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Darnikka Williams Copywriting1 Portfolio Fall 2013


Warm Ups


Paper Clips Trustful, Dependable,Strong

Faithful Keeping Things Together


A Classified Ad.


Ladies Tremble, His name is Sean Williams, 33 years old, unemployed but somehow has money. Not affectionate but somehow loves you. Can cook like no other, great in bed if you can get him there. He loves challenges and playing games, making him hard to get. You’ll have a lot of fun pretend laughing at his weird jokes. Loyal and boring, not spontaneous so you don’t have to worry about being cheated on. Can’t

get any better than this. Don’t miss out ladies!


Comedy Ad.


I Taught My Friend How to Keep Her Purse Clean

So many things can go in and out of a purse. Sometimes the purse gets dirty and there’s a bit of a oder. Old subway sandwiches, perfume, oh just so many things. Summer’s Eve Hail to the “V”


Strategy& Brief


Brief The purpose of this campaign is to reposition Summer’s Eve as a less dull body cleaning brand for women. Strategy The purpose of Summer’s Eve ‘s feminine wash campaign is to convince our younger demographic of women ages 16 to 33, that Summer’s Eve is the most gentle fresh and effective feminine wash on the market. This will be executed through magazine and radio. In order to reach our younger audience I want to set the mood and tone of Summer’s Eve’s as an empowerment product.


Magazine Ad.


Taking The World By Storm

Hale To The “V”


Rise Above Take Control

Hale To The “V”


Nurture Transform

Hale To The “V”


Radio Ad.


Copywriter: Darnikka Williams Producer: Darnikka Williams Product Summer’s: Eve Feminine Wash Client: Summer’s Eve Ad Type: Radio Size: 60 Seconds

Sandy:(SFX office fax machines and copy machines) Oh No! I ruined my purse with this horrible smell. Laura: Hey Sandy oh my god what is that smell? Sandy: It’s my purse I brought a sandwich for lunch and forgot to take it out my purse. Laura: Don’t you just hate that! They should invent a summer’s eve for purses. Sandy: Huh Summer’s eve? Laura: Yea it’s a feminine wash for women it cleans and take aways oder from your, well lets just call it a “purse”. Sandy: Wow tell me more! Laura: It’s great for PH balance, it’s dermatologist tested, it has a gentle skin formula, and it cleanse away oder causing bacteria in your purse, if you know what I mean Sandy: Oh I know what you mean. Laura: It’s such a great way to keep women empowered over themselves. Sandy: I hear that. Where could I find this Summer’s Eve Laura: Well you can find it at your nearest drug store. Sandy: Thanks Laura empowerment here I come. Now I got to find a way to refresh my real purse. hahahaah Announcer: Summer’s Eve Hail to the V


T.V. Commercial.


Copywriter: Darnikka Williams Producer: Darnikka Williams Product Summer’s: Eve Feminine Wash Client: Summer’s Eve Ad Type: Radio Size: 60 Seconds

Video: Sandy: Fade Up on Women in the break room. Laura walks up with a disturbed look on her face Sandy Has a sad look on her face as she look at her purse. Laura: puts her hand on Sandy’s shoulder with a sympathetic look on her face. Sandy: Look shock and confused Laura: Laura smiles and becomes very excited as she takes a sit at the table near Sandy. Sandy: Look very interested

Audio: Sandy: Oh No! I ruined my purse With this horrible smell Laura:Hey Sandy..Oh God what is that smell Sandy: Its my purse I brought a sandwich for lunch and forgot to take it out my purse. Laura: Don’t you just hate that someone should invent summer’s eve for purses. Sandy: Huh summer’s eve? Laura: It’s a feminine wash for women it cleanse and take away odor from your well let’s just call it a “purse”.


T.V. Commercial cont.


Audio: Laura: Is pouring a glass of coffee. Sandy laughs Laura: Stands up and walks to the sink. Sandy: stands and grabs he purse. Laura: pours her coffee in the sink. Sandy: puts her arms in the air laughing

Video:: Laura: Its great for PH balance, it has been tested by dermatologist, it has a gentle skin formula, it cleanse away oder causing bacteria in your well you know what I mean. Sandy: Oh I know what you mean Laura: It’s a great way to keep women empowered over themselves. Sandy: So where can I find this summer’s eve? Laura: well you can find it in you nearest drug store. Sandy: Empowerment here I come, now I got to find a way to refresh my real purse hahaha!! Announce: Summer’s Eve Hail to the V


Thank You

Summer eve port 2