Fashion Event

Cuatro Decadas de Diseño

Event Proposal for Millma, Bolivia

prepared by Dakota Tracht

Presentation contents

client profile

event goals and context proposal

the event gallery exhibit

vignettes fashion show

interactive art piece

thank you

Millma

Millma is a luxury knitwear brand founded in La Paz, Bolivia.

Founded in 1985 in La Paz, Bolivia, Millma’s identity is deeply connected to the Andes, with a singular dedication to excellence in design, color, attention to detail, and finishing.

Through the use of the finest natural fibers indigenous to the Andean region and the craftsmanship of local artisan tradition, Millma have been able to create sophisticated handcrafted garments, unique in a world of mass production.

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History and Roots

Millmas’ singular connection to fashion history and Bolivian textiles is central to the brand’s identity and design ethos.

Millma has become a source of pride for Bolivia, both culturally and industrially.

Mr. and Ms. Adelson (Millm’as owners) have traveled the world showcasing antique Bolivian textiles in galleries and museums, spreading awareness of Bolivian cultural tradition.

Due to the countries political problems, Millma has decided to close its doors after over 35 years of business.

Mr. and Ms. Adelson’s textile exhibit at the Smitsonian Gallery - 1978

Fashion history is important because it is a visual marker of societal changes.

1.

Event Goals and Context

Honoring Millma’s Legacy

Millma as a company and brand is closing its doors after 35 years in business. Millma is a proud example of Bolivian industry.

2.

Embracing Cultural Connection

Millma has a unique connetion to Bolivia Culture and craftsmen. Mr and Ms Adelson have showcased Bolivian antique textiles all over the world.

3. 4.

Connecting Community

Target audience: Millma’s loyal global customer base and frequent artist collavorators.

Celebrating Fashion

Millma’s contribution to Latin American fashion is something to be proud of. It’s time to celebrate!

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Event Proposal

Cuatro Decadas de Diseno (Four Decades of Design)

As a culmination to over 30 years of design, Millma would like to celebrate its success with its clientele and the country of Bolivia.

Our aim is to showcase Millma’s fashion and textile history as a legacy brand, involving its loyal customer base while paying homage to Bolivian culture.

We propose a gallery exhibition, fashion show and interactive art piece embodying Millma’s legacy and design history.

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The Event

Gallery Exhibit

A vignette-focused gallery exhibit at Nota Galeria in La Paz Bolivia, a nod to Mr. and Ms. Adelson’s textile exhibits.

Fashion Show

A one-night retrospective fashion show, showcasing 100 knitted Millma garments starting in 1985 and sequentially moving up to 2015.

Interactive Installation

Creation of a community textile, where show attendees will weave fabric on a shared loom, weaving together the fabric of the Millma community.

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Texture and Feel

Gallery Vignette 1

Framed Knits

Fine-art style framing of some of Millma’s signature Intarsia patterns. Will include 16 frames along one gallery wall.

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Gallery Vignette 2

Fashion Photography

Photography by Millma’s longtime collaborator artist Wolfang Schuler. The architecture and culture in the vibrant city of La Paz, the home of Millma, plays a large role in his photography.

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Gallery Vignette 3

Vintage Photography

Millma through the years - an ode to fashion photography of Millma from 1985 through present day, showcasing newspaper articles and editorial. Large-scale prints. (photos provided by Millma)

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Gallery Vignette 4

Textile Installation

Hanging through Galeria

Nota’s skylight, draped knitted fabrics will hang in an overhead installation.

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Gallery Vignette 5

Hanging Ruanas

Millma’s signature silhouette - hanging on custom made hangers off of the wall of Nota.

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Fashion Show

Retrospective 1985-2015

A one-night fashion show at the opening of Cuatro Decadas de Diseno will feature 100 knitted garments sequentially starting in 1985 and moving through 2015.

Atendees will be asked to wear their own vintage Millma garments, where the guests and the afterparty will act as a runway of its own.

1985-1989 - 25 garments

1990-1999 - 35 garments

2000-2015 - 40 garments

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“With its strong technical foundation... Millma still makes clothing the old school way, stitch by stitch, seam by seam.”

Fashion Show - Interactive

Interactive Weaving Installation

Guests at the show will have the opportunity to use a weaving loom and choose the Alpaca yarn of their choice, creating one large “community textile” which will later become part of the exhibit.

The loom is one of Millma’s first ever weaving looms.

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