ELECTIVE SPEAKER PROFILES
Maximize your Service Lane ROI with wiAdvisor
Greg Dryden, Dealer FX, has had a career of extensive and progressive dealership management experience. Starting as a certified master technician, he has worked his way through every position in the business. He ran the largest fixed operations department in the US with over 130 techs and 25 advisors, doing three million a month in parts and labor sales. After serving as the general manager of two large dealerships, he went on to be COO of one of the largest dealer groups in the country. He served in this capacity for over 10 years. He subsequently turned his experience into consulting, training, and motivational speaking, both for dealers and the OEM.
Steer your Own Future…How to Drive Service Retention
Tom Edwards, national sales director, Dominion Dealer Solutions, has been in the automotive industry for over 20 years. After serving more than fiveyears in various positions within a dealership, he moved to the vendor space and began selling ACCESS DMS. Edwards quickly moved to management and served as the national sales director for 16 years. He now is involved on the product side and has had an active role in the development of the new cloud-based DMS, Dominion VUE. In his current role, he is leaning heavily on his extensive client-facing background to influence the design and implementation of this new software.
Mopar Express Lane Success and Evolution
This workshop was designed to address four, 50-minute presentations to non-Express Lane dealers. The powerpoint reviews the impact of the aftermarket maintenance and light repair business on FCA dealers service departments. The powerpoint begins with a video that is a parody of service sales and marketing. The powerpoint picks up with a review of how the aftermarket profits at the expense of car dealers. Then the powerpoint addresses the benefits of addressing the aftermarket with an Express Lane model. The Express Lane standards are reviewed and a wrap-up video is shown that demonstrates how the Express Lane process flow works. Finally, time is left for questions and answers. This is not a sell session, but it is an information session. Pat Emmett is the training development facilitator at MSXI. He has 35-plus years in the car business, including 25 years at Ford Motor Company. Emmett’s experience includes teaching parts management classes and working as a quick lane project manager. He has been the event coordinator for Ford Racing, NASCAR at Talladega, AL, for five years. He has served as a 20 group moderator at NCM for 10 groups. He has been an in-dealership parts and service consultant and has worked on the FCA Express Lane Program for over three years. He is the author of A Second Chance – Surviving Sudden Cardiac Death; Quick Serv; Bitcoin Bluz; Bayou Bluz; and Memphis Bluz. Emmett is active in children’s charities and several car clubs.
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2018 Service & Parts Business Conference