design creative brand marketing strategy advertising illustration user interface layout pitching proposals campaigns direction leadership management collaboration influence negotiation governance guidelines training workflow precision finished-art pre-press pagination production print outdoor video digital web social
0418 210 958
design@danielterry.com.au
Profile.
An accomplished leader in design, brand, marketing and production, with a solid 25 year career. My journey has been very diverse, performing in management and specialist advisory positions delivering marketing and communications projects, brand development & implementation, visual design solutions, and technical execution across digital, website & social platforms, video, digital & offset print, newsprint, outdoor, POS, event and merchandising mediums. I have experience operating within large corporate organisations, creative agencies, small to medium sized business operations and my freelance operation. I am a resolute, action-oriented team player, and a capable project and team director who is able to harness my technical skills, experience and interpersonal skills to deliver quality results for my customers whilst managing change, specification, time and budget constraints.
With experience servicing and creating for major corporate brands including QIC, Knight Frank, JLL, Queensland Government, Australian Government & The Trading Post, to highlight a few, I apply the highest standards to deliver exceptional results.
Proven Abilities.
• Team leadership, operations and management.
• Project management.
• Workflow management and economisation.
• Marketing and campaign strategy and execution.
• Design and production studio management.
• Managing pagination of print publications.
• Applied design and marcomms experience to an extensive array of traditional and digital user interface mediums, using industry-standard software and hardware.
• Brand strategy, logo & environment development, and creation of corporate brand guidelines, libraries & templates for delivering consistent user brand experiences.
• Expert in graphic design from concept creation and materials creation to implementation.
• An eye for detail and a drive for precision and quality while meeting budget & tight deadlines.
• Experienced Finished Artist with a high level of technical pre-press and production expertise.
• Building relationships, influencing & negotiating with key stakeholders to achieve objectives.
• Training, development & mentoring of colleagues in design & production software & skill sets.
Career Summary.
Brand Specialist, Marketing & Communications. QIC (Queensland Investment Corporation). (13 Month Contract)
Associate Director, Creative Services Specialist, National Marketing & Communications. Knight Frank Australia.
Senior Graphic Designer / Finished Artist. Blaze Advertising Pty. Ltd. (MediaCom / GroupM).
Design Studio & Print Production Manager. (Freelance Consultancy) - Signman Says.
Design Studio & Print Production Manager. United Voice.
Graphic Design & Pre-press Manager. MMT Print.
Graphic Designer / Finished Artist. Blaze Advertising Pty. Ltd. (Y&R Group)
Graphic Designer - Marketing Services. (Contract) Southbank Institute of Technology. Queensland Government.
Creative Director / Production Manager. (Contract) Vehicle Mania Pty. Ltd.
Senior Graphic Designer / Senior Paginator. Trading Post® - (Sensis Classifieds / Telstra Media).
Graphic Designer. Crystal Media Group.
Senior Graphic Designer. Stateside Distributors Pty. Ltd.
Director, Creative Services Specialist. Freelance Operation 2000 - Present
Skills Summary.
ProWorkflow / Bynder
FileMaker Pro - Adtrack system
DPS AdTracker
Atex Classified Pagination / Edition Builder / Edition Planner / CyberSell / Genera Man
Production & Workflow Software Abilities. An ability to adapt quickly to new software.
Design & Industry Abilities.
• Creative Direction
• Production Management
• Staff Management
• Team Leadership
• Branding / Corporate Identity
• Ideation / Concept Creation
• Marketing Strategy
• Marketing Campaigns
• Critical Analysis, Briefing, Proofing, Pre & Post Mortem.
• Print Design & Production
Design Application Experience.
• Digital Printing
• Offset Printing
• Press - Newspaper Printing
• Large Format Printing
• POS Signage
• Outdoor
• Facadè & Vehicle Wraps
• Expo Signage & Displays
Creative Software Abilities.
InDesign
Illustrator / Freehand
Photoshop
Acrobat Pro
Adobe Express / Canva
Premier Pro / Final Cut Pro
After Effects / Flash
Power Point
Xd / Figma / Dreamweaver
Wordpress / Squarespace / Foleon
MailChimp / Vision6 / Marketo / Dynamics
• Web/Digital UI Design
• Information Architecture
• Pagination
• Promotional Merchandise
• Vector Illustration
• Product Photography
• Image Retouching & Manipulation
• Finished Art
• Video Direction & Post Production
• Advertising & Branding Pitches
• Direct Embroidery
• Pad Printing
• Screen Printing
• Apparel & Fabric
• Pewter Sculpting
• Engraving & Etching
• Finishing & Embellishments: Binding, Embossing, Foiling, Diecut & Routing, Coatings etc.
• Creative Copy Writing
• Proposals / Submissions / Tenders
• Collaboration, Negotiation & Influence
• Sales, Client & Supplier Liaising
• Production & Post Production Processes
• PMS / DAM / CRM / CMS Systems Implementation
• Workflow Optimisation
• Training, Development & Mentoring
• Websites
• Corporate Intranets & SaaS products
• HTML & CSS
• Email Marketing
• Online Advertising
• Social Media
• Video & Animation
• Interactive Presentations
Professional Qualifications.
• 25 years’ industry experience. Tertiary.
• Institute for Design (IFD).
- Diploma of Art (Graphic Design)
- Web Design and Development
Professional Development.
• University of Sensis. (Administered by Development Dimensions International).
- Leadership and Management Courses
• Atex Technical Training.
- System Manager’s Course (Genera Man)
- Cyber Sell Super User Training Course
Secondary.
• Iona College Alumnus.
- Year 12 Graduate Personal
It’s not just what we do, it’s how we do it. These are the qualities & values that I strive to uphold to ensure a positive, successful, professional and human-centred culture.
Personal Interests.
Family
Cars, mechanics
Sports
Film
Photography
Travelling
History, architecture, culture & food
Art & Design (of course)
Twenty five years. Thousands of projects. Here are some samples.
TheBoathouse
Corporate Guidelines. Corporate Guidelines.
Client.
QIC.
Project Details.
QIC’s social media presence was stagnant and had low engagement. As part of phase two of QIC’s re-brand implementation, I provided creative direction and prescriptive briefing, collaborating with external creative agency to create a library of corporate social media templates that was a major contributor to the significant increase in engagement statistics and growth in followers on LinkedIn (as the core channel for the corporate and investment industry).
• Market observation - industry, competitor and channel research • Concepting • Creative direction and detailed prescriptive briefing • Collaboration with external creative agency • Creating a library of corporate social media templates for varying purposes including thought leadership and insights, news article promotion, deal announcements, event and key speaker promotion, podcasts, voxpops, awards, and people & culture. • The design solution included a ridged layout wireframe for consistent delivery of the brand, while using the new brand colour palette and subject specific imagery to deliver continually diverse and fresh content within this structured brand delivery.
SUBJECTHEADLINE
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LEARNMORE
BodyCopy . Loremipsumdolorsit amet , consecteturadipiscingelit . uPellentesqueultricesefficitur ltricies . Aliquamintristiquelacus . tHeadline/callout wolinesmax
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LEARNMORE
SUBJECTHEADING
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The
Foundry
Client.
Bradken / Hitachi Construction Machinery.
Project Details.
• Brand development • Information memorandum • Interactive sale presentation
• Website wireframe, creative direction & graphic content and edits
• Video creative direction & graphic content
• EDM campaign • Press & digital advertising.
From my perspective, the creative marketing materials for The Foundry all look excellent!
Brad Ward
Executive General Manager,
I also think The Foundry creative marketing looks great. Thank you for putting this together.
Tetsuya Kitagawa
Hitachi Construction Machinery Co., Ltd. Kanagawa, Japan
Bulimba Barracks
Client.
Australian Government, Department of Defence.
Project Details.
• Brand re-development • Client re-brand pitch • Website creative direction & edits
• Video creative re-direction & edits • IM summary brochure • Interactive Sale Presentation
• Public REOI brochure • RFP Submission Requirements brochure • Press & digital advertising
• EDM campaign • Site billboard signage • Aust Gov. Public relations event display materials
• Aust Gov. Public relations mail-out news letters.
Special thanks to Daniel for his outstanding work putting together the alternative marketing design concepts in such a constrained timeframe. Both Lauren and Sharyn have separately provided great feedback on the preferred revised logo.
Lee Rettie Assistant Director, Estate and Infrastructure Group Department of Defence
Daniel’s contribution to the co-ordination and production of the marketing collateral has greatly assisted Julie Saunders and myself in meeting very tight timeframes set by our client to launch the campaign. His commitment, patience and long hours was greatly appreciated by the client and us which was reflected in the high standard of work produced.
Christian Sandstrom Partner, Investment Sales, Knight Frank Australia
201 Elizabeth Street, Sydney
Client.
Charter Hall / Abacus Property.
Project Details.
• Leasing services proposal • Asset brand & logo development
• UI & UX, production of responsive website - with engaging and interactive parallax, element load & rollover aminations, and clickable elements for pop-up info • EDM submission delivery
• Creation of all graphics and content.
National Capability Statement 2023
Client.
Knight Frank Australia.
Project Details
A well received key brand redesign project, using established brand elements in new, innovative & interactive ways, in a fresh & engaging layout, setting a new direction for Knight Frank’s corporate documents.
THECOMINGWAVE
THEEMERGING INNEREAST:
Australiaforc$80million,reflectingarateof price$200/sqm.Thisisalsoasimilarrate Sydney,paidbyISPTfor30hainAltona LogosProperty,whichhasexpandingtheirfootprintinAustralia site.recentlyacquiredToll’s15.3 leasebackTheacquisitionincludes remainingtoToll,withLogosto intermodal11.3haintoa$200 hub.InAprilGreystanes12.89haProspect$532toISPTforc$60 /sqmand whohasiteinHorsley
Stockland,have targetingan through
KEYFINDINGS
1)reachedSpecdevelopmentinSydney adecade-highin2018 commitments,withtotalcompletions,includingprealmost200,000sqmabovethehistoricaverage.
2)momentumSpecdevelopmentisgathering completionsinMelbourne,with in2019forecasttodeliveredbemorethandoublewhatwas lastyear.MorethanhalfMelbourne’softheupcomingspecstockdueinWestisalreadyunderoffer. 3)expectedBrisbanespecdevelopmentistoriseasvacancyhitssix yearlows.Supplywillremaindominated bytheSouthandTradeCoastprecincts.
4)stock1.49millionsqmofnewindustrial Sydney,hasbeencompletedin MelbourneandBrisbanesince2018.Almost87%ofthiswasindustrialaddedtoSydneyandMelbourne’s precincts.
5)constructionCirca988,239sqmisunderorproposedtobe overcompletedontheEasternSeaboard theremainderof2019.Almost isbeingbuiltspeculatively. becomingDevelopmentactivityisincreasingly institutional-led,withmostdevelopersheavilyweightedtowardsthe Seaboardmarkets.
growthEmblematicofacityexperiencingsignificant emergingandchange,manyofMelbourne’s officemarketshavestarted whentoreachcriticalmass.Putsimply,thisis particularlike-mindedbusinessesgravitateto areascreatingindustryclusters, placeNow,thenextwaveofexpansionistaking aggregate,intheeasternfringe.Takenasan abroadrangeofbusinesses onpopulateMelbourne’sinnereast,however Cremorne,closerinspectionsuburbssuchas CollingwoodAbbotsford,Richmondand arecarvingouttheirownCremorneuniquecommercialidentity.hasbecomeahot-spotforretailmediaandbusinessesprovidinginformation, andtelecommunicationserviceshome(aka‘tech’);Abbotsfordhasbecome finance/insurancetoanumberofbusinessesinthe sector;Richmondis andsynonymouswithhealthcare,professional services;informationmedia/telecommunications andmuchofCollingwood’soffice transport,NLAisbeingoccupiedbybusinessesinthe publicadministration,fashionandeducationsectors.
changes,Astheseprecinctsgrowtheirtenancymix withlargercorporatetenants SEEKarriving,suchasMYOB,ReeceGroupand inCremorne,SuncorpinRichmond deepeningandAesopinCollingwood.Andwiththis ofthebusinessmixcomea opportunitiesnumberofbenefits,betheyintheformof forcollaboration,networkingrecruitmentandlearning,oraccesstoasuitable pool.
advancementsAsurgingdigitaleconomyandtechnological fuelledbyaglobalpandemicretailhavepropellede-commerceandonline shoppingintothelimelight. theAmidhistorice-commercegrowthrates, lastmilehasbecomeacriticalaspect competingofthesupplychain.Morebusinessesare toimplementtechsolutions, theincreasevolumesandexpeditedeliveryto end-user,embracingthelastmileasa adaptkeydifferentiator.Asdistributionnetworks tooptimisetimesensitivitiesand acosts,whilemeetingcustomerexpectations, emerged,myriadofdistributionmodelshaveincludingdarkstores,customer and,fulfilmentcentres(CFC),in-storefulfilment microfulfilmentcentres(MFCs).
INTRODUCTION
Newfulfilmentmodelsemerging.
hasThelocationoftheretailertotheconsumer orderedbecomelessimportantbecausegoods end-user.onlinearebeingdelivereddirecttothe Thepandemichasonlyamplified fewerthischannelshift,withconsumersmaking tripstothetraditionalretailstore.distributionThisexpansionisputtingpressureon networkstoimplementgreater inefficiencies.Ithasalsounderpinnedgrowth distributionthesectortothepointthattraditional networksareneedingtosupply-chainimplementnewtechnologiesandmethodstomeetcapacityThispressuresandmanagecosts. increasinglymeansthatindustrialrealestateuseis competingwithothersectors, inparticularlyresidential,forlandopportunities urbanlocations.
ofThisreportwillfirstlylookattheemergence typenewtypesofdemandandthenew highlightingofstockbeingbuilt,includingMFCs, theincreasingswitchfrom automation.traditionalwarehouseoperationstowards Itwillthendiscusshownew occupiertechnologyisenablinggrowthandshifting requirements.Thereportwillalso islookathowthedemandforurbanlocations Sydneydrivinguplandvalues,particularlyin andMelbourne,beforetouchingonnewthedriversbehindthedemandforthese facilities.Astheevolutionofonline adoptionretailcontinuestodrivetheadaptationand ofinnovativefulfilmentstrategies,implicationsthereportwillfinishwithadiscussionof andopportunitiesforthesector.
Traditional DistributionCentres(DC)
distribution–isawarehousebuildingthatspecialisesinthestorageand ofgoodsthatarethenredistributedtoretailers, retailer’swholesalersordirectlytotheendcustomer.Dependingonthe returnpolicy,theDCmayalsomanagereverselogistics. inAstheyoftenstockavastnumberofproducts,theycanbelocated andtheoutertraditionalprecincts,onornearmajortransportnetworks rangeinsizefrom10,000sqmtoabove25,000sqm.
CentresCustomerFulfilment (CFC)
third-party–isawarehousebuildingwhereaprovider,oftenalogisticsprovider(3PL),fulfilscustomerordersoperatedfore-commerce/onlineorders.Thiscanbemanually populatedorautomated.Typicallylocatedinorcloseto urbanareasthattheyareservicing.Theycan 10,000rangeinsizefrom3,000sqmandabove,butaretypically sqmorabove.
In-Store Fulfilment
order–istheabilitytofulfilacustomeronlineorclick-and-collect Essentiallydirectlyfromtraditionalbricks-and-mortarretailstore. shippingdirectlyfromaretailstorelocation. urbanRetailstoresaretypicallylocatedinorclosetopopulated areasthattheyareservicing,inshoppingcentresorretailstrips,butcanbestandalone.
returning–isthesupply-chainthatprocessesanything supply-chainortravellingbackwardsthroughthe totheretailer.Itcanencompass recyclinganythingfromreturnedgoods,inwarddisposal/ responsibleofpackagingmaterials,therecycling/ previouslydisposalofmaterialsfrom soldproducts,etc.
LogisticsReverse
–isadistributioncentreoroutletthatcatersexclusively conventionaltoonlineshoppingorders.Itcanappearlikea supermarketorretailstoreormaybeset traditionaluplikeawarehousemarketspace.Itcanalsobea fulfilmentretailstorethathasbeenconvertedforonline populatedonly.Theyaretypicallylocatedinorcloseto urbanareasthattheyareservicing.
StoreDark usually–isasmall-scaleorcompactwarehousefacility locatedinaccessibleurbanlocationsclose totheendconsumertheyareservicing.Designed tofulfilonlineorders,click-and-collectandhome Typicallydeliveryusingautomationandverticalshelving. housedatthebackofexistingstoresin
KNIGHTFRANKRESEARCH
Aviation Australia - Rebrand (2012/13)
Client.
Aviation Australia.
Project Details.
• Brand environment re-design, development and implementation for a renowned multi-sector aviation training organisation • Photoshoots management, direction, photography and post
• Corporate identity guidelines • Brand elements, assets, advertising and collateral template libraries • All marketing collateral including brochures, posters, flyers, postcards, banners & signage, t-shirts, uniforms, etc. • Mechandise • Stationery suite • Exhibition displays
• Award winning advertising campaigns across press, outdoor, public transport, digital & social
• Responsive website design, creative direction & wireframes for all devices.
Winner: Courier Mail Advertising Awards
Most Creative Advertising 2012
Pacific Square
Client.
Marquette Properties.
Project Details.
• Brand development • Information memorandum brochure
• Interactive sale presentation • EDM campaign
• Onsite signage.
Novotel Brisbane Airport
Client.
Kenlynn Properties / Accor Hotels.
Project Details.
• Information memorandum luxury/corporate design adhereing to coprorate Novotel & Accor brand and the achitctural and styling themes of this 4.5 star hotel.
450 Queen Street, Brisbane
Client.
PGIM Real Estate.
Project Details.
• Asset brand & logo development • Leasing services proposal • UI & UX production of responsive website - with engaging and interactive parallax, element load & rollover aminations, and clickable elements for pop-up info • Creation of all graphics and content • Collaborated on video providing creative direction & graphic elements • EDM submission delivery.
16 Marie Street, Milton
Client.
mCap Pty. Ltd. / Unity Pacific Group
Project Details.
• Brand development • IM brochure
• Press & digital advertising
• EDM campaign.
179 Turbot Street, Brisbane CBD
Client.
Investa
Project Details.
• Winning divestment proposal & presentation • Asset brand & logo development • Sale campaign IM brochure • Video scripting, creative direction & graphic elements for videographer • Interactive Sale Presentation • Press & digital advertising • EDM campaign • Winning leasing submission & presentation • Leasing IM brochure.
A more detailed account of my professional journey.
Brand Specialist, Marketing & Communications.
QIC (Queensland Investment Corporation)
Oct 2023 - Nov 2024 (13 Month Contract)
Role Summary.
As a Brand Specialist I play a vital role in the development and delivery of QIC’s corporate brand identity, including brand style guide, aligned to the Brand & Corporate Communications Strategy, collaborating on developing ongoing content and collateral creation across for a diverse range of formats and channels, aligned to communication strategies and plans, including lead accountability for specific projects and campaigns of creative and brand.
I maintain key business relationships as the main point of contact for liaison with third party brand, creative and digital suppliers, coordinating high quality corporate communications outcomes & workflow management.
I provide my technical skill set to coordinate and execute graphic design outcomes across a vast range of touch points including web & digital, video, events, papers, visual imagery, reports and external communication, and support in the delivery, maintenance, and continuous improvement of communication output on digital platforms, brand templates and graphic & image libraries.
As a key Marketing and External Communication team member with experience and understanding of operations, I handle the multi-million dollar marketing budget, accounting administration, reporting and advisory.
Responsibilities.
• Subject matter expert in brand development and implementation, design and layout execution.
• Advisory on brand usage and execution in-line with Brand & Corporate Communications Strategy and guidelines.
• Development and delivery of QIC’s corporate brand identity, including brand style guide, aligned to the Brand & Corporate Communications Strategy.
• Maintain brand templates and graphic & image libraries.
• Collaborate on developing and executing ongoing content and collateral creation and graphic design outcomes across for a range of formats and channels, including web/digital, video, events, thought leadership papers, brochures, visual imagery, reports and external communications, aligned to communication strategies and plans, including lead accountability for specific projects and/or campaigns of creative and brand.
• Stakeholder, supplier, project and workflow management.
• Budget management, accounting, payments, reporting and advisory.
Key Achievements.
• Major Brand Refresh Project (2023): I began my tenure with QIC in the midst of a brand refresh, providing critical analysis, advice and collaboration on the development and implementation of QIC’s corporate brand identity, including brand style guide, aligned to the Brand & Corporate Communications Strategy.
• Lead the design process collaborating with an external agency on the social media post template library. The implementation of this new look and feel was a major contributor to the significant increase in engagement statistics and growth in audience on LinkedIn (as the core channel for the corporate and investment industry).
• Designed numerous sub-brands including: Take10 podcast series brand redesign concept development and implementation; QICNET intranet platform brand update; QIC Ventures lockup design concept development and implementation; QListen P&C survey & engagement platform brand development; QIC Awards redesign & implementation; QIC Charity Foundation redesign concept development and implementation; QIC in the community design concept development and implementation, and; QCOIN compliance platform brand design concept development and implementation.
• Event Branding Experience and Materials for the QIC 2024 Infrastructure Investor Conference.
• Budget management successes include: Curbing outgoing spend with creative agency by controlling briefing, vetting jobs and bringing some projects in-house and taking back QIC ownership of master files for final amendment and ongoing adjustments inhouse; Trouble shooting and solving historic budget inaccuracies; improved visibility, accuracy & reporting, and; Managed a successful ~20% reduction YOY for the FY2025 marketing budget, while maintaining and improving spend allocation effectiveness. I achieved this by accurately dissecting previous years budgets and project lists, forecasting strategy and general business requirements, and collaborating with key marketing managers to review all line item requirements individually with context. I also vastly improved visability, reporting and tracking & forecasting capability by creating live analytics and more rigorous data entry practices.
Director - Creative Design Specialist Freelance Operation.
2000 - Present Services.
• Creative design solutions.
• Brand development & implementation.
• Brand & marketing strategy.
• Marketing & advertising campaigns.
• Digital and traditional media production.
• Software training workshops.
Busniess Operations.
• Small business operations / management.
• Project management.
• Workflow management.
• Client services and relations.
• Pitches, Presentations & Value Proposition.
• Supplier relations.
• PMS, CMS - Tracking & Accounting. Mediums.
• Brand and corporate identity guidelines.
• Document, collateral, stationery & advertising templates.
• Brand elements, assets and template libraries - DAM.
• Publications, Information Memorandums, Brochures, Flyers.
• Promotional and collateral materials.
• Press, digital and social advertisements.
• Large format displays - POS, signage and billboards.
• Photography, professional retouching, image manipulation.
• Email marketing campaigns.
• Website creation including: domain set up and management; UI design; HTML and CSS coding
Client Base.
Clients in diverse range of industries including:
• Advertising Agencies.
• Property Agencies.
• Signage Producers.
• Business Support Services.
• Education and Training.
• Packaging and Supplies.
• Automotive Repair.
• Engineering.
• Information Technology.
• Personalised projects for individuals.
Associate Director, Creative Services Specialist, National Marketing & Communications.
Knight Frank Australia.
Apr 2018 - Sept 2023
Role Summary.
As part of the National Creative Services Team (KFA Creative), I played a vital role in delivering new business proposals to win major projects and delivered key marketing campaigns from concept to completion for the national business.
As the main point of contact for major stakeholders in Queensland, and the only local representative of National Marketing & Communications and Creative Services for the Queensland Business, I managed the vast majority of local creative and marketing project concerns. I collaborated with business & service line leaders, project leaders, and operatives to closely manage project workflow, and support operatives in technical training & advice on marketing & design processes, systems & software.
As a valued member of the National Marketing and Communications Team, I actively contributed to the planning, coordination and creation of national brand & marketing projects (including two major rebrand projects), and managed the execution of many national creative marketing projects. Responsibilities.
• Subject matter expert in the design, construction and delivery of marketing campaigns; new business proposals & pitches; and brand projects.
• Project management.
• Stakeholder management.
• Supplier relations.
• Workflow management and optimisation.
• Budgeting, quoting, tracking and invoicing.
• Creation and regulation of corporate brand guidelines, and advertising templates including press ads, signage, online advertising, social media, and libraries of standardised brand document templates.
• Brand design, development and implementation: for Knight Frank product and service offerings, creative promotional marketing campaigns; for internal comms campaigns; for commercial property new business proposals; and for commercial property sale & leasing marketing campaigns.
Key Achievements.
• Major Brand Refresh Project 2018: As part of a global brand realignment, I collaborated on the design and provided invaluable technical expertise on the development, implementation and ongoing delivery of a new brand environment, including brand look and feel, press ads, signage, online advertising, social media, and libraries of standardised brand document templates (including Capability Statements, IMs, Proposals, Property Summaries, CVs, extensive icon libraries etc.), and the development of the technical corporate guidelines. I also assisted as a subject matter expert in due diligence, setup, testing and implementing a new media and advertising agency and platform in alignment with the launch of the brand refresh.
“The assistance Daniel has provided to the team as part of our Brand Refresh has been invaluable. Daniel has picked up all overload work when other team members were snowed under, and his technical knowledge has been outstanding. Daniel has played a vital role in the Creative Services team throughout this project.”
Katy Davis, Creative Services.
• Major Brand Refresh Project 2021: Employee Value Proposition (EVP) & Client Value Proposition (CVP). With the same involvement as 2018 Brand Refresh.
• National Capability Statement 2023: A well received redesign project, using established brand elements in new, innovative & interactive ways, in a fresh & engaging layout, setting a new direction for corporate documents.
• Service Line Materials Brand Refresh: Created tailored collateral materials and templates for: Creative Services‘KFA Creative’; Workplace Consultancy; ESG.
• Custom Brand Marketing Campaigns - Created and produced many marketing campaigns for brand promotion and product & service offerings. Examples include: ESGThe Future is Electric campaign; Life Sciences UK Study Tour campaign; CRE Magazine Press lift-outs; Space - Industrial & Logistics 2021 relaunch; Office Leasing Stock Portfolio.
• Custom Brand Microsites/Websites: KFA Creative website and intranet resources site; Internal Comms Intranet site at the outset of the pandemic, which proved to be a vital central resource for the national business in lockdown. National Capability & Success Website showcasing all major service lines; Capital Markets Qld Showcase site; Investment Sales NSW Showcase site.
• Outlook Report 2020, 2021, 2022: Reinvented the design and execution of the annual outlook forecast into a true national flagship property research insights publication with resounding feedback from stakeholders and in market. The design executions included brand & theme concepting, heavy graphic illustration works, data to graphic translation, layout, and end-to-end creation of all campaign materials. The projects included stakeholder management, collaboration on marketing strategy, workflow & deadline management, production management etc. Materials included Print Publications and Website Publications, presentations, event display materials, internal and external comms, print and digital advertising etc.
• Bespoke Research Reports: Created a multitude of bespoke designed research reports for significant & niche property insights. For example: Industrial Development Trends 2019, Urban Logistics 2021, Brisbane’s Accelerated Development 2021.
• Bespoke Branded Proposal Project Creation & Production: A vast amount of individually crafted documents, presentations and/or websites tailored to the specific asset or project and the commercial real estate audience submitted for appointment of services. Some examples:
- 205 North Quay, Brisbane - Leasing Services Proposal
Client: CBUS Property & Nielsons Properties.
- Bulimba Barracks - Sale Campaign Re-Brand Pitch
Client: Australian Government - Dept. of Defence.
- 66 Eagle Street - Sale Proposal & Leasing Proposal
Client: Deka Immobilien
- Midtown Centre, Brisbane - Leasing Services Proposal
Client: AsheMorgan
- 800-808 Bourke Street, Melbourne - Leasing Proposal
Client: NAB
- GPO Brisbane - Sale & Marketing Proposal
Client: Australia Post
- 12 Creek St, The Annex & 10 Eagle St - Divestment Proposal
Client: Dexus
- Brisbane City Council - Tenant Representation Proposal
Client: Brisbane City Council
- 101 Albert Street, Brisbane - Leasing Services Proposal
Client: QIC
- 444 Queen (450 Queen) Sale Proposal & Leasing Proposal
Client: PGIM Real Estate
- 201 Elizabeth Street, Sydney - Leasing Services Proposal
Client: Charter Hall & Abacus Property
• Commercial Marketing Campaign Projects Creation & Production: Many high quality, commercial campaigns produced from brand concept, creation and production of marketing materials including IM brochures, websites, press and digital ads, signage etc. Some examples:
- Bulimba Barracks
- The Foundry, Runcorn
- 16 Marie Street, Milton
- 74 High Street, Toowong
- AFP Building - 420 Sheridan Street, Cairns
- South Central, South Brisbane
- 63 Queen Street, Brisbane
- 360 Little Collins Street, Melbourne
- 179 Turbot Street, Brisbane
- 70 Eagle Street, Brisbane
- Elysian Eco Resort, Whitsundays
- Half Moon Bay, Cairns
- The Boathouse - Retail, Airlie Beach
- Martha’s Farm, Currumbin Waters
- Pacific Square, Mermaid Beach
Awards.
• 2 x Knight Frank | Queensland Excellence Awards Excellence in Business Services - 2019/2020 & 2020/2021.
“Proactive and innovative. Inclusive and respectful. An employee in Business Services (Marketing, People & Culture, Finance, Legal and Client, Strategy and Innovation) who consistently performs at an outstanding level, openly collaborates within their team and across departments, inspires the people around them to perform at the highest level, and embodies our Knight Frank Australia values.”
• 14 x Knighthood Awards - recognition from colleagues for outstanding performance. An example:
“Daniel has been under the pump lately with multiple requests for IMs from the Capital Markets team. He has created numerous designs to present to clients and has stayed back late to ensure that the job gets done. We’ve had very positive feedback from our clients about his work and he deserves to be acknowledged for the value he has added to the business in such a short amount of time.” Will Brassil, Capital Markets. (June 2018.)
Senior Graphic Designer / Finished Artist.
Blaze Advertising Pty. Ltd.
Sept 2017 - Apr 2018 & Mar 2010 - Dec 2012
Role Summary.
Blaze Advertising was a renowned national creative and media advertising agency part of the WPP’s GroupM, under Y&R group of companies, later moving under Mediacom group of companies, and now has been absorbed by EssenceMediacom.
I worked with Blaze Advertising on multiple occasions. From 2010 to end 2012. Then, I freelanced my services to Blaze on creative accounts as a sole trader though 2013-2014 after moving to MMT Print. Returning to the team again in 2017 before moving to Knight Frank in 2018.
We successfully produced an armada of media ads, volumes between 200-500 ads per week for our small team, as part of our high volume, fast turnaround service for the appointed Queensland Government and Local Buy (Councils) and Northern Territory Government accounts for media advertising, on top of services Jones Lang LaSalle, Knight Frank, Landmark, Charles Darwin University, and others accounts.
I quickly became relied upon for my ability to produce vast amounts of content with the highest attention to detail, and meticulous post production & finished art skills in outputing and dispatching press & web ready ads to all major news publications around Australia. Providing my leadership skills in operations, production management, T&D, I was also trusted to step in to lead the team while the studio manager was on leave for extended periods.
Additionally, I lead branded ad template design, structure and governance for government and private clients, creative marketing campaigns for government clients, JLL and Knight Frank, and creative design, brand development and marketing & advertising implementation projects like the award winning campaign for Aviation Australia, and for GPNNT - NT Health Workforce.
Responsibilities.
• Subject matter expert in the construction and transmission of press advertisements.
• Design, concept development and implementation of corporate branding, advertising campaigns, and corporate publications.
• Servicing a client base including: Queensland Government; Northern Territory Government; Local Governments; property agencies; & commercial clients.
• High quantity, fast turn around of ads in an agency environment.
• Creation and adherence to corporate identity guidelines.
• Maintaining and improving production workflow and output.
• Maintaining production ad tracking system.
• Influencing and negotiating with account managers to achieve organisational goals.
• Guiding of team members in production processes and ad construction.
Key Achievements.
• Maintaining an outstanding track record of accuracy in a high volume, fast turnaround environment.
• Designing and producing bespoke IMs and brochures for Jones Lang LeSalle.
• Creation and regulation of ad templates and guidelines including major Queensland Government departments, City and Regional Councils, Jones Lang LeSalle, Landmark, Knight Frank, and Charles Darwin University.
• A successful corporate brand creation and implementation for GPNNT - NT Health Workforce.
• After producing an account winning design for the Aviation Expo Campaign, I drove the brand refresh development and implementation, from design and brand guides, to advertising production & brand management for Aviation Australia.
• “Most Creative Employment Advertising” Award at the Career One & Courier Mail Employment Advertising Awards 2012 for the Aviation Australia account.
Design Studio & Print Production Manager. United Voice.
Oct 2014 - Aug 2017
Responsibilities.
• Manage all projects from design conception to delivery.
• Manage design and production staff.
• Manage production schedule to ensure succinct workflow and tight deadlines are met in busy print studio.
• Director of brand development
• Management of machine operation, maintenance and servicing of Macintosh and PC computers, rip servers, Fuji Xerox DPC700i, Fuji Xerox Versant 2100s, Mutoh ValueJet 1624, HP Latex 360, HP Scitex FB700, Duplo 646 Pro Cutter/ Slitter/Creasers, Duplo Booklet Maker, Duplo Folders, Duplo DS200 mail inserter, Mutoh and Graphtech plot cutters, eyelet press, guillotine etc.
• Management of material stock, machine consumables and parts.
• Building close professional relationships with suppliers and service providers to ensure the best product, service and price for supplies and equipment.
• Providing expert production, print process and material advice to internal and external clients.
• Training and support of staff in design and print software.
• Training and support of staff in print production hardware ensuring correct and most efficient use and safe OHS compliant operation.
• Creation of brands for union, political and industry campaigns.
• Art direction of all projects, providing expert insight and advise to designers and to internal and external clients to create design solutions.
• General design work on collateral and campaign materials.
• General design work for external clients as required.
• Adherence to established external brands and corporate guidelines.
• Creation of online advertising.
• Information architecture design solutions for difficult and or content heavy information, creating comprehensive, aesthetically pleasing and engaging materials.
Key Achievements.
• Design, development and implementation of the a refreshed brand environment for United Voice Queensland.
• Brand design, development and implementation of Code One campaign for Ambulance Officers.
• Brand design, development and implementation of national Big Steps campaign for the Early Childhood Education and Care Industry.
• Brand design, development and implementation of United Voice Queensland Branch Centenary.
• Brand design, development and implementation of Poll Printing Limited for Print Studio.
• Developed and implemented initial workflow tracking and job accounting system using Excel.
• Secured many price reductions on print materials and equipment and with massive savings for the organisation.
• Setup and maintenance of a competitive pricing structure to suit organisational goals.
• Maintaining a high level of accuracy in a high quantity, fast turn around environment in design, pre-press and print production and post production.
• Implementation of a production management platform (ProWorkflow) to greatly increase efficiency in administration, workflow management, CRM, accounting and streamlining ordering processes for a large internal and external customer base. The project included: Product research & viability assessment to attain the best product fit for the organisation; Product setup, customer & product data migration, training and ongoing support as SME of the online platform for all internal and external clients.
• Successfully managed the output of extreme workloads through Queensland State Election, Local Council Elections, Australian Federal Election and Australian Capital Territory Election, meeting all deadlines and requirements.
Graphic Design & Pre-press Manager. MMT Print.
Jan 2013 - Oct 2014
Responsibilities.
• As part of a group of companies including QMS and Ooh! Media, MMT is a wholesale, state of the art, large format printing facility servicing a client base comprising of medium to large corporations, fellow large outdoor advertising companies, exhibition and POS focused companies, advertising agencies, etc. synonymous with high quality colour matching, high volume production and ultra-large format printing and fabrication.
• Subject matter expert of design and technical press ready graphic file creation.
• Design and construction of POS and outdoor signage, advertising and other printed materials.
• File proofing, preparation, colour correcting, retouching for print ready output.
• Colour profiling and colour matching.
• High quantity, fast turn around job output.
• Maintaining and improving prepress production workflow to maximise yield.
• Adherence to corporate identities and guidelines thereof.
• Utilising order job tracking system.
• Influencing and negotiating with account managers to achieve project and business goals.
• Guiding of team members and clients in graphics pre-press requirements and ad construction.
Key Achievements.
• Maintaining a high level of accuracy in a high quantity, fast turn around environment.
• Quickly adapting to new and unique printing processes for a multitude of print applications.
• Accurately and successfully outputting highly complex print setups.
• Working with premium brands like McDonalds, BOQ, Tourism NZ, Coppers, Village Roadshow, iinet and more.
Graphic Designer, Marketing Services Queensland Government.
Southbank Institute of Technology.
Jan 2010 - Mar 2010 (Contract)
Responsibilities.
• Contracted as a subject matter expert to design and construct a collateral suite for all faculties and their syllabus and Institute facilities.
• Adaptation and adherence to corporate identity guidelines with the design of the collateral suite.
• Learnt and utilised the electronic and manual filing and operating systems within the department.
• Professional retouching, manipulation and optimisation of images.
• Coordination of project to meet deadlines and requirements.
• Influencing and negotiating with marketing executives to achieve organisational goals.
Key Achievements.
• Direct employment experience in a Government role.
• A successful and enjoyable venture, meeting all deadlines and requirements, producing all collateral in the suite to a final production stage.
Creative Director / Production Manager.
Vehicle Mania Pty. Ltd.
Oct 2009 - Dec 2009 (Contract)
Responsibilities.
• Direction and management of the production of the magazine, reporting to the company director.
• Team management of production, pagination and sales support staff.
• Development, Look and feel & corporate identity of the brand and product from concept through to production.
• Marketing design, ad construction and coordination.
• Management of workflow, processes and deadlines.
• Management, co-ordination, interview, photography, copy writing and design and layout of editorial.
• Sales, client and supplier liaising.
• Design & build display ads for print publication.
• Creating conceptual ad designs for clients.
• Sales Collateral creation including: rate card, information packs, brochures, etc.
Key Achievements.
• Designed the look and feel & corporate identity of the brand and product from concept through to production that was met with great feed back and celebrated by internal and external sources.
• Creation, implementation and coordination of company workflow, deadlines and processes i.e. Physical & electronic filing systems, ad booking registers, ad tracking systems, job information logs, etc. resulting in an effective and efficient production engine.
• Creation and implementation of automated classified ad builder. This slashed the production time for classified ads by over 3/4.
Senior Graphic Designer / Senior Paginator. Trading Post®.
Telstra Media / Sensis™ Classifieds. Sept 2006 - Oct 2009
Responsibilities.
• Design & build display ads for print publications including QLD Trading Post®, North QLD Trading Post®, Local TraderTM, Auto Trader® Magazine, interstate and national Trading Post® campaigns operated out of QLD.
• Creating conceptual ad designs in speculative art process.
• Image retouching, deep etching and optimisation.
• Physical & electronic filing and ad tracking systems & job information logs.
• Liaising with sales staff and sales support staff.
• Lead team in pagination of print publications including QLD Trading Post®, North QLD Trading Post®, Local TraderTM, Auto Trader® Magazine and SA Trading Post®
• National feature publication coordination, layout and pagination.
• National marketing design, ad construction and coordination.
• National filler ad design, ad construction, coordination and implementation.
• National print rate card & legals design, information architecture, coordination and implementation.
• SME (Subject Matter Expert) to troubleshoot issues and analyse & test implemented systems.
• SME training, development and support of production team nationally.
• Fire warden for department / section.
Key Achievements.
• Developed a more time effective and more accurate production process providing a superior service for our clients. Received company awards in relation to efforts in this task.
• Created a suite of ‘spec art’ speculative designs impressing and regained client’s confidences turning a situation into a positive customer experience.
• Stepped in as Production Team Leader for two 3 month periods while were on extended leave, receiving accolades from team and business managers. I was entrusted with acting in this capacity on numerous other occasions.
• Played a key role in implementing the new South Australian team by training them in the companies production and pagination process, systems and software programs with tight time constraints. A successful and satisfying project earning Most Valuable Player award from management.
Awards.
• Pinnacle award of Sensis Classifieds presented for outstanding contribution to the company.
July 2007.
• Production Team Award for “commitment and constant dedication to his work...” November 2007.
• Pinnacle award of Sensis Classifieds presented for outstanding contribution to the company.
July 2008.
• Most Valuable Player Award from Sensis Classifieds Leadership Team for outstanding contribution. July 2008.
• Pinnacle award of Sensis Classifieds presented for outstanding contribution to the company. December 2008.
Graphic Designer.
Crystal Media Group.
Apr 2006 - Sept 2006
Responsibilities.
• Graphic Design, layout & typography applied to print media, including: stationery, brochures, flyers, menus, booklets, posters, large format signage, packaging, etc.
• Producing press ready finished art for print production.
• The development and adherence to Corporate Identity guidelines.
• Website designing and building.
• Workflow management.
• Sales and client liaising.
• Approval processes.
Key Achievements.
• Worked closely with printers using state of the art Heidelberg machines and direct to plate facilities learning the intricate details involved in offset printing, plate making, die cutting, celloglasing, embossing etc.
• Designed and implemented small promotional website for this print house.
Senior Graphic Designer. Stateside Distributors Pty. Ltd.
Aug 2002 - Apr 2006
Responsibilities.
• Workflow management.
• Management & training of junior designers.
• The design of logos & graphics and their application to a variety of promotional merchandise.
• The development of and adhering to corporate identity guidelines.
• Design and production of brochures, newsletters and stationery.
• Composition & photography of products and manipulation of images.
• Website graphics and maintenance and collaborated on website design & development.
• Colour matching and colour conversions. Working with CMYK, RGB, Spot (Pantone®) colour, thread palettes, fabric swatches etc.
• Physical & electronic filing systems, naming conventions, job information registers.
• Sales, client and supplier stakeholder engagement.
• Approval processes.
• Marketing, promotion and selling of merchandise at exhibitions on behalf of corporate clients.
Key Achievements.
• Established a solid, indepth knowledge of applying designs to a vast array of media including offset and digital printing, direct embroidery, screen printing, pad printing, apparel & fabric, pewter sculpting, engraving, etching, embossing, etc.
• Building relationships with key stakeholders. Working along side seasoned sales staff and directly dealing with clients, large and small, on look & feel, concept creation and design & application expertise.
