Kelley Jewelers Magazine

EXCELLENCE IN THE MAKING

Rolex offers timeless and durable watches that are built to last, while committing to future generations, through partnerships and initiatives.

THE REFERENCE AMONG DIVERS’ WATCHES-SUBMARINER

Epitomizing the historic link between Rolex and underwater exploration.

THE WEDDING TRENDS

Our six page feature with new engagement rings as unique as you are!

4

EXCELLENCE IN THE MAKING

The Rolex philosophy is about offering timeless and durable watches that are built to last, while committing to future generations though multiple partnerships, initiatives and actions.

18 THE REFERENCE AMONG DIVERS’ WATCHES – SUBMARINER

The Oyster Perpetual Submariner and Oyster Perpetual Submariner

Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

20 WHAT’S YOUR WATCH PERSONALITY?

With so many watches on the market, which timepiece is right for you? Take our quiz.

24 FIND THE DIAMOND OF YOUR DREAMS

Here are eight reasons to choose your diamond at Kelley Jewelers.

28 THE WEDDING TRENDS

Finding “the one” for you. We review engagement rings as unique and individual as you are.

ON OUR COVER

Showing a selection from Kelley Jewelers Wedding Jewelery Collection.

12 KELLEY CUSTOM

Our team of jewelry experts can work their magic to bring your jewelry back to life, into pieces you will cherish & wear for years to come!

22 DESIGNER SPOTLIGHT

Anywhere, anytime...introducing new selections from Fope

34 KELLEY COUPLES

Congratulations to our Kelley Jewelers couples who found their engagement rings with us. Let us help you find your perfect match.

36 TIMELINE

A concise history of the Engagement Ring.

50 OUR GIFT GUIDE

KELLEY JEWELERS

ASSOCIATES share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

The Rolex Oyster Perpetual Day-Date 36

It 's an absolute pleasure to welcome you to Kelley Jewelers Magazine, which is a great way for us to share our considerable knowledge about fine jewelry and luxury timepieces with loyal customers like you. We hope you enjoy flipping through these pages, which discuss the history of Rolex and their long standing relationship with the British Open and the great champions who have tested their wills on

the challenging course.

Learn about Rolex Laureates Felix Brooks-church and Gina Moseley. Brooks-church tackles malnutrition in Tanzania while Moseley aims to lead the first expedition to explore the planet's northernmost caves to improve our knowledge of climate change in the Arctic.

And don't miss our Gift Guide where our team has hand selected their favorite gifts! We invite you to come into our store and let our team of jewelry and watch experts find the right gifts for you. Thank you for your patronage for over 90 years, and we look forward to seeing you soon!

With kind regards,

Kim Ingram, President/CEO, Kelley Jewelers

Kim Ingram

what’s your watch personality ?

There are many wonderful watches on the market, something for everyone. But how to find the one that’s right for you?

To get some guidance, we turned to Gregory Gardinetti, Patrimonie and Culture Manager at the Fondation de la Haute Horlogerie in Geneva. Gardinetti studies the history of watches and knows what makes watch buyers tick. He has discovered that watch owners tend to fall into certain categories based on interests, and that this determines which watch suits them best.

To find out which category you fall into, answer the questions here and on the next page.

2.do you enjoy going to museums and galleries? do you collect art?

If you answered yes, Gardinetti says, “People who love art will appreciate timepieces with craftsmanship, such as enamel, engraving and gem-setting.” These watches by nature tend to be among the most expensive, as these time-honored and time-consuming skills are practiced by only a few artisans, and it can take days, weeks or even months to complete ornamenting a watch of this kind.

1.are you intrigued by technology?

Are you first to own the latest smart phone? Do you compare your watch’s features with your friends’ timepieces? If you said yes, “You will appreciate watches with complications,” says Gardinetti. New watch collectors might buy a moon phase watch, or one with a tourbilllon. More seasoned watch collectors might find it’s time to add a chronograph or minute repeater to their collection. And the new Smartwatches combine extraordinary design with smartwatch functionalities.

3.do you spend your free time watching or playing sports?

Do you throw or attend an annual Super Bowl party?

Have you attended Wimbledon, the French Open or the U.S. Open? Have you received your international diving certificate and are you planning your winter vacation exploring Australia’s Great Barrier Reef?

Says Gardinetti, “Athletes will of course love sports watches. ”They are built to withstand rugged activities, with handsome good looks to match. And sports watches have the sorts of functions, from stopwatch to diving-depth indicator, to serve your active life.

Gregory Gardinetti is a historian in fine watchmaking. In 2010 he joined the Fondation de la Haute Horlogerie where, as culture and patrimony manager, he has charge of exhibitions and lectures, and approves the historical content of the Fondation's website.

4.do you like classics?

If you’re a woman, do you own at least two black cashmere sweaters? If you’re a man, are there at least two navy blazers in your closet?

“If you like pure things, elegant things,” Gardinetti maintains, “you’ll choose a watch that looks the same.” Watches with clean white or blac faces and Roman or Arabic numerals and a timeless round or simple tank shape with a leather bracelet will best match your elegant wardrobe and attitude.

5.are you into fashion?

Do you follow Fashion Week coverage on Style.com? Have you seen every episode of “Project Runway”? “For some people who enjoy fashion it’s all about the look,” says Gardinetti. “A quartz or mechanical watch is all the same to them.” If you’re a fashionista, you’re likely to have a wardrobe of watches, so there’s one to match your every outfit, from day to night, casual to dressy. And you likely own at least one watch designed by a fashion designer.

Bottom line: “A watch is what you love and what you want to look like,” Gardinetti says. “It’s why watchmaking is magical and personal, and why there is a watch for everyone.”

designer spotlight

Anywhere, anytime... introducing the new selections from Fope.

Like us, we know you can't get enough Fope jewelry. So, if you're looking to add a few more pieces to your collection— or to gift to a special someone—we’ve handpicked a few of our favorites from the our collection. The look—an elegantly woven motif that catches the light—defines effortless chic.

STATEMENT NECKLACE

An eye-catching necklace is sometimes all you need to be the perfect outfit maker. Shown: Fope Eka Collection Flex’it Necklace in 18K Gold.

GOLD BRACELET

HOOP EARRINGS

Hoop earrings are always in style, but Fope has kicked this jewelry essential into even higher gear with these Essentials Hoop Earrings in 18K Gold.

The gold link, with its softness and recognizable design is stunningly realized in this two-tone stackable bracelet. Shown: Fope Flex’it Bracelet with bicolor mesh in 18K Gold.

STACKING RING

Master the art of stacking rings. Mix in a dramatic piece, like this Fope Flex’it Ring with oval Mesh in 18K Gold to amp up your look.

find the Diamond of your dreams...

At Kelley Jewelers, we specialize in diamond jewelry. What makes us unique is we produce our own brand of diamond jewelry with the meticulous standards begun by David Kelley. In a world where even the most prestigious designer jewelry is now made in China, our brand is proudly produced in the U.S.A. Here are eight more reasons to choose your diamond at Kelley Jewelers.

the kelley jewelers guarantee

Every Kelley Jewelers diamond has been hand-selected by our world-class diamond buying team. If you find a GIA DIAMOND ONLINE BRING IN A PRINT OUT

AND WE WILL MATCH THE PRICE GUARANTEED!

Here are more reasons to choose your diamond at Kelley Jewelers.

dazzling selection of fine diamonds

We have the largest selection of diamonds in Western Oklahoma. With such a vast selection of diamonds to choose from, you’ll be able to find exactly what you’re looking for.

1 2 3

the BEST—for a lot less

Because we’re a direct importer, Kelley Jewelers eliminates the middleman, so we can offer the best diamonds at hard-to-beat prices. This translates to greater value or more diamond for your dollar.

4

you’re not just a customer—you’re part of our family

We’ve been active in the Weatherford community for over 93 years. When you shop with us, you’ll be treated warmly and respectfully. You’re not just a client, you’re a member of the Kelley Jewelers family.

5

100% conflict-free guarantee

Kelley Jewelers has a zero-tolerance policy regarding conflict diamonds. Period. We simply do not deal in them. our suppliers have agreed to the standards established by the Kimberley Process. When you buy from Kelley Jewelers, you buy with peace of mind.

7

easy financing

Once you’ve found your diamond, we’ll give you options to make your purchase more convenient. Through the SYNCHRONY finance program, you can experience the benefits of preferred financing offers, a convenient and fast approval process, deferred payments, and more

8

friendly, personalized shopping and education

Your one-on-one Kelley Jewelers experience begins when you sit down with a certified diamond specialist at our Diamond showcase. You’re in the best hands in the business. With their expert guidance and advice, you’ll find the perfect diamond with minimum effort.

6

the kelley jewelers lifetime trade-up

If you want to trade up your Kelley Jewelers diamond or diamond ear studs, simply bring them in and apply the full purchase price of the engagement ring center stone or studs toward another diamond. This offer is open to the original purchaser only and is not transferable.

THE WEDDING TRENDS

Getting personal and finding “the one” for you... Engagement rings as unique and individual as you are.

There has never been a better time to be an engagement ring shopper. There are so many dazzling designs to choose from you are sure to find “the one” that best expresses your uniqueness — in addition to you and your partner’s special love story. To help guide you through a sea of settings we turned to experts who keep watch on wedding jewelry trends, Amanda Gizzi, spokesperson for Jewelers of America and Severine Ferrari, founder of Engagement 101. Here’s what to know to find the ring that is perfect for you.

Solitaires Stand The Test Of Time

The beauty of a round single center stone never grows old — it’s still the leading shape, classic and timeless. And because the shape doesn’t have any sharp angles, it’s less prone to chipping.

❥ To make it more personal: Stack it. Putting a band above and below the solitaire elevates it, especially if your bands incorporate a special meaning about you and your partner, such as birthstones or different size diamonds.

Hidden Details Make A Ring More Special

A row or two of small pave diamonds surrounding the center stone gives even the smallest stone a lot more wattage, which is why halos continue to be a popular feature in engagement ring settings.

❥ To make it more personal: Consider a hidden halo to make the ring extra special. Couples are opting to include accent gems with notable meaning, such as birthstones under the setting where only the wearer can feel their presence. This trend also includes etching dates and messages into the inside of the ring.

Defy Tradition

Fancy-shape diamonds — pears, trapezoids, marquise, cushion and emerald cuts — defy tradition and automatically express their individuality.

❥ To make it more personal: Any of these cuts can look especially amazing turned on their sides in an east-west setting.

Ovals Are Elegant

The popular elongated shape is not only flattering to the finger, it too, is chip resistant. The larger surface area makes the stone appear larger, with its facets throwing off a lot of sparkle.

❥ To make it more personal: Set it on its side in a unique and eye-turning stunning east-west setting.

THE WEDDING TRENDS

Look For New Spins On Three-Stone Settings

Traditional and timeless, three stone rings with matching diamonds will always be a bride’s favorite.

❥ To make it more personal: Three stone rings don’t always have to feature matching stones. Accents are another way to express uniqueness. Now trending, center stones being flanked by two smaller stones, sometimes diamonds in different shapes or even colored gemstones.

Think Something Blue

While diamonds still rule when it comes to engagement rings, some brides are opting to incorporate color gemstones into their rings. Sapphires are the most popular and durable stones next to diamonds

❥ To make it more personal: Choose sapphires in a lighter blue hue. Or if your taste runs to ruby red or emerald green, think of adding them as accent stones since neither is as durable as a diamond or sapphire.

THE WEDDING TRENDS

Two-Stone Rings Are Gaining In popularity

The toi et moi setting, symbolizing two lovers sitting side by side, is far from a passing fad. The romantic design with matching stones dates back centuries.

❥ To make it more personal: Choose stones in different shapes or one diamond and one gemstone.

Metals Matter

While you can’t go wrong with gold (yellow, pink or white) or platinum, know that platinum is the most durable metal followed by yellow gold. White gold may require some maintenance to keep its sheen. And all four metals are skin friendly.

❥ To make it more personal: Two-tone settings are trending often with a platinum crown to make the stone more secure and appear as sparkly-white as possible.

Stacking Bands Are As Popular As Ever Adding to a stack is a wonderful way to commemorate an anniversary, birthday or other special occasion. And rearranging and playing with stacks is a great way to keep your look unique and fresh.

❥ To make it more personal: Consider a band with more swerves, curves and a little more of an organic shape. It’s a fresh, new look that can give you the illusion of stacking without needing to pile on more.

TIMELINE ... a concise history of the Engagement Ring.

1477

Archduke Maximilian of Austria presented the first diamond engagement ring on record to his fiancée, Mary of Burgundy. The ring, which represented the letter “M” in diamonds and gold, launched a trend amongst the European nobility.

Late 1400s-1600s

1660s 1800s

Cardinal Mazarin commissioned the first brilliant cut diamond, the Mazarin, in France. The 17-faceted crown is considered the ancestor of the modern-day round brilliant cut, the most popular diamond shape today. He served under two kings and acquired the most exceptional diamond collection in Europe.

“Poesy rings,” often bearing sentimental inscriptions, were popular in Europe, exchanged by lovers upon engagement or simply as a sign of affection. Silver rings indicating engagement were often replaced by gold bands upon marriage. The inscription inside reads “LOYALTE NE PEUR,” which translates to “loyalty not fear.”

“Dearest Rings” were popular during the Victorian Era. The gemstones in the gallery spell out the word ‘Dearest’ with each first letter of the stone –Diamond - Emerald - Amethyst – Ruby –Emerald – Sapphire – Tourmaline.

The 21.25 carat Eureka Diamond was the first diamond discovered in South Afric. It prompted a diamond rush. Over the next few years, huge deposits were found and the market became flooded with gems. Diamonds ceased to be a true rarity and became affordable for those of more modest means.

1867

1886 1901-1914 1920s–1930s

Tiffany & Co. developed a special solitaire six-prong setting to maximize light return on a diamond ring. The “Tiffany setting.”elevated the gem and displayed more of the surface area, allowing for increased sparkle.

During the Edwardian Era, engagement rings became much more popular. Rings often featured platinum and elegant, feminine details such as filigree and milgrain, creating a delicate “lacy” look. The trend was interrupted by WWI, when platinum resources had to be redirected to the war effort.

Engagement rings with dramatic geometric patterns were in demand during the Art Deco Era. The designs lent rings a modern aesthetic. This ring style usually incorporated diamonds into patterns accented with other colorful gems.

Diamond engagement ring sales plummeted during the Great Depression. In response, De Beers launched an intensive ad campaign, culminating in 1947 with copywriter Frances Gerety’s phrase “a diamond is forever.” By the late 1940s, diamond engagement rings were the leading line of jewelry in most stores. By the 1960s, 80% of engaged or married women sported a diamond ring. Now, nearly 80 years later, the four-word sentiment has become one of the most recognizable brand slogans of all time.

1947 Today

More than ever, brides want engagement rings that stand apart from the crowd and express their unique personal style. Less traditional shapes such as the emerald, pear, and cushion cut are growing in popularity, as are colored diamonds and other precious gems. Brides are paying more attention to the accents of engagement ring design, adding custom details such as engraving, braiding, or a split shank.

Dearest Ring c. 1874

chain REACTION

Chain necklaces, bracelets and earrings — the bigger and bolder and the more the merrier — are the accessories of the moment. Wear one alone or mix it up and layer on a few. It's a look that's easy enough to wear daily and a great way to refresh your jewelry game.

Above, from our Shy Creation Collection. Below, from our Gabriel & Co. Collection.

Mother’s

GIFT GUIDE

“My pick for this year is a newer version of a veteran timepiece. The Rolex Perpetual 41mm Datejust, featuring an Oystersteel case, timeless Jubilee bracelet and a captivating slate dial with a sunray finish that creates delicate light reflections across the dial of the watch. Those that know me know I love color, but the warm, mono-colored texture and smooth lines of this timepiece allow it to endure as one of the most iconic watches of all time.”

-Ben

THE KELLEY JEWELERS TEAM shares their personal picks for the best pieces to give the jewelry and watch lovers on your list.

“To me, a diamond tennis bracelet is a staple for any jewelry wardrobe. We always carry a variety of sizes in stock so you’ll be able to find the perfect one! Meaningful jewelry, beautifully designed.”

-Rhonda

“These Lovebright diamond studs are fresh and innovative as they take on the classic diamond stud and are designed to be as comfortable as they are stylish. A big look you can wear everyday at a great price point!”

-Merrisa

“This diamond necklace is one of our favorites for its stunning sophistication. Beautifully crafted, it is a bold reflection of confidence and style. The 51 hand-set diamonds add interest to the design while adding to its refinement… a true statement piece perfect for today’s lifestyle!” -Megan

“Stacking jewelry of any style is quite popular and Kelley Jewelers leads the way with their amazing stackable rings. They are always great for adding to your wedding ring or creating any beautiful ring stack."

-Candace

“These Lovebright diamond studs are fresh and innovative as they take on the classic diamond stud and are designed to be as comfortable as they are stylish. A big look you can wear everyday at a great price point!” -Merrisa

“The Rolex Datejust 31 is the expression of everlasting appeal. The diamond bezel sets off any dial to enhance the watch. Aesthetically, the Datejust has spanned eras, it is one of the most recognized and recognizable of watches.”

-Gen