School project

DANIEL GRABOW JENSEN

VIA DESIGN, 1C

HAND IN: 13/11-18

02

01

01 Target group description - Focus on minimalism - page 1 - 2.

02 Two image boards and trend board of 2017 and 2018.

04

03 Sketches from drawing lessons.

03

Also the assignment from Design Process + trend from group work.

04 Campaign Sketches of the idea process.

Four mini sketches of proposed presentation.

01

01 Target group description - Focus on minimalism.

For this assignment I have focused on &tradition, which is a very modern and minimal furniture and interior design brand. Therefore, the target group for this assignment are someone the minimalist’s. _____ People who’s striving for minimalism is typically young people. They’re primarily in between 18 - 45 years old. Normally the target group appreciates a good piece of design, whether it’s about fashion, furniture or interior. Often, when furniture and interior design is something they like, they also tend to have a passion for archictecture.

This target group often likes to go to museums, furniture fairs and a vernissage of art.

In their home it’s often natural materials, fabrics and colours. The colours they use are often primary colours, which is based on earth colours like brown, beige or black, white and grey.

What characterises this target group is that they strive for the ‘‘ less is more ‘‘ motto. Also in their home and sense of style in general.

02

02 Two image boards and trend board of 2017 and 2018.

2018 collection

2017 collection

03 Sketches from drawing lessons.

03

Also the assignment from Design Process + trend from group work.

croqious

the trend from the trend studio

When we visited the trend studio, we had a look at several trend books.

The main trends we discovered was: They use main colours like black, grey, white, beige and earth colours. For the secondary colours they mainly uses brown, green and dark red, where the thirds colours would be warm red and dark brown.

The main trends right now is check, earth colours, red, layers, tote bags, wool, weekend bags, shirt jackets and chunky sneakers.

pinterest board

oversized nature

04 Campaign Sketches of the idea process.

04

Four mini sketches of proposed presentation.

portfolio sketches

campaign sketches