2019 DC Life Magazine Media Kit

2019 M ED I A KIT

Who We Are

DC LIFE MAGAZINE Explore cultural fusion for social change with DC Life magazine, the area’s definitive city and regional magazine that helps people get the most out of living in the nation’s capital. It is a magazine that all at once celebrate’s the city’s status as a growing, diversified economy; a prominent center for national and global communications; and host to nearly 200 foreign embassies and international organizations.

What We Offer

PROMOTION PLATFORM DC Life magazine is more than a magazine--we offer a platform to integrate your brand into the fabric of the community through our events, online advertising and related content, and social networking. By participating in more than one component of our platform, your company can quickly be positioned as a leader in the Washington, D.C. market.

Interactive-Print Advertising DC Life magazine print advertising builds your brand credibility which enhances your product sales, ultimately impacting your companies revenue.

In-House SEO We have a proven in-house marketing firm that specializes in Social Marketing and Public Relations. Our proprietary system uses constructional linguistics to design semantic keyword campaigns that generate organic search engine results for our clients quickly.

Event Sponsorship We present our sponsors in an intimate setting with our audience.

We bring together the District’s most influential people with lifestyle events showcasing food, wine, fashion, art, and more.

Return on sponsorship investment is high as DC Life magazine strives to ensure maximum ROI for each event sponsor.

Our Mission

OUR EDITORIAL MISSION DC Life magazine gives readers the keys to the nation’s capital. Our readers are real people, with an appreciation for intelligent and diverse cultural perspectives. Our audience is constantly finding new and wonderful things to love about Washington, D.C. DC Life magazine keeps readers on the pulse of restaurants, personalities, arts, entertainment and culture that reflect the tapestry of our dynamic urban community. Whether it is a feature about the area’s top attorneys or a political piece that offers new insight to a local issue, each story in DC Life magazine gives readers a greater understanding of their magnificent city.

DC Life magazine is the voice of our vibrant nation’s capital.

The District offers a unique cultural landscape with all of its many embassies, museums and theaters. Our readers enjoy how we are able to deliver intelligent and witty insider information through clean design spaces and breathtaking imagery. Our mission is to continue helping our audience feel connected to their community.

Editorial Content

HEALTH CHECK

RECIPE BOX

HE SAID, SHE SAID

IT’S IN THE BAG

Washington, D.C. fitness and wellness experts discuss overall wellness and tips for feeling and looking your best.

DC Life magazine’s dating column, “He Said, She Said”, where two of D.C.’s leading dating experts, (both male and female) bring you their dating insights.

CAREER CORNER

Advice from our team of strategic communications and staffing leaders as they share experience in corporate communications, brand management and recruiting.

SPOTLIGHT

Focus on emerging local artists and entertainers.

Read our experts’ reviews on restaurants, recipes, new products. Meet local chefs in our section made for foodies.

A girl never feels complete without her bag. This guide displays all products essential to the Woman-On-The-Go. Our writers share what’s in their bags, how and when they use it and what to avoid.

Includes specific tips and warnings from experts.

THE DISTRICT DOZEN

A digital first, monthly feature on DC’s remarkable neighborhoods - the source from which the nation’s capital gets its culturally diverse vibe.

Our Audience

DC Life magazine is the #1 most searched magazine in the Washington, D.C. area by the global community. estimated total print run:

estimated total circulation: verified online impressions: estimated email subscribers: 40%

PRIVATE MEMBERSHIP ASSOCIATIONS

40%

PUBLIC PLACES

BOUTIQUE HOTELS

15%

DIGITAL & SOCIAL MEDIA

10%

EVENTS

Average household income: $110,000 Average net worth: $180,000

well educated

20%

15%

affluent

20%

10%

established decision-makers Female: 68% Male: 32% Average age: 34

active consumers

69% Have completed some college 45% Have one or more college degree 24% Have graduate degrees

Dines out more than 16 times monthly 70% spend over $400 on gym, spa & personal services 60% spend over $200 health & beauty products

fashion forward

cultured patron of the arts

78% Purchase new garments seasonally 38% Pay premium for brands that convey their image

15% engaged audience 15%

10,000+ 15,000+ 50,000+ 10,000+

98% Use social media daily 98% Have a Facebook account

14,000+

11,000+

70% Attend museums, art galleries, or exhibits 63% Attend concerts, ballet or live performances

philanthropic

64% are involved with or donated to a charitable organization in the last 12 months

5,000+

4,500+

Display Advertising

ONLINE ADVERTISING Dclifemagazine.com provides one of the fastest-growing city resources for staying up-to-date on the latest happenings around The District. Combined with our print and social campaigns, dclifemagazine. com can generate awareness within an active, affluent and mobile audience that’s diverse and hungry for D.C.’s many cultural experiences.

Large

• RGB color • 72 dpi • JPG or GIF file • maximum size 50k

(300 x 250)

Leaderboard

Visitors to the Washington, D.C. region are kept apprised to recent developments through our robust online social network of nearly 40,000 Twitter “Followers” and “Facebook Friends”. Our sponsors and advertisers benefit from our partnerships with many social media outlets such as L.A. Life Magazine and many more.

DC Life magazine generates 40,000+ visitors per month that generates over 500,000 page impressions. Over 75% of our audience reside in the greater Washington, D.C. metropolitan region, allowing our advertisers the best opportunity to reach upscale Washingtonians through our online channels. We offer web ads as well as directory listings.

AD FORMAT:

Tile

$45.00 Per Day* Leaderboard

* Minimum 10 day campaign

Size

Monthly Rates

Leaderboard

(728 x 90 pixels)

$275

Medium Rectangle

(300 x 250 pixels)

$350

Large Skyscraper

(300 x 600 pixels)

$225

Ads will rotate with up to four other advertisements.

Editorial Calendar

2019 EDITORIAL CALENDAR SPRING Dating in the District

Cultural Tourism Emerging Food Trends Spring Fashion Beauty & Spa close 1/15 | 3/01 delivery

SUMMER Urban Outdoors

Fairs and Festivals DC Nights Outdoor Dining Staycation Ideas

close 4/17 | 6/07 delivery

FALL The Style Issue

Arts & Theater Fall Fashion Home Comforts Weekend Travel

close 7/08 | 8/30 delivery

WINTER The Holiday Issue

Winter Survival Holiday Gift Guide Winter Travel Holistic Health

close 9/30 | 11/20 delivery

HEALTH CHECK

Washington, D.C. fitness and wellness experts discuss overall wellness and tips for feeling and looking your best.

RECIPE BOX

Read our experts’ reviews on restaurants, recipes, new products. Meet local chefs in our section made for foodies.

HE SAID, SHE SAID

DC Life magazine’s dating column, “He Said, She Said,” where two of D.C.’s leading dating experts, (both male and female bring you their dating insights.

SPOTLIGHT

Focus on emerging local artists and entertainers.

CAREER CORNER

Advice from our team of strategic communications and staffing leaders as they share experience in corporate communications, brand management and recruiting.

IT’S IN THE BAG

A girl never feels complete without her bag. This digital first, monthly feature displays all products essential to the Woman-On-The-Go. Our writers share what’s in their bags, how and when they use it and what to avoid. Includes specific tips and warnings from experts.

THE DISTRICT DOZEN

A digital first, monthly feature on DC’s remarkable neighborhoods - the source from which the nation’s capital gets its culturally diverse vibe.

For advertising inquiries, email advertising@dclifemagazine.com or call 202-670-4323.

*Editorial Features are subject to change

Advertising Specs

AD SIZES

WIDTH

DEPTH

SPREAD (BLEED)

24.25”

12.25”

24”

12”

23.5”

11.5”

SPREAD (TRIM SIZE) SPREAD (LIVE AREA)

SPREAD (GUTTER AREA)

No type should appear within a 0.25” gutter area on either side of the center of a spread.

SPREAD ADS MUST BE SUBMITTED AS A 2-PAGE PDF, WITH PAGE ONE AS THE LEFT-HAND PAGE AND PAGE TWO AS THE RIGHT-HAND PAGE.

12.125”

12.25”

12”

12”

FULL PAGE (LIVE AREA)

11.5”

11.5”

1/2 PAGE HORIZONTAL

12”

6”

1/2 PAGE VERTICAL

6”

12”

1/4 PAGE

3”

6”

1/8 PAGE

3”

1.5”

FULL PAGE (BLEED) FULL PAGE (TRIM SIZE)

LINE SCREEN

150 BODY, 175 COVER

MAXIMUM INK DENSITY

300%

MECHANICAL SPECIFICATIONS

The following specifications should be used in the preparation files for DC Life magazine.

DIGITAL FILES

Ads should be supplied on a CD or via FTP or email as a high-res PDF (CMYK, 300 DPI, fonts embedded). All fonts should be converted to outlines or supplied. Please provide a color proof produced under SWOP specification (www.swop.org) when you submit new color ad material. We will do our best to match the proof that you supply, but due to CMYK magazine printing standards, we cannot guarantee color accuracy. We do not accept film. if using large fields of black in a full color ad, please use a 4 color build instead of 100% black. (ie c 20/m 20/y 20/k 100). A fee of $150 will be charged if a file is received after 12:00 Noon, two business days after Materials Close date.

DPI SPECIFICATIONS

DC Life magazine is printed with a 133 line screen. Provide all photos at 300 dpi. Line art should be provided at 600–1200 dpi.

*BLEED SPECIFICATIONS

Material intended to bleed must be furnished with a bleed charge minimum of .25” image area beyond the trim (10.75” x 12.25”).

TRIM SIZE

10.5” x 12” LIVE AREA all type or graphics not intended to trim should be positioned .25” from trim.

GUTTER SAFETY

All copy should be placed .25” from either side of trim.

Shipping Instructions

Ads under 10MB can be shipped electronically via email to ads@dclifemagazine.com ads

up to 150 MB can be shipped via FTP. Files need to be compiled into one folder and stuffed or compressed. in any web browser, go to: http://ads. mestizomedia.com, when prompted, enter: Username: advertiser Password: ftp2015 Follow the instructions for entering pertinent information and uploading files. Send materials over 150 MB to: Ad Traffic Coordinator at: DC Life Magazine 718 Seventh Street, NW Second Floor Washington, DC 20001

AD PRODUCTION RATES

The following production charges are minimum rates for up to one hour of production and two rounds of adjustments.

Additional time spent will be billed at $125/ hour in quarter-hour increments.

1/8 page: $200, 1/4 page: $250, 1/2 page: $300, full page: $350

POSITION

Guaranteed positions available for 15% premium of space charge. Preferred positions are on a space-available basis as deemed by publisher. Please check with your Account Executive.

BLEED CHARGE

Full bleed is available for 10% of space charge.

Full Page

1/8 Page

1/4 Page

1/2 Page Horz

1/2 Page Vert

Full Spread

Acclaimed Events

ACCLAIMED EVENTS

DC Life magazine offers our Acclaimed Event Series as well as several more intimate event opportunities highlighting diversity and D.C. lifestyle including wine, food, fashion, art, business mixers, influential people and much more. Return on sponsorship investments extremely high because DC Life magazine ensures that each sponsor’s value proposition is expressed carefully.

BUSINESS MIXERS

Our mixers are designed to bring together artists, the public, and businesses. The goal is to foster a greater understanding, appreciation, and promotion of the arts while developing a stronger Washington, DC local business community. Our mixer events are a great opportunity to reach small to large companies, meet new clients and learn how the different chambers and business associations operate in and around the city.

FASHION & BEAUTY

PAGEANTS

DC Life magazine actively gathers support for local events with charitable platforms. Pageants have proven to attract and showcase some of the city’s most influential women and the corporations choosing to support their causes. Mrs. DC America Pageant and the Miss No.VA America Pageant offer local women access to the worlds largest pageants (Both Ms. America and Mrs. America Pageants) offering incredible sponsor visibility.

Our fashion editors display the city as a hotbed of fashion interest and events.

Our Woman-On-The-Go audience finds these events appealing and we have aligneed as a leading media sponsor. Latin Fashion Week and DC Life Magazine Designer Trunk Shows bring our Style & Beauty section to life in Autumn covering a multitude of fashion aspects including: arts, entertainment, shopping, people, beauty, and places. Our publication seeks to continue our tradition of being a diverse celebration of Washington, D.C. Fashionistas. Fashion and beauty sponsors often receive maximum exposure through events and also with photo coverage shown online and in print.

Sponsor Packages

SPONSOR PACKAGES

DC Life magazine event sponsorships are designed to allow participating companies to enjoy a competitive advantage by only having a limited number of sponsors (usually a maximum of 4) at each event.* ACCLAIMED SPONSOR ($10,000-20,000)

This premiere sponsorship level receives all the typical sponsorship benefits (at right) as well as “naming rights” of our event. For example: “DC Life Fashion Week 2020, presented by XYZ Company”. As a Presenting Sponsor, your company will also receive a prominent speaking role as well as the ability to have input into some design details of the event.

SIGNATURE SPONSOR ($7,000-12,500)

DC Life magazine events are unique in that we limit our sponsorships to a total of 5 sponsors per event (1 Presenting, 4 Signature sponsors). As a result, our Signature Sponsors receive prominent billing and inclusion in awards presentation and other participation in our events.

TABLE SPONSOR ($1,500)

Table sponsorships offer the opportunity for companies to receive recognition at events on a personal level. Companies opting for this sponsorship level receive recognition through signage throughout the event, table solely for the company to use for employees and clients as well as recognition in the program.

Sponsorships at this level are unlimited. *Except for Co-Sponsored Events, which allows more sponsorship opportunities.

SIGNATURE SPONSOR BENEFITS

Sponsor Benefits vary between Signature and Acclaimed Sponsors, as well as between events – however, benefits typically include: • Company logo featured prominently as a title sponsor in all collateral: signage, advertising, and website with link to sponsor’s website • Full page ad in DC Life magazine • Two complimentary tables and/or tickets with preferred seating • Logo on event page as a sponsor with link to your website • Acknowledgment in all press releases, event collateral materials, event ads and on website • Acknowledgement in thank you ad in DC Life magazine • Emcee mention of company during the event • Featured placement of logo and profile in program • Projection of company logo during program • Opportunity to provide promotional items for gift bags • Company identified with event signage • Logo engraved on all awards • Dominant logo placement in all event materials • Short speaking roles at event (Subject to approval) • Participation in pre-event receptions • Six-foot display table during events (Subject to approval) • Branded Collateral / Gift at event tables (i.e. wine / notebooks)

Custom Opportunities

CUSTOM OPPORTUNITIES Custom content programs are branded marketing environments that combine personalized text with advertising.

Content can present lifestyle topics that communicate your important message as you engage and influence the diverse DC Life community of local residents and area visitors.

This content marketing solution is perfect for industry associations, nonprofits, government agencies and individual marketers that want to benefit from association with the culturally connected DC Life brand.

Sponsored Content Sponsored content is an article supplied by the client or an editorial written by the editorial staff.

Advertorial This marketing solution is written in the form of an article, presented like a regular news story or content and is used for product promotion.

Interactive Print Mailer Our newest product, The Interactive Print Mailer, is the perfect combination of direct marketing with a digital twist. Our paper mailer is sent to thousands of the metro area’s most affluent neighborhoods. The paper can be viewed with a mobile device to reveal interactive content such as videos, sales pages, or coupons.

Pricing begins at $300 for the first one thousand pieces, and $100 each additional thousand pieces.

Enhanced Business Directory Advertisers can now provide customized information highlighting their products and services. Our audience can now interact with paid listings outside of the directory search and in the context of reviews, events, local areas, and other business related content. Connect to our readers across the site with listings that feel like a trusted reader service rather than a paid advertisement.

Pricing at $49.00 per month.

Future Opportunities

Coming in 2019 DC Life App Push Marketing With the launch of our mobile app in 2019, businesses in our directory will be able to push advertisements directly to readers.

Setup fee for push ads is $250, and $100 per thousand messages recipients.

LookBookPop Washington DC’s fashion-forward branding incubator. Fashion brands and start-ups seeking exposure throughout the region benefit from our online media campaigns. We coordinate a professional photo shoot with professional models, hair and make-up artists, lighting experts, and graphic designers to create an awesome imagery campaign for your brand. Custom campaigns allow our audience to engage with your brand intimately. Uniquely crafted visual galleries provide us analytics to measure impact of customized content on sales.

Prices begin at $500.

DC Music Awards Our music award programs offer cost effective niche media exposure opportunities for sponsors. Sponsors enjoy direct access to our customer base through our web sites, mobile app and print media and our other co-sponsored music events that occur the throughout the year.

Sponsorship opportunities begin at $600, and we have several Signature partnerships available at $10,000.

Non-Profit Communications Consulting We spend a lot of time consulting on marketing and communications planning, branding and other strategic issues for our corporate partners and clients. Over the last six years, our team members have dedicated hours of time to non-profits for their copywriting and design needs.

Our new initiative will offer deeply discounted services and partnership opportunities with online marketing, fundraiser support and awareness campaigns. Our goal is to allocate our resources to nonprofit communicators like you — for a low-fixed fee. Send us your project details and we will tell you how we can help.

DC Life Magazine 718 Seventh Street, NW Second Floor Washington, DC 20001 dclifemagazine.com [phone] 202.670.4373