EVENTS
José Antonio Bolós, Sales Manager SONY Spain
radically. We want it now, on demand. “The big challenge is to produce much more content with the existing infrastructure” he said, noting that “the current demand for content is the highest in history”. In this vein, Alfonso Cruz, Clearcom's CEO, commented that the broadcast grid is beginning to become meaningless: "Except for TMBi - 70
Felip García, Marketing Manager HIVE (SONY) Europe
specific events, the user will consume mostly in VOD." Regarding the changes in the user's habits, Felip García, HIVE Marketing Manager for Europe, recalled a useful piece of information to understand the current context a little better: “65% of people under 25 don't watch the news, but 95% of people over 65 do. And we must reach out to everyone.”
Cataloguing systems and cloud services Canal Sur has a distributed structure so that each production centre has an autonomous system for ingest, reproduction and archiving. “It was the right choice when we installed it, but our focus now is on more centralised storage