INNOVATING WELLNESS & FITNESS
A
D&Co Trends Report
AS LEADERS IN CUSTOMER EXPERIENCE AND INNOVATION, D&CO REMAINS AT THE FOREFRONT OF TRANSFORMATIVE TRENDS RESHAPING INDUSTRIES.
THE FITNESS SECTOR IS UNDERGOING A SIGNIFICANT EVOLUTION
D&Co // Delivering Customer Experience Excellence
FITNESS IS UNDERGOING SIGNIFICANT EVOLUTION
Catalysed by advancements in technology and a deepening understanding of consumer needs but also the fallout of the pandemic has led to changing behaviours.
This report dives into eleven pivotal trends that are not only redefining the fitness landscape but also align with our commitment to pioneering customer-centric innovations.
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1. AN ECO-SYSTEM OF VALUE AROUND THE CUSTOMER
A fashion-forward health & wellness tracker with the essentials like heart tracking, sleep tracking, breathing rate, stress management and more
fitbit.com/global/nz/products/trackers/luxe
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FITBIT LUXE
Initially regarded as specialised gadgets for fitness buffs, wearables have now become commonplace in daily health tracking. These wearables integrate with the likes of Apple Health, EGYM Trainer and Branded Member Apps.
MYFITNESSPAL
An app that allows users to record food consumed and monitor their food composition through a food database myfitnesspal.com
OURA
Combines precise sensors for heart rate, HRV, temperature, activity, and sleep monitoring into a lightweight, non-invasive ouraring.com
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2. HOLISTIC HEALTH APPROACHES
AUTONOMY
Autonomy empowers customers to manage their metabolic, heart, and brain health enabling them to enjoy life to the full. autonomy.health
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Meditation and mental fitness to support overall well-being. calm.com CALM
Emphasising the interconnectedness of mental, physical, and emotional health, holistic approaches to fitness ensure a balanced strategy for wellness.
seasonhealth.com
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Personalised nutrition plans to support comprehensive health.
WELLORY (NOW SEASON)
lesmills.com/immersive-fitness
D&Co // Delivering Customer Experience Excellence The Trip, a cinematic cycling workouts in a cinema-scale immersive environment.
LES MILLS IMMERSIVE 3. IMMERSIVE FITNESS IN THE METAVERSE.
virzoom.com
Innovating Wellness & Fitness 11 Combines VR with fitness equipment for interactive physical adventures.
VIRZOOM Fitness transcends physical spaces, entering virtual realms that offer unparalleled accessibility and engagement. This trend leverages VR and AR to create immersive fitness experiences that cater to a diverse user base, including those with mobility challenges. A virtual reality gym that integrates resistance training with gaming dynamics. blackbox-vr.com BLACK BOX VR
D&Co // Delivering Customer Experience Excellence Offers personalised feedback on recovery, strain, and sleep. whoop.com WHOOP STRAP 4.0 4. ADVANCED IOT-ENABLED FITNESS DEVICES.
IoT devices are revolutionising personal fitness by collecting detailed biometric data, enabling personalised insights and fostering a deeper connection between users and their health goals.
LUMEN
Analyses metabolism through breath to tailor dietary advice. lumen.me
NURVV RUN
Smart insoles that provide real-time feedback on running form. nurvv.com
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D&Co // Delivering Customer Experience Excellence Turns fitness into a social game, rewarding progress with badges. fitocracy.com FITOCRACY Virtual cycling and running in a competitive, game-like setting. zwift.com ZWIFT 5. GAMIFIED FITNESS.
Gamification introduces a playful competitive element to fitness, enhancing motivation and engagement through leaderboards, points, and interactive challenges.
strava.com
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Combines social media with fitness tracking, fostering a competitive environment.
STRAVA
D&Co // Delivering Customer Experience Excellence Adapts workout plans using AI, based on user progress. fitnessai.com FITNESSAI 6. PERSONALISED FITNESS SOLUTIONS.
Innovating Wellness & Fitness 17 Allows for personalised workout and nutrition planning. trainerize.com TRAINERIZE AI-driven custom fitness solutions adapt to individual preferences, offering tailored recommendations that enhance personal training efficacy and user satisfaction. Uses AI to provide tailored training routines. freeletics.com FREELETICS
D&Co // Delivering Customer Experience Excellence High-quality home fitness equipment with streaming classes. onepeloton.com PELOTON 7. AT-HOME AND HYBRID FITNESS MODELS Combines strength training equipment with AI for a customised workout. tonal.com TONAL
The rise of home and hybrid fitness models responds to increasing demands for flexibility and convenience, blending the benefits of home-based and in-studio workouts.
LULULEMON STUDIO
Interactive workouts through a sleek, mirror-like display. lululemonstudio.com
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Monitors glucose levels to optimise dietary choices.
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8. BIOHACKING
levelshealth.com LEVELS HEALTH
ouraring.com
Innovating Wellness & Fitness 21 Products designed to enhance human performance. bulletproof.com BULLETPROOF
Combines precise sensors for heart rate, HRV, temperature, activity, and sleep monitoring into a lightweight, non-invasive ring.
OURA
optimise health, wellness,
interventions.
Biohacking represents the frontier of integrating technology with human biology to
and performance through targeted
D&Co // Delivering Customer Experience Excellence 9. EXPERIENCE ECONOMY IN FITNESS A high-energy, community-focused boxing experience. rumbleboxinggym.com RUMBLE BOXING
Innovating Wellness & Fitness 23 Inspirational group cycling classes that emphasise community. soul-cycle.com SOULCYCLE Fitness ventures are increasingly becoming experience-centric, focusing on creating memorable and engaging user interactions that extend beyond conventional workouts. Facilitates diverse fitness experiences across various venues.
CLASSPASS
classpass.com
D&Co // Delivering Customer Experience Excellence 10. FITNESS FOR OLDER GENERATIONS SILVERSNEAKERS Fitness programs specifically designed for seniors. silversneakers.com
Innovating Wellness & Fitness 25 Tailored fitness programs for older adults demonstrate the importance of inclusivity and the ability to adapt offerings to meet the needs of all age groups. CURVES Focuses on providing a supportive environment for older women. curves.com ELDERGYM Online classes aimed at improving senior citizens’ strength and balance. eldergym.com
D&Co // Delivering Customer Experience Excellence 11. TIME-OPTIMISED FITNESS EXPRESSO BIKE 7 MINUTE WORKOUT APP Combines quick workouts with interactive gaming elements. expresso.com Effective workouts condensed into just seven minutes. seven.app
Efficient fitness solutions cater to our fast-paced society by maximising results in minimal time, proving essential for those with tight schedules.
TABATA TIMER
Supports high-intensity interval training for time-efficient fitness.
timer.crosshero.com
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D&CO IS AN EXPERIENCE DESIGN CONSULTANCY THAT LEVERAGES THE POWER OF BRAND, CX, INNOVATION, HUMAN CENTRED DESIGN, TECHNOLOGY AND EXPERT MANAGEMENT TO CREATE CONNECTED EXPERIENCES THAT ENHANCE THE LIVES OF REAL PEOPLE.
We are a new breed of creative company designed for the experience age. We recognised the need to reinvent the traditional model so we created D&Co, a networked collective of specialists that come together to solve today’s ‘wicked’ problems.
We passionately believe that our pursuit of customer experience excellence for our clients is a critical component to delivering business growth as we enter an era where experience innovation will drive successful business transformation.
WWW.DANDCO.NZ EXPERIENCE IS EVERYTHING