MS Marketing Brochure

MASTER OF SCIENCE

IN MARKETING IGNITE YOUR PASSION. GET MARKET-READY. Rigor. Relevance. Results.

PIONEER YOUR PERSONAL SUCCESS STORY. At the Daniels College of Business, we prepare you to think critically and act with integrity as you lead the industry toward tomorrow. In this program, you’ll have the opportunity to ignite and fuel your passion for marketing. You’ll take your studies out of the classroom and into day-to-day practice. You’ll balance tried-and-true thinking with bold new marketing approaches. It’s time—let’s bring your inner marketer to life!

PROGRAM HIGHLIGHTS Professional Growth. You want to find the right career—and we want to support you. In this program, you will attend employer information sessions and career-related workshops. You will also receive personalized consultations with our marketing-focused career coach to enhance your résumé, improve your interviewing skills and get you market-ready.

Tailored to You. This program is highly customizable to fit your unique goals. With 12 credits of electives, you have the opportunity to design your own path, or pursue a track in marketing strategy, integrated marketing communications or a variety of digital marketing functions.

Digital Focus. This program offers courses that not only cover the core foundations of marketing, but also the cutting-edge technologies that employers are demanding. Whether you are becoming certified in Google Analytics and AdWords, or exploring Database Management Systems such as Microsoft Access and Salesforce, you will be on top of tomorrow’s technology.

Real Experience. Real Clients. You will learn marketing techniques by applying them to real-world situations. Students work with companies, leading active client projects; learning to think critically, solve problems and embrace ambiguity.

The Daniels MS Marketing program is ranked #3 in the nation by GraduatePrograms.com

STUDENT PROFILE STATS Average GPA: 3.46  Average age: 25  Average years of post-baccalaureate professional work experience: 2 

Questions? Contact us at daniels@du.edu or 303.871.3416.

“At Daniels, I had the opportunity to work with real clients, learning how to manage relationships and build a strategy around client goals. My hands-on experiences helped me grow from an intern to an Account Coordinator, and ultimately to an Account Manager—all within less than a year! The MS Marketing program at Daniels helped me accomplish what six years of work experience could not.”

– Kate Jacobs, Master of Science in Marketing, 2015 Account Manager, Blue Moon Digital, Inc.

MASTER OF SCIENCE

IN MARKETING AT A GLANCE This 45-47*-credit program can be pursued on a full or part-time basis. Most students earn their degree in 15 months, but you also have the flexibility to move at your own pace. *2 credit internship may be waived for previous marketing work experience.

GMAT/GRE: GMAT or GRE required Program Start Date: Fall (September)

“The MS Marketing program at Daniels allowed me to be confident in my work at one of Denver’s top advertising agencies. This degree pushed me to go above and beyond my job responsibilities, which has not only helped me advance in my career, but the knowledge that I gained from this program has been a huge asset to my company.”

Tuition: $1,258 per credit hour plus fees*. This program is eligible for the University Flat Rate—a cost saving plan that rewards taking more than 12 credits per quarter.

With this rate, you pay full price for the first 12 credits taken in a quarter and receive any further credits (up to 18) within that quarter at no additional cost.

– Ethan Nosky, Master of Science in Marketing, 2014

Application Deadlines: November 15 January 15 April 15* May 15

Project Manager, Cactus

WHERE THEY WORK NOW By the end of the year, 92% of our 2016 domestic graduates accepted full-time positions. Below is a sampling of where some of our 2015 and 2016 graduates work now: • Backbone Media, LLC • Blue Moon Digital, Inc. • Cactus • Equity Advisor Solutions, LLC • FIG Advertising and Marketing • Grease Monkey International • Great Dental Websites • Hatt & Associates, LLC • HLK • Impact Innovations • Kaiser Permanente Colorado

• National Endowment for Financial Education • Philosophy Communication • Propeller MKE • Puna USA Corporation • RevelOne • SpotX • Street Source Marketing & Communications • SYKES Enterprise Inc. • University of Tennessee

*Tuition and fees are subject to change. Any change in fees begins with the fall quarter and ends with the summer quarter.

Financial Aid & Scholarships: In Fall 2016, 86% of accepted Daniels graduate students received merit-based scholarships from the Daniels College of Business.

Third-party scholarships, government student loans, private loans, and military/GI benefits are also available.

* Final deadline for international applicants

Please note: Applications received after the final deadline will be considered on a space-available basis.

THE DANIELS DIFFERENCE DELIVERS. Delivering market-ready, savvy leaders through vivid, experiential learning.

CHALLENGE-DRIVEN EDUCATION: Take on real-world business challenges via action-based learning.

MARKET-READINESS: Realize knowledge from programs directly aligned with marketplace expectations and opportunities.

LEADERSHIP & LEGACY: Find your greatness with 100+ years of elite business leadership development.

Apply today at daniels.du.edu.

DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER 2101 S. UNIVERSITY BLVD. | DENVER, CO 80208 USA