School project

discovery project ___________ influence of

the minimalism

FASHION AND FURNITURE

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Arne Jacobsen Furniture Designer Charles and Ray Eames Furniture Designers Filippa K Fashion Designer Calvin Klein Fashion Designer Sources Idea behind the project (in the back)

Editors: Maja Sokołowska, Jessy Pelzer, Jānis Trukšāns, Anna Tinning and Daniel Grabow

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ARNE JACOBSEN

biography

Arne Emil Jacobsen was a Danish architect and designer. He is remembered for his contribution to architectural functionalism as well as for the worldwide success he enjoyed with simple but effective chair designs. Especially he’s wellknow for his chair design ‘‘ The egg ‘‘ and ‘‘ drop ‘‘ .

Arne Emil Jacobsen Danish designer

Arne Jacobsen’s type of products is furniture design. The type of design Arne Jacobsen is presenting is efficiency, clean lines and modern.

It’s made out of organic forms found in nature.

The physical product is very modern. The shapes are often heavy depending on which product it is. Arne Jacobsen sticks with the minimal and simple design. His design has a clean look. Otherwise, he’s using a lot of natural materials like wood and leather.

User The functionality of his designs is very quality-based.

Arne Jacobsen did not only make some beautiful moderns designs, but he also made sure of that the quality was good.

Product The symbolic could, for example, be The Egg™, because it’s what Arne Jacobsen is well-known for. It’s some sort of a statement piece for his own brand.

Arne Jacobsen’s stands for modernism, functionality and minimalism. He has decoded people’s vision on what modernism and minimalism is in Denmark. Both Denmark but also worldwide.

User Emotionally it gives a status owning something from Arne Jacobsen. Even though he died back in the 70’s, his design has made it through until this day. The Egg™ is an iconic piece of design. The products are high-end and require a bigger amount of money than the usual furniture designs.

Culture

Product

Design DNA __

Arne Jacobsen series: He has made a bunch of series throughout his time as an architect and designer.

For example: Myren, Liljen and series 7 ™

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ARNE JACOBSEN

seating

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arne jacobsen, The Egg™ 1958

The shell is of polyurethane foam with glass fiber reinforcement. The foam for the upholstery and the seat cushion is cold cured polyurethane foam. The shell has an adjustable tilt mechanism, which can be adjusted to the weight of the individual user. The tilt mechanism is made of steel, while the adjustment handle is made of polished stainless steel.

35.000 - 100.000 DKK

The base consists of a satin polished swivel center part (diameter 38x2 mm) of welded steel tubing and a 4-star base in injection molded aluminum. The leg ferrules are in a black-grey synthetic material.

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ARNE JACOBSEN

seating

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arne jacobsen, The Drop™ relaunched in 2014

The shell is made of plastic and available in four colors. The Drop chair is also available fully upholstered in a wide range of fabrics and leather types.

2.400 - 6600 DKK

The base for the plastic version the base comes in pow dercoated or chromed steel with black plastic ferrules. For the upholstered version, the base only comes in chromed steel with chromed steel ferrules. The Drop chair comes in one height (46 cm).

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The drawings behind The Egg™.

The drawings behind The Drop™.

Target__group The target group for Arne Jacobsen is primarily adults in between 35 years and above. The buyers love a good piece of design, which is modern and long-lasting. They appreciate good handcraft and something minimalism.

The products require a high amount of money. Therefore, the disposable amount has to be high to be a customer at Arne Jacobsen.

SAS ROYAL HOTEL, Arne Jacobsen 1960s

The impact Arne Jacobsen has had on the industry is major. His exlucisve and modern sense of design has become a statement worldwide.

Not only has he changed the design industry, but also the world filled with architecture.

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Charles and Ray Eames

biography

Charles Eames (1907-1978) and Bernice “Ray” Eames (1912 – 1988) were an American design team who made tremendous contributions to contemporary architecture and furniture design. They developed new technologies for working with fiberglass, plastic, resin and wire mesh, displaying the new wood molded furniture.

Charles and Ray Eames American designers

The form of their furniture grew out of recognizing, accepting, and rigorously working through all the constraints of the particular design problem under consideration

Design__DNA

Product

The functionality conceptual backbone of this diverse work was the search for the forms that comfortably made for the human body, using three-dimensionally shaped surfaces or flexible materials instead of cushioned upholstery, melted minimalistic from one piece.

Product “More quality furniture for mass production for the lower price!”. Early in their careers together, Charles and Ray identified the need for affordable, yet high-quality furniture for the average consumer—furniture that could serve a variety of uses.

User The simplicity and minimalism give a sense of calmness and form allow to loosen up.

This is the sense of easy perceptible an acceptable, jet very tasteful design.

Culture

The physicals are often molded plywood, fiberglass and plastic are used for the top of the furniture giving a bit of an abstract, flowing form. Initially, the colors chose for heads of the furniture were available in minimalistic variety. The form of the furniture pieces relates directly to the contours of the human body.

User

Charles and Ray we’re always testing the function and technological limits of emerging modern materials, increasing the connections between intimate experience, tactile memory, ergonomics, kinesthetics, and sensual materiality, that would transform into plywood, steel, plastic, and aluminum, into timeless classics.

Target__group Furniture is as good for a cozy bedroom, family housing as for the office, school or luxury working office. The target customer is the young professionals and the people in their middle ages (25-50) of both men and women, who prefer more practical and simple design of their lives.

The pricing is variable from 80 EUR till 8000 EUR, which makes it affordable for a different type of the consumers from different economic class.

Charles and Ray Eames Lounge Chair

Because of the simplicity of the design and newly discovered techniques of plywood molding, Charles and Ray Eames design became wildly copied, jet the only two companies which have the rights of making this furniture is Vitra (Europe) and Herman Miller inc. (USA).

The copies of Eames prototypes can be seen in IKEA. Because of the simplicity and ergonomics, this design can be seen in places with large user amount – schools, sports stadiums, hospitals.

Early DCW Chair Mahagony 1946 - 1948

Early DCW Chair Mahagony 1946 - 1948

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Charles and Ray Eames

seating

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Charles and Ray Eames LCW Lounge Chair, 1945

The Eames LCW was hailed as greatest design of the twentieth century by Time magazine in its 1999 millenial issue. The name derives from the initials for Lounge Chair Wood.

Dimensions 56w x 61d x 30/68cmh

8.300 DKK

The LCW is available in four different finishes of moulded plywood: natural ash, red stained ash, black stained ash, and black pigmented walnut. It is also available upholstered in calfskin: brown/white calfskin with a natural ash frame, or black/white calfskin with a black ash frame.

______________________ The drawings behind the LCW Lounge Chair.

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Charles and Ray Eames

seating

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Charles and Ray Eames DCM Chair, 1946

The base is tubular steel, chrome-plated or powder-coated.

Seat and backrest attached to the base with shock mounts (bonded rubber and metal connectors).

20.5” w | 20.5” d | 29.5” h | seat: 17.5” h

6.700 DKK

The chairs are offered in your choice of santos palisander, natural cherry, walnut, white & light ash or two colors which allow the wood’s natural characteristics to show through. Santos palisander is a lustrous veneer that has the same characteristics as the original rosewood, color and grain.

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The drawings behind the DCM Chair.

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Charles and Ray Eames

seating

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Charles and Ray Eames Fiber armchair, 1950 – 1993, 2014

The Fiber Armchair with tube base is made from an innovative material with up to 25% wood fiber. The fibers give the chair a unique texture when viewed upclose yet are invisible to the eye when viewed from afar.

2.295 DKK

The Fiber Armchair’s tube base makes for a sleek and professional aesthetic on a welcoming, comfortable base; perfect for an office space, home office or any other professional area.

______________________ The drawings behind the fiber armchair.

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Charles and Ray Eames

seating

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Charles and Ray Eames Lounge Chair, 1956

The Fiber Armchair with tube base is made from an innovative material with up to 25% wood fiber. The fibers give the chair a unique texture when viewed upclose yet are invisible to the eye when viewed from afar.

48.000 DKK

The Fiber Armchair’s tube base makes for a sleek and professional aesthetic on a welcoming, comfortable base; perfect for an office space, home office or any other professional area.

______________________ The drawings behind the lounge chair.

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C

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harles and Ray Eames designed the Rare Tandem Shell in the 1950s and was designed in the USA. This piece features four black fiberglass seats and table on a chromed and black metal base.

The idea behind this design was to make a comfortable solution for heavily trafficked spaces.

Four - Seat Shell Tandem, 1950’s

______________________ biography

Filippa K

Filippa K was founded 1993

by Filippa Knutsson and Patrik Kihlborg.The design behind the brand is based on simplicity, minimalism and creating clothes that last both in style and in quality.

Sustainable collection, Filippa K

Filippa K is combining classic craftsmanship with modern knowledge.

Filippa Knutsson Swedish designer

4 collections per year which included: woman’s wear, men’s wear and the Soft sportscollection. And LCW shoes, chair, bags and Accessories Charles and Ray Eames

Design DNA __

Product

The functionality of the designs is that it’s all about the quality.

People buy these products because they last for a long time, this has to do with the materials they use.

Product The symbolic conscious design for a better future, that’s what the brand stands for.

They make products which not only last in design but also last in quality for a long time.

Sustainability is the main goal for the brand, making clothes as sustainable as is possible.

User The clothes of Filippa K are made of comfortable materials.But the designs still look chic and modern.

It’s designed for confident, strong and busy people.

Who wants their clothes to match their lifestyles.

Culture

The physical designs by Filippa K are designed to be minimalistic, modern, simple, sustainable and long-lasting.

The color palette of the brand is always very neutral and soft.

They use colors such as white, beige, brown, blue, navy, grey and black. For example, a small tartan print in natural colors, so it blends in beautifully with the rest of the collection.

The shapes of the clothes varied between a tailored fit and an oversized fit.

User

Filippa K stand for modern, minimalistic, sustainable and Scandinavian design.

As they say, “simplicity as the purest form of luxury”.

With their designs they are changing the fashion industry, and they show that sustainable clothes can be modern and fashionable.

#FILIPPAK

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Filippa K

clothing

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filippa k, AW 2018 collection

Front runner coat anthracite.

Classic, tailored wool coat (65% wool and 35% polyester) with an asymmetrical lapel.

Developed to be as sustainable as possible

4.600 DKK

Made from recycled wool and recycled polyester. It’s non-dyed and made without the use of chemical treatment.

Even the thread + the zippers are recycled, and the buttons are made from corozo which is a nut, so it is 100% sustainable.

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Filippa K

clothing

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filippa k, AW 2018 collection

Fabian seersucker jacket dark navy.

Dubbel breasted tailored Jacket with a blind closure.

4.100 DKK

As the brand describes it, it is a jacket with a clean and contemporary design.

The material of the jacket is: 64% wool 34% cotton 2% elastane

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Filippa K

clothing

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filippa k, AW 2018 collection

This is from the Soft Sport AW 2018 Collection.

Lurex knit sweatshirt anthracite

1.400 DKK

Material 71% Cotton, 13% Cashmere, 10 % Metallic and 6% Polyamide.

Comfortable sweater made from a soft blend of cotton and cashmere.

Details in the neckline (crew-neck) and fine ribbed edges.

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“ Try to wear the pieces you already have in your wardrobe in new ways.

You can wear a crisp white shirt in so many ways. ”

Target__group The target group is between 30 - 45 years old, at this age customers have the buying capacity to choose more selectively.

The customers are men and woman who are educated, confident, independent, curious about the world around them, passionate about the things they do, and they want clothes that matches their lifestyles.

The clothes are designed for people who look for minimalistic, simple, long-lasting, quality and a product which is comfortable.

Filippa K customers care about their health, well-being and about quality products.

Their approach to fashion has changed over the years, they seek for comfort as a way of life without sacrificing style.

Filippa K, official store

As the leading Scandinavian fashion brand, Filippa K has had a lot of influences on the design industry. Their approach to minimalistic design and creating products which both last in style and in quality is groundbreaking.

They create their products with a lot of care, and they make sure they are as sustainable as possible. Their goal is, that we can all enjoy fashion and update our wardrobes in a conscious way.

Filippa K menswear AW18 collection runway

Filippa K womenswear AW18 collection runway

#NOTTHATCOMPLICATED campaign

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Calvin Klein in the 90s

biography

Brand established in 1968, founded by designer Calvin Klein (born 19.11.1942 in New York) and Barry K. Schwartz (born 25.05.1942 in New York).

Premium company which now specializes in jeans, perfumes, leather, and underwear, launched his label with a line of classic, simple coats and sportswear for women. But that was only the beginning.

Calvin Klein and Barry Schwartz American designers

In 90s’, the company turned into a fashion house with luxury goods focused on minimalism, good quality, simple colors, and texture just to include the most basic of all-American wardrobe items.

Design__DNA

Product

High quality and simplicity, as well as subdued colors, make the clothes suitable for everyday wear for many years, they are very universal also. The consumer knows that he will be satisfied with the clothes - he knows that he is paying for a good quality prosome with a logo that can be found in the history of the 90’s and 21st User century.

Product Clothes are made of materials The Calvin Klein company that provide comfort during the wants their consumers to feel day and last for many years. comfortable in their clothes They are intended for people through a simplicity which who want to wear a logo from they contain, but at the same the history of the 90s and be time, they were characteristic “on time” in accordance with of the “CK” logo. Also, they the impact on the example of appreciate good quality that models or bloggers on social ensures many years of satisnetworks. Money than the usual faction. furniture designs.

Culture

The physical product is Minimalism, simple cuts and good quality it was something that characterized Calvin Klein at that time, the color palette is subdued, neutral, focused on shades of black, gray, black and white, the clothes look very natural on the body, adapt to its shape, allow free movement and comfort, no matter if the clothes are more fitting and tight or just more oversize. It is also a matter of materials that look very light and delicate, and a texture which is mostly soft and mat, but when it is more shiny-it is also very elegant and natural looking.

User

Calvin Klein is a company with a rich history and a large impact on the sales force and the current culture for people who are conscious and open minded for the awareness of the early 1990s globetrotter and current assets such as social media.

These are, for the most part, luxury goods at prices available for a large range of people.

Target__group Because of the influence of celebrities, bloggers and models who mostly show up in “My Calvins� in social media the demographics of the target group that would be receiving this message is women and men between age 15-30, not married, have a medium income, considering Calvin Klein isn’t the most expensive underwear in the world. Obviously, they are very open-minded and into social media.

These people expect good quality combined with a quite low price. They want to wear clothes with a popular logo that is associated with something exclusive and timely, eye-catching but also classic, not imposing excessively, with calm colors and good style. Something that make them feel that they have a certain social status, something that differentiates them from the unification that is recorded in the history of the 90s and 21st century and also something that inspires them on Instagram.

The impact Calvin Klein has had on the world over the last decades has been massive. They’ve created a well-known fashion brand, mate statements more than once since the establishment. Otherwise, it’s a brand you combine with good quality, logo and something you always can recognize.

Calvin Klein 90s

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Calvin Klein in 90s

clothing

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Calvin Klein Classic Jeans

Modern Classics by Calvin Klein Jeans. A series of contemporary fits with thoughtful detailing, perfected for the 21st century wardrobe.

800 DKK

99% cotton, 1% elastane, machine wash and do not tumble dry. Back pocket omega embroidery

Our CKJ 001 sits at the waist and fits slim through the hip and thigh with a super skinny leg.

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Calvin Klein in 90s

clothing

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Calvin Klein Triangle Bra

53% cotton, 35% modal, 12% elasthan.

249 DKK

The Calvin Klein ID Cotton Triangle Unlined Bra delivers comfort and style. The soft cup bra features branding piping for a chic finishing touch.

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Calvin Klein in 90s

clothing

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Calvin Klein Obsessed Parfume

A masculine Fougère structure is contrasted with feminine warmth; the fragrance is formed around a base of White Lavender, while creamy Musks envelope and sensually soften. The tension of the aromatic top notes with the smooth creaminess of the back, further explores the tension between the masculine and the feminine.

300 DKK

Top: Citrus, Neroli essence, Elemi Heart: Violet Leaf Absolute, White Lavender, Purple Sage Base: Musk, Ambrette, Muscenone

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Commercials capture your attention, that’s all.

Calvin Klein womenswear SS94 collection runway

Calvin Klein womenswear SS94 collection runway

CALVIN KLEIN TODAY ‘‘ Calvin Klein sold his business and relinquished design responsibilities and his relationship to the brand in the early 2003.The company is headquartered in Midtown Manhattan, New York City. ‘‘

Calvin Klein’s vision on minimalism has changed over the years compared to the 90s. This ad campaign for #mycalvins was one of the most popular and influential campaigns of all time. The campaign was featuring Justin Bieber, Kendall Jenner and many other influential famous people.

Andy Warhol’s provocative celebrations of the human body come to life on classic

ANDY WARHOL FOR CALVIN KLEIN

This is some printed artwork from Andy Warhol from 1977.

ANDY WARHOL FOR CALVIN KLEIN

Arne Jacobsen

__ sources __

https://fritzhansen.com/en/egg https://fritzhansen.com/en/designers/arne-jacobsen https://fritzhansen.com/en/products/chairs/3110_drop_monochrome https://fritzhansen.com/en/products/lounge-chairs/3316_egg_leather https://www.dezeen.com/2018/02/24/space-copenhagen-arne-jacobsen-royal-hotel-copenhagen-denmark/

Filippa K

https://www.filippa-k.com/dk/campaigns/autumn-2017/not-that-complicated https://www.filippa-k.com/dk/filippak-world/about-us file:///C:/Users/Gebruiker/OneDrive/Documenten/Via/Filippa-K-Sustainability-Report-2017.pdf https://www.filippa-k.com/dk/filippak-world/sustainable-materials https://www.filippa-k.com/dk/lurex-knit-sweatshirt-f18-antracite https://www.filippa-k.com/dk/fabian-seersucker-jacket-f18-darknavy https://www.filippa-k.com/dk/front-runner-coat-f18-antracite https://www.slideshare.net/ThassiloNowacka/filippa-k-goto-market-strategy-2016 https://www.theseus.fi/bitstream/handle/10024/142957/Koivisto_Pipsa.pdf?sequence=1&isAllowed=y

Calvin Klein

https://www.highsnobiety.com/2016/08/04/calvin-klein-brand-history/ https://www.leaf.tv/articles/calvin-kleins-impact-on-fashion/ https://www.biography.com/people/calvin-klein-9366378 https://en.wikipedia.org/wiki/Calvin_Klein https://thecurrentedit.wordpress.com/2016/03/31/calvin-klein-who-is-thetarget-audience/

Charles and Ray Eames

http://www.eamesoffice.com/eames-office/charles-and-ray/ http://www.bbc.com/culture/story/20171218-charles-and-ray-eames-thecouple-who-shaped-the-way-we-live http://shop.eamesoffice.com/furniture/seating.html Roth, Manuela “Masters & Their pieces. Best of design”. Germany, 2012., p.69 [2] Lacey, Bill “The Eames Legacy” . Los Angeles, 1989., p. 77

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THE IDEA BEHIND THIS PROJECT, WAS TO HIGHLIGHT THE MINIMALISM AND SCANDINAVIAN DESIGN ACROSS CONTINENTS. ALSO WE HAVE HAD A THROWBACK TO THE 90s

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