stability on wet or uneven roads. Partnered with its powerful twin-cylinder 550cc engine, KYMCO claims the AKi ushers in a new era of maxi scooters
Building on the trusted AK550i platform which has a proven track record in Asia and Europe, the Premium model introduces rider-first features that elevate comfort, safety and control for the U.S. including:
• Electrically-adjustable windshield Cruise Control
• Dual Power Modes
• Electronic Throttle Control (ETC)
• Rider-Focused Integrated Center Console Advanced Intelligent Braking System (AIBS) Traction Control System (TCS)
• New Full LED Design
Although it seems like yesterday when U.S. journalists were attempting to lock up the ABS brakes on the skid pad and racing around the Kaohsiung test track — um, make that “carefully exploring the design parameters under controlled conditions on a closed course” just in case the statute of limitations hasn’t expired — it seems like KYMCO is getting serious about the U.S. market again.
“It’s the evolution of super touring—refined and reimagined,” concludes Garvin. “The AK550i Premium’s unique suspension structure, its innovative multipositional electric windshield, cruise control and the latest technology are all aimed at providing riders with classleading performance and the ultimate riding experience.”
Currently available in Black and Flat Brown, the AK550i Premium comes to America at $12,399 MSRP
Looking to add an AK550i Premium to your showroom? Learn more about how you can become a KYMCO dealer by calling (864) 327-4744 or clicking on the KYMCO USA website at: kymcousa.com/become-a-dealer
Unboxing the very first KYMCO AK550i Premium in America with The Scooter King! “We unbox the first KYMCO AK 550i Premium to hit our shop and take it from crate to first start — no sales fluff, just the real assembly process. Watch the wrap come off, see how we prep an AK550i Premium for delivery, and hear it fire up for the first time.” Based in Miami and with more than two decades of scooter experience, Scooter King is the #1 KYMCO dealer in the country and runner-up in other brands. The shop’s YouTube channel has specialized in the standard AK550 for the past 3 years, so who better to weigh on the new Premium edition? — The Scooter King
Why would you want a maxi-scooter like this? One good reason is they make a surprisingly fun touring bike. Or as KYMCO bills the big scoot: “Super Touring. The comfort of a scooter plus the performance of a motorcycle.” For several years now, aside from KYMCO’s 550, the biggest scooters you could get in the USA were BMW’s C400 series. Yeah, they had a lot more muscle than the little 50s and 125s but they were a far cry from the 500cc-and-bigger machines that are sold throughout the rest of the world. That left KYMCO’s big scooter as the fastest step-through on the roads, and this fall we’ve now got the Kymco AK550i Premium available, showing up at American dealers over the past few weeks. The 2026 Premium model sees a price jump over the 2025 550 model; KYMCO is asking $12,199 for their step-through. Lots of money, but it’s a lot of scooter — Zac @kawazacky, Adventure Rider
It’s a high-performance, high-tech, twin-cylinder machine that can go toe-to-toe with the best from Japan in terms of spec and capability. It has been upgraded with the new Premium spec that includes cornering ABS and traction control; new bodywork with electric windscreen; keyless ignition; ride-by-wire throttle; and cruise control. We took in some faster Autostrada highways, and the AK continued to impress. The electric screen zooms up and down quickly for the perfect wind protection; the eight-valve DOHC twin-cylinder motor easily gets you up to past 105mph with no fuss; and stuff like the cruise control, heated grips, extensive LCD instruments and smartphone navigation connection all make life easier on longer jaunts. If you have a 40-50 mile commute into a city, the AK550i Premium would be a brilliant tool for the job, as well as being dead useful the rest of the time. — Alan Dowds, MoreBikes
KYMCO might not always grab headlines, but the brand has been a major force in the scooter world for decades. Based in Taiwan, it built its name on scooters that just work: practical, reliable, and surprisingly refined. If you’ve ever heard that BMW tapped KYMCO for engines, or noticed Kawasaki’s partnership on small-displacement models, you’ve seen a glimpse of how far their influence actually reaches. In places where scooters are the backbone of daily life, KYMCO is as common as cars on the road. If you’ve always liked the idea of scooter convenience but wanted the performance and stability of a motorcycle, the AK550i Premium is exactly the kind of machine that bridges that gap. And it shows that KYMCO is ready to play in a space that’s been waiting for more competition. — Enrico Punsalang, Ride Apart
TXP Takes Off
Noting every story has a first chapter, it was time to electrify the youth market, so Triumph started by buying OSET and investing into the youth model trials bikes. Now it is time to charge forward. “The TXP range represents an exciting new chapter for Triumph,” explains Triumph CEO Nick Bloor. “Since bringing OSET into the Triumph family, we’ve blended our expertise to develop a range that’s not only technically advanced but also rooted in real-world riding experience. By combining our off-road race-winning engineering experience with OSET’s proven electric trials expertise, we have created a product line that can empower the next generation of riders.”
The new Triumph TXP range starts with the TXP-12 for children as young as three, followed by the TXP-16 and the TXP-20 for growing riders, culminating in the largest and most powerful TXP-24, which is ideal for children over the age of ten, teenagers and adults up to 90kg. Selected Triumph dealerships around the world are now expecting pre-Christmas delivery, the TXP range.
“As a family business, I’m excited to see families riding Triumphs together, sharing the joy of motorcycling across generations,” adds Bloor. “Riding an electric bike helps young riders develop motor skills, balance, and coordination, but it also builds confidence and a lifelong love for motorcycling.”
OSET Founder Ian Smith says: “Being part of Triumph has given OSET the platform to scale our technology and reach new riders. The TXP range carries forward everything we’ve built, from trials championships to community riding. With the support of Triumph dealers across the world we can reach more families, support more communities, and continue to evolve the technology that’s helped thousands of young riders discover the thrill of two wheels. It’s about taking fun seriously, and building the future of the sport.”
Building on the success of its MX and EX platforms, the VARG SM brings Stark’s DNA to the street. Billing it as “the world’s most powerful Supermoto” Stark’s SM weighs in at 274.5 lbs. and produces 80 hp, delivering the highest power-toweight ratio of any production Supermoto on the market. With 914 Nm of torque at the rear wheel, acceleration is instant, predictable, and endlessly controllable. “The SM is redefining performance, design and sustainability for a new generation of riders,” claims company founder Anton Wass.
At the heart of the matter is a 7.2 kWh honeycomb magnesium battery that doubles as a structural component, enhancing chassis rigidity and overall balance. It delivers solid performance across various riding conditions: up to 120 km (74.6 miles) in mixed-urban settings, 79 km (49 miles) on highways, and 81 km (50.3 miles) under WMTC real-world testing. Stark claims recharging takes less than two hours using Stark’s revolutionary 3.3 kW portable charger, compact enough to fit in a backpack and compatible with standard household outlets or AC car chargers. The carbonfiber–sleeved motor, with an integrated inverter, sets a new benchmark in power-to-weight efficiency.
The street-legal Stark VARG SM isn’t just built for performance; it’s built for access. It is said to be fully road-legal across Europe, Australia, New Zealand and the United States, it allows riders to take race-level electric performance to the streets. Key road-ready features include:
• Flexible indicators, crafted from durable optical silicone for superior longevity.
• A 4,000-lumen headlamp — three times brighter than any competitor, ensuring exceptional visibility at night.
• A reinforced, integrated license-plate holder combining minimalist design with robust protection.
The Stark VARG SM can be pre-ordered through Stark’s global network of 500+ dealers or via: www.StarkFuture.com
After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers. The electric superbike pioneer has opened its new showroom inside the Bike Shed Moto Co in Los Angeles, California. This exciting retail space will officially bring Verge’s award-winning electric superbikes to the heart of LA’s thriving motorcycle culture. This collaboration unites Verge’s cutting-edge technology with Bike Shed Moto Co’s renowned global motorcycle community and lifestyle hub. The new showroom will give riders and enthusiasts a premium, hands-on experience—allowing them to explore Verge’s latest models, discover exclusive merchandise, and take part in weekend test rides.
“Expanding our retail presence in the USA, especially with Bike Shed Moto Co in a dynamic market like Los Angeles, is a significant step for Verge,” says Pekka Parnanen, Chief Operating Officer of Verge Motorcycles in the United States.
“Collaborating with Bike Shed Moto Co, a true icon in motorcycle culture, allows us to connect with a passionate community and give riders a more personal point of contact with Verge. Customers will now be able to see, feel, and experience our bikes up close in an authentic environment that reflects our shared passion for motorcycling. We are thrilled to bring the Verge experience even closer to our American customers.”
Vikki van Someren, co-founder of Bike Shed Moto Co in Los Angeles, adds: “We are excited to welcome Verge Motorcycles into Bike Shed Moto, Los Angeles Store and give our customers and members a chance to ride and see these electric beasts in the flesh.”
Located at 1580 Industrial Street, this new showroom marks an important milestone in Verge’s US presence. While the space opens as part of an initial retail collaboration, both Verge and Bike Shed Moto Co view it as the beginning of a lasting presence in Los Angeles.
The much anticipated Vanderhall luxo-UTV has finally hit the trail with deliveries of Brawley production models dropping September 25, 2025. “Now that deliveries have begun, customers are experiencing firsthand how different the Brawley GTS feels compared to traditional side-bysides,” said Daniel Boyer, Sales and Marketing Manager at Vanderhall Motorworks. “Any off-road purists tired of blaring motors and the dust-choked, open-air experience will appreciate its quiet power, comfort and precision. It’s the perfect blend between a desert runner and a rock crawler.”
The Brawley GTS delivers a host of features that set it apart in the off-road EV market, including regenerative braking and intelligent energy management. Its quad-motor system delivers up to 404 horsepower for instant torque and acceleration, greater control in technical terrain, and the ability to effortlessly tackle steep climbs, deep sand, or highspeed desert runs without sacrificing precision or drivability. “Powered by a 40 kWh lithium-ion battery pack, the Brawley GTS offers up to 140 miles of range, while the vehicle’s zeroemission powertrain also ensures a cleaner, quieter outdoor experience, perfect for extended adventures,” claims Boyer.
And with seating for 4 in the fully sealed cabin, the GTS features an intuitively designed interior with heating and air conditioning, ergonomic controls, heated seats front and rear. Caveat emptor: “The Ultimate Electric Off-Roader Delivers Comfort, Capability and Range for $49,950.”
“This is an exciting moment for us because it’s not just about introducing a vehicle — it’s about seeing customers take delivery and head straight for the trails,” concludes Boyer. “The GTS proves that rugged capability and refined comfort can live in the same machine, and we’re thrilled to see the first owners enjoying that balance.”
Click here for the electrifying details: vanderhallusa.com
By Don Amador
The deadline for submitting initial public scoping comments for a new rulemaking process by the U.S. Department of Agriculture (USDA) came... and went. The proposal was to rescind the 2001 Roadless Rule in an effort to bring clarity on just how our natural, cultural and recreational resources should be managed in Inventoried Roadless Areas (IRA). This was critical in accessing public lands, but did anyone even take note, let alone provide commentary?
As a motorized recreation lead who participated in many of the “roadless” political, policy and legal battles (circa 1998-2010), I feel this process could be used as a time for private and public stakeholders to push the reset button on this somewhat contentious issue. Didn’t happen... at least not as intended.
My thoughts today are informed by the past but more importantly guided by my more recent experiences as a participant and/or lead in various recreation or forest health/wildfire collaboratives. In my view, the Roadless Rule has raised barriers to active management that limit line-officer flexibility when it comes to planning for and/or implementing forest health, fuel reduction, or wildfire mitigation projects.
Also many IRAs have popular designated OHV routes, but that same lack of flexibility in some cases severely limit consideration of designating a new connector trail, constructing a warranted trail reroute, or using a small trail tractor to perform needed route maintenance or construction activities.
Moving forward, I hope this rule-making process finds a way to amend or streamline current regulations or policy to authorize and encourage hybrid multiobjective fuel or wildfire mitigation projects that include a recreation component such as constructing a new trail or reconstructing an old trail within the project footprint to meet visitor needs.
I believe USDA will find both motorized and nonmotorized recreation groups in strong support for the use of existing Forest Health Collaboratives that bring diverse stakeholders and partners in local communities together to increase the pace and scale of Forest health, pre/post fire mitigation and recreation efforts. These groups already consist of representatives from tribes, private timber companies, resource conservation districts, state and local fire agencies, cattle ranchers, conservation groups, hunters and OHV organizations. Why reinvent the wheel?
Finally, this process might want to consider revising the term “IRA” to a better descriptive term that is more relevant. Since IRAs often contain a meaningful amount of popular roads and trails the stakeholders may want them designated as an official Backcountry area with an “active management” focus? Time to hit the reset button is now.
Let’s hope that all sides can agree that some form of a reset is needed to address current and future needs of these important forest lands.
Don Amador has been in the trail advocacy and recreation management profession for 35 years. Don is President of Quiet Warrior Racing LLC. Don serves as the Western States Representative for the Motorcycle Industry Council. Don is Past President/CEO and current board member of the Post Wildfire OHV Recovery Alliance. Don is a Co-Founder and Core-Team member of FireScape Mendocino, a forest health collaborative that is part of the National Fire Learning Network. Don served as an AD Driver for the Forest Service North Zone Fire Cache during the 2022, 2023, and 2024 Fire Seasons. Don is a Northern California native and writes from his home in Cottonwood, CA.
By Eric Anderson
THE RULES HAVE CHANGED, BUT NOBODY TOLD YOU …and the cliff is coming up fast!
Remember when you thought having a great website meant you’d “arrived” in the digital age? You spent time, money, maybe even a few sleepless nights making sure your site looked good on mobile, loaded fast, and had all the right SEO keywords so Google would smile on you. Congratulations, you built a website that talks beautifully to search engines.
Here’s the problem: your customers soon won’t be talking to search engines anymore. Google was the King… but there’s a coup in progress. For the last two decades, Google ruled the web. Your dealership’s visibility, traffic, and online relevance were all filtered through how well you spoke the secret language of algorithms — keywords, backlinks, and metadata. But quietly, without much fanfare, the internet just changed languages.
A.I. is now the new interpreter between consumers and the digital world. AI-specific tools like ChatGPT, Gemini, Claude, Copilot, and Perplexity are not search engines, they are answer engines. They don’t crawl your website like Google does. They don’t care about your page structure or your SEO wizardry. They read, understand, and interpret meaning across the entire web to provide a conversational answer to your customer.
And here’s the kicker: they don’t speak or read your website’s language (JavaScript, CSS, html). Your website was built for Google, not for A.I. Most dealership websites were designed around being “findable” by Google. They depend on metadata, keywords, and link hierarchies. A.I. systems don’t use that. They use semantic understanding. They analyze human-style language and meaning, not HTML tags. They don’t scan “service.html” for your oil change pricing — they summarize what hundreds of real conversations and documents across the web say about your dealership, your brand, and your reputation.
So, while your website may be beautifully tuned for Google’s search bots, it may be invisible to A.I. That means the next generation of customers — those already using ChatGPT and Copilot instead of Google — won’t see you at all. One AI-savvy dealer in the mid-west reports now 40% of his inquiries come from AI sources while 60% are via Google or Bing. The shift — or cliff-- is coming fast. When customers ask their phones, “Where can I buy a youth ATV near me?” or “Who’s the best service shop for BMW motorcycles in Orlando, Florida?” — A.I. will answer… but it might not include you.
By 2026, the shift will be complete. Right now, A.I. isn’t replacing search — it’s absorbing it. Early adopters already use A.I. as their shopping assistant, trip planner, and research partner. By next year, it will be mainstream. That means your online presence — your $50,000 website, your Facebook posts, your SEO…will slowly lose relevance. Not because you did anything wrong. But because you’re speaking the wrong language. Literally.
The shift—or cliff-- is coming fast. Build your bridge now.
A.I. isn’t looking at your website the way Google does. Instead, it’s looking for meaning, context and connections across structured data. That’s why companies are rushing to create “A.I. translators” or “structured language bridges” that convert their sites into formats A.I. can read and trust. Without that translation layer, your digital presence falls off the cliff.
The wake-up call will be brutal if you don’t understand this.
Let’s be honest: most dealers are already behind — even auto dealers. The digital cliff is closer than you think, and your customers are running toward the AI side of it at full speed — smartphones in hand, talking to their digital assistants, expecting instant, intelligent answers. If A.I. doesn’t see you, you don’t exist in their world.
Think about that. Your hours, your parts inventory, your new units — none of it matters if you’re not in the AI-generated answer. The good news? There’s still time. The bad news? Not much time is left on this virtual Doomsday Clock.
You can’t afford to wait for another “budget cycle” or “marketing meeting” to start figuring this out. You need to understand basically how A.I. reads data and how to make your business speak that language before your customers completely move on.
For more than 30 years I have confessed my own customer frustrations to you in the pages of Dealernews. — in print and now digitally. I have bitched about bad parts counters, outdated sales practices and tone-deaf customer service, but this one’s different. This one isn’t about attitude. It’s about survival. We are all standing at the edge of a digital language divide... On the other is A.I. — fluid, intelligent, conversational and like the Borg from Star Trek — unstoppable. You can learn to communicate or you will be assimilated!
So, here’s my confession: even I didn’t realize how fast this was happening until I spoke this week with David Gatti. Now I can’t unsee it. And neither should you. The rules have changed and nobody told you about it. But Dealernews just did! Read David Gatti’s new column this month. Your future might depend on it.
Bottom line: We are all standing at the edge of a digital language divide. On one side is Google — familiar, structured, comfortable. On the other side is A.I. — fluid, intelligent, conversational and unstoppable. You can either build a bridge or go over the cliff. The rules have changed, but nobody told you about it... and the cliff is coming up fast!
Enter the Translator -- a digitally enhanced Rosetta Stone for the retail powersports industry — David Gatti. If you don’t know David yet, you will. Beginning this month, he’ll be writing a new monthly column for Dealernews that will walk you through exactly how to keep your business visible and viable in the A.I. era. He’s the kind of person who can explain “machine-readable data” without your eyes glazing over. He understands the difference between what Google sees and what A.I. understands. And he’s the guy who will help you build a bridge before the cliff’s edge swallows your website whole. Oh, and he rides motorcycles and drives UTVs too — something AI will never do.
See him at the AIMExpo this January at the Dealernews Booth #349
…that’s a problem for your dealership
By David Gatti
Amajor shift is underway in how riders find information online. Not long ago, customers searched Google for “Honda ATV dealers near me” or “best motorcycle helmets under $300.” Now, more are asking chatbots like ChatGPT, Perplexity, or Gemini for instant, conversational answers. It’s easy to see why. These tools summarize, explain, and recommend products in a natural, friendly way. To many users, it feels faster and easier than scrolling through search results. But there’s a growing misconception that AI chatbots are search engines, and that’s where things go wrong.
Riders are turning to chatbots because convenience now defines how they search and shop. Instead of scrolling through endless ads or comparison pages, they can simply ask, “What’s the best dual-sport under $10,000?” and get a quick, clear answer. Chatbots also make the experience feel personal — you can ask follow-up questions like, “What about fuel economy?” or “Which is easier to maintain?” and receive tailored responses instantly. It’s like chatting with a knowledgeable friend who knows bikes. For casual riders and newcomers alike, it’s the perfect shortcut — no digging, no guesswork, just fast, friendly answers.
Here Is The Catch: Large Language Models (LLMs) like ChatGPT were never designed for real-time search. They don’t crawl the web or pull live data from dealer sites. They generate responses by predicting words based on patterns learned from older information. That means their “knowledge” is frozen at the point they were trained. They don’t automatically know about new models, current pricing, or dealer promotions. Ask about “the 2025 Kawasaki RIDGE,” and the AI might return outdated or completely wrong details. It’s not lying; it just doesn’t have access to current facts.
When Chatbots Guess, They Often Get it Wrong. LLMs also can’t communicate directly with websites. They don’t know your inventory, prices, or hours. They can’t check stock levels or confirm if a part fits a specific model year. So riders may get misleading advice, like being told a discontinued model is still available or that a part fits when it doesn’t. AI will even “invent” believable details, such as fake reviews or locations, a problem called hallucination. These errors make LLMs unreliable tools for buying motorcycles, UTVs, or parts.
How LLMs Learn. LLMs are trained on enormous text datasets books, articles, and websites, so they can predict how humans write. But they don’t know anything. They aren’t fact-checkers, and they don’t understand the difference between a verified spec sheet and a forum rumor. Without live connections, their answers are educated guesses, not search results. For dealers, this shift is both an opportunity and a risk. It shows that shoppers want fast, conversational information about your products, but it also means fewer people may reach your website through traditional search. If AI gives inaccurate summaries about your brand, models, or pricing, customers may start with false expectations or skip you entirely.
There is a way to make your business more visible to AI. The most effective method today is publishing your content in MCP, or Model Context Protocol, a new standard that helps websites and data sources communicate directly with AI models. Think of MCP as the next evolution of structured data. Instead of waiting for search crawlers, it lets your site feed accurate, up-to-date information like inventory, prices, or store hours directly to AI systems in a language they understand. For motorcycle and powersports dealers, that means your real data can be represented inside AI platforms where riders are already asking questions. It’s the modern version of SEO, teaching your website to “speak” to ChatGPT.
An MCP (Model Context Protocol) is a new standard format that allows websites to communicate directly with AI language models. Instead of relying on web crawlers or search engines, MCP gives an LLM structured access to a site’s data — such as inventory, hours, pricing, or FAQs — in real time. It acts like a translator between your website and the AI, ensuring the model receives accurate, up-todate information directly from the source. This makes responses from chatbots and AI assistants more reliable and aligned with your actual website content.
“(LLMs) Like ChatGPT were never designed for real-time search.”
An LLM (Large Language Model), as it relates to web searching, is an AI system that generates answers based on patterns it has learned from vast amounts of online text, rather than actively browsing or indexing the web like a search engine. Unlike Google or Bing, which fetch live pages and rank results, an LLM predicts the most relevant response from its training data and any connected sources. This makes it fast and conversational, but it also means its answers may not always reflect the most current or verified information unless it’s connected to real-time data feeds or protocols like MCP.
Bottom Line is Chatbots like ChatGPT are fast, friendly, and easy to use, but they were never built to replace search engines. Their answers sound convincing, but aren’t always right or current. As riders continue using AI for research, the smartest dealerships will adapt by keeping content accurate, structured, and MCP-ready. Because in the next era of search, it’s not just about showing up on Google, it’s about being understood by the machines riders now talk to. For up-to-date information on dealership marketing trends, new search technology, and solutions to survive “The Shift,” visit IgnitionXD.com or Media Post at the following link. www.mediapost.com/publications/media-30
David Gatti is an industry techno-wizard dealing specifically in dealership marketing, digital trends, and Information Technology IT. He has over 30 years of experience working with powersports dealers and can be contacted at 916-214-2894 or dgatti@ignitionxd.com
By Gus Stewart
Once again the lunatic fringe for moto-bikers hopped up on race gas and Red Bull took over the strand. Super Hooligan Flat Track racing replaces beach cruisers on October 11th at Bolsa Chica State Beach in the heart of SoCal. Adding to the legit racing going off, the first round of the AMA FIM Arenacross championship kicked off at the 9th annual Classic. But there was also a toned-down TT for local moto heroes featuring a variety of fun classes including Hooligan, run whatcha brung and minis.
“The 2025 Moto Beach Classic was back in Bolsa Chica State Beach in the heart of two-wheeled moto culture,” said racer-turned impresario Roland Sands. “Whether it was flat track racing, e-bikes, insane motorcycle stunt shows, or AMA Arenacross, the MBC has something for everyone as the event is built with the family in mind.”
But MBC has always been about more than moto — The Moto Beach Classic is an event that could only be put on by the folks at Roland Sands Design in partnership with California State Beaches, explains Sands. “If you’re into music, custom bikes, art, or amazing vendors paired with food and drinks on the beach, this event consistently delivers the best on two wheels...” and beyond.
It is never too early to start planning for a day at the beach. Stay tuned for details on the big 10th Anniversary Moto Beach Classic at: www.motoclassicevents.com
Even though it meant a 2 month delay before Round 2 in Boise in December — not to mention it was outdoors instead of an arena — AX Promotions Managing Director Shawn Smith decided to kick off the North American Arenacross Championship on the beach dining the day. ”We kicked things off in Huntington Beach, California — and it was a wild start to the season. New year, new venues, same adrenaline!”
Decisions like the last minute collaboration with RSD to jumpstart racing at the Moto Beach Classic is an example why the series received AMA and FIM sanction and bringing in an expanded audience. “The growth of AMA Arenacross has been phenomenal, and partnering with FIM North America to launch this North American Championship is the pinnacle of that evolution,” Smith claimed. “We’re building something legendary here — get ready for a season that redefines excitement.”
Marking this historic partnership, AMA Chief Operating Officer and FIM NA General Secretary James Holter stated: “AMA Arenacross has been bringing excitement to U.S. fans for decades. As Arenacross enjoys a surge in popularity, with record attendance and viewership in recent years, this series marks a transformative milestone, elevating the sport to unprecedented heights. By uniting top tier riders from across the continent, it fosters international talent development and inspires a new generation of fans, cementing Arenacross as a continental force in motorsport.”
“The FIM North America Championship Arenacross Series is poised to shape the future of off-road motorcycle racing, blending tradition with innovation to create a must-see event,” concluded Smith.
See the Moto Beach Classics results, full season schedule, rider entries and more at: www.motoclassicevents.com
Former Editor-in-Chief and Editorial Director Keith R. Ball has acquired Easyriders Magazine. “Bandit” plans to bring the iconic publication back to prominence in the motorcycle riding community. On Saturday, September 20, Ellen Teresi, widow of publisher Joe Teresi, signed over the magazine’s rights, trademarks and archives to Ball in a moving ceremony at the Sturgis Motorcycle Museum.
“Easyriders connected the world to the biker lifestyle for hundreds of thousands of readers,” said Ball. “It created admiration for custom-built motorcycles and brought the craft of bike building into the homes and shops of riders everywhere.” For decades, Easyriders Magazine defined the freedom, rebellion, and outlaw spirit of the open road. In recent years, the magazine struggled through publishing shifts before being reclaimed by Joe Teresi, who passed away in April of this year.
“In recent years, the audience changed, and the print magazine business faced the impact of the internet and digital technology,” Ball continued. “We’ll embrace today’s riders while celebrating the past — delivering spectacular content in print, online, and on YouTube for those who love freedom, getting their hands dirty, and chasing the adventure of the open road.”
Ball, an accomplished writer, editor, builder, Bonneville racer, and author, intends to reestablish Easyriders as the definitive voice of custom motorcycling. He is also the owner and publisher of Bandit’s Bikernet (www.bikernet.com), a news and entertainment site for 29 years, targeting the biker audience.
Believing the Easyriders brand is more than a magazine, Ball intends to relaunch it as a global lifestyle powerhouse through publishing, merchandise, licensing, events, partnerships and immersive experiences for riders around the world.
The new headquarters now stand on historic Main Street in downtown Sturgis, South Dakota, near the Sturgis Motorcycle Museum & Hall of Fame. Ball, a longtime officer and committee chairman, continues to serve, volunteer and preside on numerous Sturgis Museum boards and committees.
Founded in 1970, Easyriders Magazine became the most influential motorcycle lifestyle publication in the world, blending bold storytelling, iconic photography, and biker culture. Today, under the leadership of Keith Randall Ball, the brand is resurrected as a multi-platform lifestyle enterprise — connecting past and present while building the future of motorcycle culture worldwide.
First, we’re going to save Easyriders Magazine for about a thousand reasons… We all think about this from a different perspective, but the bottom line is freedom. Bikers represent freedom of expression in a big way. I don’t care if it’s the freedom to party all night or the freedom to build any fucking motorcycle you want,” says Ball in his own inestimable style.
“Am I making any sense? Screw it. Who cares, we got shit to do. We’ve got a country to save, the brand we love to save and goddammit, with your help we are going to make Easyriders Magazine great again. And Easyriders magazine, Youtube, Biketnet.com, website, social media, podcasts and our Easyriders archives are going to fight for you and freedom every fuckin’ day.”
Here’s the scoop: Easyriders magazine is about to go through a sizzling transformation under the guidance of Keith “Bandit” Ball. Encounter new art, new columns, the latest in the chopper industry, all surrounded by the old school Easyriders classic style. Subscribe now and support the righteous resurgence of this iconic brand.
Click here to preserve the Easyriders legacy: easyriders.com
While Bandit was busy relaunching and relocating Easyriders to Sturgis, Cycle Source Magazine was coming home after co-locating with Klock Werks in South Dakota for the past year and a half. Founders Chris and Heather Callen have brought the publication’s headquarters back to Tarentum, Pennsylvania, where the magazine has been proudly rooted since the beginning.
And it is no ordinary homecoming! Cycle Source has taken over a space rich with local motorcycle history — the former Gatto Harley-Davidson service shop! The new offices sit on E. 7th Avenue, just six blocks from where Cycle Source first began nearly 30 years ago. For more than two decades, the magazine called Dellenbaugh Road home.
“This is where it all started,” said Chris Callen, Founder and Editor-in-Chief. “When I first started Cycle Source, I printed it, folded it and handed it out around Western PA. To be back where the idea was born — it feels like coming full circle.”
“This move isn’t just about geography,” Heather Callen added. “It’s about being closer to family, to our roots, and to the people and place that made all this possible. Tarentum has always been part of our story.”
True to form, the traditional storefront has been transformed in typical Cycle Source style: two custom motorcycles built by Chris himself stand proudly in the window, surrounded by art, memorabilia and reminders of the magazine’s long-standing connection to the grassroots biker world.
Along with the magazine, the new location also serves as the headquarters for Cycle Source TV (www.cyclesourcetv.com) and the SmokeOut Rally (www.smokeoutrally.com). After a short pause during the move, Cycle Source TV is back in production, with new shows and projects already rolling out.
Founded in 1997, Cycle Source Magazine started as a free regional motorcycle rag — hand delivered to local bars and bike shops by Chris himself. Built on a bluecollar foundation of storytelling, authenticity, and a love for homegrown custom culture, Cycle Source grew into a national publication and multimedia platform known across the motorcycle industry. Today, Cycle Source continues to champion the garage builders, everyday riders, and events that keep motorcycle culture alive — with print, digital, and video content that stays true to its mission: real motorcycles, real people, real stories. Now back where it all began, the future of Cycle Source looks a lot like its past — built by hand, fueled by heart, and proud to call Tarentum home.
Cycle Source Magazine P.O. Box 49
Tarentum, PA 15084
Email: info@cyclesource.com Phone: 724-226-2867 www.cyclesource.com
You have probably read some of our erstwhile OffRoad Editor Charlie William’s ramblings here in Dealernews, old issues of Trail Rider magazine or other obscure sources on the dark web. However, Gonzo Rider managed to contract cancer a couple years ago and has retreated from public view… until now! He has made the best of his time off and published his first book, Tar Paint.
First off, it’s not what I expected. But it is a good humored look at hard work, and just how much work it takes to build a fence. Charlie does manage to bridge the moto gap, while touching on pain pills and the terrible things that happen when one loses control. Filled with colorful characters and many references to motorcycle racing, including the infamous 1994 ISDE in Tulsa. Guy Cooper has a cameo role staring as himself.
But there is a deeper message, according to Charlie. “I found myself rereading the book and underlining strong quotes like, “No pills, no powders” and “Too far is too far.”
If you have someone in your life that doesn’t understand the value of working with your hands, Tar Paint might help, he adds. “If you have someone who takes risks, like motorcycle racing and might end up on pain pills, Tar Paint will definitely help!”
The picture above was taken July 4, 2019. I was 61 years old and could still win a motorcycle trophy! Two weeks later during my annual physical, tests showed I had Prostate Cancer. I had the big surgery and came out of it pretty well. I was able to continue to work and play.
My cancer numbers crept back up so I had 2 rounds of Hormone Therapy but could still work and get along.
Then in January 2020 I developed a blood disorder, Monoclonal Multiple Myeloma. The Dr. prescribed Chemo pills for two years! I was slowed way down, but Wilma and I have been able to keep our little boat afloat…
Then, a month ago, September 2022 my Prostate Cancer numbers jumped, Dr. again prescribed Hormone Therapy but before that could start I was hospitalized with Deep Vein Thrombosis, blood clots in my leg and rib cage.
All the men in my family have had blood clotting problems, and both my cancers and the chemo treatments are known to cause blood clots, I was the perfect storm for blood clots.
Now I’m stuck, I’m leg up for the next few weeks or months and I’m afraid if I don’t ask for help my boat will go under sooner than later.
My best hopes are, Chemo and Hormone Therapy both end after Christmas, that gives my leg 3 months to clear up, so my very best hope is to get back to work after the first of the year. That’s my best, fact is I have two incurable diseases and a family history of blood clotting.
I keep smiling, but as I’m watching my cancer kill me, I’m also watching my cancer kill Wilma. She is carrying the load around here, 3 years now and we just can’t keep up. I need to ask for help to get us through the next few months. I’m not sure what the future holds, but if I go under now it will be that much harder to get going again.
Thank you, Charlie and Wilma
Flying Floyd. The Motorcycling Life Of Floyd Emde, written by former Dealernews publisher Don Emde, tells the story of his father, Floyd Emde’s legendary years in motorcycle racing, multiple dealerships and building race bikes for his three sons and a daughter. Those familiar with the “Harley and Indian Wars” of the 1940s will enjoy the week-to-week coverage back in Floyd’s racing years including his personal written notes after every race, plus his wife Florence’s hand-written results in many souvenir programs.
While they traveled coast to coast to many major AMA Nationals in the post-war years such as Daytona, Laconia and Springfield, Floyd maintained an exhausting racing schedule in Southern California, sometimes competing 2-3 times a week at local tracks like Box Springs, Carrell Speedway, Pomona and Lincoln Park, where monthly daytime TT races were held, as well as Class A Speedway races on Friday nights.
Jay Leno picked up a copy of Flying Floyd at Autobooks in Burbank this week. He called to tell Emde how much he’s enjoying it so far.
The book is a highly illustrated, 420-page hardbound book featuring over 1,000 photos taken by noted Southern California racing photographers Bob Magill, Shorty Campbell, Dave Friedman and others, as well as many from Floyd’s and Florence’s personal scrapbooks. Floyd’s story is also the story of Southern California’s other top stars that he competed against. Read all about “Iron Man” Ed Kretz, Chuck Basney, Tex Luse, Jimmy Phillips, Ted Evans, Ernie Roccio, Ray Tanner, Win Young and many others. At the Nationals, he competed against all the top riders on the AMA circuit, including Jimmy Chann, Leo Anthony, Dick Klamfoth, Paul Albrecht, Bobby Hill and Bill Tuman, to name a few.
Following Floyd’s years as a professional racer, the 1950s began three decades of building his motorcycle business into a three-store operation in San Diego County, as well as supporting sons Bob, Don and David, plus daughter Nancy in racing programs of their own. Don would go on to win the Daytona 200 in 1972, making he and Floyd the only father and son to have both won that prestigious race. Five years later, another son, David, was the 1977 AMA 250cc National Roadracing Champion. Like their father, Don and David would later be elected to the AMA Motorcycle Hall of Fame, making the Emde’s one of only three families with three AMA Hall of Fame inductees.
Written, designed and printed in the USA, Flying Floyd, The Motorcycling Life of Floyd Emde, is a book like no other about a history-making motorcycle racing champion. Available online at: www.EmdeBooks.com
Brick-and-mortar retail is amid unprecedented challenges. Equally distressing is the difficulty retailers face to secure customer loyalty through either online or in-venue purchases. Mike Cosentino knows these are times when leaders are greatly tempted to personally take commanding control of their businesses. Drawing from personal crises and candid assessment of his initial approach to leadership, Cosentino now argues that a service-based business performs best when its team is expected, equipped, and empowered to operate without ever-heavy involvement from the leader at the top.
Highly respected by sporting goods industry professionals, Cosentino delivers his content in a friendly, story-driven style. This book is a field guide for leaders looking to create sustainable systems, unlock their team’s full potential, and ensure their capabilities to grow. Anywhere service and performance matter most, it’s the mortar – the enduring skills, adaptable systems, and empowered teams – that truly hold the bricks together.
Mike Cosentino is an award-winning retailer and entrepreneur. He has founded multiple businesses, including Big Peach Running Co. and Big Peach Ride + Run, which are among the largest Specialty Sporting Goods operators in North America. His keynotes and consulting have assisted retail operations of every size and theme, as he himself continues to lead and learn in his own retail enterprises. He lives with his family on a farm north of Atlanta.
AVAILABLE FROM CHARLIE CREEK FARM: shop.bigpeachrunningco.com/brand/69409/charliecreek-farm-llc
Written by Paul d’Orléans, published
The history and origins of the cafe racer scene by Paul d’Orléans, with hundreds of never-before published photos. A must-have for fans of fast motorcycles, and Vintagent has the only SIGNED copies. The definitive story of the cafe racer impulse, starting in the earliest years of the industry, through the Cut Downs, Bob Jobs and Promenade Percys of the 1920s and ’30s, to the classic Ton Up era of the 1950s and ’60s, to the factory cafe racers of the 1970s and ’80s, and all trends for fast road bikes afterwards.
Buy a signed copy - direct from the author for $23 — NOTE: Due to US postal chaos, we cannot mail books outside the USA for the moment.
Click here: thevintagent.com/shop
September, 1997, my friend PJ Harvey and I were asked to model some great riding garments for our friends at, FIRSTGEAR, while we were in Las Vegas attending the International Motorcycle Aftermarket Expo.
By John F. Murphy
Dealernews uses the latin phrase “ave atque vale” as a final salute to our industry heroes. The literal meaning of vale is hail and farewell: I salute you, and goodbye — used especially in a eulogy to a hero. It is a solemn expression of grief, finality and respect. Certainly it is apropos in the case of PJ Harvey.
PJ Harvey died this past March and I want everyone to know what a great man PJ was. Yes, he was a huge success as a businessman who built the world famous motorcycle lubricant and chemical brand, “PJ1”, but he was also an American hero as a young man.
In the early 1960’s, PJ had just graduated from the University of Southern California, (USC), and he had the world waiting for him to conquer.
But PJ Harvey chose a different path to success.
There was a new American president, John Fitzgerald Kennedy, and this new president wanted to create a new generation of warriors who would embody the smartest, bravest and most capable leaders who could make decisions in complex combat situations in which they may have been on their own behind enemy lines.
This new branch of the United States Army would be distinguished by the unique uniforms and distinctive headgear that they would wear. This tough new approach to combat was in response in part to the new conflict that was brewing in Southeast Asia.
Thus the GREEN BERETS were created.
PJ Harvey had been inspired by president Kennedy and he signed up to join this new elite force. The training was similar to what the Navy SEALS go through today, with a heavy emphasis on “behind the lines” combat, self-reliance and a will to win.
PJ Harvey passed the tests and thus became one of America’s first GREEN BERETS… However, he never let anyone know about this part of his life. PJ Harvey was a man of few words, and the words he did use served him well.
After being friends for years he spoke about it to me on rare occasions when we were alone, usually after a good dinner and a better bottle of wine. I was very interested in this part of his life because my father was a warrior in WWII, (2 silver stars, 4 bronze stars and a Purple Heart), and my first cousin, Lt. Thomas G. Dineen, USMC, was killed in action in 1967 in Vietnam.
PJ told me that he had been deployed several times into areas and countries that were “off limits” including Cambodia, Laos and across the border into North Vietnam. These missions were conducted under strict security and the intelligence gathered from those missions ultimately resulted in the elimination of many of the most dangerous individuals of the Viet Cong upper ranks and of the North Vietnamese military.
These operations were directly effective in preventing American lives being lost and in these regions if he had been captured, he would have been tortured and executed. He survived and returned home with his military history being held inside of his soul.
PJ Harvey didn’t talk a lot, but when he did, I for one, stood at attention and listened with my entire heart and soul.
So, here’s to PJ Harvey… a secret HERO!
Adios old friend and warrior!
he powersports industry lost a true marketing genius and an American Hero, on March 14, 2025… Many of us also lost a dear friend.
PJ Harvey was born in Los Angeles ca, to a family of means. He graduated from USC, with degrees in marketing and advertising, in the early 1960’s. Although he could have cashed in his degrees at an ad agency or at any one of his family’s businesses, he was not your Joe.
PJ was also a student of history and politics, and in particular he was interested in current world affairs that were brewing in Southeast Asia.
PJ was a man of convictions and action, which led him to enlist and volunteer for the Green Berets. After his service, he attacked the industry with a strategic plan and clear vision of what needed to be done to win. Most of the industry knew PJ from the name of his products: the PJ1 lineup of oils, lubes and chemicals for every type of powersports products and engine.
PJ was a regular at the Dealernews Dealer Expos in Cincinnati and Indianapolis and the old distributor shows we would produce in Las Vegas.
PJ was one of the first sponsors of the Dealernews Top 100 contest and he was an avid race fan and sponsor of many winning racers, none more prominent than Kenny Roberts Sr. and KR Jr. But most of all, PJ was my friend. — JFM
Just returned from the Harley-Davidson dealer event in Milwaukee, and I have to confess this is the first in-person event I have attended in many years. The meeting opened up with Bill and Karen Davidson (pictured here). Leadership then presented all things Harley, and our new CEO Artie Starrs (first day on the job) talked for a short period of time, (unscripted) about how happy he was to be at the show, and pumped up about the passion and sense of family he was experiencing.
To end the opening event, leadership, along with Bill and Karen and Willie G Davidson all came out on the stage. Leadership presented Willie G with a limited edition Fat Boy. It was the best part of the event, seeing Willie G with his family (children, and HDMC leadership) all together like it used to be. Dealers were tearing up.
During the two-day show Artie and leadership walked the show and attended many of the seminars. They were all extremely accessible and dealers from all over the world took the opportunity to talk and ask questions.
I was asked what I thought of the event by the Milwaukee Business Journal, and I told them that the show and message was great. It felt like someone hit the big red reset button, and we went back to five years ago, to what we were used to as H-D dealers. The wall has been torn down. We are communicating, and again in alignment. You know what happens when dealers and leadership is aligned, we will overcome all adversity and in turn will all be successful! At the end of the day everyone was smiling.
A few interesting things I witnessed, these may seem small, but this gives great insight into our new CEO, Artie. I was sitting in the Hilton lobby talking to a few dealers, and they told me that they were at the airport and Artie had a rental car and drove them to the hotel from the airport, they were laughing saying he was the best Uber driver they ever met (I hope they gave him 5 stars).
While sitting at the airport in Milwaukee waiting for my flight I ran into long time LA dealer Brent Laidlaw, he happened to meet Artie at the airport, and they were chatting. Artie took notice that Brent wasn’t feeling well and insisted he take his first class seat for the flight from Milwaukee. After numerous discussions with Artie and meeting him at the show, these actions don’t seem out of the ordinary for him.
Lots of work to do, but I am again feeling good about the future, and yes, I still have a big smile on my face.
Under George Gatto’s dynamic leadership, Gatto Cycle Shop evolved from a modest multiline powersports dealership to a comprehensive enterprise with a large powersports store, a marine store and the renowned Three Rivers Harley-Davidson dealership. In 2021, George successfully consolidated three HarleyDavidson dealerships into a single, expansive location. A second-generation workaholic, Actively contributing to the industry, he played a pivotal role in founding the National Powersports Dealer Association (NPDA) and its Harley-Davidson Dealer Council. Currently, he serves as Chairman of NPDA Harley Council and the Pennsylvania Powersports Dealer Association (PPD), where he is a founding board member and Chairman. Past board positions include the National Bicycle Dealer Association, the Penn State NK Advisory Board and the Harley-Davidson Dealer Advisory Council (DAC).
u Business Member ad in American Motorcyclist with current year Business Member company logos
u Discounted advertising rates
u Consumer data from product surveys sent to AMA members
u Magazine copies to dealers including member information
u Encouraging AMA organizers/state chapters to use dealerships for meeting places (bring more people to the dealers)
u Connect dealers to clubs/organizers for local events
u Dealer listings on the AMA website
u Right to display AMA Business Member logo with year on website
u Window cling acknowledging membership
Apply here https://form.jotform.com/amatech/business-member-app For more information contact Michael Kula at mkula@ama-cycle.org • (949) 466-7833 or Alex Boehm at aboehm@ama-cycle.org • (310) 662-1724
Flying Floyd. The Motorcycling Life of Floyd Emde, written and published by Don Emde, tells the story of his father, Floyd Emde’s legendary years in motorcycle racing, multiple dealerships and building race bikes for his three sons and a daughter. Those familiar with the “Harley and Indian Wars” of the 1940s will enjoy the week-to-week coverage back in Floyd’s racing years including his personal written notes after every race, plus his wife Florence’s handwritten results in many souvenir programs.
• Floyd Emde’s forty years as a pro racer, dealership owner, and race bike builder
• Floyd and Florence’s personal race notes, original programs and other period materials
• 1,000+ images taken by Bob Magill, Shorty Campbell and other top photographers
• 420-page hardbound book
