CORPORATE
Sustainable Solutions for Global Impact As the world faces increasing economic, social and environmental challenges, wouldn’t it be great if people all over the world could effortlessly search for and find the best sustainable solutions suited to solving their needs, all at the touch of a button?
Visual identity: Norway
Focus on protecting and saving our environment is nothing new. Ever since the United Nations Conference on the Human Environment in Stockholm 1972, heads of state, environmental experts, scientists and heads of business have been arguing the perils and possibilities of a more sustainable future. Confounded by what appeared to be two opposing forces, socio-economic development on the one side, environment on the other, it would take another ten, ecologically unfriendly years before any form of consensus was reached. Formed in December 1983, at the request of UN Secretary-General Javier Pérez de Cuéllar, the World Commission on Environment and Development, was to, independently of the UN, focus on environmental and developmental problems and solutions. The
14
Brundtland Commission, as it is more commonly known today, first headed by former Prime Minister of Norway Gro Harlem Brundtland, was instrumental in rethinking the relationship between environment and development. Today, our common understanding of the term “Sustainable Development” is thanks to the Report of the Brundtland Commission. “Our Shared Future” published in 1987, setting the notion that environment and develop-
ment are interdependent. "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs." Gro Harlem Brundtland, Head of the Brundtland Commission, 1984 – 1987.
THE CHALLENGE
Building on the groundbreaking work from the Brundtland Commission, and as an Advocate for the UN Sustainable Development
WE NEED TO BE GREENER, SMARTER AND MORE INNOVATIVE
Goals (SDGs), The Prime Minister of Norway, Erna Solberg set a bold challenge. In 2017, the Prime Minister entrusted Innovation Norway, the governmental body for value creation and development for enterprises and industry, with the assignment to make more sustainable solutions available to a global audience, helping businesses around the world achieve their own sustainability goals. The Prime Minister’s goal was clear: “We need to be greener, smarter and more innovative.”
POSITIONING NORWAY FOR THE FUTURE
A major part of Norway's economy has been based on revenues from the oil and gas sector. This economic model, that is far from sustainable, demands that Norway first and foremost takes responsibility for making the future more viable. To mark this transition, Norway would need to use its nation brand to signal a new beginning. To tackle the challenge and facilitate the process, Innovation Norway partnered with Scandinavian Design Group, one of the largest multidisciplinary, strategic design agencies in the Nordics. Scandinavian Design Group is part of I&F Grupa one of the leading marketing communications networks in Southeast
www.diplomacyandcommerce.rs