November 2013
ing from the economic effects of the Recession, Joi and Corey aimed to find a way for their clients to receive the same quality hair they were accustomed to at an affordable price. By offering the affordable hair, they hoped to expand their clientele to include other groups who are looking for quality hair. Joi and Corey’s answer to this demand was Super Weave Xpress, which opened its doors in August 2012. Joi left the law field, in which she was doing quite well with her private practice, to fully devote herself to the business. “When I saw how fast it was growing and that the beauty and hair industry was a multibillion dollar industry, it was pretty much a no-brainer for me,” she said. “I saw the vision – if I could become a leader in this multibillion dollar industry, then I’d rather take a chance and get even one percent of that. I could’ve had a comfortable living in my law profession, but I couldn’t become wealthy. With Crème de la Crème and Super Weave Xpress, we can have multiple locations and make money whether I’m at the shop or not. I would rather be a part of a multibillion dollar industry.” Clients can not only buy their Crème de la Crème hair from Super Weave Xpress, located at 3113 Fountain View, but they can also get their hair sewn in for as little as $50. Super Weave Xpress boasts the tagline “Houston’s Home of the $50 Sew-In Weave.” Prices range from $50$130, depending on the service. Clients are offered various services, including custom wigs, custom colors, lace fronts, shampoo and style, weave removal, and natural hair care. “We are a full-service salon open seven days a week,” Joi said. Joi and Corey experienced an influx of business, so much that within a year, they opened a second Houston location at 1960 and Veterans Memorial. Additionally, Super Weave Xpress has a franchise in Beaumont, one in Baton Rouge, La. and one in Lake Charles, La. “We went from having four stylists to 15 stylists [at our flagship location], and we have nine stylists at the 1960 location,” Corey said. “We do about 30 clients a day; Thursday, Friday and Saturday we see about 45 to 50 clients a day.”
BUSINESS ON AN INTERNATIONAL LEVEL Crème de la Crème ships to customers internationally and serves clients of all ethnicities. They import pure virgin remy hair directly from India, Brazil, and Russia. The
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The successes Corey and Joi have through their businesses will leave a legacy for their children. FUTURE PLANS Joi and Corey have plans to expand Super Weave Xpress through business partnerships and franchising. “We’re not the average company,” Corey said. “We have the blueprint – the key to getting rich. We are just looking for those who want to franchise. Women’s beauty and hair is always going to be in demand.” Corey advises all business owners, especially African American business owners, to take the risk – it’s worth it. Corey shares a quote with his Super Weave Xpress stylists often: “Go from being good to being great.” The couple hopes for Super Weave Xpress to be as well-known as Supercuts salons and to be, as they put it, “the Redbox of beauty.” “What we have is duplicable. That’s the difference between us and other businesses,” Joi said. “Super Weave
Joi and Corey are married and have one daughter, 4, and one nine-month-old son. They plan to not only continue, but surpass their current levels of success. “God put the two perfect people together who never wanted to settle,” Corey said. “Our goal is to be the best salon in Texas, the best salon in the world, really. We fight every day for greatness.”
FRANCHISING OPPORTUNITIES AVAILABLE! hair is available for purchase online and in-store at Super Weave Xpress. “It’s definitely important to conduct business internationally because you can broaden your customer base,” Joi said. “No one here in the U.S. cuts their hair off to donate for religious purposes. We’re not able to get the products in America that our customers need and want. It’s an entirely different market. By expanding our outlook, we’re able to offer better products here in the U.S.
Xpress can be put anywhere because everybody needs to get their hair done. Every nationality buys hair now. Celebrities have made wearing hair extensions cool – but our hair extensions are affordable.”
Super Weave Xpress 3113 Fountain View Houston, Tx 77057 832.729.4425 www.superweavexpress.com info@superweavexpress.com
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