UPCOMING SHOWS
NEW VOICE OF
Salsa
Luis Figueroa is a six-time GRAMMY®-nominated Puerto Rican-American singer-songwriter redefining the sound of contemporary salsa
A dynamic force in tropical music, Luis has emerged as the leading voice of the new salsa movement, blending tradition with modern flair
His latest album GRIS continues this evolution, following the success of Voy A Ti and Coexistencia, both recognized with Latin GRAMMY® and GRAMMY® nominations.
His chart-topping hit “Bandido” made history as the only salsa song to reach #1 on Billboard’s Tropical Airplay chart in 2023, also dominating Puerto Rico’s airwaves for seven weeks With over 20 million global streams and multiple #1 hits like “Todavía Te Espero” and the RIAA GOLD®-certified “Vienes” Luis has become a staple in the genre.
A Berklee College of Music alum and Marc Anthony protégé, Luis’s journey spans from early TV talent shows to collaborations with icons and performances across the globe Recognized by the Latin Songwriters Hall of Fame and Premios Juventud, he continues to leave a lasting mark on Latin music as one of the most promising artists of the decade
“The voice of a new salsa generation honoring the roots, redefining the rhythm, and leading the future of tropical music.”
Luis Figueroa’s fanbase is a dynamic blend of Millennials and Gen Z, with a strong presence across the U.S., Puerto Rico, Latin America, and Spain. His audience is primarily ages 18–64, with a nearly even split between male and female listeners. His music resonates with both traditional salsa lovers and younger fans seeking fresh, genre-blending Latin sounds.
With over 20M+ global streams, a growing social media following, and strong engagement across platforms like YouTube, Instagram, and TikTok, Luis connects deeply with fans through his authenticity, musical versatility, and powerful storytelling.
Luis Figueroa is at the forefront of a new era in Latin music, redefining salsa with a fresh, contemporary edge while honoring its rich roots As a six-time GRAMMY® nominee and one of the most recognized names in the tropical genre today, Luis has built a career marked by powerful vocals, innovative songwriting, and chart-topping hits
Fiesta Contigo
La Luz
Vienes
Todavía Te Espero
Career Hightlights &Awards
“Luis Figueroa“
Te Espero”
2022 Tropical Hit “Hasta El Sol De Hoy” (Versión Salsa)
Premios Juventud (2022)
Latin GRAMMY® (2024)
mios Juventud (2023)
Premios Juventud (2016)
Premios Juventud (2024)
Partnerships &BrandCollabs
Luis Figueroa’s rising influence in Latin music, combined with his crossgenerational appeal and strong cultural identity, makes him an ideal partner for brands seeking authentic, high-impact connections with Latinx and global audiences His presence spans music, television, and digital media, with proven engagement across platforms like Instagram, TikTok, and YouTube
His clean, charismatic image and loyal fanbase offer brands opportunities in the lifestyle, fitness, fashion, beverage, tech, and entertainment sectors Whether through music integrations, live appearances, digital campaigns, Video Product Placement or custom content, Luis brings credibility, creativity, and cultural resonance to every partnership
AVAILABILITY
Chevron Billboard Activation + COLLABS
Liberty Mobile - Puerto Rico campaign using his song “La Clave"
Lexus - Hasta El Sol De Hoy + + +
W S S
Johnnie Walker Tres Generaciones
Jim Beam Chinola
