BROADCASTERS
EBU IS AN ASSOCIATION OF PUBLIC SERVICE MEDIA. AND ITS FOCUSING AREA IS NOT ONLY EUROPE, BUT BEYOND THIS CONTINENT.
Hans Hoffmann, Head of Media Fundamentals and Production, EBU Technology & Innovation. Photo: EBU.
What is the role of EBU in the transformation and evolution of European Televisions? EBU is an association of public service media. And its focusing area is not only Europe, but beyond this continent. This means that you will find within its organization almost all European public service media operators plus our associates around the globe. We have associates
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such as NHK in Japan, KBS in South-Korea, as well as CBC/Radio Canada and more in the US and Australia. We can say that EBU is a globally operating organization whilst the footprint is, of course, Europe predominantly. The role of this organization is serving the interest of their members. As regards technical activities, Technology & Innovation Department represents
public medias’ interest and positions in emerging media technologies. This means that we communicate the user requirements of our members, consolidate the user requirements into clear messages toward standardization or consolidate new technologies, whether this is in production, or in distribution. Also, we engage with the consumer technology industry around how our media content is actually consumed and presented. In addition, there is another area where we