MEDIA KIT 2014
[phone] 202.670.4373 • [fax] 877.275.5569
The Premier Washington Quarterly Explore cultural fusion for social change with DC Life magazine, the area’s definitive city and regional magazine that helps people get the most out of living in the nation’s capital. It is a magazine that all at once celebrate’s the city’s status as a growing, diversified economy; a prominent center for national and global communications; and host to nearly 200 foreign embassies and international organizations.
#1 Searched for magazine resource in the Washington, D.C. area by the global community!
PROMOTION PLATFORM DC Life magazine is more than a magazine--we offer a platform to integrate your brand into the fabric of the community through our events, online advertising and related content and social networking. By participating in more than one component of our platform, your company can quickly be positioned as a leader in the Washington, D.C. market. Interactive-Print Advertising DC Life Magazine print advertising builds your brand credibility which enhances your product sales, ultimately impacting your companies revenue.
In-House SEO We have a proven in-house marketing firm that specializes in Social Marketing and Public Relations. Our proprietary system uses constructional linguistics to design semantic keyword campaigns that generate organic search engine results for our clients quickly.
Event Sponsorship We present our sponsors in an intimate setting with our audience. We bring together the Districtâ€™s most influential people with lifestyle events showcasing food, wine, fashion, art, and more. Return on sponsorship investment is high as DC Life magazine strives to ensure
OUR EDITORIAL MISSION DC Life magazine gives readers the keys to the nation’s capital. Our readers
are real people, with an appreciation for intelligent and diverse cultural perspectives. Our audience is constantly finding new and wonderful things to love about Washington, D.C.
In addition to our hallmark feature stories, DC Life magazine’s regular columns include:
DC Life magazine keeps readers on the pulse of restaurants, personalities, arts, entertainment and culture that reflect the tapestry of our dynamic urban community. Whether it is a feature about the area’s top attorneys or a political piece that offers new insight to a local issue, each story in DC Life magazine gives readers a greater understanding of their magnificent city. DC Life magazine is the voice of our vibrant nation’s capital. The District offers a unique cultural landscape with all of its many embassies, museums and theaters. Our readers enjoy how we are able to deliver intelligent and witty insider information through clean design spaces and breathtaking imagery. Our mission is to continue helping our audience feel connected to their community.
DC Life magazine is the magazine Washingtonians read.
Washington, D.C. fitness and wellness experts discuss overall wellness and tips for feeling and looking your best.
Read our experts’ reviews on restaurants, recipes, new products. Meet local chefs in our section made for foodies.
HE SAID, SHE SAID
DC Life magazine’s dating column, “He Said, She Said,” where two of D.C.’s leading dating experts, (both male and female) bring you their dating insights.
Focus on emerging local artists and entertainers.
Advice from our team of strategic communications and staffing leaders as they share experience in corporate communications, brand management and recruiting.
IT’S IN THE BAG
A girl is never really complete without her bag. The complete guide to all products essential to the Woman-On-The-Go. Our writers share what’s in their bags, how and when they use it and what to avoid. Includes specific tips and warnings from experts.
Get plugged in to the latest tech innovations found on the market.
DC Life magazine is the #1 most searched magazine in the Washington, D.C. area by the global community. estimated total print run: 10,000+ estimated total circulation: 8,000+ verified online impressions: 500,000+ 40% PRIVATE MEMBERSHIP ASSOCIATIONS
15% DIGITAL & SOCIAL MEDIA 10% EVENTS
cultured patron of the arts
Average household income: $110,000 Average net worth: $180,000
78% Have completed some college 38% Have one or more college degree 28% Have graduate degrees
20% PUBLIC PLACES 15% BOUTIQUE HOTELS
78% Purchase new garments seasonally 38% Pay premium for brands that
convey their image
15% 15% 10%
98% Use social media daily 98% Have a Facebook account Female: 72% Male: 28% Average age: 34
70% Attend museums, art galleries, or exhibits 63% Attend concerts, ballet or live performances
Dines out more than 16 times monthly philanthropic 70% spend over $400 on gym, spa & 64% are involved with or donated to a charitable organization in the last 12 personal services 60% spend over $200 health & beauty months products
EDITORIAL CALENDAR & CLOSING DATES special issue
& ad builds
Cultural tourism SPRING
Spring fashion update
Dating in the District
also: Capital Home
Beauty & Spa
Dining & Nightlife
Summer in the City
Arts & Theater AUTUMN
Fall fashion update
Fall Style Guide
also: Capital Home
Holiday Shopping WINTER
Winter in Washington
Capital Holiday Guide
Winter survival guide
Fitness & Health
* Updated 12/01/2013. Editorial subject to change.
AD SIZES SPREAD (BLEED) SPREAD (TRIM SIZE) SPREAD (LIVE AREA) SPREAD (GUTTER AREA)
No type should appear within a 0.25” gutter area on either side of the center of a spread.
SPREAD ADS MUST BE SUBMITTED AS A 2-PAGE PDF, WITH PAGE ONE AS THE LEFT-HAND PAGE AND PAGE TWO AS THE RIGHT-HAND PAGE.
FULL PAGE (TRIM SIZE)
FULL PAGE (LIVE AREA)
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
FULL PAGE (BLEED)
150 BODY, 175 COVER
MAXIMUM INK DENSITY
The following specifications should be used in the preparation files for DC Life magazine and Capital Home. DIGITAL FILES
Ads should be supplied on a CD or via FTP or email as a highres PDF (CMYK, 300 DPI, fonts embedded). All fonts should be converted to outlines or supplied. Please provide a color proof produced under SWOP specification (www.swop.org) when you submit new color ad material. We will do our best to match the proof that you supply, but due to CMYK magazine printing standards, we cannot guarantee color accuracy. We do not accept film. if using large fields of black in a full color ad, please use a 4 color build instead of 100% black. (ie c 20/m 20/y 20/k 100). A fee of $150 will be charged if a file is received after 12:00 Noon, two business days after Materials Close date.
DPI SPECIFICATIONS DC Life magazine is printed with a 133 line screen. Provide all photos at 300 dpi. Line art should be provided at 600–1200 dpi. *BLEED SPECIFICATIONS Material intended to bleed must be furnished with a bleed charge minimum of .25” image area beyond the trim (10.75” x 12.25”). TRIM SIZE 10.5” x 12” LIVE AREA all type or graphics not intended to trim should be positioned .25” from trim.
All copy should be placed .25” from either side of trim.
Ads under 10MB can be shipped electronically via email
to email@example.com ads up to 150 MB can be shipped via FTP. Files need to be compiled into one folder and stuffed or compressed. in any web browser, go to: http://ads.mestizomedia.com, when prompted, enter: Username: advertiser Password: ftp2013 Follow the instructions for entering pertinent information and uploading files. Send materials over 150 MB to: Ad Traffic Coordinator at: DC Life Magazine PO Box 272, Dumfries, Virginia 22026
AD PRODUCTION RATES The following production charges are minimum rates for up to one hour of production and two rounds of adjustments. Additional time spent will be billed at $125/hour in quarter-hour increments. 1/8 page: $200, 1/4 page: $250, 1/2 page: $300, full page: $350
Guaranteed positions available for 15% premium of space charge. Preferred positions are on a space-available basis as deemed by publisher. Please check with your Account Executive.
Full bleed is available for 10% of space charge.
1/4 Page Full Page
1/8 Page 1/2 Page Vert 1/2 Page Horz
Dclifemagazine.com provides one of the fastest-growing city resources for staying up-to-date on the latest happenings around The District. Combined with our print and social campaigns, dclifemagazine.com can generate awareness within an active, affluent and mobile audience that’s diverse and hungry for D.C.’s many cultural experiences. Visitors to the Washington, D.C. region are kept abreast to recent developments through our robust online social network of nearly 20,000 Twitter “Followers” and “Facebook Friends”. Our sponsors and advertisers benefit from our partnerships with many social-media outlets such as L.A. Life Magazine, DC Home Magazine and many more. Leaderboard 728x90
DC Life magazine generates 40,000+ visitors per month that generates over 500,000 page impressions. Over 75% of our audience reside in the greater Washington, D.C. metropolitan region, allowing our advertisers the best opportunity to reach upscale Washingtonians through our online channels. We offer web ads as well as directory listings. Size
(300 x 250 pixels)
Interactive social campaigns presented to 20,000+ engaged followers weekly. Advertisers receive a 3x3 or 9x1 inch ad insertion in our interactive print editions distributed at over 60 regional locations.
(728 x 90 pixels)
(300 x 250 pixels)
(125 x 125 pixels)
(468 x 60 pixels)
Leaderboards and tile ads will rotate with up to four other ads.
Blog Ad 486x60
• RGB color • 72 dpi • JPG or GIF file • maximum size 50k
* Minimum 10 day campaign
ACCLAIMED EVENTS DC Life magazine offers our Acclaimed Event Series as well as several more intimate event opportunities highlighting diversity and D.C. lifestyle including wine, food, fashion, art, business mixers, influential people and much more. Return on sponsorship investments extremely high because DC Life magazine ensures that each sponsors value proposition is expressed carefully.
Our mixers are designed to bring together artists, the public, and businesses. The goal is to foster a greater understanding, appreciation, and promotion of the arts while developing a stronger Washington, DC local business community. Our mixer events are a great opportunity to reach small to large companies, meet new clients and learn how the different chambers and business associations operate in and around the city.
DC Life magazine actively gathers support for local events with charitable platforms. Pageants have proven to attract and showcase some of the cityâ€™s most influential women and the corporations choosing to support their causes. Mrs. DC America Pageant and the Miss No.VA America Pageant offer local women access to the worlds largest pageants (Both Ms. America and Mrs. America Pageants) offering incredible sponsor visibility.
FASHION & BEAUTY
Our fashion editors display the city as a hotbed of fashion interest and events. Our Woman-On-The-Go audience finds these events appealing and we have aligneed as a leading media sponsor. Latin Fashion Week and DC Life Magazine Designer Trunk Shows bring our Style & Beauty section to life in Autumn covering a multitude of fashion aspects including: arts, entertainment, shopping, people, beauty, and places. Our publication seeks to continue our tradition of being a diverse celebration of Washington, D.C. Fashionistas. Fashion and beauty sponsors often receive maximum exposure through events and also with photo coverage shown online and in print.
SPONSOR PACKAGES DC Life magazine event sponsorships are designed to allow participating companies to enjoy a competitive advantage by only having a limited number of sponsors (usually a maximum of 4) at each event.*
ACCLAIMED SPONSOR ($10,000-20,000)
This premiere sponsorship level receives all the typical sponsorship benefits (at right) as well as “naming rights” of our event. For example: “DC Life Fashion Week 2013, presented by XYZ Company”. As a Presenting Sponsor, your company will also receive a prominent speaking role as well as the ability to have input into some design details of the event.
SIGNATURE SPONSOR ($7,000-12,500)
DC Life magazine events are unique in that we limit our sponsorships to a total of 5 sponsors per event (1 Presenting, 4 Signature sponsors). As a result, our Signature Sponsors receive prominent billing and inclusion in awards presentation and other participation in our events.
TABLE SPONSOR ($1,500)
Table sponsorships offer the opportunity for companies to receive recognition at events on a personal level. Companies opting for this sponsorship level receive recognition through signage throughout the event, table solely for the company to use for employees and clients as well as recognition in the program. Sponsorships at this level are unlimited.
*Except for Co-Sponsored Events, which allows more sponsorship opportunities.
SIGNATURE SPONSOR BENEFITS Sponsor Benefits vary between Signature and Acclaimed Sponsors, as well as between events – but benefits typically include: • Company logo featured prominently as a title sponsor in all collateral: signage, advertising, and website with link to sponsor’s website • Full page ad in DC Life magazine • Two complimentary tables and/or tickets with preferred seating • Logo on event page as a sponsor with link to your website • Acknowledgment in all press releases, event collateral materials, event ads and on website • Acknowledgement in thank you ad in DC Life magazine • Emcee mention of company during the event • Featured placement of logo and profile in program • Projection of company logo during program • Opportunity to provide promotional items for gift bags • Company identified with event signage • Logo engraved on all awards • Dominant logo placement in all event materials • Short speaking roles at event (Subject to approval) • Participation in pre-event receptions • Six-foot display table during events (Subject to approval) • Branded Collateral / Gift at event tables (i.e. wine / notebooks)