DearPinehurstCountryClubMembers,
As2024comestoaclose,wewouldliketotakethismoment tocelebrateanextraordinaryyearforourPinehurst community!Yoursupportandactiveparticipationhavemade 2024ayearfilledwithachievements,unforgettablemoments, andexcitinggrowth.
Events and Gatherings: OurannualFourthofJulycelebration, themedsocials,golftournaments,andracqueteventswerevibrant expressionsofyourenthusiasmandcamaraderie,fillingtheClubhouse withlaughter,engagingconversations,andsharedexperiences.
Enhancements to Our Facilities: We'rethrilledtohavetheutility projectcomingtocompletionandtrackingonbudget,ensuringthat ouramenitiesaretopnotchandreadytomeetyourcurrentandfuture needs.
Community Contributions: Together,wemadeameaningfulimpact throughthePinehurstFoundation,localfoodbanks,andtheSantaClaus Shop,showcasingthegenerousspiritofourmembers.
Membership Growth: Itwasadelighttowelcome43newmembers thisyear,enrichingthevibrantcultureandcommunityspiritof Pinehurst.
2024 Financial Recovery: Whenournewleadershipteamtookover wewerepredictedtohaveasubstantiallossthisyear.Duetotheefforts ofthePinehurstManagementteam,wearenowpredictedtohavea slightlypositiveEBITA.
Successful Leadership Transition: Thisyear,wepromotedournew GeneralManagerTreyBayliss.TreyalsoachievedhisCertifiedClub Manager(CCM)rightafterstartinghisnewpost.
Member Engagement: Oursurveysresultedinastrongmission, vision,andvaluesstatement,approvedbyourmembership essential guidingprinciplesthatreflectwhoweare.SeeourMission,Vision,and Valuesstatementsbelow.
Mission
ThemissionofPinehurstCountryClubistocultivatea safe,vibrant,inclusivecommunityandawelcoming atmospherewherefamiliesofallagesandbackgroundsfeel athomeandenjoyexceptionalserviceandfacilities
Vision
Toprovideasafeandenjoyablecountryclubexperience foritsmemberswhere friendshipsflourish,andmemoriesaremade.
Values
Toberespectfultowardsfellowmembers,our management,andstaff Tobefamily-friendlyandawelcomingmembership
Tobecommittedtocreatingoutstandingfacilities, amenities,communications,andcustomerservice Tobesteadfastandstrikeabalancebetweenqualityand value.
Tobefiscallytransparent,accountable,andresponsible. Tobededicatedandconscientioustotheenvironment.
Enhanced Communication: WefostertransparencywithopenBoard andcommitteemeetings,alongsideregularmemberforums,Clubhouse Conversations,ensuringyourfeedbackshapesourjourneyahead.
Food Service Overhaul: Ournewchefandleadershipteamare dedicatedtoelevatingyourdiningexperience,andwe’reexcitedabout thesubstantiallyincreasedmembersatisfaction!Theteamcontinuesto pushforwardtocontinuetoraisethebarofourmember’sexpectations.
Goingfromfarbelowindustrybenchmarksof NPS of -17 withalarge turnaroundtoslightlyaboveindustrybenchmarkswithan NPS of 46 (theindustry standard for NPS is 42 fromClubBenchmarking).This focuswillcontinueinto2025toensureourfoodandbeverageservice exceedsyourexpectations.
Investment in Our Future: Frominfrastructureimprovementsto equipmentupdates,we’vemadestrategicinvestmentsthatwillenrich yourexperienceatPinehurst.
Here are a few highlights, for the full list see the financials on the website
UtilityProject-$15million
AchievedadequatecountsonallChina,glass,andsilverwaretosaveonrentalexpenses-$60,000
Re-constructedthefencebyOasis(wasabletouseoperationaldollars)-$3,000
Installedchippinggreensafetynetting-$80,000
ConsolidatedClubsoftwaretoNorthstartostreamlineoperationsandcommunications-$70,000 implementation
Replacedumbrellasandawningonthepatioastheyhadreachedtheirusablelife-$22,000
Updatedseveralpiecesofequipmentinfitness-$45,000
Completed20yearCapitalReserveStudytostartplanningtowhenassetsdepreciate
Capital Projects Management Committee: Successfullyformedand activelyoperating,thiscommitteehasreviewedsignificantprojects, includingthepoolandwaterways.Theutilityproject'scompletionison track,prioritizingfuturecapitalprojectswithmemberengagement.
Governance & Nominating Committee: Throughthoughtful planning,we’vebegunidentifyingpotentialcandidatesforthe2025 Boardandconductedathoroughreviewofourbylawstoensurethey serveourcommunitywell.
Master Planning Committee: Anadhoccommitteewasformedand usedtocreatetheideasbasedonthe2023surveytobringtothe membership.Thankyoutoallofthememberswhovolunteeredtheir timeforthiscommittee!
Asweprepareforanexhilaratingnewyear,we’rededicatedto enhancingyourexperienceatPinehurstCountryClubwith plansthatinclude:
Expanded Programs: We’llbeextendingourpoolseasoninto Septemberweekendsandenhancingourgolfcoursediningoptionsfor abettermemberexperience.
Exciting New Events: We’recraftingfreshopportunitiesfor connectionandcelebration,includingadditionalthemenightsandlive musiceveryotherSaturdaynightatthepoolpatio!
Facility Improvements: InJanuary2025theBoardandManagement willreviewtheresultsoftheStrawPoll,andplantosubmittothe membersalistofprojectsandthecorrespondingassessmentamountsas wewillbeginaseriesofprojects,basedonthoseStrawPollresults,to upgradeourpropertyandaligntheMasterPlanningprioritiesdecided onbythemembership.
Weextendourheartfeltgratitudeformaking2024remarkable.Your involvementandenthusiasmaretheheartbeatoftheclub.Weareeager tocreatemoreunforgettablemomentstogetherintheyearaheadand forthepotentialinvestmentsintheclubfacilitiesandourMasterPlan!
WishingyouajoyousholidayseasonandaprosperousNewYear! Warmregards,
