Gomez Art Supply
Logo Process Book
1. Creative Thinking
2. Visual Research
Word associations were made to find
A mood board was created for visual
and explore the true meaning and spirit
research and inspiration.
of Gomez Art Supply.
3. Sketches
4. Digital Sketches
Rough sketches were made as ideas,
Sucessful ideas were taken to Illustrator to
inspired by word associations and visual
narrow the search and develope sucessful
research, came to mind.
designs.
5. Color Research
6. Final Logo
Research was done to find the best
Next, black and white versions were
color to represent Gomez.
made of the final logo.