Issuu

Experience delivering brand projects. Here are some samples.

Date:Tuesday,4July Time:6.00

QIC - Brand Evolution Refresh Project (2023/2024)

Client.

QIC

Project Details.

In the key Brand Specialist role, I provided critical analysis, advisory and design collaboration with creative agencies and the marcomms team on the development and implementation of QIC’s corporate brand identity, including:

• Brand style guide, aligned to the Brand & Corporate Communications Strategy.

• Maintenance and creation of brand templates and graphic & image libraries.

• Advisory on brand usage and execution per Strategy and Guidelines.

• Collaboration on developing and executing ongoing content and collateral creation and graphic design outcomes across a range of formats and channels, including web/digital, intranets and SaaS products, video, events, thought leadership papers, brochures, visual imagery, reports and all internal and external communications, aligned to communication strategies and plans, including lead accountability for various creative and brand marketing projects and campaigns.

The evolution of the brand focused on the adjustment in business strategy and delivered an intrinsic re-defined purpose UPS, reflected visually with a bright and diverse colour palette, while holding fresh yet rigid layout structures & typeface hierarchies and a rich image bank to deliver a tired, 90s style-centric look and feel, into a modern, vibrant and professional global investor brand.

February2024

INTERNALUSEONLY

Client.

QIC.

Project Details.

QIC’s social media presence was stagnant and had low engagement. As part of phase two of QIC’s re-brand implementation, I provided creative direction and prescriptive briefing, collaborating with external creative agency to create a library of corporate social media templates that was a major contributor to the significant increase in engagement statistics and growth in followers on LinkedIn (as the core channel for the corporate and investment industry).

• Market observation - industry, competitor and channel research • Concepting • Creative direction and detailed prescriptive briefing • Collaboration with external creative agency • Creating a library of corporate social media templates for varying purposes including thought leadership and insights, news article promotion, deal announcements, event and key speaker promotion, podcasts, voxpops, awards, and people & culture. • The design solution included a ridged layout wireframe for consistent delivery of the brand, while using the new brand colour palette and subject specific imagery to deliver continually diverse and fresh content within this structured brand delivery.

SUBJECTHEADLINE

HAllison

BodyCopy . Loremipsumdolorsitamet , consecteturadipiscingelit . Pellentesqueultrices efficiturultricies . Aliquamintristiquelacus .

SUBJECTHEADLINE mdolorsitamet , it . Pellentesqueultricesintristiquelacus . /callout ax

dyCopy . Loremipsumdolorsit t , consecteturadipiscingelit . tesqueultricesefficiturultricies . Aliquamintristiquelacus . adline/callouttwolinesmax

LEARNMORE

BodyCopy . Loremipsumdolorsit amet , consecteturadipiscingelit . uPellentesqueultricesefficitur ltricies . Aliquamintristiquelacus . tHeadline/callout wolinesmax

BodyCopy . Loremipsumdolorsit amet , consecteturadipiscingelit . uPellentesqueultricesefficitur ltricies . Aliquamintristiquelacus . tHeadline/callou wolinesmax

LEARNMORE

SUBJECTHEADING

Headingtextgoeshere.eaBodycopygoeshere,luptasas esecepuplamaduntpeditiusnatisnis digeneteosmil.•untpeditiusnati •uptasaseaplamadun •peditiusnatisnisesecepudigene•digeneteosmil

Bulimba Barracks

Client.

Australian Government, Department of Defence.

Project Details.

• Brand re-development • Client re-brand pitch • Website creative direction & edits

• Video creative re-direction & edits • IM summary brochure • Interactive Sale Presentation

• Public REOI brochure • RFP Submission Requirements brochure • Press & digital advertising

• EDM campaign • Site billboard signage • Aust Gov. Public relations event display materials

• Aust Gov. Public relations mail-out news letters.

Special thanks to Daniel for his outstanding work putting together the alternative marketing design concepts in such a constrained timeframe. Both Lauren and Sharyn have separately provided great feedback on the preferred revised logo.

Lee Rettie Assistant Director, Estate and Infrastructure Group Department of Defence

Daniel’s contribution to the co-ordination and production of the marketing collateral has greatly assisted Julie Saunders and myself in meeting very tight timeframes set by our client to launch the campaign. His commitment, patience and long hours was greatly appreciated by the client and us which was reflected in the high standard of work produced.

Christian Sandstrom Partner, Investment Sales, Knight Frank Australia

201 Elizabeth Street, Sydney

Client.

Charter Hall / Abacus Property.

Project Details.

• Leasing services proposal • Asset brand & logo development

• UI & UX, production of responsive website - with engaging and interactive parallax, element load & rollover aminations, and clickable elements for pop-up info • EDM submission delivery

• Creation of all graphics and content.

Knight Frank - Brand Refresh Projects (2018 & 2021)

Client.

Knight Frank Australia

Project Details.

As part of a global brand realignment Brand Refresh in 2018 and the EVP / CVP Brand Refresh starting in 2021, I collaborated on the design and provided invaluable technical expertise on the development, implementation and ongoing delivery of a new brand environment, including brand look and feel, press ads, signage, online advertising, social media, websites, and libraries of standardised brand document templates (including Capability Statements, IMs, Proposals, Property Summaries, CVs, extensive icon libraries etc.), and the development of the technical corporate guidelines. I also assisted as a subject matter expert in due diligence, setup, testing and implementing a new media and advertising agency and platform in alignment with the launch of the brand refresh.

The contribution Daniel has provided as part of our Brand Refresh has been invaluable. Daniel has picked up all overload work (on top of his workload) when other team members were snowed under, and his technical knowledge has been outstanding. Daniel has played a vital role in the Creative Services team throughout this project.

Katy Davis, Creative Services.