Will and Probate Professional Franchise

Develop an additional income stream

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Copyright Š Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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Contents 3 Introduction 4

Our partnership

5

Generate extra profits

6

The numbers

7

Your investment

8–9 Supporting our partnership 10

About Will and Probate Services

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About Nick

To discuss our partnership opportunity in more detail, call 01778 382723 and ask to talk to a member of our franchise team.

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Copyright Š Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

Add an additional income stream with Will Writing and Estate Planning Services Your business has an established client base, and by adding just two questions to your next client review meeting, you can open the opportunity for additional profits.

With 90% of people not having an LPA (Lasting Power of Attorney) and 50% of people dying without a Will, the potential market for Will Writing and Estate Planning Services is huge.

Our company, Will and Probate Services Ltd, have developed a solution which you can ‘bolt on’ to your existing services, enabling you to benefit from a range of income opportunities without the stress of extra administration or employing further staff.

With 15 years experience, Will and Probate Services is one of the most respected Estate Planning firms in the UK. We think differently about the market opportunity in this sector and how to reach the millions of people who haven’t done essential estate planning.

A partnership with us allows your company the opportunity to put thousands of pounds on its bottom line by offering your existing clients a service they need.

This guide outlines our service offering and how it can work for your business. Don’t miss out on this additional income stream!

Will and Probate s e r v i c e s Wills | Trusts | Estate Planning

Head Office: Will & Probate Services (Estate Planning) Ltd Eventus, Sunderland Road, Market Deeping PE6 8FD Tel: 01778 382723 Email: advice@will-probate.co.uk Web: www.will-probate.co.uk

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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Our Partnership

Your existing clients have grown to trust you, people who respect you as a professional and look to you for advice in your chosen field of expertise.

There is no hard sell, most of your clients will readily acknowledge the need for estate planning and, if you can do it for them, will almost certainly agree to your recommendations. It will come as a relief that something that they have been meaning to get around to will be facilitated by someone they trust.

Professional Will Writing and Estate Planning is a much-needed service in every community. By partnering with Will and Probate Services you will be adding a very profitable channel to your current services which everybody needs.

The cost of a Will & Probate Services Professional Franchise Package is ÂŁ4,500 plus VAT plus 30% of sales. For full details of costs and what you receive in return, please go to page 7.

For an idea of the potential market, have a look at these figures below:

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Copyright Š Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

Offer services which deliver 70% gross margin to your business All of the legal documents that you produce via Will and Probate Service will deliver a 70% gross margin. You have no admin to worry about, no print costs, no software costs, no compliance overhead, no additional staff costs and no cost of acquisition because you already have a client base that need the new services you will be offering. Below is a breakdown of each service you could offer and the attainable profit margins:

Product

Cost to customer

Our service fee

(Ex Vat)

(30%)

Your gross profit (70%)

Single Wills

£165.83

£49.75

£116.08

Single Will with Trust

£249.17

£74.75

£174.42

Standard Double Will

£249.17

£74.75

£174.42

Double Wills with Trust

£437.50

£131.25

£306.25

Lasting Powers of Attorney - Single

£208.33

£62.50

£145.83

Lasting Powers of Attorney - Double

£333.33

£100.00

£233.33

Business Property Trust

£500.00

£150.00

£350.00

Individual Secure Document Storage

£25 per year

£7.50 per year

£17.50 per year

Couple Secure Document Storage

£35 per year

£10.50 per year

£24.50 per year

A typical scenario for income generation: Andy, an accountant with whom we already have a partnership, met with two of his clients Richard and Samantha to discuss their end of year tax affairs.

During the conversation Richard mentioned that the couple had married last year and wondered what implications that had for their tax position and whether there was an opportunity to pass shares in his company to his new wife to minimise tax. Andy immediately realised that the couple needed new Wills – their marriage had revoked the previous documents – and took the opportunity to talk to them about lasting powers of attorney.

Having had a business relationship for over 10 years, Richard readily agreed to Andy’s suggestions and new Wills and LPA’s. This meant that on top of his fees for the accountancy advice he generated an additional income for his practice of £1,268.75.

Richard was delighted, because the cost of the planning was paid by his company, so it came from pre-tax income.

Generate extra profits with no extra administration

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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The NumbersOwners 140,000 Clients per week: 120,000

10 REVENUE (£)

100,000

80,000

60,000

5

40,000

3 2 1

20,000 0 0

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2

3

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5

6

MONTH

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Based on an average client spend of £400.00*, just one client per week would bring your business an annual revenue of £13,440.00 after our fees. Ten clients a week with the same average spend would bring in £134,400.00. *Average client spend is based on revenue generated by Will and Probate Services in the Greater Peterborough Area over a 12 month period and divided by the number of clients served.

Case Study Unmarried couple Miss Davis and Mr Ross had lived together for a number of years and owned their home outright. Mr Ross had two children from his first marriage, Miss Davis had none but wanted to benefit her sister when she died. Their problem was common to many people – their property was worth £750,000 and they were facing a huge inheritance tax bill when either of them died.

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The tax bill for either of them would force the survivor to sell the property.

The solution was to put in place Wills with nil rate band discretionary trusts in them. In his Will we added an extra clause which enabled the use of his residential nil rate band.

The result was that the house would not need to be sold when either of

them died and there would be no inheritance tax, saving the couple’s descendants £80,000. Whilst with them we also put in place lasting powers of attorney for both of them.

Our fee for this advice was £1,145.83 ex vat. So if this was your customer, the split would be £343.75 to Will and Probate Services and you would receive £802.08 profit.

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

Your Investment

The financial commitment for a Will and Probate Services Pro franchise is £4,500 plus VAT. Below shows a full description of the time allowance you also need to make and what you will receive in return.

Time

Marketing

Your initial commitment is to a three-day training course at our head office. In addition, we will ask you to find 20 hours per year for continuing professional development.

Our services bolt on to your existing marketing and brand. All we ask is you use our ‘Powered by Will and Probate Services’ logo on all material and brand assets which advertise our partnership services.

Client facing meetings will require an additional 30-90 minutes depending on the service being provided to the client.

Tailored marketing packages covering digital, social media and print are available at an extra cost to the base franchise package, please ask about our bespoke marketing packages on application if required.

We Provide Initial training for up to two staff members at our head office (accommodation not included)

The right to use ‘Powered by Will and Probate Services’ as well as our trademarked logos

Access to the Will and Probate Intranet, Marketing Library, standardised letters and knowledge base

Full support helpline

Will and Probate email addresses

Dedicated franchise page on our website

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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Supporting Our Partnership Comprehensive Initial Training When you partner with Will & Probate Services you will join us at our head office near Peterborough and undertake an intensive induction course.

You don’t need any legal qualifications or experience at the outset, we will teach you everything you need to get started.

Your training will be delivered by our Director, Nick Ash, who is Chairman of the TAS Independent Will Writers and Estate Planners Network and lectures regularly to degree students for Anglia Professional Training. Read more on page 11.

Support and Helpline You won’t know everything straight away. We appreciate that you will come up against questions and situations that you won’t be able to resolve. So we have a helpline to answer your questions. Staffed by qualified paralegals and with over 13 years of experience there is nothing that we can’t give you a definitive answer for.

Also with prior agreement, in the initial phase of your franchise setup, our Managing Director will offer personal face to face support for client meetings and presentations.

Marketing Library With over 13 years of experience our marketing library is a fantastic resource. Need a magazine article, we have it.

An advert that works, it is there for you. A video for your Facebook page, you’ve got it. No reinventing the wheel or starting from scratch, our marketing resource is available to all our partners, all you have to do is adapt it to your own branding.

Comprehensive, Compliant Legal Documents You have no need to worry about the admin. Once you have taken your client’s instructions you just send it off to our team. With our fast turnaround, you will have fully compliant legally correct drafts within three working days ready to deliver to your clients.

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Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

CPD Learning never ends, so our continuous professional development programme will ensure that you are up to date with the latest developments in the law, best practice and marketing ideas. We will also help you develop your legal and technical knowledge so that you can serve your client’s needs in the best possible way.

Intranet You will always be able to access our resources via our intranet.

If you need forms, standard letters, the marketing library or any other information you will have 24/7 access to the Will and Probate Services intranet. We continually add new resources and content to keep you up-to-date.

Peer Networking We want you to feel supported and confident and we will commit to doing everything in our power to make you feel a part of the team. To this end we will be offering quarterly meetings and networking opportunites with other franchisees and staff.

Copyright Š Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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About

Will and Probate Services

Will and Probates Services is one of the most respected estate planning firms in the UK. Founded in October 2005 by Nick Ash based in the bedroom of his home, we are now a national player in the paralegal sector.

Our ambition is to become the best known, most trusted legal services company in the UK. To achieve this, we are looking to find a small number of strategic partners throughout England and Wales.

We are unlike most Will Writing companies.

Put simply we think differently about our market and how we reach the millions of people who haven’t done this essential planning. We pride ourselves on the quality of our customer service. The level of communication and transparency that we have with our clients is unlike most traditional Law Firms.

The fact that we are not solicitors means that we enjoy the comparative freedom of the paralegal world when it comes to marketing our services.

When addressing the more formal legal aspects of the work we act as a fully regulated entity.

The firm has been recognised at both the National Entrepreneurs’ Awards and the British Wills and Probate Awards where we were finalists in the Most Impressive Growth category and the best use of Marketing and Social Media Awards respectively.

Our plans for the coming years are ambitious and we have reached out to you to invite you to be a part of our exciting plans.

“The firm has been recognised at both the National Entrepreneurs’ Awards and the British Wills and Probate Awards”

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Call us today on 01778 382 723 to discuss how to integrate Estate Planning into your business.

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

About Nick

I have been called the most respected estate planner in the UK, I have certainly been at the forefront of professionalising the Estate Planning industry for almost 15 years. However, the thing I am most proud of is the Will and Probate Services Pro offer that you are reading about today.

on probate and compliance issues, I am about to enter my fourth year as the Chairman of the TAS Network of Independent Will Writers and Estate Planners and each week I lecture on Law to degree students for Anglia Professional Training. As well as running and growing Will and Probate Services.

When I started Will and Probate Services back in October 2005, I knew nothing about the law, I had just been made redundant from a job, didn’t have any savings and needed to earn £2,500 the next month to feed my children and pay the bills.

But, the thing is the opportunity remains the same as it always was, sitting there in plain sight, unaddressed by most advisors. Which is why we are reaching out to you.

I want to establish a number of strategic partnerships with professionals like you. A partnership that allows you to put thousands of pounds on your bottom line by offering your clients a service that they need. You don’t need more clients just ask them two key questions to unlock a massive new business opportunity.

The opportunity to become a Will Writer was flagged up to me by an independent financial advisor who knew that most of his clients didn’t have a Will in place. He thought I would be quite good at it. I did my research and saw the opportunity. The rest, as they say, is history.

Today as I write this, I am a member of the Professional Standards Board for the Society of Will Writers advising

A partnership in which you are a part of building the most recognised, most trusted legal services brand in the UK.

To discuss our partnership opportunity in more detail, call 01778 382723 and ask to talk to a member of our franchise team.

Copyright © Will and Probate Services (Estate Planning) Limited 2019 | All rights reserved

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ranc h

isep ro As you grow your Estate Planning income stream she will be there to support you, encourage you and share ideas.

She is an important piece of our jigsaw, so give her a call today and start to get to know her.

Kate Jacobs Franchise Development Manager kate.jacobs@will-probate.co.uk 01778 382723 Mobile: 07519 114430

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Kate will be the person that you liaise with as you start out on your journey with us and she will organise your initial training sessions.

www .will-

Kate is our Development Manager. She has all of the information about the partnership opportunity, so if you have any questions give her a call on 01778 382723.

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You Should Call Kate