OPINION
virtualized so journalists can plan out placeholders and rundowns wherever they are located. Especially for scripted news productions, the entire program output with switching, effects, audio, and graphics can be run from various locations using remote user interfaces and customized software panels. Many of these same capabilities are available for sports production as well, including being able to run productions remotely with a smaller number of staff on-site at events. Esports is an excellent example of how using software and IP streaming opens up new possibilities that reduce production complexity and keeps costs low. The opportunity to further monetize sports content with reuse is more manageable with software orchestration functions such as metadata tagging, logging, and automated highlights creation. Another opportunity is with advertising technology using virtual 84
reality software technology to overlay existing field-side advertising boards with realistic virtual signage in real-time throughout events for tailored marketing. Augmented reality software uses image-based tracking and keying technology for immersive 3D graphics to display additional information like statistics. This creates more
entertaining experiences for viewers. The line between linear and non-linear programming continues to blur over time for viewers. Some streaming services offer a hybrid approach with a mix of scheduled programming and video on-demand content. For media content creators this is a challenge and an opportunity. Live productions can be