Feature story ( a collosal look

SKYSAT TECHNOLOGIES LAUNCHES NEW MODELS OF BROTHER INK TANK SERIES INTO THE NIGERIAN MARKET

Skysat Technologies, the sole representave of Konica Minolta and Brother office documentaon and labeling soluons in Nigeria, on Thursday launched its latest brand of printer – Ink Tank printer series – Inkcredible with improved print speeds, cost-efficiency, and mobile connecvity at Eko Hotel and Suites Victoria Island, Lagos, Nigeria.

In an opening speech, the Managing Director of Skysat Technologies Limited, Mr. Izzat Debs said: ” A few years ago, in conjuncon with Brother we i n t r o d u c e d t h e I n k Ta n k technology for printers into the Nigerian market, this concept is designed to lower prinng costs and increase producvity without compromising the quality of your print. This iniave further increased the market share of Brother Printers in the office and home printers sector in Nigeria”.

“Today, we are set to blaze the trail again with the official launching of the new Brother Ink Tank Printers series. The new Brother Ink Tank Printer uses a plug-and-play technology that makes it easy to install and use. It also makes prinng more cost-effecve and affordable. A major highlight of this product launch is to up-skill our merchandisers across Nigeria on to how to use and sell these new printers and other products in the stable of Brother. This iniave will further equip our merchandisers and dealers to grow the market share of Brother products in Nigeria” Izzat stated.

Moreso, the Managing Director of Brother Internaonal Kennosuke Hirano described Brother printer as Japanese excellence for over 100 years. “Good for business, black colour comes out with a 20

superior quality print run, compact, reliable and affordable,” Hirano said.

During the presentaon at the launch, the Manager/sales director – the Middle East and Africa Mohammed Noor stated that Brother is a market leader in the Ink tank printers and with this new line of the ink tank, he said: Our unique specificaons are unequal to other brands. Incredible savings and trusted Design. The wireless Brother DCP-T420W Ink Tank Printer 3-in-1 features a transparent cover that allows for easy front access to the embedded ink tank. The user-friendly design is engineered to minimise the risk of mess and leakage.

The DCP-T420W is plug and play, you can use it straight out of the box without any driver installaon. Connect the printer to your PC wirelessly or with the USB cable included in the box. Print from anywhere with the built-in Wi-Fi, allowing your enre home or office to share one device effortlessly. He explained.

He added, “The wireless DCP-T420W Ink Tank Printer 3-in-1 has been designed to lower prinng costs and increase producvity without compromising the quality of your prints. Featuring a one-touch CopyShortcut key, you can quickly access commonly-used copy funcons to save me and increase your producvity. Expand your print capabilies with the professional quality that yields crisp, clear text and vibrant graphics. Lower your cost per print with ultra high-yield ink boles with yields up to 7500 pages* black and 5000 pages* per colour.

Brother's Ink Tank Printer Series features a transparent cover that allows for easy front access to the embedded ink tank. Our smart design features a new hands-free refill bole to enhance user experience to minimise the risk of mess and leakage.

Our Ink Tank printers offer unique colour enhancement designed to opmise your colour prints with true-to-life colours. Dye inks will provide you with sharp text prinng on standard paper as well as excellent photo print quality” . Noor stated. He went ahead to state that the brand payoff speaks for the brand – Brother at your side. “Yes, we believe in long-live relaonships with our customers and we always place our customers first. Nigerians are smart business people, they should understand the profit is and that is why they should add one important feather to their cap and that important feather is the Brother Ink Tank printer. Noor added.

Risa Hamatsuki, the deputy general manager of the planning division of Brother Internaonal in her presentaon at the launch spoke on the brand uniqueness and key Features as follows: Print, Copy, Scan, Wireless connecvity, Print speeds of up to 16/9 ipm (ISO), 150 Sheet paper input, Manual feed slot, LED display, Mobile and email print capable, iPrint&Scan for Desktop and Mobile, Free 5year*/30,000 Page Carry-in Warranty, this according to Hamatsuki stands the brand out among others.

TECHNOLOGY GLOBAL HOLDS FIRST MEET, DRINK AND DEMO OPEN HOUSE; RESUSCITATES DEAD HOPE AND POSSIBILITIES IN DTG PRINTING

Technology Global Services Limited recently held its first series of open house tagged MDD - MEET, DRINK, and DEMO carnival at the company's head office in Alaka Estate, Surulere Lagos, Nigeria.

The open house was spiced with several inspiraonal creave ideas displayed in the gallery to help revive the love for texle prinng through Direct-to-garment (DTG) and Direct-to-fabric (DTF) and the possibilies in creavity and profitability in the texle prinng business in Nigeria.

MEET, DRINK, and DEMO open house was designed in quite an inspiraonal manner with different creave ideas of how the DTG and DTF can be used to create a beauful piece of art as seen on display, and this notwithstanding has set a pace for DTG and DTF prinng in Nigeria as a guest at the event during an interview session on the event revealed how inspired they were with the level of creavity showcased at the event.

The similarity and differences between DTG and DTF were part of the highpoint of the showcase with expert advice on how to be profitable in the texle prinng business in Nigeria. According to the Chief Execuve Officer of KSBC Internaonal Venture, Mrs. Emily Emodi, she said “the event is an interesng o n e , e y e - o p e n i n g , n e w opportunies and it's me well spent. We have their equipment already, what we need from them is the configuraon to be able to do DTF and DTG and the other thing that one can do with DTG that was explained today”

In addion, she stated that texle prinng in Nigeria is quite interesng, and rewarding financially and the market is large because most of our people abroad like doing their thing here

because it's cheaper, so with that we earn money from them, some pay well and some don't. it's fine a n d t h e r e a r e a l o t o f opportunies in the texle market. Imporng right now is not easy, so I'm sure everybody is looking inward, to source materials locally.

According to Mr. Akin Oduwole, the Managing Director of Technology Global limited and the convener of the event, he said:

“Events for us is a way of giving back to the society and basically challenged with the kind of environment we are in where people don't take me to get enough educaon. I'm talking about educaon even in the informal way and many mes, what we see is that people don't get enough educaon”

“This kind of open house is to educate, to bring the best out of every situaon we can see, parcularly for DTG. We iniated and brought DTG to Nigeria a few years ago, and what we realized is that some people come in and go out of business. Their complaints are most me Dtg is not profitable but the truth is no DTG can be profitable if approached in the right way.

Here's a generaon Z, and they're the generaon who drive DTG prinng, they have brands, when I was in the university and my mother's health started failing, I could remember telling her that she shouldn't bother about me, and then I did start hustling, in our own me I'll write programs and make money from it because I was studying a lot of things that have to do with technology, so I write programs and sell to people and we were hustling in school and making money and obviously, these guys a r e a l s o d o i n g t h a t b u t unfortunately, they're not in school, I mean ASUU has been on strike, it's not polical but am just trying to make a point, so they're not in school, they're geng more and more creave to be able to survive, some of them have created brands and you'll be amazed that they're selling products abroad, so if DTG is working in abroad why won't it works here” He stated.

He said further that “this event is the cumulave work we've done in the past on why is it not succeeding here and succeeding over there, and then we've taken a lot of case study and with that, we've brought in here a gallery, for instance, we have a gallery of EJIMA that speaks about twin, so we can actually print DTG/DTF and it's a case of beauty in the eyes of the beholder, one comes out glossy another comes out mae, which some people may prefer DTG and some may prefer DTF, really there's no different, you can expand the augment of business you're doing by creang opons with your DTG and people didn't know this before, so you can have a DTG that can print both D T G , D T F t h e y h a v e t h e advantages, although every technology has advantages and disadvantages, for example, DTF is cheaper so if a customer comes to me and say he can't do the work because it's expensive, there's a possible opon of the cheaper one (DTF)”

“We also use the sports market, for instance, 'ALEX' here is a basketballer and this can also be any sport, by the way, sport is a big market we've underesmated, so we're saying that people can now print on polyester using DTG and how can it be done, we say ask the expert, that's why we are here so that we can show you how to do it. Let us take schools' inter-house sports for instance, and you know every school prints for inter-house sports, so you can just meet the students and ask them what club they are in, so you can print a Tshirt that looks like MAN-U, and it movates the guys and they become more interested in sport, that's the way to do it in this business” Oduwole emphasized

Moreso, he said: “I think people coming in here can pick up these lile creave ideas, merge it together into their business to reform their business and makes it more profitable. DTG can be profitable, I know companies abroad who just have a DTG machine and they make a living out of it. So that's what we want to diffuse here today. 23