SIAL ARTICLE
SIAL 2012, An Exceptional Exhibition
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hanks to a solid reputation on the international stage and the food industries’ strong competitive edge rooted in innovation, the exhibition enabled
actors from this high-potential economic sector to meet. This is the sole viable SIAL trademark. These preliminary statistics clearly affirm SIAL’s positioning as global leader in the cross-cutting agri-food markets. The quasi-tangible effervescence and enthusiasm in the aisles showed that language was no barrier in creating solid business leads. Through the impetus of XTC World Innovation, TNS Sofres and the 29 SIAL d’Or partners, the Innovations corner undeniably consolidated SIAL’s expertise as a laboratory and observatory of supply and demand in food innovation. For five whole days, SIAL made Paris the capital of the food planet where all the agri-food channels were food connected. In the current gloomy economic climate, the exhibition’s strategic dimension – demonstrated by the 200 events and conferences at the heart of today’s economic and political preoccupations – undoubtedly left its mark. Guillaume Garot, French Deputy Minister of Agri-food noteworthy for his daily involvement, together
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with numerous ministers and political and scientific personalities, opened the debate on key issues relating to the future of the food industry in France: food challenge, anti-waste programme announcement, Made in France, nutrition, and more; and all these themes were programmed by SIAL TV. The 2012 show, fully attuned to the mainstream market challenges, highlighted the dynamism of the agri-food industry on a global scale. A high-performing business arena, the flow of international visitors at SIAL had a global offering at their fingertips. “Our aim was to strengthen the proximity between the sector players present. It’s now ‘mission accomplished’. SIAL played a pivotal role with a view to the challenges of today and the issues of tomorrow”, remarked Valérie Lobry, Managing Director of Comexposium's Agriculture and Food Industry Division.
................................................................. SIAL connection also means SIAL worldwide. The forthcoming exhibitions are: • SIAL Toronto, 30 April to 2 May 2013 • SIAL Shanghai, 7 to 9 May 2013 • SIAL São Paulo, 25 to 28 June 2013 • SIAL Abu Dhabi, 22 to 24 November 2013 • SIAL Montreal, 2 to 4 April 2014