Established in 2015 P.B. Solutions is an Electrical Contractor specialising in commercial and industrial installations throughout the UK.
P.B. Solutions is recognised as one of the South East of England’s fastest growing electrical contractors and we pride ourselves on completing projects on time and on budget safely.
Compliance, customer service, accuracy and efficiency underpin our commitment to completing projects on time and with minimal interruption to our clients.
BRAND STRATEGY
Our brand is more than our name and logo. Its the sum total of everything we say and do. Our brand connects people to who we are as an organisation and what we want to be known for. This guide will explain how to use our visual identity with confidence and clarity. Our brand guidelines have been designed to ensure consistency, helping to create strong, recognisable and innovative communications.
PB Solutions Limited
How we correctly refer to ourselves
We can also use P.B. Solutions
We do not use: PBSolutions p b solutions pb solutions
Or any other version of writing our name
Our tagline is ALWAYS ON POINT
Our strapline is Experts in delivering commercial and industrial electrical installations.
When an audience is familiar with us we can refer to ourselves as PBS, but we must always state that we are PB Solutions (PBS) in the first mention of us.
Our voice needs to be consistent across all of our communication and any content from the organisation.
BRAND TONE OF VOICE
Character/ Persona
Authoritative
Confident
Professional
Innovative
High quality
Tone Honest Authentic
Trustworthy
Confident
Level-headed
Considered Reliable
+Language
Insider Expert
Correct use of terminology
Intelligent
Purpose
Engage
Educate/Inform
Build credibility
Build trust
Our logo
Consistent use of our logo is key to retaining brand strength through immediate recognition of who we are and what we stand for.
Primary
Logo
Master logo
There are two versions of our logo, to ensure wordmark legibility at all sizes. Our PRIMARY LOGO is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point. Our SECONDARY LOGO has a larger wordmark, for optimum legibility at smaller sizes. We use this in content-heavy applications where the logo lives at smaller scales.
Secondary Logo
Master Logo - is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point.
Full colour
Black
White
Secondary Logo - We use this in content-heavy applications where the logo lives at smaller scales.
Full colour
Black
White
Correct Logo
LOGO MISUSE
Do not alter the P.B.Solutions logo in any way. Do not apply colour, rotate, skew, or apply effects. Never attempt to create the logo yourself or change the font.
DONT’S
Stretch or compress
Rotate Edit colours Apply effects Make 3-D in any way Alter transparency
SERVICE LOGOS
Our services
Coloured icons help you identify our range of services
Service sector Logos - Used to support individual services
Cyan - Electrical Installations
Green - EV Chargers
Orange - Pat Testing
White Reverse
White Reverse
White Reverse
Yellow - LED Lighting
Purple - Inspection & Testing
White Reverse
White Reverse
CLEARZONE
Principle
To allow our logo to work correctly, there must always be clear space around it. Our logotype must always be surrounded by an area entirely clear of copy and any other graphic devices. The formula for this exclusion zone is shown above and applies to all sizes of logotype reproduction.
Clearzone
The amount of room you need to leave is indicated by the clearzone, the dotted line, which does not print. It is based on the height of the ‘P’ in the P.B. Solutions logo.
Primary Logo Clearzone
Primary Logo Clearzone
COLOUR SYSTEM
COLOUR VALUES
For consistency, in print and on-screen, we have clearly defined our colour values.
We use defined digital and print colour values for consistency across all touchpoints.
For ON-SCREEN applications use RGB/HEX
For PRINT use CMYK
Primary Colour
R27 G117 B188 #1C75BC
C84 M47 Y0 K0
ACCENT 80%
ACCENT 80%
ACCENT 20%
MID BLUE
Primary Colour
R29 G29 B27
#1D1D1B
C0 M0 Y0 K100
ACCENT 80%
ACCENT 50%
ACCENT 20%
BLACK
SECTION COLOURS
Electrical Inspection
R0 G159 B227
#009FE3
C100 M0 Y0 K0
ACCENT 80%
ACCENT 80%
ACCENT 20%
CYAN
EV Chargers
R0 G141 B54 #008D36
C85 M10 Y100 K10
ACCENT 80%
ACCENT 50%
ACCENT 20%
Pat Testing
R243 G146 B0
#F39200
C0 M50 Y100 K0
ACCENT 80%
ACCENT 80%
ACCENT 20%
LED Lighting
R222 G220 B0
#DDDB00
C20 M0 Y100 K0
ACCENT 80%
ACCENT 50%
ACCENT 20%
Inspection & Testing
R148 G27 B128 #941B80
C50 M100 Y0 K0
ACCENT 80%
ACCENT 80%
ACCENT 20%
Secondary Colour
R29 G48 B63 #1D303F
C91 M70 Y49 K55
ACCENT 80%
ACCENT 80%
ACCENT 20%
DEEP BLUE
Secondary Colour
R70 G70 B70 #464646
C62 M52 Y50 K55
ACCENT 80%
ACCENT 50%
ACCENT 20%
CHARCOAL
TYPOGRAPHY
Gilroy
Our typography is simple clean. With a wide range of weights. Gilroy enables us to express ourselves consistently in all applications.
We ONLY use Regular, Medium and Bold weights.
Where Gilroy font is not in use or available please use standard sized Helvetica font.
PB Solutions photography consists of two strategic asset banks, market specific and universal.
The first focuses on market specific photography as authentic reportage style taken on site.
The second group is integral to PB Solutions visual language and supports our effort to mirror client expectations of professional, trustworthy and always on point.
Note: Images are stored by the management team and are available on request.
Visual language
IMAGE EFFECTS
Mono Image
Overlay Section Colour
Final Image Style
How we style our imagery. Apply specific colour using Overlay effect creating a consistent style for each area of the business.
