Print innovation- Akin Oduwole

DCS INTEGRATED MEDIA REINVENT INTO A WHOLESOME MEDIA COMPANY

It was a triple celebraon as DCS Integrated Media limited, a leading media, markeng, e v e n t m a n a g e m e n t a n d consulng firm in the Nigeria prinng sector reinvent into a wholesome Media, Markeng a n d Ev e n t s m a n a g e m e n t company, to service the enre sector of the economy.

T h e r e c e n t l y c e l e b r a t e d reinvenon ceremony at Lagos Sheraton Hotel, tagged – Reimagined and Reinvented had the unveiling of the company's flagship – Printers Digest Magazine 100th edion alongside a business luncheon for the Managing Directors and Chief Execuve Officers of companies in Nigeria.

According to the Chief Execuve Officer and Managing Director of the company, Mr. Tunde Obokhai in his opening speech said: “For more than two decades we have been providing innovave markeng and management consultancy soluons for upliing the standard of prinng business in Nigeria. Since then, we have been responsible for supporng many print businesses to create awareness and grow their market share and business in the Nigeria prinng industry. Going forward, we have decided to leverage on the extensive experience we have gained in providing media relaons services through our publicaons like Printers Digest and markeng communicaons events like NIPEX by reinvenng our business to a wholesome media relaons, markeng and events management company.

We shall be offering a full suite of cung-edge services which will include publicaons, brand awareness, print, digital, social media, public relaons, and media and communicaons training ser vices, corporate events management, product launches, exhibion and our services will now also be extended to all s e c t o r s o f t h e l o c a l a n d internaonal community” . Mr. Obokhai stated.

The guest speaker at the Business Luncheon tled: Reinvenng your business for profitability, Dr. Dolapo Tukuru – the Chief Execuve Officer of Eduxtra Soluons Limited, said most business owners don't have the capability to use data to their advantage and that is a big problem. Tukuru said: “We need to start thinking about how to use data to our advantage as business exe c u v e s , a ny c o m p a ny designed for success must innovate.

Most companies are afraid of making mistakes, most businesses we have today was born out of scarcity mindset, what we have today is abundance of mindset. I remember when growing up, every Christmas we go for exposure and we are very careful with every picture we take as it is minus one but today, you can take as many pictures as possible and upload all on Instagram without restricon on the number of pictures you can post – that is abundant mindset” . He said.

Tukuru added: “Many of us wants to innovate but there is culture that resist innovaon, as a maer of fact, nobody pays anyone for innovang, but they pay people for their jobs. Nobody wants to disrupt their own growth. We are going to be reinvenng ourselves for profitability. We are busy with operaons without pung me out for strategic frameworks to innovate. Most business find it 25

difficult to transform, if we don't transform or reinvent, how do we make progress in our business?” He inquired.

The Chairman of the advisory board of DCS Integrated Media Limited, Dr. Romi Oladele during his speech assured the company of his team unwavering support, he said: “We are going to build synergy, draw acon plan, create linkages and also influence role assignment as the advisory board of the company” .

Furthermore, the president of the Chartered Instute of Professional Printers of Nigeria (CIPPON), Mr. Olugbemi Malomo at the luncheon called on his colleagues to support the company in their line of business, he said: “Let us celebrate our own. DCS Integrated Media have laid a good foundaon of pioneering in this industry and a lot of people have benefited from what we do in the Nigeria prinng industry through this company locally and at the internaonal scene”.

PHOTO SPLASH OF THE EVENT