Strategy & Brief
The strategy being used for the Cesar campaign is about over pampering dogs. It will focus on how dogs like to be pampered and how it is ok for their owners to do just that. The ads will personify the dogs and have them in extreme situations that only a passionate dog lover would do for their dog. Since the brand has an image of being for upper class canines, they will be doing things that a human of an upper class will be doing. This makes since because their owners are most likely in this demographic. The tagline will be “Pamper Me Baby�. This way it will seem like the dog is demanding the food and special treatment Cesar offers. This works for the audience because they like to spoil their dogs and give them what they want. If the campaign gives off the impression that this is what any spoiled dog wants, then the owners will be tempted to buy it.
Our deliverables include a :30 TV spot, outdoor, sales and promotion, direct mail, and print. All of these mediums will be geared toward pampering your dog with no limits. The campaign is basically saying you can never go too far with spoiling your dog. The target audience are animal lovers who view their pets as part of the family. Therefore, they would agree with this idea and feel like they finally found a brand that understands. When they see that Cesar understand their view on dogs and care just as much they will click with the brand and want to buy it.
Cesar lovers can like Cesar Dog Food on Facebook and become a “Cesar Member”, which makes them eligible to win prizes, coupons and discounts for spa dates. Also they can receive “Pamper me baby hotel discounts”, which gives the Cesar member and the Cesar lover a chance to have a spa day while away on a trip. Also being a Cesar member gives them a chance to see the new flavors that Cesar has to offer before they hit the shelves. Liking Cesar on Facebook gives the Cesar member a chance to leave feedback to others about the fun things they do with there pet. Also this is a chance to give and receive advice and feedback as a pet owner, to connect with dog lovers all around the world.
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Be About the Cesar Life
With our new flavor: Cesar Canine Cuisine Lamb in Meaty Juices Wet Dog Food
Pamper Me
Baby!
It’s Not A Fad It’s A Lifestyle!
Pamper Me Baby!
Cesar S oft W et A mazing G oodness
Pamper Me Baby!
Krispy Kreme has been cooking in the Kitchen since 1937. The mission is to reposition Krispy Kreme as a fun tasty brand., but not forgetting the history that brought about greatness. I will execute this through a magazine ads, social media, and interactive advertising.
Magazine Ads
Shhhh...Don’t Tell Anyone My Secret Recipe... Or I will find you and I will KREME you!!
The Kreme Team.
Magazine ads Cont
Yes Sally, she’s so miserable and mean. I ought a KREME Her. She’ll feel much better then.
The Kreme Team.
Instagram Krispy Kreme will hold a “Dress Up Your Krispy Kreme Contest.” The theme of the contest is Christmas, the contestants will dress their Krispy Kreme donut and send a picture of their donut to Instagram whoever wins the contest will have their donut featured on Krispy Kreme’s homepage.
Facebook Be apart of the Kreme Team, create your own Kreme Team member. Give him/her a name, a personality, and a picture. When this is done he/she will be welcomed and initiated to the Kreme Team. Together the Kreme Team will rescue a child, meaning once a Kreme Team member is created money is donated to a charity, and a supply of Krispy Kreme Donuts will be given to a selective family.
Kreme Team
Brief & Strategy
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Brief- The purpose of this campaign is to bring more awareness to local neighborhoods of the childcare center Little Inspirations.
Strategy- The purpose of the LIttle Inspirations campaign is to convince and bring awareness to all Mothers that Little Inspirations is a warm safe daycare center that inspires children to be great in whatever they do. This will be executed through interactive advertising and print and bus
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OUT Of HOME AD
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They won’t come home
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Google Glass has many attributes and benefits If you seem to always get lost in a big city Google glass gives directions to wherever you want to go. This interactive advertisement will be for public transportation. The google glass will be set up at select train lines. The consumer will have the chance to try on the glasses and asked google glass for directions, experiencing precise clean directions around the city.
Brief & Strategy
Brief- The purpose of this campaign is to bring more awareness about the Google Glass to the city of Chicago. Strategy- The purpose of Google glass campaign is to convince the consumers in the city of Chicago that Google Glass was created to enhance the everyday life experience. THis will be executed through print ad, and interactive advertising
Enhance your everyday life
WHY BE ORDINARY
WHEN YOU CAN BE EXTRAORDINARY
Enhance Your Everyday Life