3D Packaging Portfolio

DALICE TR AVILLION

PACK AGING PORTFOLIO

Project 1:

Project 2:

Project 3:

Bonus:

Classic Package Redesign

Multipack Concept

Brand Extension

Soft Packaging

Project 1 CL ASSIC PACK AGE REDESIGN

B A R I L L A PE N N E PA S TA CO N TA I N E R 2

INITIAL IDEAS/SKETCHES:

1-Side Opening Box 2-Stackable Clear Boxes 3-Diamond Box 4-Bag Concept 5-Tin With Twist Top

TOP 3 IDEAS PROS & CONS Diamond Box: Pros: East Pour/Unique Design.

Cons: Cardboard box similar to original packaging/Shape makes difficult to store.

Stackable Boxes: Pros: Saves Space/Recylcable.

Cons: Cumbersome.

Twist Top Tin: Pros: Airtight/Re-useable container.

Cons: Might be difficult to open/Can’t see how much is left.

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MOCKUP 1 (STACKING BOXES DESIGN)

The initial final design was the stackable clear boxes.

They seemed like a logical choice at the moment, their stack ability and slim profile allowed them to easily be stored together in a pantry, with little space used. But when it came to thinking of the volume of pasta these pack would store, the idea began to seem impractical.

Initially, it was imagined that a single pack would hold two servings each, with a total of six servings a three pack, or four servings for a two pack. Questions like “What if it’s a family pack?” and “How would they be packed to ship to stores?” quickly came to mind, and ultimately, the idea seemed more cumbersome to deal with than initially thought.

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FINAL DESIGN SKETCHES

1) Stackable Boxes

2) Diamond Box

3) Twist Top Tin:

Final Design:

Main Features:

Main Features:

Main Features:

Plastic Handle Container

Easy Storage

Pour Spout

Re-Sealable

Main Features:

Re-Closeable

Unique Shape

Air Tight

Easy Pour

Re-Useable

Great Grip Re-Closeable Clear Design Re-Useable

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FINAL DESIGN The Final Design is a combination idea, forming the clear stackable packaging idea with the pourable box and Twist top Tin ideas.

Its shape allows for a grip and pour feature with a transparent material so the consumer can easily see the contents.

The square shape of the container allows it to be stored tightly inside of a full pantry.

It’s lid allows it to be resealed and potentially reused by the consumer once the pasta is consumed, creating a sustainable and recyclable product.

The overall design for the label appearance was created with Barilla’s existing aesthetic in mind, keeping the royal blue coloring, but also adding an image of a possible result that could be made with the pasta, instead of the bland fork and noodle image that is present in the original design.

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Project 2 M U LT I PAC K C O N C E P T

GIRL SCOUTS OF AMERICA 8

S U M M A RY O F O RG A N IZ AT I O N With more than 2.4 million girl members, supported by nearly a million adult members working as volunteers, the Girl Scouts of the USA is the world’s biggest organization dedicated to girls — all girls as their description clarifies. Founded in 1912, Girl Scouts now counts with 100 councils across the United States that help girls find a troop to join, and even outside of the U.S., there are 90 countries helping 16,000 girls stay connected.

CALL TO ACTION INVEST IN GIRLS. CHANGE THE WORLD

SKETCHES

The original sketches feature design concepts that include items that may be used for the organization to promote it’s cause. After revising these sketches and thinking over who in fact the Girl Scouts are targeting, some items, such as the donation box, did not make it to final execution.

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DESIGN SYNOPSIS After revising the included items, it was decided that the multipack would focus on an individual that has already taken the time to donate or volunteer. This multipack will serve as a gift to them while also including promotional items to further the Girl Scout Message. The gift box includes useful and decorative items such as a travel mug and the Girl Scouts signature box of cookies. This gives pride to the consumer and lets them indirectly tell others that they support this cause when using the items in public.

M U LT I PA C K I T E M S M A I N CO NTA I N E R :

GIFT BOX CONTENTS:

12345678-

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THANK YOU CARD DR AWSTRING BAG L A N YA R D I D TAG TR AVEL MUG STICKERS BOX OF COOKIES P R O M OT I O N A L F LY E R DESK FLAG

F I N A L M U LT I PA C K

FONTS USED

• Avenir Black

A bold sans serif that is clear to read and is similar to the girl scouts logo. Helps the audience to connect with the brand.

• Chalkboard Bold

A decorative child like font that connects to the young girl demographic by being cute and fun. Attracts children to the brand’s materials.

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Project 3 BRAND EXTENSION

TY BEANIE BOOS ENDANGERED ANIMALS SPECIAL EDITION 14

BRAND SYNOPSIS Ty Inc. is an American multinational corporation headquartered in Oak Brook IL, a suburb of Chicago USA. Founded by Ty Warner in 1986, Ty is now the largest manufacturer of plush in the world. It designs, develops and sells products exclusively to specialty markets worldwide.

Ty began by producing stuffed toy cats, and has produced many stuffed animals since. The company’s logo is a red heart with the lower-case letters “ty.” A tag in this shape is found affixed to all Ty stuffed toys, and inside each tag is the name of the toy and a short poem.

Ty, Inc. has been involved in a large amount of fundraising. Some has been through the sale of certain Beanie Babies, with the proceeds having been donated to various causes. It has also been through other means, such as voting for a fee.

PROJECT PROBLEM When most think of the Ty brand, thoughts of small plush animals come to mind along with the collector’s craze of the 1990s. Most don’t realize that they are not just a toy company, and help to support organizations and causes; giving back to the community and raising awareness.

PROJECT SOLUTION A special edition Beanie baby that gathers awareness about conservation and animal welfare. It will include special packaging and a collector’s insignia. 95% of proceeds will be split between the Nature Conservancy and World Wildlife Fund. This will open both young children and adults to these issues and see their purchase as more than just a stuffed animal.

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SKETCHES

1- TOY B O X D E S I G N W I T H G I F T B A G 2- GIF T WR AP DESIGN WITH BOX 3- R O U N D G LO B E P R E S EN TAT I O N

FINAL SKETCHES I N CO R P O R AT E A B OX DESIGN SIMIL AR TO A HAPPY MEAL TO APPEAL TO YOUNG CHILDREN AND COLLECTORS ALIKE.

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I N ITI A L B OX L AYO UT

FINAL DESIGN

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The final packaging reflects the theme of conservancy for the chosen animal. Bamboo The Panda, a regular Beanie Boo plush animal, has been transformed into a symbol of the endangered Giant Panda, which is native to China. This new packaging makes the purchaser aware of the non-profit organizations that strive to protect this animal and its environment, and gives them a different view of the Ty Toy line as they can now see the causes they support and donate to.

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Bonus SOFT PACK AGING DESIGN

RALPH LAUREN POLO SHIRTS TAG D E S I G N 20

O R I G I N A L H A N G TAG D E S I G N

INITIAL SKETCHES 1234-

S I M P L E LO G O TAG T R A D I T I O N A L TAG C I R C U L A R TAG T R I A N G L E TAG

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FINAL DESIGN

Final tag design features a design that is reminiscent of a classic polo shirt.

Front has bold Polo logo while the back includes the barcode and pricing information. A metal eyelet helps withstand hanging from clothing, along with a clasp chain to easily put on and take off garment, allowing the consumer to keep the tag and its enclosed buttons after removing from clothing.

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I N S I D E O F TAG A L LOWS FO R EXTR A BUT TON STOR AGE AND I N CLU D E S A B A RCO D E T H AT WILL SEND THE USER TO R ALPH LAUREN’S WEBSITE.

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Thank You For Viewing!

DALICE TR AVILLION | 3D PACK AGING

June 2016 | dalice.travillion@rmcad.edu