SPRING SUMMER 2015 COLLECTION
D . A . T. E . I N T R O
D.A.T.E. is the names’ acronym of the four young founders: Damiano (1980), Alessandro (1982), Tommaso (1981), Emiliano (1971). In 2005 they met up in London and feeling dissatisfied with their working lives, decided to throw themselves into the ambitious project of creating their own sneakers brand. Despite the initial difficulties, they succeeded in creating the first collection: a few models with an early Seventies British style. The only pursuable solution in order to not give up the project was tomanufacture the first D.A.T.E.s by themselves. Based on Emiliano and Damiano’s experience and picking up old machines, they improvised a workshop in Emiliano’s garage, where they met up daily after work. Spending the whole summer working day and night, they finally succeed in delivering the orders. In January 2006, thanks to a friend, they managed to get themselves invited to display as guests on a stand at Pitti Immagine Uomo, Florence, showing their collection in a small space. Owing to their decidedly craftsman’s feeling, the first D.A.T.E.s charmed the public and sold more than 8,000 pairs in just three days. They were a success! D.A.T.E.s became the real news of the season. Today, after just nine years, D.A.T.E. sells more than 300,000 pairs of sneakers a year and its products are distributed in all the main countries throughout the world. Their passion, together with their growing professional skills contribute to creating a product with a high level of quality: the result of tireless design research and painstaking choosing and selection of materials, combined with obsessive attention to details. The project, which was born out of strong British urban influences, has evolved into a new dimension. The square logo represents the symbolic space that is the conceptual meeting point of the four partners in D.A.T.E. and their different experiences. Florence, Spring / Summer 2015
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H I L L L O W P O N G S I LV E R
BOSTON PIZZO PINK
HILL LOW POP SILK
HILL HIGH POP ARGEGNO
HILL LOW POP ARGEGNO
HILL HIGH FANTASY GLITTER
BOSTON PIZZO WHITE
RETRO LOW ARGEGNO WHITE
ACE POLLOCK GREEN
ACE POLLOCK RED
WING FANTASY PALM
MARS FANTASY MACRO POIS
WING FANTASY ROSE
BOSTON TOTAL WHITE
BOSTON NYLON WHITE
BOSTON FANTASY LEOPARD
HILL LOW POP PIZZO
SANTOS HIGH STRIPES ORANGE
SANTOS HIGH STRIPES ORANGE
BOSTON FANTASY DAFFODIL
BOSTON LAMINATED NYLON METAL GUN
ACE FANTASY HAWAII
FANTASY LED CAMO
FANTASY PIZZO
FANTASY SNAKE
FANTASY WHITE
GUM BLACK
GUM SILVER
GUM WHITE
POLLOCK BLUE
POLLOCK GREEN
POLLOCK RED
BOSTON POLLOCK YELLOW
FANTASY DAFFODIL
FANTASY CAMO
FANTASY LEOPARD
FANTASY RUMBLE
FANTASY ZIG-ZAG
LAMINATED GOLD
LAMINATED METAL GUN
LAMINATED PINK
NYLON BLACK
NYLON BLUE
NYLON BLUETTE
NYLON GREEN
NYLON WHITE
PIZZO PINK
PIZZO WHITE
TOTAL BLACK
HILL HIGH TOTAL WHITE
FANTASY GLITTER
FANTASY DAFFODIL
FANTASY SPRAY
POP ARGEGNO
POP LUNA
POP SILK
SPRINT BLUE
SPRINT BUTTER
SPRINT GRAY
SPRINT WHITE
FANTASY DENIM
FANTASY LEOPARD
FANTASY MACRO POIS
FANTASY POIS 3D
FANTASY ROSE
FANTASY ZIG ZAG
NAPPA BLACK
NAPPA BLUETTE
NAPPA GREEN
PONG GOLD
PONG SILVER
HILL LOW
POP ARGEGNO
POP LUNA
POP MULTI
POP PIZZO
POP SILK
POP SPRINT
SPRINT BLUE
SPRINT BUTTER
SPRINT GRAY
MARS SPRINT WHITE
FANTASY MACRO POIS
FANTASY DAFFODIL
FANTASY LEOPARD
NYLON GREEN
NYLON BLACK
NYLON BLUE
NYLON WHITE
RETRÒ HIGH NYLON LIME
ARGEGNO WHITE
RETRÒ LOW ARGEGNO BLUE
ARGEGNO BLUETTE
ARGEGNO WHITE
ARGEGNO BLUE
ARGEGNO BLACK
ARGEGNO BLUETTE
ARGEGNO GREEN
ARGEGNO LIME
STRIPES ORANGE
STRIPES BLACK
SANTOS HIGH
WING STRIPES GREEN
STRIPES LIME
FANTASY ZIG ZAG
FANTASY LEOPARD
FANTASY PIZZO
FANTASY PALM
FANTASY ROSE
CREDITS:
Photos & Art Direction: Davide Pellegrin, Enrica Magnolini Creative Direction: Alice Momolo Style: Elena Friso Make Up Artist & Hair Stylist : Veronica Ramses Visual & Graphic Design: Andrea Martinucci Models: Alice, Fabiano. THANKS TO:
Giulia Casucci D.A.T.E. STAFF D.A.T.E. for Giuliano Fujiwara IED FIRENZE LOCATION:
Parco Della Musica E Della Cultura, Nuovo Auditorium - Firenze - Italy
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