Cover story (Nigeria printing jobs remaining in Nigeria

you're buying this brand new today, we've echo2 and shorrty2 , so we've all that but if you look into the video up there that's the new model of the Nseries, it's beer vibrancy, faster machine, cause I heard a lot of people complaining about the speed of the current machine, they've to wait while they print, the idea of this is for you to start so that you don't start and lose money, you start and grow the volume, so the new machine is to pump up your volume, some people who had this machine for a while can as well move up to the next volume instead of buying a second machine, you can buy a bigger machine that is faster and more vibrant by the way that machine is purely a polyprint machine and people ask us why do we work with polyprint, it is because they focus on DTG prinng, nothing else.

Now they have a machine that was built from scratch by them, in the past they get some parts from others to build theirs but this is totally built by polyprint because of the years of experience they've had in polyprint. With this I believe the sky is the limit for texle prinng.

manufactured from?

A: polyprint is from Greece

Q: why Greece?

A: if you know the history of Greece, you'll know that Greece is the home of texle prinng and if you understand the way we operate here, we want equipment that will work in Nigeria because it's not all equipment that'll work, in choosing which DTG to go for, we did a lot of research even had to go to Greece and we discover that this guys are not doing anything else than DTG, we can see that they're focused, that is why even during pandemic and all we sll see polyprint producing a new machine and geng it into a new relaonship.

Now they've ink of their own which means that cost of ink could come down and it can only get beer, this is why we choose polyprint.

Working with them for about 8 years now you can call up this people anyme and they'll respond, and for us support is always key because this is our own selling point, everybody knows us for good aer sales support, any supplier we're working with too, once we can get good support from them too, we're always sasfied, so polyprint is the way to go.

Q: with this exchange rate how do you manage to import this machine?

A: this is a discussion I just had with one of the people who came and she's trying to complain that exchange rate is rising, let me shock you, it'll keeps going up because we produce nothing, we're totally export depending country. Our earnings are from oil and as it is we don't have refinery, we take our crude oil out and use this expensive FOREX to buy in product as long as that is in place there's no soluon to the high exchange rate, it'll keep going up and again once exchange rate goes up the price of everything will also high, so the inflaon we can't do anything about or I should put it in two different ways.

One is to leave everything and fold and our hands and wait which at the end of the way to me looks wretched or the other is to start taking baby steps with the hope that by the next elecon we'll get new set of leaders who will move things in a direcon that could favors the country and in the main me what I think we should do is to take the baby step and that's the way to go.

People asked me the right me to invest, I say this is the right me to invest if you've money, because at some point in me things will normalize, when it normalizes, you're already on ground, you've gone through the learning core and then you can start making money.

So, exchange rate is a big problem, it's not enough for us to stop everything and that's my honest feelings.

Q: which country is the machine

THE NIGERIAN

PRINTING PRACTITIONERS FASHION SENSE

There is a general saying that “you are what you wear” … yes, the type of clothes you wear and the kind of fashion accessories you use to either jazz them up or tone them down says a lot about who you are, where you're from, what you do, how you feel about what you're doing and how you feel about yourself and others.

In fact, fashion scholars Mary Ellen Roach and Joanne Eicher, find out that dress is one of the main ways we send social signals why because “what we wear shows our identity”

However, fashion in printing world is inevitable due to the emergence of digital printing which has taking over fashion world by storm over years, printing is still picking up as a major trend in the fashion arena and increasing the number of designers using the technique to value add theirs.

DIGITAL PRINTING TAKING FASHION WORLD BYSTORM It was discovered through research carried out that digital fabric printing is probably the greatest innovation of 21st century fashion which has surfaces Nigeria printing hub, so in this sense printing practitioners could be regard asa designer. The printing revolution means mean that that the textiles print isn't just the new big thing, but is becoming more important and more recognizable than the logo in the branding of fashion companies -whether it is Prada, Gucci or louis Vuitton. This fashion season has seen a resurgence of digital printson the ramps and on the shelves of fast fashion retailers.In facts, digital prints are the biggest and most widely used technology today in all collecons.

NIGERIA PRINTING PRACTITIONERS DRESS CODE AT WORKPLACE Workplaces tradionally used dress codes (whether a uniform or just a set of clothing guild lines) to create professional atmosphere and even the playing field for all employees. Over me though, the casual dress code has increased in popularity than business casual dress code and other dress codes, as it is commonly seen in all

prinng hub visited especially in Lagos and this dress code situaon has raised the queson – does it maer what printers wears to work?

We've done some research into the differences between dress codes, whether they affect printers' performances or how they're seen in the workplace and where they're headed.

We decided to split workplace dress codes into four disnct categories (casual, business casual, business and designer) to make them easier to compare and to clarify if Nigeria prinng praconers casual dress code at workplace is in the best fashion sense and most suitable for the business. Casual dress code: A casual dress code normally means that there's lile to no actual code in place and is generally considered less formal than business casual which usually leads employees wearing jeans,tshirts,and running shoes' h i s is becoming more popular with about 90% of printworkers in Lagos saying they no longer have a formal uniform.

Effect of casual dress code on Nigeria print workers: In prinng industry as a creave industry this style of clothing is typical to enhance creavity, comfortability and a more relaxed style that offers more freedom than a business casual dress code as the nature of the work implies; a printer who works with several coloring and prinng machine isn't expected to dress up in an uncomfortable are or an expensive are which may get spoiled easily with a mistaken splash of color or get stained with the acidic chemicals used for prinng. Effects of business casual dress code on Nigeria print workers: Business casual is a term that creates a lot of confusion due to its ambiguity. Typical business casual are includes a buon-down shirt and jean or equivalent and dress or p r o f e s s i o n a l b l o u s e w i t h jeans/trousers for women, business casual and casual dress code has similar effects on prints worker .

Effect of business dress code on print workers: this dress code has once been the only dress code that maered, business dress is now surprisingly rare in prinng workplace why because it has to do with wearing of suit for work daily which is very less comfortable for print workers.

Effect of designer dress code on

print workers: designer dress code is the rarest of the categories. designers clothing is not oen seen in prinng workplace, and when it is, it is usually confined to those in the managerial posion that are not close to print producon. As we all know that designer clothing depends a lot on personal wealth and if such expensive wears got damaged at work it will be a great loss.

NIGERIA PRINTING PRACTITIONERS DRESS CODE OUTSIDE WORKPLACE Prinng praconers outside the workplace should be seen like other formal business enterprises…now, a decent dress code is needed for outdoor appearance I: e business dress code or business casual dress code(wearing of suits, decent blazers, polo shirts with pressed khaki pants or complete nave are).jeans,t-shirts,shirts without collars and wearing of clothes with expleve language, statements or clothing that promotes causes which includes but are not limited to polics, religion, sex, race, age, gender and ethnicity are not appropriate for printers in and outside the workplace.

If we're to believe the adage that says “dress for the job you want, not for the job you have “this means good fashion sense enables printers to project good professional image of the industry itself both to the exisng clients and the global community. Records and pictures of notable Nigeria prinng praconers at several occasions like (CIPPON inducon program and NIPEX) posted online speaks a lot about their fashion decency and appearance formality which illustrate their high level of fashion sense

One of the notable prinng praconers in Nigeria Mr. sola Otesile also the chairman, Ogun state prinng corporaon board was spoed in a complete white nave areat CIPPON inducon program where he was inducted as a full member of the instute. Many other notable professional printers were present the occasion including the CIPPON president, Mr. Olugbemi Malomo in a corporate suit are. In conclusion, growing and already established prinng praconers are hereby implore to learn from the successful printer's fashion sense both in the workplace and outside.