DL Bitzan Magazine by David Perry

RIDING HIGH!

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OUR GIF T GUIDE

Picks for the jewelry and watch lovers on your list.

COUTURE

Happy Holidays from DJ Bitzan!

It is an absolute pleasure to welcome you to our inaugural DJ Bitzan Magazine. We would also like to share our considerable knowledge about fine jewelry and luxury timepieces with loyal customers like you.

We hope you enjoy flipping through these pages. In Riding HIGH! , we showcase copy goes here and copy goes here and copy goes here.

In The Wedding Trends Forecast we interview industry experts on the latest and greatest in engagement rings. And don't miss our Gift Guide , where our team has handselected their favorite gifts!

As we celebrate this holiday season, we remind ourselves

what really matters: spending time with the ones we love, gratitude for the little things, and slowing down to be present. As time flies by take a moment to remember those who touch your heart. Tell them or show them. You won’t regret it.

We are thankful for our growing company. What began as a single store, 96 years ago, is now a regional destination in northern Minnesota. We love bringing the world of fashion, jewelry and fine watches to our communities.

We are thankful for our extraordinary team! They deliver smiles all day long. As much as we value our elegant selection and beautiful stores, our greatest gift is our team.

We are thankful for our families and friends who support us.

We are thankful for you!

We wish you blessings beyond measure in 2026!

DJ Bitzan Staff

Dick and Erin Bitzan

8 THE FASHION JEWELRY TRENDS FORECAST

This Holiday, jewelry trends will embrace boldness, sustainability, personalization and bright hues to transform your ensemble from simple to stunning.

RUSH

Trending now...Yellow Gold

RIDING HIGH!

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18 EVERYDAY DIAMONDS

Don’t save your diamonds for a special event. These outfit enhancers can be worn every day.

22 WATCH TRENDS 2026

A guide to some of the latest trends in fine American made timepieces.

28 THE WEDDING TRENDS FORECAST

ON OUR COVER

Jewelry shown is from our DJ Bitzan Couture Collection.

Finding “the one” for you. We review the latest engagement rings, as unique and individual as you are.

22 OUR GIFT GUIDE

DJ BITZAN JEWELERS ASSOCIATES

share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

24 SHE SAID YES!

Congratulations to our DJ Bitzan couples who found their engage ment rings with us. Let us help your find your perfect match.

34 SHOW YOUR COLORS

Brighten the season with pretty gemstone jewelry.

38 ALL IN THE DETAILS

Tips on accessorizing with new designs in mens’ jewelry.

38 FINEST HOUR

Hamilton introduces their Khaki Field Murph in a new, more wearable 38mm size.

The Hamilton Khaki Field Murph

Oversize Chain Necklaces

Chain link necklaces, also in pumped-up sizes, have the air of effortless cool. Wear one alone or pile on a couple for a power look.

Elegant Gold Hoops

Hoops are always in fashion. They go with just about everything, but what's new about them is that they're getting bigger and bolder for an extra measure of casual chic.

This Holiday, jewelry trends will embrace boldness, sustainability, personalization and bright hues to transform your ensemble from simple to stunning.

Stacking Gold Bracelets

Be it an iconic bracelet or luxury watch, you know it will not only last forever and go with everything you own, but you may want to pass it one day down to a loved one.

THE FASHION JEWELRY

TRENDS FORECAST

Whether you want to punch up a little black dress or elevate a turtleneck or tee, there are certain go-to pieces that are as easy and effortless to slip on as a pair of jeans.

“With people working from home and Zoom meetings on the rise, accessorizing is more important than ever,” says jewelry trends spotter Jessica Richards. Here are some of the notable trends we’ve seen coming up in fashion jewelry.

THE FASHION JEWELRY

TRENDS FORECAST

Layered Pendants have become an essential in fashion jewelry, allowing wearers to create tiered, personalized looks that reflect their unique style. Whether you're accessorizing for a casual day out or a formal event, incorporating layered pendants is a chic way to elevate your style and add a personal touch to your Holiday jewelry wardrobe.

Striking Statement Cuffs are transformative — they add drama, confidence, and personality to any outfit. These bold accessories are designed to be eye-catching and memorable, serving as the centerpiece of your look. They allow wearers to make a unique style impression that reflects their individuality.

Stacking Rings come in all manner of shapes, sizes and designs — and that's what's great about them. Features like birthstones and engraved phrases make a personal style statement — as well as a great gift to mark a special occasion. One alone makes a pretty accent, but worn together they have maximum impact. And it's fun to grow a collection.

Charm Bracelets

These bracelets feature large, eye-catching charms that tell a story or reflect your interests and personality. In 2026, expect to see oversized and intricate charms on chunky chains, making a powerful fashion statement.

Pastel Hues As the year ushers in its palette of cool tones and soft neutrals, introducing a pop of color through your jewelry can transform your ensemble from simple to stunning. Vibrant gemstones like emeralds, sapphires, and rubies are set in rings, earrings, or pendants.

goldrush

A woman's jewelry wardrobe really isn't complete without a hit of warm, rich yellow gold. Trending now and complementing every skin tone. Any of these pieces will add that extra element of shine that truly makes an outfit stand out.

Riding HIGH!

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eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purus.. Mauris lobortis commodo blandit.

- Erin Bitzan copy goes here copy goes here

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EVERYDAY Diamonds

Don’t save diamonds for a special occasion. They can take your basics up a notch, combining confort, convenience and quiet luxury. Vouge style consultant Genevieve Yraola suggests seven key outfit making pieces you’ll wear with everything!

1. Invest in diamond stud earrings

2. Make time sparkle

3.Flash a tennis bracelet

Named for serenity in motion, the Sereno Bracelet features a supple inner mechanism that gently expands and contracts for a flawless fit. Designed for those who seek beauty without effort.

4. Layer on a pendant necklace

6. Rock a big statement ring

5. Stack on some bands

7. Dress up in dazzling drop earrings

HolidayGIFT Guide

“My pick for this year is the new Hamilton Intra-Matic Auto Chrono. Inspired by its original racing roots in 1968, it’s a reinterpretation of the iconic Intra-Matic design, the first Hamilton Chrono. The all-black 40mm PVD case, dial and perforated strap add a contemporary edge to any look. Discover a new generation of racing watches. –Dick

"Featured in Men in Black I (1997), II (2012) and III (2019) and worn by Agent J, K and M played by Will Smith, Tommy Lee Jones and Tessa Thompson, the Hamilton Ventura has become an icon celebrating Mid-Century Modern Design. It makes for a memorable and meaningful gift for the season."

-Name

THE DJ BITZAN JEWELERS TEAM shares their personal picks for the best pieces to give the jewelry and watch lovers on your list.

“Diamond Fashion Rings are hot right now and nothing tops the excitement of these diamonds in yellow gold ” -Erin

Lovebright Diamond Studs

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Diamond Earrings

“These earrings are one of my favorites for its stunning sophistication. Beautifully and artfully crafted in highly polished 14 karat gold.” -Michael

Stackable Diamond Fashion Rings “This is one of our most popular gift selections. It's beautiful — the diamonds may be small, but they shine from across the room because of the high quality. I love how the diamonds sparkle! So subtle, but beautiful.” -Nadine

"As a holiday gift, the Diamond Tennis Bracelet symbolizes enduring love and commitment, making it an especially meaningful choice for someone dear. Its classic beauty never goes out of style, ensuring it remains a cherished accessory for years to come." -Stacie

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WATCH TRENDS 2026

Straight from this year’s Watch and Jewelry Fairs, here is a guide to some of the latest trends in fine American made timepieces.

Shown from left:

Shinola Lava Lake Monster Automatic

Hamilton Pan Europ Day Date Auto

Khaki Navy Scuba Auto

Shinola Wolverine Detrola

Hamilton Khaki Automatic

Shinola Limited Edition Macinac

Colorful Dials

Vibrant green, brilliant red, or deep cobalt or celestial blue: colored dials are perhaps the most powerful watch trend of 2026. And if it isn’t the dials, look for striking hues on the hands and rubber straps. Show your true colors—and your personality —with the model of your choice

Going Neutral

Grey on grey and or grey on black are fashion news, especially for men. The color might be just in the bracelet or band, or just on the face, or both.

Watchmakers such as Hamilton and Shinloa have turned to neutral colorways for 2026. From khaki straps to beige dials, these pieces are both understated.

Classics Reimagined

Throughout the world of luxury timepieces, the top designers and manufacturers are developing or reintroducing lines that highlight what they do best.

You can see it in the use of Roman numerals and the new popularity of smaller 36-40 mm sizes. Relaunched classic racing collections with multiple complications are inspired by a passion for vinage cars and rally racing. Iconic models that have exuded elegance and understatement for decades never go out of style.

With our classic watches, you will definitely be up to date in 2026.

From top left:

Hamilton Khaki Field Mechanical

Hamilton Khaki Aviation

Pilot Pioneer Mechanical

Shinloa Mechanic

Hamilton Field Mechanical

From top left: Hamilton American Classic Ardmore Quartz

Hamilton Jazzmaster

Hamilton Intra-Matic Auto Chrono Shinola Canfield Speedway

Mitch & Bella

Aaron & Alaina

Tanner & Maggie

Kaden& Teresa

Andrew & Shelby

Brandon &Kenzie

Dylan & Katrina

Brett & Virginia

Hannah & Colton

Morgan & Levi

LeaRae and Colin Mady & Carter

THE WEDDING TRENDS

FORECAST

Getting personal and finding “the one” for you Engagement rings as unique and individual as you are.

There has never been a better time to be an engagement ring shopper. There are so many dazzling designs to choose from you are sure to find “the one” that best expresses your uniqueness — in addition to you and your partner’s special love story. To help guide you through a sea of settings we turned to experts who keep watch on wedding jewelry trends, Amanda Gizzi, spokesperson for Jewelers of America and Severine Ferrari, founder of Engagement 101. Here’s what to know to find the ring that is perfect for you.

Solitaires Stand The Test Of Time

The beauty of a round single center stone never grows old — it’s still the leading shape, classic and timeless. And because the shape doesn’t have any sharp angles, it’s less prone to chipping.

 To make it more personal: Stack it. Putting a band above and below the solitaire elevates it, especially if your bands incorporate a special meaning about you and your partner, such as birthstones or different size diamonds.

Hidden Details Make A Ring More Special

A row or two of small pave diamonds surrounding the center stone gives even the smallest stone a lot more wattage, which is why halos continue to be a popular feature in engagement ring settings.

 To make it more personal: Consider a hidden halo to make the ring extra special. Couples are opting to include accent gems with notable meaning, such as birthstones under the setting where only the wearer can feel their presence. This trend also includes etching dates and messages into the inside of the ring.

Defy Tradition

Fancy-shape diamonds — pears, trapezoids, marquise, cushion and emerald cuts — defy tradition and automatically express their individuality.

 To make it more personal: Any of these cuts can look especially amazing turned on their sides in

Ovals Are Elegant

The popular elongated shape is not only flattering to the finger, it too, is chip resistant. The larger surface area makes the stone appear larger, with its facets throwing off a lot of sparkle.

 To make it more personal: Set it on its side in a unique and eye-turning stunning east-west setting.

THE WEDDING TRENDS FORECAST

Look For New Spins On Three-Stone Settings

Traditional and timeless, three stone rings with matching diamonds will always be a bride’s favorite.

 To make it more personal: Three stone rings don’t always have to feature matching stones. Accents are another way to express uniqueness. Now trending, center stones being flanked by two smaller stones, sometimes diamonds in different shapes or even colored gemstones.

Think Something Blue

While diamonds still rule when it comes to engagement rings, some brides are opting to incorporate color gemstones into their rings. Sapphires are the most popular and durable stones next to diamonds.

 To make it more personal: Choose sapphires in a lighter blue hue. Or if your taste runs to ruby red or emerald green, think of adding them as accent stones since neither is as durable as a diamond or sapphire.

THE WEDDING TRENDS FORECAST

Two-Stone Rings Are Gaining In popularity

The toi et moi setting, symbolizing two lovers sitting side by side, is far from a passing fad. The romantic design with matching stones dates back centuries.

 To make it more personal: Choose stones in different shapes or one diamond and one gemstone.

Metals Matter

While you can’t go wrong with gold (yellow, pink or white) or platinum, know that platinum is the most durable metal followed by yellow gold. White gold may require some maintenance to keep its sheen. And all four metals are skin friendly.

 To make it more personal: Two-tone settings are trending often with a platinum crown to make the stone more secure and appear as sparkly-white as possible.

Stacking Bands Are As Popular As Ever

Adding to a stack is a wonderful way to commemorate an anniversary, birthday or other special occasion. And rearranging and playing with stacks is a great way to keep your look unique and fresh.

 To make it more personal: Consider a band with more swerves, curves and a little more of an organic shape. It’s a fresh, new look that can give you the illusion of stacking without needing to pile on more.

Show your COLORS

Brighten the season with pretty gemstone jewelry.

Pa le rose, soft lilac, lemon peel, azure, celadon and the crystalline blue of a winter sky: these enticing colors are the newest palette for jewelry designers, as they create the latest must-haves for customers. And all for good reason.

While emeralds, sapphires and rubies will always be prized, pastel colored stones like amethyst, aquamarine, topaz, peridot and citrine present lighter options. They’re fresh, they’re fun and they’re feminine, fitting right in with the softer silhouettes and lovely flourishes—beading, embroidery, lace and ruffles—popular in fashion now.

Jewelry made with, say, tourmaline and quartz is not as serious as that of precious gemstones; it’s easier to wear all day, every day, not just for big occasions.

The lovely pastel shades are attractive on most skin tones, and they go with most wardrobes, complementing light items and bringing a lift to dark clothing. It’s not just lighter colored semi-precious stones that are enjoying a surge, “We’re seeing

pearls,” said Aja Raden, author of a book on historic jewels, Stoned, and a jewelry designer herself, formerly at Tacori and now doing private commissions.

And, she adds, “there are tons of opals.” Designers are delighted to have a whole new crayon box of colors to play with, letting their imaginations run wild and experimenting with luscious color combinations. And they’re enjoying the challenge of creating pearl jewelry that’s anything but traditional. Said Ms. Raden, “it’s not just pastels. I’m seeing a real resurgence of nature-inspired jewelry: flowers, butterflies, snakes, bugs, even birds,” using lighter colored stones in their creation. It’s all part of a love of nature in the face of an increasingly technical world. There’s more attracting customers to pastels.

The cost for semi-precious stones is less than that for precious gemstones. And as some of these semi-precious stones, such as spinels and tanzanites, themselves start to become rare, it’s a good time to invest in jewelry made of them—and show your colors!

One of the easiest ways to punch up your wardrobe is with a piece of colorful gemstone jewelry. Explore an explosion of bright hues that follow the fashion trends. Create a unique collection of designs that define your jewelry style.

A nice off duty look is a gold chain with a few personal pendants. The key to not coming off like Mr. T is getting the proportions right, like a slim metal chain with delicate links.

ALL IN THE Details

Accessories you will wear every day.

Men should give wearing jewelry a try. If you already wear a watch, you’re on your way. But there’s more to accessorizing. Here are a few go to pieces.

If you’re new to bracelets, try on a few and see how it feels—and have fun.

Replace your dress watch on weekends with one with a little more braun and cool, with a rubber or cloth strap that can handle more rough-and-tumble weekend activities.

A classic signet ring takes on a modern vibe. Up your style with a splash of diamonds.

Finest HOUR

Hamilton introduces their Khaki Field Murph Watch with all-new options.

There are watches that have gained iconic status for their appearances in Hollywood movies. Good examples are the Rolex Submariner (Dr. No) and the Hamilton Ventura (Men in Black). The tradition continued in 2014 when Christopher Nolan’s megahit Interstellar opened. The film producers asked Hamilton to create two prototype watches for the movie. One, a Khaki Field model, was worn by Jessica Chastain, who was playing the character Murph. Using the watch, she communicates in Morse code with Matthew McConaughey’s character across dimensions of time and space in the universe. A legion of Interstellar Murph followers was born. So in 2019, by popular demand, Hamilton launched the 42mm Khaki Automatic Field Murph.

Recently Hamilton has updated things with a new, more wearable 38mm Murph. It’s available in a polished stainless steel bracelet with deployment clasp or a raised leather strap with alligator finish.

The new model sports a highly accurate H-10 caliber Swiss ETA movement with an impressive 80-hour power reserve and an exhibition caseback. The updated dial is simple and easy to read, with SuperLumaNova on the outer numerals and vintage-look cathedral hands.

Pioneering, practical and precise and affordable, Hamilton uses a unique combination of Swiss precision and American spirit to create distinctive, versatile watches for aficionados and style-conscious individuals alike.