PAN SHOT
IMAGINE COMMUNICATIONS DELIVERS ‘KIDSCLICK’ CONTENT FROM PUBLIC CLOUD
Imagine Communications is working closely with Sinclair Broadcast Group to streamline and customise the distribution of U.S. broadcasters’ children’s programming by centralising playout operations in the public cloud. The new implementation, which went live-to-air in mid-October 2017 and is among the first instance of a major broadcaster moving a critical operation to a fully virtualized public environment, enables SBG TMBi - 14
to realize a variety of cost and business advantages. KidsClick, a three-hour block of age-appropriate children’s programming airing daily on a number of broadcast stations, is SBG’s newest entry into the program content arena. By centralising the playout and ad trafficking operations of KidsClick in a virtualized environment using commercial-off-the-shelf (COTS) equipment, SBG is empowered to deliver programming and
advertising that can be customized to the requirements of individual affiliates. “The scalability and customisation capabilities that the public cloud approach offers is unlike anything we could do using a traditional, on-premises model,” said Del Parks, CTO, SBG. “And since we’re only delivering this programming for a few hours a day, the flexibility of originating in the public cloud is a far superior