Dejaun Jewelers Magazine

THE MAGAZINE

REACHING THE TOP

When minutes count, time management can be the most important factor in a successful mission

GAME CHANGERS The evolution of the tool watch

TIMELESS STYLE

Breguet Watch expert Aaron Ming on the new Breguet Traditon

THE MAGAZINE by DEJAUN JEWELERS

We would like to extend to all of you a heartfelt

we endured just venturing out for simple errands.

wish for a happy and healthy year. As we navi-

At Dejaun Jewelers, we continue to do our

gate our way through all of the changes that this

best to make your experience with us a pleasura-

pandemic has created in our lives, my observa-

ble one, whether it’s in the store, on the phone,

tion is that on the positive side, there is a greater

online, or on social media. Our sales and service

appreciation of the important, as well as the sim-

departments undergo continuous training in order

ple, things in life. Time spent with family and

to give you an efficient and informative response

friends is so much more meaningful. Not

regarding any potential purchase or service

taking for granted the kindness from friends,

questions that you may have. We look forward to

coworkers, or just people that we encounter each

the future and the opportunity to serve you.

day is a result of the loneliness and tension caused by all of the quarantines and fears that

Thank You. Jack, Michael and Mike Maralian.

10 DEJAUN JEWELERS MAGAZINE6 GERALD PETERS MAGAZINE

THE MAGAZINE by DEJAUN JEWELERS

CONTENTS

VOL.4, NO. 1

FEATURES

THE MAGAZINE

ON OUR COVER

12

THE WATCH THAT WENT TO THE MOOM

Derjaun Jewelers is the Valley’s finest authorized Breguet Jeweler.

When minutes and logistics count, time management can be the most important factor in conquering the world's extremes.

16

REACHING THE TOP

When minutes count, time management can be the most important factor in a successful mission

GAME CHANGERS The evolution of the tool watch

TIMELESS STYLE

Breguet Watch expert Aaron Ming on the new Breguet Traditon

COLUMNS 23

TIMELESS STYLE

SHOULD MY WATCH BE INSURED?

We explore the evolution of the “tool watch,” a category where Rolex is the undisputed star.

If you just bought a new timepiece or a vintage one at auction, here are some important things to consider.

24

20

SPIRIT OF

INNOVATION

TAG Heuer reinvents itself for today and for future generations.

CHOPARD STYLE

Copy goes her .

Copy goes her .

Copy goes her .

Copy goes her .

Copy goes her .

26

ASTRO WATCH STYLE

Copy goes her .

Time to update your earring wardrobe? Check your horoscope to find the perfect pair for you.

32

28

RING LEADERS

TIME FOR STYLE

Why just own one. Tips on building a watch wardrobe.

Seven engagement ring trends from Forevermark, and other selections from our Bridal Collection that sparkle with unique touches.

36

Chopard Happy Diamond Watch

BAND TOGETHER

State-of-the-heart wedding rings from Tacori, Sylvie and Bleu Royale.

38

STYLEWATCH

Check out what’s new from Chopard.

11 D E J A U N J E W E L E R S M A G A Z I N E 66 GERALD PETERS MAGAZINE

16 DEJAUN JEWELERS MAGAZINE6

Courtesy of NASA

Shown from top: The first moon walk; astronaut Buzz Aldrin; the Omega Speedmaster that went to the moon, astronaut Neil Armstrong planting the American flag.

18 DEJAUN JEWELERS MAGAZINE

Watch that went to the Moon

The

The Omega Speedmaster Moonwatch - an historic classic re-engineered for modern living Some watches just tell time. Others tell a story. And what a story the

Space Museum in charge of its collection of about 65 watches. “I find

new Omega Speedmaster Moonwatch Professional has to tell!

them endlessly fascinating. They are a physical manifestation of

The Speedmaster Moonwatch’s ancestor was the first watch to

mankind’s connection to time.”

land on the moon. On July 20, 1969, Neil Armstrong placed

“Since 2013,” Ms. Levasseur explained, “Omega has been

his foot on lunar soil, saying the immortal words “That’s

sending staff” — the head of the Omega Museum and a mas-

one small step for man, one giant leap for mankind.” He

ter watchmaker, who are joined by Ragan — "from Switzer-

had left his watch behind, in the module, to do the es-

land to survey, analyze and document the collection.”

sential job of a timer that had broken. The Omega

“They appreciate their important role in history,” she

Speedmaster saved the day and made space his-

continued. “One by one, the master watchmaker has

tory.

been taking apart each watch, cleaning all the parts

The watch had been specially designed for outer

and reassembling them.”

space and had beat out the competition in a contest

The Omega Speedmaster Moonwatch Profess-

coordinated by the NASA engineer James Ragan,

sional was created in the same spirit of innovation

who was responsible for the testing and preparation

and excellence as its inspiration. The 42-millimeter

of flight hardware. The watches were put through

stainless steel case sports a bezel and beveled in-

months of testing (humidity, shock, vibration and

dexes. The watch is now a Co-Axial Master

the like), then given to actual astronauts to see which

Speedmaster Moonwatch Professional

they preferred. The unanimous winner: The Omega Speedmaster.

In the 1970s, NASA donated the decorated Omega Speedmaster,

Chronometer and is fitted with the new Calibre 3861.

After over 50 years of production, it was time for Omega to update its venerable 1861 and, in order to be consistent with the rest of the

along with some 50 other Omega watches, to the Smithsonian’s new

collection, to have it certified by the demanding Master Chronometer

Air and Space Museum in Washington. Crowds came to marvel at the

standards.

first watch to go to the moon — or so they thought. Years later, in 1990,

The Speedmaster’s available vwith an alternative to its brushed metal

when the watches were being inventoried, a check of serial numbers

bracelet: a NASA Velcro strap. When the astronauts were training, they

revealed a shocking discovery. NASA had accidentally switched Neil

could wear the metal bracelet. But when they were on a mission, they

Armstrong’s watch with the astronaut Michael Collins’. That major

needed Velcro. Inside the spacecraft, the watch needed to fit tightly on

mistake was corrected.

the wrist. When they went out into space, the watchstrap needed to

“The watch that I get asked about the most, that I write about the most, that I spend more than half my time talking about, is the Omega Speedmaster,” says Jennifer Levasseur, the curator at the Air and

snugly encircle not just their wrists but their space suits as well.

It’s little wonder, Ms. Levasseur says, that “Omega is part of space history.”

19 DEJAUN JEWELERS MAGAZINE

TIMESLESS

STYLE

The Breguet Tourbillion represents the state of fine watchmaking as a whole.

The Tudor Black Bay 58 is the ultimate dive watch

Tradition 7057 20 DEJAUN JEWELERS MAGAZINE

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21 DEJAUN JEWELERS MAGAZINE

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22 DEJAUN JEWELERS MAGAZINE

Should My Watch Be

Insured?

If you just bought a new timepiece or a vintage one at auction, here are things to consider

Y

ou’ve bought a watch. A really fine watch. An expensive

assessing the condition of the watch at time of purchase.

watch. How would you feel if the watch is lost or damaged or even stolen? If you own a luxury watch, whether new or

Chubb, the world’s largest publicly traded property and casualty insurance company, recommends a valuable articles policy for

vintage, purchased from a retailer

watches above $5,000. The cover-

or auction house, it’s time to get

age provides worldwide, all-risk

it insured.

protection that guards against myste-

There are many options avail-

rious disappearance (meaning you

able, offering different levels of

don’t know where you lost your

coverage at different prices. Their

watch,) and accidental damage, like

suitability often depends on the

falling and damaging the watch. The

value of the watch itself. Here are

cost could be $150 to $400 a year to

some guidelines:

cover a $10,000 watch, and there’s

The most obvious way to

no deductible.

insure a watch is to add it to a

Jewelers Mutual Group offers spe-

homeowner’s or renter’s policy.

cialized coverage of jewelry, including

The process can be cumbersome,

watches. It safeguards your watch, Omega Speedmaster Moonwatch Processional

requiring finding and getting an ap-

world-wide, against loss, theft, dam-

praisal. The Insurance Information Institute, an industry nonprofit or-

age and disappearance; it doesn’t cover wars, critters, typical wear

ganization based in New York,

and tear and intentional damage.

reports that for a watch value at less than $2000 there would be lim-

A big advantage of specialized insurers is often how they handle

ited coverage for fire, windstorm, theft and vandalism; the policy may

repairing or replacing your watch if that time comes, working with a

or may not provide coverage while traveling. Such a policy typically

jeweler of your choice to make sure your piece is repaired or re-

has a $500 to $1,000 deductible.

placed with an item of the same kind and quality. The annual cost of

If your watch cost more than $2000, or you want to insure

coverage is between 1% and 2% of the item’s value, so insuring your

more that one watch, a personal articles floater might work. The

$5000 watch could cost as little as $50 a year. You are able to get a

cost could be $20 to $25 for each $1,000 of coverage, and offers

rate estimate in less than one minute online. The information you

broader protection for a valuable watch. Also, there is no de-

need is what item you need to insure, how much it’s worth and your

ductible, and the items must be professionally appraised. Check

zip/postal code. No personal information needed.

with the store where you purchased the watch, it might offer a free appraisal, while auction houses might provide a condition report

With all the options available, there’s no reason not to play it safe and insure your watch, so it can keep on ticking…

23 DEJAUN JEWELERS MAGAZINE

Spirit of

INNOVATION TAG Heuer reinvents itself for today and for future generations TAG Heuer has embodied avant-garde technology, precision and bold style, that have marked the world history of the watch industry.

Founder Edouard Heuer patented his first chronograph in 1882 and in 1887 patented an "oscillating pinion" still used by major watchmakers of mechanical chronographs. Into the twentieth century the company was at the forefront of horological achievement. In 1962 John Glenn wore a Heuer stopwatch in the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. TAG Heuer formed in 1985 when TAG (Techniques d'Avant Garde) acquired Heuer. Here’s what’s new.

TAG HEUER AQUARACER PROFESSIONAL 300 A professional dive watch, the new TAG Heuer Aquaracer with a green sunray brushed dial combines refined aesthetics with extreme function. Powered by the automatic Calibre 5, the 43mm case is pressure-proof and ready to perform in any condition.

TAG HEUER MONACO CHRONO SPECIAL EDITION The TAG Heuer Monaco Green Dial celebrates the Grand Prix de Monaco Historique for which TAG Heuer is the Official Sponsor and Timekeeper. This never-seenbefore dial color, a deep and subtle green, introduces a fresh take.

Markings engraved on the oscillating mass and the column wheel of its in-house movement are also green. This special edition, limited to

Clockwise from top: Aquaracer Professional 300 Monaco Chronograph Special Edition Connected Golf Edition Carrera Porche Chronograph Special Edition

500, pieces will enchant watch aficionados.

TAG HEUER CONNECTED GOLF EDITION TAG Heuer’s sporty spirit is expressed in a special edition designed for the most discerning golfers.

TAG HEUER CARRERA PORSCHE CHRONOGRAPH SPECIAL EDITION An

Built-in GPS will help you make every move with great accuracy. High-

authentic alliance between two icons of design, quality, and innovation

tech materials include ultra-lightweight titanium case, and ceramic

that teamed up to craft this TAG Heuer Carrera Porsche Chronograph

bezel with exclusive Golf Edition crown. It features two straps, the first

Special Edition. A sporty design full of references to two of the world's

in black rubber, the second in white golf-pattern with green stitching.

favorite and most dynamic luxury brands, upholding both names' ex-

The two straps, three balls, a TAG Heuer divot tool and tees are all in-

cellence without diluting the essence of either, with proud red high-

cluded in the exclusive set of this Connected Golf Edition watch.

lights and the manufacture Heuer 02 movement beating away inside.

24 24 DEJAUN JEWELERS MAGAZINE

Tudor Royal

Bold and ambitious, Aries have to be No. 1.

So of course you need a super-precise timepiece with bold good looks that says, "I mean business."

Bulgari Serpenti Seduttori

IWC Portugieser Automatic

You may be a practical earth sign, but you are also a lover of luxury which means you want a return on your investment. An iconic watch — sprinkled with diamonds — is a given.

Always so busy, you wish you could clone yourself.

So it's extra important for you to have an ultradependable watch that keeps you on schedule.

Michele Sidney Classic

Highly intuitive —even psychic — you also have real-world business acumen that relies on a good timepiece.

Rolex Lady-DateJust

The diva of the Zodiac (in only the best possible way), success will always come to you. So be sure to look the part with a classic investment watch.

Breitling Navitimer 35

A perfectionist at heart, Virgo needs a no-nonsense watch that matches her logical, practical, systematic approach to life.

ALL DEJAUN WATCHES

Tudor Clair de Lune

Ruled by Venus, the planet of love, beauty and money, Librans need to surround themselves with stunning objects. A classic timepiece will reflect your exquisite taste.

Bulgari Serpenti Tubogas

Scorpios know what they want and aren't afraid to work — and play— hard to get it. It's also the sign most closely associated with sex, and nothing is more sexy and sensual than the serpentine Serpenti.

Breitling Navitimer Automatic 41

Your cheery, restless nature always has you on the go — most likely to a party given by one of your many friends and admirers. No wonder you need a watch with a GPS function.

Breitling Chronograph B01

TAG Heuer Connected Golf Edition

Frederic Constant Vitality Smartwatch

Your inner fortitude and ability to ignore distractions is sure to get you ahead. But a classy chronograph with an hour, minute and second timer function can help you stay on track.

Indepedent aquarians like to go their own way — even when it comes to sports. With your love of technology, a smart watch is a must. This one will track and improve your golf game.

Anything water-related appeals to this romantic water sign, including the sea- blue dial of an exquisite watch.

And with your dreamy nature, a timely reminder on your wrist will keep you on schedule.

26 DEJAUN JEWELERS MAGAZINE

Your WATCH Wardrobe Why have just one? Tips on how to build a watch collection

28 DEJAUN JEWELERS MAGAZINE

RING LEADERS 7 Engagement ring trends that sparkle with unique touches This coming engagement season prepare to see something different.

As more brides seek to express their individuality, you’re going to see many more unique touches, says Severina Ferrari, founder of Engagement 101, who helped curate these looks for us. Even if you're working with a stone passed down in your family, you'll find plenty of ideas here for giving it your own special look. And if you can dream it, our expert jewelers can design it.

1 2

YELLOW GOLD is making a major return

3

A HALO is still a great way to make any stone appear larger.

THE CLASSIC SOLITAIRE, which took a backseat to the halo for a few years, is on top again.

32 D E J A U N J E W E24L E R S M A G A Z I N E LORING & CO. MAGAZINE

4

THE OVAL CUT is unique, contemporary and right now the trendiest cut of all.

5

FANCY SHAPED CENTER STONES — marquise, pear, emerald — continue to rise in popularity.

6

STACKING BANDS are still going strong.

7

COLORED GEMSTONES and YELLOW DIAMONDS are on the rise for brides wanting to break tradition.

33 D E J A U N J E W E25L E R S M A G A Z I N E LORING & CO. MAGAZINE

A t Yo u r

S E R V I C E

Holiday

GIFT Guide

THE DEJAUN JEWELERS TEAM shares their personal picks for the best pieces to give the jewelry and watch lovers on your list.

Kwiat Demi-Riviera Diamond Necklace “Kwiat diamonds are meticulously matched and set in sparkling strands that can be worn as an everyday signature or a special statement.”

“To me, this 18K gold Azlee

Goddess Large Pavé Coin Necklace is the best of all worlds:

-Jeffrey

the embodiment of a woman’s adornment; personal use and beautiful art all in one amazing piece. I’d never put it away, but set it out for all to see and admire as the “Objet d’Art” it is! For that matter, that is what I would do with any of her necklaces. They’re all exquisite hand-size sculptures.”

-Kimberly

“The 18K Rolex Day-Date is a

Kwiat Diamond Studs

great addition to any fine watch

“I have friends and customers who wear our diamond stud earrings like a

collection. It’s one of the most

uniform, seven days a week. Whether you’re gifting a loved one with that

sought-after references on the

first special pair or ‘trading up’ to a larger size, there’s no better way to

market. Many US presidents have

make someone feel special than with diamonds. Handcrafted in platinum,

worn this iconic dress watch on their

you are assured of the ultimate in beauty and value. If she does not have a

wrists, including Ronald Reagan and

great pair of diamond studs, it’s an easy home run.” -Marcel

Lyndon B. Johnson. It represents the ultimate in refinement and comfort.” -Matthew

David Yurman Lexington Chain Necklace with Diamonds “David Yurman’s Lexington necklace is one of my favorite new pieces! I love the attention to detail and the touch of diamonds that embodies the distinctive style and timeless beauty of David Yurman.” -Betsy 36 DEJAUN JEWELERS MAGAZINE

Tourmaline and 18K Gold Pendant “This one of a kind natural cognac tourmaline pendant by

Sethi Couture Custom Stack Diamond Bands

Todd Reed is gorgeous! It is encased in a hand made oxidized

“Sethi Couture embodies an aesthetic of simplicity and celebration – jewelry

silver bezel covered in pave set diamonds and hangs from a

designed to elevate your everyday. I love this idea, beautiful rings on their own,

handmade 18K yellow gold and silver chain. Todd Reed's

but each collection is a custom stack of our favorite rings styled together for you

artistry never fails to impress!” -Mary

to mix and match.”

-Andy

Roberto Coin Love in Verona Pavé Diamond Bangle “What I love about Roberto Coin is the ability to wear the Love in Verona Collection from day to night, dressed up or dressed down. The pieces are exceptionally crafted in 18K gold with diamonds. I love to stack my Love in Verona bangle.”

-Sabrina

Platinum 3- Stone Ring with Emerald Cut Diamond Center “I love the vintage vibes brought out by the emerald-cut diamonds. It reminds me of a piece that could have been passed down for generations with the confidence of

“Billie” 18K Yellow Gold ID Tag

being G.I.A. diamonds and made with

by Jade Trau

outstanding craftsmanship and quality.”

-Tim

“I couldn’t possibly resist picking my “namesake”. This delicately textured ID tag pendant is crafted of polished 18K yellow gold accented with pavé diamonds. It can be laser-engraved to tell your personal story and soldered onto any bracelet or chain in our collection.

It’s subtle but at the same time makes an impressive statement for me.” -Billie 37 DEJAUN JEWELERS MAGAZINE

Jo

StyleWATCH Explore our Chopard Collection Chopard is one of the world’s most popular jewelry designers. Their pieces have been worn by fashion icons and celebrities like Julia Roberts, Rihanna, Erin Heatherton, Julianne Moore, and Cate Blanchette. The designs radiate luxury, style and sophistication. The look is thoroughly modern and is designed for everyday wear. To give you a sampling of this exquisite collection, we've chosen a few of our favorite pieces that can be worn over and over again — alone or stacked and layered for bolder impact.

38 DEJAUN JEWELERS MAGAZINE

MICHELE.COM