GIVING HEARTS THEME BUILDER WORKSHEET
Apply the lessons to your own organization
STEP 1: ROOT YOUR THEME IN MISSION
Prompt: What is the heart of your mission? Write 3 words that capture your organization’s essence.
STEP 2: SPARK THE IDEA
Prompt: Brainstorm possible directions for your theme
Consider:
● Milestones (anniversaries, programs, growth moments)
● Cultural tie-ins (nostalgia, seasons, symbols)
● Emotional hooks (joy, hope, empowerment)
STEP 3: CHECK THE FIT
Circle YES or NO for each question:
● Is it simple and memorable? YES / NO
● Does it connect to donor impact? YES / NO
● Can it be used across social media, print, email, events? YES / NO
● Does it create a visual and emotional spark? YES / NO
● Would our volunteers and board love sharing it? YES / NO
STEP 4: MAKE IT REAL
Prompt: Write 1 sentence that shows how donors are the hero of this theme
STEP 5: ENGAGE YOUR COMMUNITY
Ambassadors: Who are 3 people you can invite as Giving Hearts Day Ambassadors?
Event/Activity: What fun idea could you incorporate into your campaign? (Think about driving engagement )
STEP 6: EXPRESS GRATITUDE
Prompt: List 2–3 ways you could thank or involve donors in-theme 1 2 3
REFLECTION
If our theme works, our community will feel…