Dawn Lee

Dawn Lee Retaining the Goodness of 18th Century We bring for you series of concept-based products www.dawnlee.in | info@dawnlee.com

Revolution on Buying and Eating Habits to increase the family health graph

Our key to Success

20+ Founded

100K+ Customers Served

Health Graph

Buying

20K+ Monthly Active Customers

Eating

Our mission & vision Company Overview

Agenda

Product Profiling & Live product demo

Our Team Factory Tour Certifications

Our Mission and Vision Mission : To promote 100% natural food products in order to keep the earth and its people healthy. Eco- friendly packaging for healthy living, concept based products.

Vision : Bringing back the goodness of 18th century.

Why choose Dawn Lee? Dawn Lee is a brand of Khushi Agro Pvt Ltd that offers exotic Indian spices and premium quality dry fruits.

We answer all consumer questions • What is Concept based products?

• Why need of Consumer education?

• User friendly packaging. How? • How contributing to nature?

• How Dawn Lee products are value for money?

• Are we actually buying more safety or Just peace of Mind?

Organic Or Natural • Our main intent why to buy instead of just to buy?

• Spreading Awareness We are always open for our customer questions – Why? To share our experience and knowledge on products with the user.

And to keep learning!

Our Core Team

Mr. Virendra Singh Dhakad

Mr. O P khanduja

Mr. Gautam Dhakad

Chairman

Brand Mentor

Director

With 60 years of extensive experience in the spice industry, Mr Virendra Singh Dhakad has been a constant support and beacon of light for the entire team at Dawn Lee. He not only guides us in business decisions but also in life choices thus helping us grow each day and serve better.

Over 35+ years of experience in Spice Industry, Awarded as Jewel of Indian Spices and more, Mr OP Khanduja is passionate business leader and an effective communicator. We are blessed working under his guidance & support. He has worked with big brands like Baidyanath and Catch.

Under the precious guidance of Mr Gautam Dhakad, Dawn Lee has witnessed phenomenal growth in a very short span of time. He has invested 20+ years in doing the in-depth research in spice industry and this is reflected in the experience that he hold now.

Our Team

Mr. Harsh Dhakad Financial Director Mr. Harsh oversees and maintains full responsibility of

the business's finance department. Also setting out financial targets and budgets for the business and also managing the companies policies, global policies and business planning, building business chain.

Mr. Kunal Chopra International Marketing Director Mr. Kunal comes with knowledge of business, economics, and sales strategy along with strong communication, strategic planning, and management.

Also Guiding in online marking & positioning company in the best possible way to audiences around the world.

Why Collaborate with us?

Let’s grow together 24*7 smiley customer service Customer Retention Ratio is 98.30% as of now.

Exclusivity of our products relieves you from the cut throat competition.

How Competitive Prices?

Our large purchasing power with 25 years of experience of exime business allow us to deliver supreme quality products.

• R & D cost not factored in our current prices.

• Our products are incomparable to generic substitutes available, it helps you further reduce the competition aspect.

• • • • •

11/13/21

Product Filing Dawn Lee having range of around 100+ products available in raw and processed form. We have brought up best quality, healthy products and our research in ongoing for more.

Product Category Spices

Tea & Milk Booster

Mouth Freshner

Sugar Alternatives

Dry Fruits & Seeds

Natural Antibiotics

Special Products

Dairy Product

Dawn Lee Product USP Use of Ceylon cinnamon instead of other cheaper substitute.

Use of Kashmiri Almonds(mamra) instead of any cheaper substitute.

Uses only High curcumin turmeric (6%) in all our products.

Garam masala made without use of red chilli powder.

Use of Khandsari sugar instead of refined sugar.

No artificial color or added preservatives in any of the product.

User friendly and eco friendly packaging.

Why Ceylon Cinnamon?

• There are many varieties of Cinnamon available in the market. We use only real one (ceylon) in all our products.

• All are cinnamon sticks but only one is the true cinnamon- Ceylon.

• Benefits of Ceylon cinnamon – o o o o o o

Brain health Heart – Anti clotting Blood Sugar Regulation Anti bacterial Arthritis Relief Digestive Aid and more..

We have variety of products in this category. Available on

Our Special Products Cure Pep • Cure Pep is the fusion of curcumin rich turmeric and black pepper.

• If a pinch of black pepper used with high potency turmeric it increases the absorption of Curcumin in our body 2000%

Milk Latte 3 special range of Milk Latte enriched with Original flavour of saffron and Kashmiri almonds and several precious herbs and spices. Totally sugar Free.

Replace coffee time or tea time craving with yummy yet healthy one. o Saffron Milk Latte o Golden Turmeric Latte o Cinnamon Latte

Tea Masala / Herbal Tea Instant Energy Drink

• Tea-cum-Immunity Booster • A Core Blend of Traditional Herbs for a Royal Heart • Use of Ceylon cinnamon act as remedy for cough and cold.

How to Use: Can be taken with milk or normal water.

Boil it 5-10 min Add natural sweetener Enjoy health & taste with energy and get relax by the end of the day.

Kashmiri almonds / Walnuts

• • • •

Indigenous product Pesticide or fertilizer free.

Best and healthy drink for vegan milk lovers.

No cheaper substitute used in other mixed products range.

Saffron & Heeng • Our Saffron is naturally dried and hand harvested.

• Raw Heeng Powder is gluten-free.

• Glass bottle packaging to maintain freshness and quality.

We have variety of products in this category. Available on

Kitchen Kings Garam Masala

Reusable Packing Value for money

Jeeravan

No use of red chilli

Enriched with Ceylon cinnamon

Can be consumed by kids

Enriched with Ceylon cinnamon & Gluten free Heeng

Star products in series of Mouth Freshner Calcium rich Seed Mix and Roasted Clove Roasted Clove (Laung).

Change your eating habits while travelling.

Why Roasted Clove?

• • • •

Reduces abnormal eating habits, unusual cravings for snacks.

Keep mouth germ free and smell free.

Prevent irregular eating habits.

For strong teeth.

Calcium Rich Seed Mix No need of taking calcium tablets. Here is the best alternative Mix with various calcium rich seeds, in Dawn Lee’s mouth freshner category.

Healthy bhi tasty bhi.

Buying more safety or Just peace of Mind?

Increase in organic food market, produce and trends 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Before 2014

2016

2018 Organic

Conventional

After 2020

Our Enthusiastic Team

Certifications

Thank You www.dawnlee.in

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